Transmedia Seattle
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Transmedia Seattle
adventures in immersive storytelling technique with a NW twist
Curated by Brad Tollefson
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A Beginner’s Guide on How to Become a Better Graphic Designer

A Beginner’s Guide on How to Become a Better Graphic Designer | Transmedia Seattle | Scoop.it
As a beginner who wants to become a better graphic designer or web designer we all start learning on our own by reading tutorials around the web.
Brad Tollefson's insight:

Most definitely, design is the new copy... so study up and play...

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Brian Clark on Transmedia Business Models (Part One)

Brian Clark on Transmedia Business Models (Part One) | Transmedia Seattle | Scoop.it
Brad Tollefson's insight:

Let’s consider the business model issue from the point of view of a creator, a storyteller, a person whose goal is to make a living making a story. From a highly reductionist point of view, we’ve got five key challenges to making a model that works in the modern media age:

FUNDING: Where am I going to get the money to make this?RETURN: What do the funders expect to get back for that funding?SUSTAINABILITY: How am I going to pay my personal bills as a storyteller?AUDIENCE: Is there an audience for what I want to make and who are they?PROMOTION: How will get this work out to this audience?..
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The next chapter: storytelling embarks on an interactive adventure (Wired UK)

The next chapter: storytelling embarks on an interactive adventure (Wired UK) | Transmedia Seattle | Scoop.it
Wired.co.uk investigates the attempts of the publishing industry to make the most of new technologies
Brad Tollefson's insight:

Shuffle, which recently won the category of Best EBook Fiction at the 2013 Publishing Innovation Awards, was the brainchild of author Chris Rickaby. Rickaby had been working on a novel based around Hugh Everett III's many-worlds theory -- an interpretation of quantum mechanics that offers an endless possibility of multiple universes, allowing any pasts or futures to be true. When Rickaby attended the Digital Conference at the London Book Fair of 2010, he was struck that the focus of the discussion was centred on monetisation of old novels, and not on the possibilities presented by the new technology... for more info on Shuffle and Chris Rickaby and http://www.luizlit.com catch this podcast!  http://www.tstoryteller.com/transmedia-podcast-episode-11-lulzlit

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Transmedia and the new art of storytelling

Transmedia and the new art of storytelling | Transmedia Seattle | Scoop.it
The most prominent writers, directors, and strategists in transmedia discuss the possibilities and difficulties of balancing multiple mediums.
Brad Tollefson's insight:

Transmedia is a business and creative strategy for storytelling that lets authors and creators design a story world across multiple platforms for different audiences. I think transmedia is both a business and creative strategy. We all want audiences. So it’s about how we create this extended story experience so that we can tap into audiences across different media...

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22 Secrets from the Most Successful Online Educators

22 Secrets from the Most Successful Online Educators | Transmedia Seattle | Scoop.it
22 Secrets from the Most Successful Online Educators Posted on Tuesday October 2, 2012 by Staff Writers
The fundamentals that define a great teacher don’t differ much whether classes are taught in the...
Brad Tollefson's insight:

Need to make an online class for yourself or a client?

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Sundance Google+ Hangout: New Frontier of Storytelling – Transmedia Disruptors | Sundance Institute

Sundance Google+ Hangout: New Frontier of Storytelling – Transmedia Disruptors | Sundance Institute | Transmedia Seattle | Scoop.it
Sundance hosted its first Google+ Hangout that was broadcasted live earlier today featuring four of the New Frontier artists. It was the first... (If you haven't watched yet, this rocks.
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Must Read! Jenkins, Gomez, Hurd, Kring & more Transmedia Across Disciplines | Psychology of Media & Emerging Technologies

Must Read! Jenkins, Gomez, Hurd, Kring & more Transmedia Across Disciplines | Psychology of Media & Emerging Technologies | Transmedia Seattle | Scoop.it
Leaders in the field of transmedia storytelling converged at the National Association of Broadcasters Show to discuss its potential for engaging audiences...
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Collapsus: Walkthrough with Tommy Pallotta

Collapsus: Walkthrough with Tommy Pallotta | Transmedia Seattle | Scoop.it
Collapsus: Walkthrough with Tommy Pallotta (Collapsus: Walkthrough with Tommy Pallotta http://t.co/VD9gm8Qf Entre la ficción y el documental #transmedia)...
Brad Tollefson's insight:

Can anybody point me to the repository for transmedia walkthroughs? Hmm...

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How to Remove DRM from Kindle Books

How to Remove DRM from Kindle Books | Transmedia Seattle | Scoop.it
Learn how to remove DRM from Kindle books using free software. You may also convert your Kindle ebook collection to other formats like EPUB and PDF.
Brad Tollefson's insight:

Need to quickly convert a published Kindle book for a client into a prototype for a follow-up interactive workbook in iBook Author but need to get rid of the DRM so you can even begin? Read this... (ps- I've heard MOST of the time this works. Your mileage could vary...) 

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How to disrupt television – six tips to start you off

How to disrupt television – six tips to start you off | Transmedia Seattle | Scoop.it
During the eight years I’ve been working in the television format field, I’ve nearly lost track of all the people who’ve claimed they were going to ”disrupt television”. I’ll freely admit that I’ve...
Brad Tollefson's insight:

Understand the people in television/

Be able to relate the bad news in language they can understand

 

Actually watch some TV/

Know what TV's done best, and don't lose that with the bathwater

 

Make it easier, cheaper or better/

Or be willing to cut them in... 

 

 

Understand there is no one fix for all/

see There Will Be Blood.

 

The audience is -again- your channel/

no MY channel

 

Be prepared to let partners in, or to let go of control/

OR just hand over the keys and take it up the ass like a man/woman,

franky we have no preference... See -Studio 60 on the Sunset Strip- Opening Episode 1... on Youtube

here - http://www.youtube.com/watch?v=1INS1Rp3o9M .

 

Sorry- lost it there for a second.

 

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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Transmedia Seattle | Scoop.it
The phrase "transmedia storytelling" has been widely adopted in media/entertainment circles in the past few years.
Brad Tollefson's insight:

As that effort gets underway, here are my initial thoughts about what "transmedia storytelling" in the B2B world really means. In short, I think B2B transmedia storytelling can be most powerful when it:

Is built on real-life relationships.


Has the advantage of having its story world "set" in the real world.


Focuses on the people behind the "brand" of a company.


Demonstrates the thinking and expertise which inspires the company's products and services.


Puts an emphasis on the importance of internal collaboration and external continuity.

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Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own

Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own | Transmedia Seattle | Scoop.it

Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'


Via The Digital Rocking Chair
Brad Tollefson's insight:
Spreadable Media on preorder...
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The Digital Rocking Chair's curator insight, January 18, 2013 2:45 AM

You should also check out Spreadable Media's website.

Mattia Nicoletti's curator insight, January 19, 2013 3:15 AM

Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture. 

 

In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.

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Creative Code | Filmmaker Magazine

Creative Code | Filmmaker Magazine | Transmedia Seattle | Scoop.it

Developing an understanding of code is a valuable skill. In fact its now a 21st century storytelling reality. While it’s not critical for you to rush off and learn how to code, it wouldn’t hurt to become more familiar with the terminology, process and realities of producing digital / interactive projects.

 

As filmmakers expand their work beyond a single screen new roles such as creative technologists are emerging to bridge the gap between tech and story. The role has been adapted within ad agencies, interactive firms and media companies as a way to plan and execute digital strategies. At the same time Sundance, Tribeca, POV and others are experimenting with story and code. Within the last year they have run labs or hackathons in an effort to explore new modes of storytelling. Meanwhile, the IFP is launching a transmedia incubator which will be an anchor of their newly announced New Media Center and Matter VC has opened a storytelling-focused accelerator in hopes of innovating story-driven technology.

 

Read the full article for some valuable resources to help you get started.


Via Kim Zinke (aka Gimli Goose)
Brad Tollefson's insight:

feeling the need for speed!  in writing that code...

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How to Nurture Multi Platform or Transmedia Projects | PERSONALIZE MEDIA

How to Nurture Multi Platform or Transmedia Projects | PERSONALIZE MEDIA | Transmedia Seattle | Scoop.it
Early stage Multi Platform or transmedia story projects are fragile things requiring careful nurturing.
Brad Tollefson's insight:

For multi platform storytelling and transmedia to flourish, it’s ‘creative leaders and trainers’ need to use a vast range of techniques to inspire those unfamiliar with it’s highly complex, development process...


The Networking Event 

The Seminar

The Conference

The Workshop/Lab

The Master Class

The Academic Course

The Intensive Residential

The Consultancy


The events listed above (I am sure there are more to add – later) I hope imply that you ‘filter & find’ in the networking, public pitch, conference, seminar events, trial run in the workshop, masterclass, course and select your ideal nurturer for the intensive or consultancy stages.

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Women of Transmedia | POV Blog | PBS

Women of Transmedia | POV Blog | PBS | Transmedia Seattle | Scoop.it
Liz Nord profiles eight of the trailblazing women she's learned from while making her own transmedia documentary.
Brad Tollefson's insight:

Shout out to Maya and Andrea!  Looking forward to meeting the rest of y'all eventually- and thank you for both your collective fantastic works and your equally fantastic willingness to share above and beyond! Saluud!

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"Interacting with Transmedia" Live Here on February 21 at 3 PM EST! | NAMAC

"Interacting with Transmedia" Live Here on February 21 at 3 PM EST! | NAMAC | Transmedia Seattle | Scoop.it
Brad Tollefson's insight:

sounds like a good time- are you available?

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Nuno Bernardo: 5 key Transmedia challenges… or opportunities! | | MIPBlogMIPBlog

Nuno Bernardo: 5 key Transmedia challenges… or opportunities! | | MIPBlogMIPBlog | Transmedia Seattle | Scoop.it
Brad Tollefson's insight:

1. The market is crowded

2. Properties need to be able to expand fast

3. Audiences are more sophisticated

4. Bypassing traditional gatekeepers

5. Access to audience feedback

it’s good to remember that the audience and their voice can make or break a series or movie globally overnight...

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Today's Greatest Marketing Secret: Telling Stories in Eight Words or Less

Today's Greatest Marketing Secret: Telling Stories in Eight Words or Less | Transmedia Seattle | Scoop.it
Marketing Strategy - Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get ...
Brad Tollefson's insight:

An interesting approach to include in your next transmedia strategy?...

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Introduction to Spreadable Media

Read the introduction to Spreadable Media: Creating Value and Meaning in a Networked Culture (NYU Press, 2013), by Henry Jenkins, Sam Ford, and Joshua Green.
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Once Upon a Soda - Forbes

Once Upon a Soda - Forbes | Transmedia Seattle | Scoop.it
Consulting firm Starlight Runner helps movie directors like James Cameron--and big brands from Coca-Cola to Mattel to Pepperidge Farm--keep their stories straight.
Brad Tollefson's insight:

The next big thing in transmedia storytelling, according to Gomez and Pensavalle: creating fiction for their clients’ internal marketing use.


Think of characters and tales that help tell the story of a company’s founders or illustrate core goals and values to employees. “When you establish a narrative, it’s so much more powerful than a mission statement,” says Gomez.


“It helps the company fall back in love with their own product and remember what they’re about.”


Stories that resonate with customers AND keep storytellers on track.

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The Story of Transmedia Marketing Stories - Brian Cain | StoryLabs

The Story of Transmedia Marketing Stories - Brian Cain | StoryLabs | Transmedia Seattle | Scoop.it
Brian Cain takes us on a long journey from his early involvement with the poster boys of guerrilla internet marketing around Blair Witch and Art of the Heist through to his creative work with Campfire building multi platform marketing campaigns around...
Brad Tollefson's insight:

A podcast I'm glad to have redescovered! Thanks Gary!

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IFTTT / Put the internet to work for you.

IFTTT / Put the internet to work for you. | Transmedia Seattle | Scoop.it
Put the internet to work for you.
Brad Tollefson's insight:

If This, Then That- allows you to setup (non-code recipes) to swap data between web services.  Post something to scoop.it, have that post sent to twitter, and/or Wordpress...  hmmmm....

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How to Tell if a TV Show is Probably Not Going to End Well

How to Tell if a TV Show is Probably Not Going to End Well | Transmedia Seattle | Scoop.it
Many of us have commitment issues with television, because we've been burned so many times by weak or overblown endings.
Brad Tollefson's insight:

Or, how to tell that the way you set up for writing your transmedia project isn't gonna reach...

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How to Create a Winning Meme [INFOGRAPHIC]

How to Create a Winning Meme [INFOGRAPHIC] | Transmedia Seattle | Scoop.it

Anita Li:  "What's the recipe for a winning meme? One infographic looks at patterns in 100 memes from 1980 to today, and determined the ingredients necessary for a video or photo to take off" ...


Via The Digital Rocking Chair
Brad Tollefson's insight:
Memes through the years...
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malek's curator insight, January 13, 2013 6:20 AM

All-in-One page! Great to share

Gustavo Munevar's curator insight, January 13, 2013 8:10 PM

Anita Li ayuda a cultivar el conocimiento trayéndonos esta infografía que ilustra la receta para 'cocinar' un Meme de éxito.


Alguien usando algo similar? Cuál ha sido la experiencia creando Memes? Cuéntanos aquí y fomenta la conversación, gracias! ... 

Liz Bates's curator insight, May 11, 2015 11:50 AM

Image is very good at getting and keep the readers attention. But may distract from data depending how it's used

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Wish for the Future: Open Design Challenge, Lance Weiler & Jörgen v...

Igniting theImaginationof Many
Brad Tollefson's insight:

Anybody know where the full description of this workshp resides? Thanks!

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