Transmedia Seattle
1.6K views | +0 today
Follow
Transmedia Seattle
adventures in immersive storytelling technique with a NW twist
Curated by Brad Tollefson
Your new post is loading...
Your new post is loading...
Rescooped by Brad Tollefson from Transmediaexperience
Scoop.it!

'Welcome To Sanditon' Creates Entire World Around Web Series

'Welcome To Sanditon' Creates Entire World Around Web Series | Transmedia Seattle | Scoop.it
Pemberly Digital partnered with Theatrics to turn the 'Lizzie Bennet' spinoff 'Welcome to Sanditon' into a full transmedia community.

Via Simon Staffans, HEEJUN LIM
more...
Simon Staffans's curator insight, May 13, 2013 10:58 PM

A brief look at the LBD spin off that just launched.

Rescooped by Brad Tollefson from Transmediaexperience
Scoop.it!

Infographic: The science behind transmedia storytelling and why you need to be across it now

Infographic: The science behind transmedia storytelling and why you need to be across it now | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair, HEEJUN LIM
more...
The Digital Rocking Chair's curator insight, October 24, 2013 8:48 PM

Marketing Magazine:  "Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason."


[Also, use the Aurasma app to check out the augmented reality aspects of this infographic.]

Joseph McCaleb's curator insight, October 25, 2013 9:12 AM

Transmedia Storytelling is Now-Persuasion. #literacies

Louise Robinson-Lay's curator insight, October 25, 2013 4:34 PM

Digital storytelling is evolving rapidly. The infographic here justifies transmedia stories.

Rescooped by Brad Tollefson from TransmediaSF
Scoop.it!

Omega3 – Creating The Code: A BBC Transmedia Documentary

Omega3 – Creating The Code: A BBC Transmedia Documentary | Transmedia Seattle | Scoop.it

The Code is one of the most ambitious ‘native transmedia’ projects ever created by the BBC and Six to Start, and it demonstrates what’s possible when a broadcaster with the reach, reputation, and quality of the BBC meets the breadth and depth of engagement that the web can provide.


Via Simon Staffans, TransmediaSF
more...
No comment yet.
Rescooped by Brad Tollefson from Just Story It
Scoop.it!

How to Build an Audience w/ Business Storytelling

How to Build an Audience w/ Business Storytelling | Transmedia Seattle | Scoop.it

"There’s been a fevered interest in the art of storytelling among the business crowd the last few years.

 

The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.

 

We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world to the deft storyteller’s door.

 

This is correct. The writer runs this show.

 

But what is a well-told story? How do we know we’re getting down to the true thing?"


Via Dr. Karen Dietz
Brad Tollefson's insight:

How do you build an audience with story? It’s about media not marketing, baby.... Nice...

more...
Dr. Karen Dietz's curator insight, January 15, 2014 8:29 PM

I still periodically come across people in business who think storytelling is only for kids -- and certainly not part of hard-boiled business.


So I love the insights shared here about crafting great stories -- and why to do so. It's a quick but powerful read. And it will definitely get your thinking in order about why storytelling is so important.


Thanks fellow curator Gregg Morris for finding and sharing this gem!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Peter Fruhmann's curator insight, January 16, 2014 4:24 AM
Information is … information. The audience will not tune in to watch information. You wouldn’t, I wouldn’t. No one would or will. The audience will only tune in and stay tuned in to watch drama, says David Mamet. This short article by Robert Bruce on the difference between information and 'story' hits the nail on the head
Gav Morris's curator insight, January 18, 2014 5:53 AM

A good start is to work out the myths. Dispel myths in your story.

Rescooped by Brad Tollefson from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Scoop.it!

Ray Kurzweil and the Brains Behind the Google Brain | Big Think TV | Big Think

Ray Kurzweil and the Brains Behind the Google Brain | Big Think TV | Big Think | Transmedia Seattle | Scoop.it
Google is looking to build an artificial brain, a fact that "some may consider thrilling and others deeply unsettling. Or both." (RT @tiffanyshlain: Ray Kurzweil and building of the Google Brain.

Via Richard Kastelein
more...
No comment yet.
Rescooped by Brad Tollefson from Tracking Transmedia
Scoop.it!

Google Buys Nest for $3.2 Billion in Cash. Wired.com

Google Buys Nest for $3.2 Billion in Cash. Wired.com | Transmedia Seattle | Scoop.it
Google now owns a little piece of Apple. Today, Google announced that it's spending $3.2 billion to acquire Nest, a successful home hardware tech startup founded by Tony Fadell, the father of the Apple iPod.

Via siobhan-o-flynn
more...
siobhan-o-flynn's curator insight, January 13, 2014 8:52 PM

wow... following reading Wired article on her, best line in this story:

 

'...with Google’s support, “Nest will be even better placed to build simple, thoughtful devices that make life easier at home, and that have a positive impact on the world.”'

Vivalist's curator insight, January 14, 2014 5:26 AM

Google extand its reach in your home - and will probably reshape the aging domotic concept on the way.

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
Scoop.it!

The Future of Video Game Storytelling

The Future of Video Game Storytelling | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, January 13, 2014 12:45 AM


Lucy O'Brien:  "The writers behind The Last of Us, Gone Home, Tomb Raider and The Stanley Parable give us their thoughts on where storytelling in video games is headed next."

Henrik Safegaard - Cloneartist's curator insight, January 13, 2014 3:05 AM

There is an old but still pertinent argument that storytelling in video games is the last great bastion for the medium to conquer. That game developers working in the 'mainstream space' have traditionally struggled to utilise video games as a storytelling medium, struggled to harmonise play and Hollywood-like narratives, and struggled to inject real meaning into their games without rendering the player a frustrated passive participant. 


Click to red full article.

malek's curator insight, January 13, 2014 9:05 AM

The blurring line between movies and games

Rescooped by Brad Tollefson from #transmediascoop
Scoop.it!

The big match of transmedia in sport

The big match of transmedia in sport | Transmedia Seattle | Scoop.it

Via Simon Staffans
more...
Simon Staffans's curator insight, January 8, 2014 6:05 AM

An interview with Jay Sharman of TeamWorks Media.

Rescooped by Brad Tollefson from #transmediascoop
Scoop.it!

2014 The Year I Give No Attention to the definition of Transmedia | Hal Hefner

2014 The Year I Give No Attention to the definition of Transmedia | Hal Hefner | Transmedia Seattle | Scoop.it
2014 The Year I Give No Attention to the definition of Transmedia is here. This is Hal Hefner's final say on the divisive word

Via Simon Staffans
more...
Simon Staffans's curator insight, January 14, 2014 4:11 AM

In the aftermath of the Think Tank last autumn, some good points by Hal.

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
Scoop.it!

Did You Know About Haunting Melissa’s Dynamic Storytelling Tech, and That There's Probably Going to be a Sequel?

Did You Know About Haunting Melissa’s Dynamic Storytelling Tech, and That There's Probably Going to be a Sequel? | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, January 10, 2014 1:24 PM


Rob Rich:  "Haunting Melissa is an impressive piece of tech, and it's plenty scary to boot! But the creators of this iOS ghost story have even more in store for us."

Rescooped by Brad Tollefson from Storytelling in the Digital Age
Scoop.it!

design thinking in i-docs and factual interactive narratives

design thinking in i-docs and factual interactive narratives | Transmedia Seattle | Scoop.it
What would it mean to apply design thinking to the creation of i-docs? Sandra Gaudenzi has asked Paula Zuccotti (the Overworld) and Ingrid Kopp (Tribeca).

Via Anca Toader
more...
No comment yet.
Rescooped by Brad Tollefson from Tracking Transmedia
Scoop.it!

DIY Monday: A Guide to Social Media Movie Promotion, Part One by Sheri Candler - MovieMaker Magazine

DIY Monday: A Guide to Social Media Movie Promotion, Part One by Sheri Candler - MovieMaker Magazine | Transmedia Seattle | Scoop.it
Everyone knows a good marketing campaign needs a social media component, but are you really using it to its maximum potential?

Via siobhan-o-flynn
more...
No comment yet.
Rescooped by Brad Tollefson from Tracking Transmedia
Scoop.it!

Sherlock: We’ve plotted out the whole of series 4 and 5 reveals Steven Moffat

Sherlock: We’ve plotted out the whole of series 4 and 5 reveals Steven Moffat | Transmedia Seattle | Scoop.it

“The ideas are the best we’ve ever had,” says the Sherlock writer...

 

...here’s some good news: Sherlock co-creators Steven Moffat and Mark Gatiss have already plotted out two more series of the detective drama – and Moffat reckons it’s their best stuff yet. 

 

“Rather excitingly, Mark and I, for no particular reason, we just got out of the rain and sat at the top of the [Sherlock] production bus… and we just started plotting out what we could do in the future,” Moffat told the audience at tonight's Bafta screening of the season three finale His Last Vow.

 

“And we plotted out the whole of series four and five.”...'


Via siobhan-o-flynn
Brad Tollefson's insight:

Ya!

more...
No comment yet.
Rescooped by Brad Tollefson from Transmediaexperience
Scoop.it!

Heroes – Transmedia Storytelling » Learning the World

Heroes – Transmedia Storytelling » Learning the World | Transmedia Seattle | Scoop.it

Via HEEJUN LIM
more...
No comment yet.
Rescooped by Brad Tollefson from Transmediaexperience
Scoop.it!

Origin of the series: how TV producers are adapting for on demand

Origin of the series: how TV producers are adapting for on demand | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair, HEEJUN LIM
more...
The Digital Rocking Chair's curator insight, December 17, 2013 12:41 PM


Duncan Geere:  "The way we watch TV is changing which means that the way TV is made is changing too."

Rescooped by Brad Tollefson from Social Greg's Transmedia Channel
Scoop.it!

Storytelling: The Content Marketing of the 21st Century - Business 2 Community

Storytelling: The Content Marketing of the 21st Century - Business 2 Community | Transmedia Seattle | Scoop.it
Storytelling: The Content Marketing of the 21st Century http://t.co/GiCzNTpSHo

Via Greg C Viloria
more...
No comment yet.
Rescooped by Brad Tollefson from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Scoop.it!

Infographic: Transmedia storytelling in 5 steps

Infographic: Transmedia storytelling in 5 steps | Transmedia Seattle | Scoop.it
Discover the 5 elements for successful transmedia storytelling with this Getty Images infographic. (TransMedia Storytelling in 5 steps...

Via Richard Kastelein
more...
No comment yet.
Rescooped by Brad Tollefson from Tracking Transmedia
Scoop.it!

TV Viewers Aren't Thrilled with Second-Screen Synchronized Content, Study Finds

TV Viewers Aren't Thrilled with Second-Screen Synchronized Content, Study Finds | Transmedia Seattle | Scoop.it

"Call it app-athy: While many TV viewers sit on their couch with a mobile device in hand, most think second-screen content synchronized with a TV show is just... sort of OK. According to a new survey, just 42% of people who use a smartphone or tablet to access related TV show content have tried synchronizing the second-screen experience with live TV. And only 13% of those said it makes their program viewing experience “much more enjoyable.” The majority (67%) said it made TV viewing just “somewhat” better — nice to have, but not a necessity...."


Via siobhan-o-flynn
more...
Rick Shaughnessy's curator insight, January 12, 2014 1:08 PM

network leadership can't just look at 2nd screen as a way to drive viewers back to ads (i.e. the money) on network

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
Scoop.it!

Nine essentials for surviving the app apocalypse

Nine essentials for surviving the app apocalypse | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, January 11, 2014 11:38 PM


Carla Engelbrecht Fisher:  "A mobile app apocalypse is upon us. Thousands have been flocking to create apps, but it's a hostile climate with steep competition, low prices and limited distribution channels. How does one survive?"

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
Scoop.it!

Why Her Will Dominate UI Design Even More Than Minority Report

Why Her Will Dominate UI Design Even More Than Minority Report | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, January 14, 2014 2:28 AM


Kyle VanHemert:  "Spike Jonze's new movie grapples with a big question: In a world where you can buy AI off the shelf, what does all the other technology look like?"

Rescooped by Brad Tollefson from #transmediascoop
Scoop.it!

Simon Staffans, Media Strategist at MediaCity, Transmedia - Industry Interview - Novel Influence

Simon Staffans, Media Strategist at MediaCity, Transmedia - Industry Interview - Novel Influence | Transmedia Seattle | Scoop.it
Brand Storytelling Agency Novel Influence uses a Brand Story Model that connects the Brand, Employees and Consumers by using storytelling techniques.

Via Simon Staffans
more...
Simon Staffans's curator insight, January 14, 2014 1:50 PM

For a nice look at my shiny head, and some interview-answers I gave as well, do take a look here :)

Scooped by Brad Tollefson
Scoop.it!

Romance Writers – January 2014 : ARE YOU READY to GET ON the TRANSMEDIA BANDWAGON?

ARE YOU READY to GET ON the TRANSMEDIA BANDWAGON?

Brad Tollefson's insight:

What’s next in the world of transmedia?

Snyder said, “People are being trained to stream their entertainment via Facebook, Twitter, and Tumblr. Within two years, I believe there’ll be a slew of not only transmedia stories, but also transmedia story streaming. I’m talking about a 15-minute read one day, a 45-second audio clip the next, a 4-minute video the next, a live conference line event the next day, and a Facebook posting the next. The same story, told in short bits, that can be broadcast daily via e-mail, text, social media, or a blog, with all parts of a certain segment coming together into an interactive book or other offering after the course of three months.” While there will be media “purists” who only consume one type of media for extended lengths of time, she said the trend for shorter, but constant, media engagement is on the horizon.

Phillips added, “We’ve seen big, splashy entertainment brands doing transmedia. I think we’re starting to see the rise of the artisanal transmedia project as well, with projects executed by small teams or even individuals where making thousands of dollars is a success (whereas in Hollywood, making thousands is an abject failure).”

more...
No comment yet.
Rescooped by Brad Tollefson from #transmediascoop
Scoop.it!

For those about to embark on something transmedia, we salute you

For those about to embark on something transmedia, we salute you | Transmedia Seattle | Scoop.it
The year has started briskly with a number of articles talking about 2014 as the year of the tipping point. Finally the audience is in place (granted, it has probably been in place for quite some t...

Via Simon Staffans
more...
Simon Staffans's curator insight, January 8, 2014 3:49 AM

A look at another tipping point that may be just around the corner - storytelling, transmedia and heavy industries.

Scooped by Brad Tollefson
Scoop.it!

The ultimate guide to producing professional Google+ Hangouts On Air - Muck Rack

The ultimate guide to producing professional Google+ Hangouts On Air - Muck Rack | Transmedia Seattle | Scoop.it
As media professionals living in the age of Google+ Hangouts On Air (a public video chat that streams onto your YouTube channel), we're not only required to to be the Will McAvoy but also the MacKenzie McHale, all the technical folks and frankly...
Brad Tollefson's insight:

Most current ultimate guide to Pro HOA I've been able to find...You?...

more...
No comment yet.
Rescooped by Brad Tollefson from Tracking Transmedia
Scoop.it!

Deconstructing Transmedia Objects

Deconstructing Transmedia Objects | Transmedia Seattle | Scoop.it

On S, or Ship of Theseus. Or how to resolve and confound a number of thorny problems in transmedia writing. My copy of S arrived. Disclaimer: I bought it. That's not a gripe, more a note of admiration...


Via siobhan-o-flynn
more...
siobhan-o-flynn's curator insight, January 7, 2014 10:26 AM

I"m really interested in the  author's own project he describes here:

 

'Earlier this year, working with the artists collective Circumstance, I made These Pages Fall Like Ash, and it’s difficult for me to talk about S without harking back to ideas around structural interdependency that we explored in that piece.


These Pages came as a hand-crafted wooden book that readers used to immerse themselves in a story of two cities, each overlapping the other, exploring a serial fiction by accessing content (transmitted from wireless hard drives) on their mobiles as they moved through the streets of ‘their’ city. We were keen to see how closely we could make two platforms work together, to have the contextual content (in the physical books) feed into and complement (actually, more than complement – it was a necessarily connected process) the digital serial fiction. We did this by making two books within the wooden case – one describes the ‘other’ city; it’s a gazetteer, a guidebook. The other described your city, and was largely made up of suggestions and prompts to write things yourself, to take notes and observe, flaneur-like, the story being played out over the run of the serial...'