Elizabeth Segran: "These brands were built on Instagram. They share their strategies for creating a loyal following and driving sales on the platform."
Simon Staffans: "We have all heard the value of getting something to a viral stage and the need for either robust strategies for social media or an enormous amount of good luck to make that virality happen – most often a combination of the two is needed."
Alastair Sooke: '"The idea was to experiment with fiction online using the language of the internet," she [Amalia Ulman] explains, "rather than trying to adapt old media to the internet, as has been done with mini-series on YouTube. The cadence and rhythm were totally different."'
Olivia Goldhill: "This year, magazines are set to struggle. As readers increasingly move online, print publications far and wide should expect to lose readers. But if you can’t beat them, join them—and by the looks of decades-old magazines sharing their content on Instagram, that’s exactly what several historic publications intend to do."
Histórias cada vez mais partilhadas! A autoria que não é só do autor! “When it came time to write this book, I was therefore able to write directly to my readers, because I know them so well. For me, social media dissolved the border between author and reader, replacing that border with real intimacy.”
Winston Cook-Wilson: "Over the past couple of days -- as you probably already know -- the near-150-entry tale of trapping, tricking, and Florida motel skullduggery tweeted by the account @_zolarmoon has taken off in an unprecedented way -- possibly, more than its author wants."
Selfies are a way to create immediate stakeholders. WAAY back in 2013 (doesn't that seem like eons ago from a social media perspective?), I published Branding with Selfieson Psychology Today arguing for the power of integrating selfies into marketing and branding strategies. I like how invited participation extends our concept of the "selfie" from its early technophobic labels of "narcissistic attention seekers with low self esteem who need a life" (Nevermind that some of those things are mutually exclusive) and shifts our vision to how we capture personal experience. As an advocate for selfies as mindfulness and gratitude tools, I love to see mental models busted open.
As John Bohan's article reiterates, selfies are the ultimate WOM. They trigger all kinds of social influence--social proof and social validation--practically screaming "We all like this, so you should too!" It's fun to see the different approaches to selfie-imagery and gives psychologists a whole new realm to analyze for impact and meaning. #mediapsychology.
This article talks about the power of a selfie. Selfies are so well know today that they are a great way for marketers to get involved with social media. For example, by saying send a selfie into our website and the best selfie could win money allows the viewer to do something common in their lives and connect with the business at the same time. Selfies are great because they are evidence that someone is actually where they say they are.
Saba Hamedy: "Over the weekend, Indigenous Media released a feature-length horror thriller. But the film didn't bow in theaters or on a streaming service. Instead, it was quietly uploaded onto Snapchat."
Zack Sharf: "For many, Snapchat is a fun photo-sharing platform best known for its wacky filters and geotags, but for a growing population of filmmakers and artists, the social media app is the new frontier for indie moviemaking and distribution."
Josh Constine: "There is a battle raging for curated social media supremacy. When big things happen, each of these apps wants to be where you see the best of and behind the scenes."
Simon Parkin: "Their films use the high-production standards seen in gaming and action movies in their quest to appeal and appal. But they’re not the only ones who have had that idea" ...
Megan Willett: "Of course sex appeal has something to do with it, but there are plenty of sexy Instagram accounts that don't have nearly as many followers. So how did Victoria's Secret get so popular?"
The psychology of media explains us the reasons why the VS Instagram account is one of the most popular on the Internet. It has really as much followers as the nike account has. Nevertheless, the reasons why are understandable.
Sherry Tucci: "Meet Regina, an outgoing Polish girl who loves the color pink. Instagram tells the story of her life, from romance to parties to family time, like any young adult. But there is a catch—Regina isn't real."
I think this is a great idea. Making this instagram series gives Spiderman fans the ability to test their minds and see if they can solve the mystery. It also allows them to connect with the Spiderman story to. Until the next movie comes out fans can join this Instagram idea and still be involved in the idea of Spiderman.
Keith Barclay: "As well as using a crowdfunding campaign as a way of building an audience for a project, [Gemma] Gracewood shared her opinions on other approaches, discussing the pros and cons of online and offline options."
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