Transmedia Storytelling for Business
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Star Wars: The Transmedia That Will Never Die

Star Wars: The Transmedia That Will Never Die | Transmedia Storytelling for Business | Scoop.it
The Star Wars obsession is real. Age is not an option. It's universal and global.
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Reasonable Expectation of Privacy and Videocams

When should privacy be respected and when is it legally not? If you're in a restaurant with your family, does the law protect you from being filmed? Mitc
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Is it legal for someone to film you when you are a random person in public?
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Communicating Globally With Food

Reaching around the world's dining table to tell stories and communicate with food is one way to bridge the divide. Larry Fournillie
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Ricky Gervais' Character David Brent Is Transmedia In Action

Ricky Gervais' Character David Brent Is Transmedia In Action | Transmedia Storytelling for Business | Scoop.it
Ricky Gervais' character David Brent is the perfect example of transmedia in action.
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Education Fails When It Comes To Digital Media Training

Education Fails When It Comes To Digital Media Training | Transmedia Storytelling for Business | Scoop.it
The digital divide between education and the real world is in crisis mode, even though many corporations don't see it.
Debbie Elicksen 's insight:
Digital media can be learned and taught, but neither are necessarily done well. 
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Latin America's growing appetite for digital storytelling #Transmedia

Latin America's growing appetite for digital storytelling #Transmedia | Transmedia Storytelling for Business | Scoop.it

Via The Digital Rocking Chair
Debbie Elicksen 's insight:

It's a huge audience. Bigger than the rest of North America realizes.

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The Digital Rocking Chair's curator insight, April 28, 2015 8:16 PM


"Amid Latin America's flourishing digital scene, there are two hot trends – multimedia and transmedia documentaries. Argentine documentary-maker Alvaro Liuzzi takes a look at the developing genre."

Fausto Cantu's curator insight, April 29, 2015 9:23 AM

El creciente apetito de Latinoamérica por narrativas digitales

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Transmedia Story Stream: Don't just read a book--play it!

Transmedia Story Stream: Don't just read a book--play it! | Transmedia Storytelling for Business | Scoop.it

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Debbie Elicksen 's insight:

Dare to be different.

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The Digital Rocking Chair's curator insight, January 18, 2014 9:51 PM


Karen Snyder:  "Transmedia Story Stream, the Zynga of ebooks, is a revolutionary platform which blends Facebook video game mechanics with ebooks to allow authors to build, distribute and engage fans in multi-media story worlds" ...

Henrik Safegaard - Cloneartist's curator insight, January 19, 2014 11:55 AM

Transmedia Story Stream, the Zynga of ebooks, is a revolutionary platform which blends Facebook video game mechanics with ebooks to allow authors to build, distribute and engage fans in multi-media story worlds. Instead of downloading a static, dead ePub, readers can log onto story worlds that are alive with fans and friendship and earn rewards while reading. Don’t just read a book – play it!

Click to read more.

Brad Tollefson's curator insight, February 10, 2014 9:42 PM

In beta and coming soon...

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Bombshell: A Transmedia Journey into the Heart of a Pinup

Bombshell: A Transmedia Journey into the Heart of a Pinup | Transmedia Storytelling for Business | Scoop.it

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Hans Heesterbeek's curator insight, August 14, 2013 1:13 AM

Even this message is part of the Transmedia experience. 

Bad Spoon's curator insight, August 14, 2013 3:22 AM

Un excellent article de Stephanie Spiro relatant la création d'une opération de storytelling transmédia

Charlie Dare's curator insight, August 14, 2013 6:49 PM

She is using various social media sites to provide an interactive, immersive and ever-changing environment for her audience~

 

And, here's a direct link to the kickstarter campaign - Bombshell: the life and death of a pinup.

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Transmedia – When and Why?

Transmedia – When and Why? | Transmedia Storytelling for Business | Scoop.it

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Alexis Niki's curator insight, July 24, 2013 8:32 AM

Favorite insight from author Simon Staffans: "There’s no contest here, at least not for me. Story is everything when it comes to transmedia. Is it a compelling and immersive story that has the weight and the bones to stretch to different platforms? Does it have a story world already in place, or is it easily conceivable how such a world could be designed and developed? Are the protagonists and antagonists (and side characters) suitable for a deeper mythology? Is it possible to sense the existence of a narrative superstructure somewhere along the road? If a project’s Story supports transmedia, you’re halfway there. If it doesn’t, don’t bother."

Marco Bertolini's curator insight, July 24, 2013 9:28 AM

Même si le concept de tranmédia est loin d'être neuf, son utilisation ne va pas de soi.  Quand et pourquoi l'utiliser ?  Quelques réflexions d'un spécialiste.

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Acting and Transmedia (Part 2)

Acting and Transmedia (Part 2) | Transmedia Storytelling for Business | Scoop.it

Belen Santa-Olalla:  "This is the second blog post looking at acting and transmedia. It identifies several key relationships the actor has with the story and particular skills she is advised to develop."


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The Digital Rocking Chair's curator insight, July 5, 2013 6:59 PM

The "transmedia actor" ... an interesting concept.

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Resurrecting Multimedia from the mire of Transmedia

Resurrecting Multimedia from the mire of Transmedia | Transmedia Storytelling for Business | Scoop.it

Mike Jones:  "Words come and go, in and out of fashion. And when the topics of discussion are screen-production, screen-media, technology and narrative, words can fall out of fashion very quickly."


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The Digital Rocking Chair's curator insight, July 1, 2013 1:44 AM

Mike Jones, "Transmedia projects are just peanut butter" ... need I say more?

XYEYE's curator insight, July 1, 2013 10:45 AM
...and hear we go again, something I said a while ago: why are we calling it so many buzzwords when in realities it multimedia, at least that's where is started and in that it defines it more completely on so many levels!
John Fellows's curator insight, July 2, 2013 9:25 PM

multi-new-trans media madness
Create and express... 

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Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia]

Creating blockbuster worlds:  an interview with Jeff Gomez [#transmedia] | Transmedia Storytelling for Business | Scoop.it

With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?

US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.


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XYEYE's curator insight, June 6, 2013 12:18 PM

#XYEYE #transmedia #JeffGomez

Alex Alexander's curator insight, June 26, 2013 12:21 AM

"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections,  paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"

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How an Everyday Life Event can Become a Transmedia Event

How an Everyday Life Event can Become a Transmedia Event | Transmedia Storytelling for Business | Scoop.it

Mattia Nicoletti:  "Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days.  From that idea I started thinking what I would have done to transform it into a transmedia experience."


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The Digital Rocking Chair's curator insight, April 30, 2013 12:58 AM

Transmedia marketing or party planning with social media?  Either way, this is a useful article :)

Luca Brigada's comment, May 1, 2013 3:29 AM
Yes very useful and interesting about transmedia events
Debbie Elicksen 's comment, May 1, 2013 10:41 AM
We are using it and we don't even know it. :)
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Asia Slated to Become a Transmedia Hub

Asia Slated to Become a Transmedia Hub | Transmedia Storytelling for Business | Scoop.it
Asia is getting serious about transmedia storytelling, especially in television and film production.
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Transmedia Has Changed the Game for Creators

If you are a writer, painter, filmmaker, or any kind of creator, the Internet has made YOU the media. Transmedia platforms are global, but they als
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10 Ways to Grow an Organic Instagram Presence : Social Media Examiner

10 Ways to Grow an Organic Instagram Presence : Social Media Examiner | Transmedia Storytelling for Business | Scoop.it
Do you want to grow your Instagram presence without buying ads? Discover 10 organic tactics used by top Instagram marketers to gain more followers.
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Kudos to Social Media Examiner for offering up such great tips in their blog.
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Hiring People for Your Transmedia Team

Hiring People for Your Transmedia Team | Transmedia Storytelling for Business | Scoop.it
A blog about transmedia storytelling, transmedia platforms, and how to engage an audience.
Debbie Elicksen 's insight:
Having a degree means diddly squat in digital media.
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Digital Literacy, Identity and a Domain of One’s Own 

Digital Literacy, Identity and a Domain of One’s Own  | Transmedia Storytelling for Business | Scoop.it
When it comes to digital identities, educators and parents are in the privileged position of being able to help create a better future.

Via Ana Cristina Pratas
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Stepping up for the win [Pitching Transmedia]

Stepping up for the win [Pitching Transmedia] | Transmedia Storytelling for Business | Scoop.it

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The Digital Rocking Chair's curator insight, February 9, 2014 11:53 PM


Pitching plays an important part in getting creative works off the ground.  Alex Alexander, connected entertainment officer (CEO) and founder of FourTwelve (412) in Australia, shares some tips for crafting a successful pitch with Transmedia NZ's Fiona Milburn.

Dr. Pamela Rutledge's curator insight, February 10, 2014 12:30 PM

Shows the artistry & skill of planning, coordination and development that enables the audience to experience a story across multiple media platforms.  You have to have something solid to make a good pitch.

Peter (PJ) Fulcher-Meredith's curator insight, February 10, 2014 5:47 PM

What a great little model/template for not only pitching but developing a compelling presentation!  I have stored this away for future reference.

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10 Reasons Why Most Broadcasters Make Mediocre Multiplatform

10 Reasons Why Most Broadcasters Make Mediocre Multiplatform | Transmedia Storytelling for Business | Scoop.it

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The Digital Rocking Chair's curator insight, August 24, 2013 1:08 AM


Gary Hayes:  "TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?"

Aliette de Villeneuve's curator insight, August 29, 2013 4:00 AM

Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’?

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Legal Issues in Transmedia Projects – Part 2

Legal Issues in Transmedia Projects – Part 2 | Transmedia Storytelling for Business | Scoop.it

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The Digital Rocking Chair's curator insight, August 13, 2013 2:28 AM


David McLaughlin:  "Following on from last week’s post where we discussed some of the issues around using intellectual property and other associated rights in Transmedia projects, this week we’ll be looking at some of the issues that arise in Transmedia projects when it comes to collaborating with others and licensing talent" ...

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Simplifying Transmedia

Simplifying Transmedia | Transmedia Storytelling for Business | Scoop.it

Maya Zuckerman:  'Over the years, I have been immersed in numerous talks and discussions centered on the question of "How can we streamline and simplify the concept of transmedia so that it is easy to understand?"'



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Denyse Drummond-Dunn's curator insight, July 10, 2013 12:21 PM

I love it when someone simplifies complexity - wish I was as gifted!

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Why transmedia?

Why transmedia? | Transmedia Storytelling for Business | Scoop.it

Fiona Milburn:  "Worldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?"


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The Digital Rocking Chair's curator insight, July 3, 2013 6:56 AM

In answer to a common question ....

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The Ideal Transmedia Parallel Production Process

The Ideal Transmedia Parallel Production Process | Transmedia Storytelling for Business | Scoop.it

Gary Hayes:  "Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is 'why is the process for making multiplatform so complicated" ...


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Molly Large's curator insight, July 5, 2013 2:49 PM

"Writing" occurs in multiple platforms across multiple media styles, and it's all valid. This graphic does a great job of comparing the writing and development process across genres. 

Charlie Dare's curator insight, July 13, 2013 6:36 PM

Useful comparisons and levels of production development ~

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Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'


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Debbie Elicksen 's insight:

Fantastic tool.

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Dr. Pamela Rutledge's comment, May 27, 2013 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight, June 1, 2013 1:06 AM

Excellent article, a must ready for digital story tellers of the 21st century!

Gav Morris's curator insight, June 18, 2013 3:10 AM

Interesting tool that could be adapted, I guess...