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Jeni Mawter's curator insight,
March 31, 2015 10:16 PM
Audience immersion and ownership are crucial.
Dr. Pamela Rutledge's curator insight,
March 29, 2013 2:16 AM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
cyneth's curator insight,
April 2, 2013 7:47 PM
Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."
Yael BOUBLIL's curator insight,
April 7, 2013 5:08 PM
Apprendre à raconter avec les spécificités du transmédia ... |
Kajsa Hartig's curator insight,
May 28, 2015 2:36 PM
"...the producer’s creativity allowed them to run a campaign that was relatively simple in design, yet still brought about meaningful interactions even for the most involved super-fans; interactions, that let fans live through important and magical experiences straight from the world of Game of Thrones. " |
Sparksheet: "Snapchat, instant messaging, and Donald Trump were all the rage in Austin this past March. Spafax’s Matthew Fox braved the crowds at SXSW and found out what was what in content production, digital campaigns, and social media marketing. He also ate many tacos."