Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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[Transmedia Case Study] How Social Media Revived The Muppets

[Transmedia Case Study] How Social Media Revived The Muppets | Transmedia: Storytelling for the Digital Age | Scoop.it
A look at how social and digital helped reinvent "The Muppets" for the big screen.
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The Why of Transmedia

The Why of Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

"One of my favorite TED talks of the past couple of years is Start With Why in which the wonderful Simon Sinek talks about his simple and elegant golden circle"...

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Mette Kristensen's curator insight, September 11, 2014 2:42 PM

Modellen, der siger alt og indeholder alt!

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Transcending Transmedia Part 2

Transcending Transmedia  Part 2 | Transmedia: Storytelling for the Digital Age | Scoop.it
In a  previous post I described "transmedia storytelling" as an interim term for an additive strategy  of  creating a consistent fictional world across multiple legacy media platforms, like TV ...

 

[Part 1 can be found @scoopit http://bit.ly/s33Bg8]

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Social TV: How Content Producers Can Engage Their Audiences in New Ways

Social TV: How Content Producers Can Engage Their Audiences in New Ways | Transmedia: Storytelling for the Digital Age | Scoop.it
As social media matures, new opportunities are arising for content producers. Social TV, for instance, hasexploded in 2011. While terms like “cross-media” and “transmedia” have only started to become part of the media lexicon, technology advances are creating new opportunities for content creators and audiences to engage with one another – an experience I call “intermedia.”
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More Theatre on the Internet

More Theatre on the Internet | Transmedia: Storytelling for the Digital Age | Scoop.it
In light of my post last week and as part of the development of the transmedia piece I am working on, I went in search of more online theatre. It's a funny thing to look for because I am not...

 

[You can find Sarah Wharton's first post @scoopit http://bit.ly/tp2Ofe]

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Transmedia in Emerging Markets: Spotlight on Africa: Business, Film and Activism

Transmedia in Emerging Markets: Spotlight on Africa: Business, Film and Activism | Transmedia: Storytelling for the Digital Age | Scoop.it

"[Lina Srivastava recently had]  the privilege to work with the new organization Storycode to create a panel series called Transmedia in Emerging Markets, to catalyze discussions around the potential role of transmedia storytelling to build vibrant cultural sectors and leverage local voice in developing economies, as well as current trends in investments, business, civil society programs and media production that may allow for transmedia business models to flourish in emerging markets."

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How to Finance Transmedia?

How to Finance Transmedia? | Transmedia: Storytelling for the Digital Age | Scoop.it

"Nuno Bernardo encourages cross-media producers to think outside the box. Focusing on the development of IP (intellectual property), Nuno presents the different alternatives to cross-media funding, from product placement and branded content, to a more classical R&D and Venture Capital approach."

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Social media has evolved into the art of storytelling, and we must all become masters of it.

Social media has evolved into the art of storytelling, and we must all become masters of it. | Transmedia: Storytelling for the Digital Age | Scoop.it
Social media is evolving as a crucial new stage in the history of storytelling, only it is significantly changing both the ways in which stories are t...
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Transmedia Legitimation: Dark Score Stories and the A&E Brand

Transmedia Legitimation: Dark Score Stories and the A&E Brand | Transmedia: Storytelling for the Digital Age | Scoop.it
When I was alerted to the existence of Dark Score Stories, the transmedia marketing initiative that serves as a prequel to A&E’s upcoming adaptation of Stephen King’s Bag of Bones, I was interested for two reasons...
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Transmedia – Opportunity or Trend??

Transmedia – Opportunity or Trend?? | Transmedia: Storytelling for the Digital Age | Scoop.it
Most recently marketers and publishers have been buzzing about the impending demise of TV and print. Some have heralded cord cutters as the new breed of viewers, who took the first stab at completely disconnecting from TV...
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Are You Ready for the Transmedia Revolution?

Are You Ready for the Transmedia Revolution? | Transmedia: Storytelling for the Digital Age | Scoop.it
Transmedia has become one of the hottest buzzwords in the entertainment and advertising world, gradually reshaping the way we engage with stories of all kinds.
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Toying with Transmedia: The Future of Entertainment is Child’s Play

Toying with Transmedia: The Future of Entertainment is Child’s Play | Transmedia: Storytelling for the Digital Age | Scoop.it
In what could be the ultimate twist on Toy Story, Henry Jenkins suggests that action figures -- those Star Wars and Masters of the Universe dolls from a few decades ago -- had the power to spark human creativity and transcend their original function.
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Disney Universe [Review]

Disney Universe [Review] | Transmedia: Storytelling for the Digital Age | Scoop.it
Old-school Disney heroes take a back seat here as Universe takes you on a whistle-stop tour of more recent hit movies...
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Transmedia Journalism in Principle

Transmedia Journalism in Principle | Transmedia: Storytelling for the Digital Age | Scoop.it
Here’s a miniature manifesto for transmedia journalism:

We journalists need to find the public across a very diverse mediascape rather than expecting them to come to us. The days of the captiv...
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Transcending Transmedia Part 1

Transcending Transmedia Part 1 | Transmedia: Storytelling for the Digital Age | Scoop.it
Every week there is a new announcement of “How transmedia storytelling is changing TV” . This week it is parallel TV and web contests on Bravo’s Top Chef...
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Digital Hollywood NYC 2011 -- Part 1

Digital Hollywood NYC 2011 -- Part 1 | Transmedia: Storytelling for the Digital Age | Scoop.it

"For the first panel of the conference, I chose one on Social TV. There was also one on philanthropy in the digital age sponsored by Huffington Post that was tugging at me, but I chose Social TV because I felt I really needed to understand what the hell it was"...

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The Coming Intermedia Revolution

The Coming Intermedia Revolution | Transmedia: Storytelling for the Digital Age | Scoop.it

What do you call it when Beyonce tweets back during the Video Music Awards - responding to fans who are watching the show and tweeting - in real time - about her "baby bump?"

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Using Transmedia Change Aid Communications

Using Transmedia Change Aid Communications | Transmedia: Storytelling for the Digital Age | Scoop.it

"What [Tom Murphy finds] most compelling about transmedia is that it involves multiple forms of media that incorporate traditional with new and social medias to create an interactive experience.  NGOs could greatly benefit from this approach as a way to break the bonds of stigmatization. Trying to parse out the definition of transmedia can be a bit more confusing that needed. So, [he] will use an example of how MSF [Médecins Sans Frontières] is employing transmedia with its Urban Survivors campaign."

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Pop Sandbox launches interactive film version of The Next Day

Pop Sandbox launches interactive film version of The Next Day | Transmedia: Storytelling for the Digital Age | Scoop.it
Toronto transmedia company Pop Sandbox has launched an interactive Web version of The Next Day, which chronicles the stories of four suicide-attempt...
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This Isn’t Your Grandmother’s Social Media Revolution

This Isn’t Your Grandmother’s Social Media Revolution | Transmedia: Storytelling for the Digital Age | Scoop.it

"Over the past year we’ve seen countless articles, conferences and conversations revolve around Social TV, social viewing, co-viewing, multi-screen experiences, companion apps, check-in services, smart TV guides and more. Specifically, [Jacob Shwirtz'] goal is to untangle this complex web of terms, trends and technologies that have entwined the digital and media industries over the last year."

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Mobile Storytelling: An Evolving Story

Mobile Storytelling: An Evolving Story | Transmedia: Storytelling for the Digital Age | Scoop.it

This is Nam-ho Park's presentation, for DUXcamp hosted by NPR and for Microsoft Research, on storytelling in the mobile space.  He states: "Still very rough around the edges but a central theme is beginning to emerge: Mobile allow stories to have scale."

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Transmedia Storytelling: All the World’s a Story

Transmedia Storytelling: All the World’s a Story | Transmedia: Storytelling for the Digital Age | Scoop.it
Transmedia storytelling is becoming the new ‘must have’ in marketing and entertainment. It's easy to be distracted by the promise of the tools and the romance of ‘building out a storyworld’ — and overlook the substance.
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The Wild West of Branded Entertainment [...]

The Wild West of Branded Entertainment [...] | Transmedia: Storytelling for the Digital Age | Scoop.it

“Branded Entertainment is now world-made,” explains Mike Wiese, director of branded content & entertainment at JWT. Last year, JWT assisted Smirnoff to create their Nightlife Exchange Project, a global branded entertainment program that involved Facebook promotions, live events in 14 cities around the world, and successful partnerships with MTV and Madonna...

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Transmedia and the Art of Brand Storytelling

Transmedia and the Art of Brand Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
Marketers, ad agencies and other brand storytellers are experimenting with transmedia with ambitious, tightly coordinated and cleverly distributed campaigns...
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Callaway Digital Arts talks book-apps, brands and edutainment

Callaway Digital Arts talks book-apps, brands and edutainment | Transmedia: Storytelling for the Digital Age | Scoop.it
Stuart Dredge: Chief executive Rex Ishibashi on exploring the crossover between digital books and video games...
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