Transmedia & social Branding
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Transmedia & social Branding
brands: social & content marketing
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The Great Tablet War Of 2012

The Great Tablet War Of 2012 | Transmedia & social Branding | Scoop.it
t's become increasingly clear that the tablet is the defining device of the next couple decades of computing, as the PC was in the '80s.
Handheld touchscreen devices are the key way we'll consume content and buy things.
So that's extremely interesting to anyone who makes devices, serves up content, or sells things.
In other world, the entire technology universe.

Read more: http://www.businessinsider.com/tablet-war-apple-amazon-google-microsoft-2012-9?op=1#ixzz276nadlMv

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Do Your Fans Like What You are Posting on Facebook?

Do Your Fans Like What You are Posting on Facebook? | Transmedia & social Branding | Scoop.it
A study on Facebook learned that photos are the best type of content to draw the highest-level of engagement while links draw the least...

 

Here's just a very quick article for you that once again emphasizes that videos, photos and visuals are essential to effective storytelling on the web.

 

Of the 300 brand pages, 150,000 posts, and 700 million likes in the study, photos drew the highest amount of engagement. And if a company wants content shared, then videos were the vehicle to make that happen.

 

There's a nice infographic in the article that I'm going to pin to my Pinterest board to keep handy.

 

Think about how you want to add more photos and videos to your website and content for greater engagement!

 

And thank you fellow curator Debra Askanase @askdebra for sending me this article.


Via Dr. Karen Dietz
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Tina Stock's comment, May 10, 2012 1:00 AM
Thanks for sharing! I think we all know this intuitively, but seeing the numbers (ok - graphics) just pounds it home!
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Cross-Platform Marketing Spotlight: Sparrow Hall for Motorola & (RED)™

Cross-Platform Marketing Spotlight: Sparrow Hall for Motorola & (RED)™ | Transmedia & social Branding | Scoop.it
For Motorola & (RED)™, Sparrow Hall collaborated with DRAFTFCB to develop a year-long transmedia marketing campaign, including original content from around the world – exclusive music and media downloads, videos, live events, and a rich online...
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Help Investigate 'The Killing' Online

Help Investigate 'The Killing' Online | Transmedia & social Branding | Scoop.it
As AMC gears up for season two of The Killing, the network has launched an online interactive case file so that fans can participate in figuring out who killed Rosie Larsen.

 


Via The Digital Rocking Chair
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Kids Spend Less Than 20% of Their Media Time Playing Video Games, Study Finds

Kids Spend Less Than 20% of Their Media Time Playing Video Games, Study Finds | Transmedia & social Branding | Scoop.it
It's become a well-worn truism over the past few years now that video games, far from being "just for kids," appeal to a wide and diverse audience. The average gamer is in his or her late 30s and has been at it for many, many years.

Via Karen B Wehner
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Rescooped by CoIntel from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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Social TV: Jimmy Fallon to Interview Madonna On Facebook

Social TV: Jimmy Fallon to Interview Madonna On Facebook | Transmedia & social Branding | Scoop.it
 
Madonna is in full swing promoting for her upcoming album, MDNA.
 
And just because the woman is over 50 doesn’t mean she is not hip to social media. Facebook will be her next stop for publicity.

Via Richard Kastelein
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How to Make Your Customers the Hero of Your Story

How to Make Your Customers the Hero of Your Story | Transmedia & social Branding | Scoop.it
I use the idea of hero a fair amount when I talk about what we do. I don’t use it in an egotistic way, more aspirational really than anything. I think aspiring to be a hero to someone is a good thing.

 

John Jantsch at Duct Tape Marketing does it again by putting together a post that is very detailed about how to find, craft and share your customer's stories while making them the hero -- not you.

 

Yes, there will be stories you share where you are the focus. But not all the time, please.  It's about creating a balanced repertoire and making sure you share lots of stories where the customer is front and center.

 

This is a vital skill for any business owner to develop. It's a lot easier to share stories about how you saved the day. But how do you share your biz stories and have the focus be all on the customer? It is a subtle, but important shift.

 

This article gives great tips on how to re-orient your biz stories so your customers become the heroes.


Via Dr. Karen Dietz
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Dr. Karen Dietz's comment, April 3, 2012 10:54 AM
Thanks for re-scooping this Becky! You are awesome :)
Becky Gaylord's comment, April 3, 2012 11:46 AM
Most welcome, Karen. Love sharing worthy content!
Dr. Karen Dietz's comment, April 4, 2012 10:51 AM
Thank you for re-scooping this Anna! Have a great week :)
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Subaru Lets Drivers Direct a Movie About Their First Car | Creativity Pick of the Day - Advertising Age

Subaru Lets Drivers Direct a Movie About Their First Car | Creativity Pick of the Day - Advertising Age | Transmedia & social Branding | Scoop.it
Subaru, along with Carmichael Lynch, just released a new online campaign that invites car lovers to reminisce about their first set of wheels.
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Rescooped by CoIntel from transmedia marketing
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Barneys embraces natural beauty through multichannel spring ...

Barneys embraces natural beauty through multichannel spring ... | Transmedia & social Branding | Scoop.it
TV and transmedia producer for The Water Tank Project. “Brands will increasingly become media houses as carefully chosen and crafted campaigns will warrant serious production and consumer engagement spend,” he said.

Via Giovanna Schettini
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Budweiser Flash Fans: Five Phases of A Transmedia Story | Marc ...

Budweiser Flash Fans: Five Phases of A Transmedia Story | Marc ... | Transmedia & social Branding | Scoop.it
This analysis is not complete, but represents one methodology or framework for creating future transmedia campaigns. Phase 1 – Start with Why. Creating an emotional connection to a brand is critical to developing a ...

Via Giovanna Schettini
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Why we're going BZRK for transmedia « Matt Bourn's Media PR Blog

Why we're going BZRK for transmedia « Matt Bourn's Media PR Blog | Transmedia & social Branding | Scoop.it
It was the first marketing campaign of its kind for a book, embracing transmedia over a six-month period in a fantastically imaginative way to promote a new title which launches later this spring. Full details of the transmedia ...

Via Giovanna Schettini
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Transmedia Storytelling: Games and Beyond | Transmedia: Storytelling for the Digital Age

Transmedia Storytelling: Games and Beyond | Transmedia: Storytelling for the Digital Age | Transmedia & social Branding | Scoop.it
"[...] Star Wars was not a game when it first released, though it utilised that particular medium as it expanded with popularity.

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The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez

The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez | Transmedia & social Branding | Scoop.it
Jeff Gomez of Starlight Runner, on how brands are using online video to keep a consistent narrative across media formats with transmedia campaigns.
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Fans of GUIDESTONES Follow The Clues to Win a Year of Free Pizza

Fans of GUIDESTONES Follow The Clues to Win a Year of Free Pizza | Transmedia & social Branding | Scoop.it

Pizza Pizza was one of several brands integrated into GUIDESTONES. The 50-episode web series tells the story of two journalism students who expose a global conspiracy while investigating an unsolved murder.

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Zynga's New Ad Pitch for Draw Something: 'Draw This Brand' | Digital - Advertising Age

Zynga's New Ad Pitch for Draw Something: 'Draw This Brand' | Digital - Advertising Age | Transmedia & social Branding | Scoop.it
Zynga's latest big-ticket acquisition has already figured out how to draw in users, but now Draw Something has an ad model that brings brands into the picture.
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Rescooped by CoIntel from Transmedia: Storytelling for the Digital Age
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Social media reporting project from Afghanistan set to debut as multi-media performance

Social media reporting project from Afghanistan set to debut as multi-media performance | Transmedia & social Branding | Scoop.it

"Basetrack, a social media reporting project that accompanied a marine battalion on a deployment in Afghanistan, will be adapted into a series of theater performances [...] at Juilliard in New York."

 

For more on this interesting multiplatform project read Bringing the war in Afghanistan home, by iPhone.


Via The Digital Rocking Chair
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Help Investigate 'The Killing' Online

Help Investigate 'The Killing' Online | Transmedia & social Branding | Scoop.it
As AMC gears up for season two of The Killing, the network has launched an online interactive case file so that fans can participate in figuring out who killed Rosie Larsen.

 


Via The Digital Rocking Chair
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James Cameron And Jon Landau Tell Bleeding Cool About The Avatar Sequels And [transmedia] Spin-Offs

James Cameron And Jon Landau Tell Bleeding Cool About The Avatar Sequels And [transmedia] Spin-Offs | Transmedia & social Branding | Scoop.it

"Today, let’s take a little detour [from the release of Titanic 3D] and talk about their other Most Successful Film of All Time, Avatar. Or perhaps more accurately, its two upcoming sequels, theme park, novel, comic book, TV and animated spin-offs. Sounds like there might be an awful lot of Avatar coming our way over the next five years or so."

 

DRC: And, if you do want to know more on Titanic's conversion to 3D then read: Masterclass: James Cameron And Jon Landau Teach Bleeding Cool The Dos And Donts Of 3D Conversion.


Via The Digital Rocking Chair
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Rescooped by CoIntel from Tracking Transmedia
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The Hobbit boosts New Zealand film industry

The Hobbit boosts New Zealand film industry | Transmedia & social Branding | Scoop.it
Film contributed over $2.4bn to New Zealand's economy in 2011, helped by Peter Jackson's two-part fantasy epic...

Via siobhan-o-flynn
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Content: Marketing's Best Hope, or More Hype? | Digital - Advertising Age

Content: Marketing's Best Hope, or More Hype? | Digital - Advertising Age | Transmedia & social Branding | Scoop.it
Content marketing, an idea kicking around since companies started firing up Movable Type blogs, is in the full flush of its industrial revolution.
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Hong Kong's first trans-media production company starts with a ...

Its high concept narration will be later taken and turned into an extended trans-media campaign which will use the means of mobile and augmented technology for the benefits of the project sponsors' promotions.

Via Giovanna Schettini
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The Golden Rock - Haexagon Edition

The Golden Rock - Haexagon Edition | Transmedia & social Branding | Scoop.it
Its high concept narration will be later taken and turned into an extended trans-media campaign which will use the means of mobile and augmented technology for the benefits of the project sponsors' promotions.

Via Giovanna Schettini
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Game of Thrones & Transmedia «

Game of Thrones & Transmedia « | Transmedia & social Branding | Scoop.it
Marketing agency Campfire gave Steve Coulson and their resident band of brainiac's the mission of creating a transmedia campaign for HBO's epic series Game of Thrones. Brilliant move, pulling in audiences old and new the ...

Via Giovanna Schettini
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The Hunger Games' stroke of marketing genius: An alternate reality fashion magazine, Capitol Couture

The Hunger Games' stroke of marketing genius: An alternate reality fashion magazine, Capitol Couture | Transmedia & social Branding | Scoop.it
It’s the perfect dose of original content and sustained interaction for those who felt a void upon completing all three installments of The Hunger Games series...

 

[This really is a well thought-out campaign and the attention to detail is impressive.]


Via The Digital Rocking Chair
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Infographic: Social Media for Brands is All About the Story

Infographic: Social Media for Brands is All About the Story | Transmedia & social Branding | Scoop.it

At Social Media Week 2012 in New York City last week, Yahoo! Director of Market Research Edwin Wong presented findings from the Yahoo!/BBDO study, "What's Your Story." The graphic above shows the discrepancy between how consumers and marketers value storytelling.

 

OK marketers -- get with the program! This quick infographic show how consumers and marketers value stories differently. Consumers want more stories! 

 

I like that the infographic also shows the kinds of stories customers are seeking.

 

So get busy all you entrepreneurs, small biz folks, and marketing professionals. This infographic says it all -- find and share those stories!


Via Dr. Karen Dietz
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Dr. Karen Dietz's comment, February 27, 2012 11:27 AM
Thank you for re-scooping this! Have a great week -- Karen