Transmedia Seattle
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Transmedia Seattle
adventures in immersive storytelling technique with a NW twist
Curated by Brad Tollefson
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Rescooped by Brad Tollefson from Psychology of Media & Technology
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What's Happened to Transmedia?

I got an email in my inbox a week or two ago asking the titular question.
It's been haunting me ever since. "


Via Simon Staffans, Dr. Pamela Rutledge
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Simon Staffans's curator insight, September 29, 2016 4:20 AM
"The genie is out of the bottle and can never be returned" Good stuff from Andrea.
Dr. Pamela Rutledge's curator insight, September 29, 2016 12:32 PM

Transmedia has always had a rocky definition. It may, however, be moving more from a definable thing to a perspective on how to approach communication--whether entertainment, marketing or education.  To me, it has always represented a more accurate user-centered design that reflects how the human brain receives and gathers information and makes meaning of experience--through multiple channels.  It's not surprising that the pioneers of transmedia experiences have moved to the edge of the storytelling envelope, such as VR.  It is where the attention and money are focused given that the opportunities are unknown and thus, full of promise.  As Andrea's article points out, transmedia strategies were not uniformly able to create a viable business model that supported many creative endeavors.  At the same time, the fundamental shifts in the media landscape that impact consumer expectations and demands, not to mention the flood of choice, suggest that awareness of the need for multi-platform engagement only grows.  To me, this suggests that the fundamentals are more important, even if they "only" provide a foundation for thinking about strategies and projects in the way Simon describes.

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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Bringing Storytelling Back to Music with Paul McCartney and VR

Bringing Storytelling Back to Music with Paul McCartney and VR | Transmedia Seattle | Scoop.it

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The Digital Rocking Chair's curator insight, July 12, 2016 1:47 AM

 

Alex Kane:  '“Today’s most innovative artists are always looking for new ways to push boundaries, with their music and their means of connecting with fans,” says [Lucas] Wilson. “[...] We’re used to going to concerts, but very few of us have actually been on stage. We’ve grown accustomed to hearing from our favorite artists on social media, but rarely do those words come directly from their mouths. VR is changing all that. It’s the most personal way of connecting with your fans.”'

@FernandoCarrion's curator insight, August 5, 2016 12:14 PM

 

Alex Kane:  '“Today’s most innovative artists are always looking for new ways to push boundaries, with their music and their means of connecting with fans,” says [Lucas] Wilson. “[...] We’re used to going to concerts, but very few of us have actually been on stage. We’ve grown accustomed to hearing from our favorite artists on social media, but rarely do those words come directly from their mouths. VR is changing all that. It’s the most personal way of connecting with your fans.”'

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The First-Ever Snapchat Movie is Here, and it's Horrifying—Go Behind the Scenes

The First-Ever Snapchat Movie is Here, and it's Horrifying—Go Behind the Scenes | Transmedia Seattle | Scoop.it

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Dr. Pamela Rutledge's curator insight, June 27, 2016 11:57 AM

Sickhouse - the first SnapChat-based film--brought to mind Blair Witch Project.  Both are revolutionary in their use of media to capture authenticity, breaking the fourth wall, and capturing the audience's imagination by fiddling with reality vs. fiction.  Using SnapChat is a clever device to make the film timely and raw.  

 

First adopters always have the advantage of challenging the audience's existing mental models about where and how reality ends and fiction begins.  This is a nice metaphor for social technologies as an extension of the social space rather than "some other place."  It is exactly that understanding that made the initial launch so powerful.

 

SnapChat also demands a 'Heminwayesqe' brevity and succinctness to scene construction, especially in real time.  Creating a horror film is a bit of a cheat as all that heightened anxiety increases the "need to know" among the audience that encourages following the story through.  Nevertheless, with so many moving parts, it makes sense to use a genre with wide socioemotional appeal.

 

The irony is that it didn't all disappear in the SnapChat way, and thus challenges how we understand SnapChat as well.  I have wondered for some time, given the creativity that SnapChat unleashes, how long people will be willing to just let their mini-artworks go into the ether.  When we create, it is part of us.  We have a long history of documenting acts of creativity because it is how we share our most human qualities.  

Minna Kilpeläinen's curator insight, July 2, 2016 5:52 AM
Snapchat movie Sickhouse was a real success. "Everyone was hooked. People trust that what they are seeing on their snap stories is real", said he director Hannah Macpherson. One key was to cast a protagonist who already was a social media pop star (Andrea Russett). She posted the videos from her own account. 
Ana Alves's curator insight, October 3, 2016 5:22 PM
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An Algorithm Wrote This Movie, and It's Somehow Amazing

An Algorithm Wrote This Movie, and It's Somehow Amazing | Transmedia Seattle | Scoop.it

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The Digital Rocking Chair's curator insight, June 13, 2016 1:39 AM

 

Emily Buder:  "A director's sci-fi algorithm wrote a brilliant sci-fi short film."

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"Captain America" Writers Talk Long-Form Storytelling In The Marvel Cinematic Universe

"Captain America" Writers Talk Long-Form Storytelling In The Marvel Cinematic Universe | Transmedia Seattle | Scoop.it

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The Digital Rocking Chair's curator insight, May 7, 2016 3:47 AM

 

Joe Berkowitz:  "Christopher Markus and Steve McFeely, of Captain America: Civil War and the next Avengers, discuss the Marvel movie long game."

Jérémy Pradier's curator insight, May 9, 2016 6:45 AM
A good content needs a great storytelling.
Jonny Villagomez's curator insight, May 9, 2016 2:23 PM
Aunque no es muy fiel al cómic, sigue estando esa esencia de guerra, con los héroes que participan en la película creo que sera una OBRA INCREÍBLE. JEJE 
Rescooped by Brad Tollefson from transmedia marketing: storytelling for business, art and education
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6 New Storytelling Tools You Have to Use This Year - Croud

6 New Storytelling Tools You Have to Use This Year - Croud | Transmedia Seattle | Scoop.it
2016 is the year of storytelling. Croud Australia takes a look six new and underused tools for content marketers. To improve your SEO and content results, call us on 1300 806 953.

2016 is the year of storytelling. Croud Australia takes a look six new and underused tools for content marketers. To improve your SEO and content results, call us on 1300 806 953.

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Via José Carlos, Tina Stock
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Hollywood Learns a New Storytelling Language for VR

Hollywood Learns a New Storytelling Language for VR | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
Brad Tollefson's insight:

 

Ryan Nakashima:  "Much the way early cinematographers had to discover cuts, wide shots and perspective, VR filmmakers find themselves making things up as they go along, often mashing up traditional movies and video-game techniques along the way."

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giorgiojannis's curator insight, March 12, 2016 12:22 AM

 

Ryan Nakashima:  "Much the way early cinematographers had to discover cuts, wide shots and perspective, VR filmmakers find themselves making things up as they go along, often mashing up traditional movies and video-game techniques along the way."

Kajsa Hartig's curator insight, March 13, 2016 5:09 AM

 

Ryan Nakashima:  "Much the way early cinematographers had to discover cuts, wide shots and perspective, VR filmmakers find themselves making things up as they go along, often mashing up traditional movies and video-game techniques along the way."

Sara Caspani's curator insight, March 13, 2016 3:31 PM

 

Ryan Nakashima:  "Much the way early cinematographers had to discover cuts, wide shots and perspective, VR filmmakers find themselves making things up as they go along, often mashing up traditional movies and video-game techniques along the way."

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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3 Reasons Why Millennials Want Long Form Storytelling Over 'Snackable' Content

3 Reasons Why Millennials Want Long Form Storytelling Over 'Snackable' Content | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
Brad Tollefson's insight:

 

Chris Giliberti:  "There's an emerging case that long-form, high quality content might be the best way to build a millennial audience."

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The Digital Rocking Chair's curator insight, March 8, 2016 2:46 PM

 

Chris Giliberti:  "There's an emerging case that long-form, high quality content might be the best way to build a millennial audience."

blaucloud's curator insight, March 10, 2016 9:01 AM

 

Chris Giliberti:  "There's an emerging case that long-form, high quality content might be the best way to build a millennial audience."

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How J.K. Rowling uses the Internet to keep the magic of 'Harry Potter' alive

How J.K. Rowling uses the Internet to keep the magic of 'Harry Potter' alive | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
Brad Tollefson's insight:

 

Catherine Butler:  "Rowling was one of the first authors whose readers were keen to discuss the books in real time on social media."

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Peter Mellow's curator insight, March 1, 2016 3:57 PM
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Maria Claudia Londoño D.'s curator insight, March 16, 2016 1:52 AM

 

Catherine Butler:  "Rowling was one of the first authors whose readers were keen to discuss the books in real time on social media."

Maria Claudia Londoño D.'s curator insight, March 16, 2016 2:02 AM

 

Catherine Butler:  "Rowling was one of the first authors whose readers were keen to discuss the books in real time on social media."

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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Visualizations and layers - storytelling evolving [#Transmedia]

Visualizations and layers - storytelling evolving [#Transmedia] | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
Brad Tollefson's insight:


Simon Staffans:  "If we think of our story on different layers, it is logical that certain layers should have different purposes and different traits than others."


DRC:  Simon Staffans continues his series of fascinating posts on "layered storytelling".

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The Digital Rocking Chair's curator insight, February 17, 2016 3:38 PM


Simon Staffans:  "If we think of our story on different layers, it is logical that certain layers should have different purposes and different traits than others."


DRC:  Simon Staffans continues his series of fascinating posts on "layered storytelling".

Manesha's curator insight, February 17, 2016 4:00 PM

Le Transmedia Storytelling représente le fait de raconter une histoire cohérente éclatée sur plusieurs plateformes médiatiques dans le but de créer une expérience globale. L’objectif est de déployer un univers cohérent où chaque élément narratif vient enrichir les autres. Ce procédé permet de multiplier les points d’entrée dans l’univers et ainsi toucher une plus grande audience.

Rescooped by Brad Tollefson from Digital Storytelling 2.0
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A New Method and Tool to Create Storyboards

A New Method and Tool to Create Storyboards | Transmedia Seattle | Scoop.it
"Scenes" is a tool and a method that was created to empower business leaders and professionals of all industries to shape their ideas and scenarios in the form of fun illustrative storyboards without the need of refined drawing skills. Learn how you can use it.

Via José Carlos, elearning hoje
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Joyce Valenza's curator insight, February 16, 2016 8:52 AM

Cool for collaborative story planning and designing.

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Better Storyelling Improves Your User Experience

Better Storyelling Improves Your User Experience | Transmedia Seattle | Scoop.it

As we launch Content Services, we're sharing our Storytelling Framework, plus insights on how we do it, so you can turn your brand's value into great stories


Via Lianne Picot, Andrea Rossi
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Lianne Picot's curator insight, February 9, 2016 9:35 AM

Did you know that the Super Bowl ads that use a 'dramatic arc' do better than those that don't? There was research! This article breaks down the arc of storytelling AND gives some really great examples of brands that do it well.

The product is the hero or the user of the product is the hero. The company itself is not the hero! Some great practical tips here on using storytelling in your marketing. Never forget that the stories need to reflect your company culture and values though. Otherwise, people will experience a disconnect.

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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10 reasons virtual reality 'films' are still a pretty terrible experience

10 reasons virtual reality 'films' are still a pretty terrible experience | Transmedia Seattle | Scoop.it

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The Digital Rocking Chair's curator insight, February 4, 2016 10:11 PM


Josh Dickey:  "To read all the hyped-out coverage of VR at Sundance, you’d think we were in the midst of a storytelling Renaissance. But it's still the Dark Ages."

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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An A.I. Says There Are Six Main Kinds of Stories

An A.I. Says There Are Six Main Kinds of Stories | Transmedia Seattle | Scoop.it

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The Digital Rocking Chair's curator insight, July 18, 2016 12:31 AM

 

Adrienne LaFrance:  "A machine mapped the most frequently used emotional trajectories in fiction, and compared them with the ones readers like best."

Debbie Elicksen 's curator insight, November 27, 2016 1:02 PM
A group of researchers, from the University of Vermont and the University of Adelaide collected computer-generated story arcs for nearly 2,000 works of fiction, classifying each into one of six core types of narratives (based on what happens to the protagonist).
David Stapleton's curator insight, July 8, 2017 1:40 PM
Imagine
Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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The Evolution of Vrse (To Within), and What It Means for VR Storytelling

The Evolution of Vrse (To Within), and What It Means for VR Storytelling | Transmedia Seattle | Scoop.it

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The Digital Rocking Chair's curator insight, June 30, 2016 1:03 AM

 

Alejandro Dinsmore:  "Chris Milk, one of the leading creators in the VR space is moving away from thinking about VR as a medium in which the author tells a story, and toward thinking about it as a medium in which viewers can, for the first time, step directly into the world of the creator."

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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An Algorithm Wrote This Movie, and It's Somehow Amazing

An Algorithm Wrote This Movie, and It's Somehow Amazing | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 13, 2016 1:39 AM

 

Emily Buder:  "A director's sci-fi algorithm wrote a brilliant sci-fi short film."

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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Aardman Animations And Rapt Media Aim To Make Interactive Content More Emotional

Aardman Animations And Rapt Media Aim To Make Interactive Content More Emotional | Transmedia Seattle | Scoop.it

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The Digital Rocking Chair's curator insight, June 2, 2016 7:11 PM

 

Meg Carter:  "The folks behind Wallace and Gromit and the digital storytelling company want to expand your idea of what interactive video can do."

Rescooped by Brad Tollefson from transmedia marketing: storytelling for business, art and education
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Working With Story

Working With Story | Transmedia Seattle | Scoop.it

The class I teach is called “Story,” and the first assignment was to give a “TEDette.” I defined the project as a five minute talk using a personal story to make an audience care about a scientific...


Via José Carlos, Tina Stock
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Inside BBC Three's transmedia campaign ahead of the Thirteen premiere

Inside BBC Three's transmedia campaign ahead of the Thirteen premiere | Transmedia Seattle | Scoop.it

 

Matthias Puschmann


Via The Digital Rocking Chair
Brad Tollefson's insight:

 

Matthias Puschmann:  "Coinciding with the premiere of the series, BBC Three launched the '#FindTheGirl' campaign, a transmedia project that invites viewers to step into the world of Thirteen, where another young girl has been taken and they can help save her by joining the investigation."

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The Digital Rocking Chair's curator insight, March 13, 2016 3:19 AM

 

Matthias Puschmann:  "Coinciding with the premiere of the series, BBC Three launched the '#FindTheGirl' campaign, a transmedia project that invites viewers to step into the world of Thirteen, where another young girl has been taken and they can help save her by joining the investigation."

Kajsa Hartig's curator insight, March 13, 2016 5:06 AM

 

Matthias Puschmann:  "Coinciding with the premiere of the series, BBC Three launched the '#FindTheGirl' campaign, a transmedia project that invites viewers to step into the world of Thirteen, where another young girl has been taken and they can help save her by joining the investigation."

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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4 Ways Drone Technology Has Changed Storytelling and Expanded Creativity

4 Ways Drone Technology Has Changed Storytelling and Expanded Creativity | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
Brad Tollefson's insight:

 

Rob Kleiman:  "The impressive capabilities of drone technology are pushing a selection of filmmakers from every corner of the globe to create media using drones."

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Devadas's curator insight, March 10, 2016 12:31 AM

 

Rob Kleiman:  "The impressive capabilities of drone technology are pushing a selection of filmmakers from every corner of the globe to create media using drones."

steve batchelder's curator insight, March 10, 2016 2:21 AM

 

Rob Kleiman:  "The impressive capabilities of drone technology are pushing a selection of filmmakers from every corner of the globe to create media using drones."

Maria Claudia Londoño D.'s curator insight, March 16, 2016 1:51 AM

 

Rob Kleiman:  "The impressive capabilities of drone technology are pushing a selection of filmmakers from every corner of the globe to create media using drones."

Rescooped by Brad Tollefson from Digital Storytelling 2.0
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Produce Effective Video Testimonials with These Storytelling Principles

Produce Effective Video Testimonials with These Storytelling Principles | Transmedia Seattle | Scoop.it
Patrick Moreau spends his days telling stories through his filmmaking at Stillmotion and helping others learn the power of story through their ...

Via José Carlos, elearning hoje
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Jim Lerman's curator insight, March 12, 2016 1:31 AM

Excellent article and sample video that illustrate the effective use of story in a business/commercial type of environment. In other words, how to tell a story in a documentary fashion. Really great video and explanatory article. I have long searched for something that would explain these concepts to me so I could internalize them well and this is the best I have come across.

Jim Lerman's curator insight, March 12, 2016 1:32 AM

Excellent article and sample video that illustrate the effective use of story in a business/commercial type of environment. In other words, how to tell a story in a documentary fashion. Really great video and explanatory article. I have long searched for something that would explain these concepts to me so I could internalize them and this is the best I have come across.

N'Quavah Velazquez, EdD's curator insight, March 12, 2016 2:40 AM

Excellent article and sample video that illustrate the effective use of story in a business/commercial type of environment. In other words, how to tell a story in a documentary fashion. Really great video and explanatory article. I have long searched for something that would explain these concepts to me so I could internalize them well and this is the best I have come across.

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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The 15-Second Films Taking Instagram By Storm

The 15-Second Films Taking Instagram By Storm | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
Brad Tollefson's insight:


Melissa Locker:  "Shield 5 is a lot like Homeland or 24 but it lives on Instagram, and each captivating episode is just seconds long."


DRC: You can follow Shield 5 here.

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The Digital Rocking Chair's curator insight, February 26, 2016 3:03 PM


Melissa Locker:  "Shield 5 is a lot like Homeland or 24 but it lives on Instagram, and each captivating episode is just seconds long."


DRC: You can follow Shield 5 here.

Alina Ghimpu-Hague's curator insight, March 1, 2016 10:30 AM
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Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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VR reality check: in praise of the lazy audience

VR reality check: in praise of the lazy audience | Transmedia Seattle | Scoop.it

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Brad Tollefson's insight:


imm3rsive:  "Digital storytelling keeps promising to put the audience in control. But as viewers, how much do we really want that?"

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The Digital Rocking Chair's curator insight, February 16, 2016 4:11 PM


imm3rsive:  "Digital storytelling keeps promising to put the audience in control. But as viewers, how much do we really want that?"

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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The Design Of Episodic Games (Part III)

The Design Of Episodic Games (Part III) | Transmedia Seattle | Scoop.it

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The Digital Rocking Chair's curator insight, February 12, 2016 2:32 PM


Pascal Luban:  "A game based on “brands” as strong as The Walking Dead or Games of Thrones automatically generate a lot of interest from gamers and the media. However, it would be a mistake to assume that episodic games became successful only because of their affiliation with some of the most popular TV series."

Fausto Cantu's curator insight, February 15, 2016 1:58 PM

Diseño de juegos episódicos parte III

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How digital publishing is changing the face of storytelling

How digital publishing is changing the face of storytelling | Transmedia Seattle | Scoop.it

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The Digital Rocking Chair's curator insight, February 6, 2016 2:51 PM


Charlotte Sabin:  "We’re entering a new world of storytelling, in which digital exists as an experience; a visceral exploration of a story outside of a print book."

Karen B Wehner's curator insight, February 7, 2016 7:47 AM

YES: "It isn’t romanticised print-book-in-hand ideologies that concern us as we plunge into narratives, it’s the voice of a storyteller."