Transmedia Production (by Uzzi)
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Transmedia Production (by Uzzi)
The process of telling the story on different mediums extending the story along without change to the original plot. It involves the use of Web 2.0, integrated marketing, film-making and PR
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Rescooped by 'Uzzi' Usman Naeem from Transmedia: Storytelling for the Digital Age
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Marketing to Millennials: Using Snapchat and Tinder to promote your TV show

Marketing to Millennials: Using Snapchat and Tinder to promote your TV show | Transmedia Production (by Uzzi) | Scoop.it

 

 

 


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, August 7, 2014 3:32 AM


"TV execs need to get more creative with their marketing efforts, The Project Factory's commercial manager [Sandra Lehner] explains" ...

Nicko Gibson's curator insight, August 7, 2014 2:17 PM

Important to know for every kind of independent artist as well, but the millennials are not really watching much TV

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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Transmedia Production (by Uzzi) | Scoop.it
Google has introduced its new algorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating

Via Robin Good
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Caren Taubman Glasser's curator insight, July 11, 2014 10:31 AM

Great list of Do's and Don'ts when curating content.

EZIA's curator insight, July 25, 2014 9:31 AM

Google rewards high-quality content.

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AGENTS OF SHIELD: AGENCY, INSTITUTIONS AND TRANSMEDIA SERIALISATION

AGENTS OF SHIELD: AGENCY, INSTITUTIONS AND TRANSMEDIA SERIALISATION | Transmedia Production (by Uzzi) | Scoop.it

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The Digital Rocking Chair's curator insight, June 30, 2014 5:14 AM


Joseph Oldham:  "Whilst certain ‘high-end’ television series are routinely praised for bringing supposedly ‘cinematic’ values to television, it seems to me that the Marvel series doing something which might be conceptualised as the reverse, porting modes of serialised storytelling that have been prominently developed on television over the last few decades into a popular film series."

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Steve Blank’s Petal Diagram vs. Rod King’s Trade-off Map: Visual Tools for value positioning, market segmentation, and competitive analysis

Although feedback on the Petal Diagram is generally great, some people are critical of the form and usefulness of the Petal Diagram especially in presenting proposals to investors. Perhaps, the strongest critique of the Petal Diagram comes from fellow Venture Capitalist, Tomasz Tunguz who blogged on: “Why the Petal Diagram Isn’t the Best Competition Diagram for Startup’s Pitch..

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How to Pitch and Prepare a Successful Funding Application for a Transmedia Project

How to Pitch and Prepare a Successful Funding Application for a Transmedia Project | Transmedia Production (by Uzzi) | Scoop.it
Everything you need to know about transmedia pitching

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Simon Staffans's curator insight, June 18, 2014 7:38 AM

Some good advice from Nuno.

The Digital Rocking Chair's curator insight, June 19, 2014 12:27 AM


Another great publication from Nuno Bernardo.  [Email address requested in exchange for access.]

Juliana Loh's curator insight, June 19, 2014 12:07 PM

'Show me the MONEY'... and show me something I haven't seen before. That is the premise of this article showcasing some insight into the actual 'how to' of cross platform storytelling. Thank you Nuno Bernardo and Simon Staffans for sharing

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Content Discovery: RSS and the Power of Dynamic OPML Subscriptions

Content Discovery: RSS and the Power of Dynamic OPML Subscriptions | Transmedia Production (by Uzzi) | Scoop.it

Via Robin Good
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Karen Bowden's comment, June 16, 2014 12:54 PM
This is great! I love it! I can't wait to share some of my own lists. Thank you so much for posting this.
Robin Good's comment, June 16, 2014 1:29 PM
Hi Karen, happy to see that you found this as useful as i did.
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Making Sense of the Internet Through a Gallery of Maps

Making Sense of the Internet Through a Gallery of Maps | Transmedia Production (by Uzzi) | Scoop.it

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Gonzalo Moreno's curator insight, June 10, 2014 7:20 AM

40 mapas que explican INTERNET

Chulísimo!!

Mechanical Walking Space Man's curator insight, June 14, 2014 7:27 AM

Mapping virtual experience…

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Six Key Content Curation Insights Emerging from the Leaked NY Times Executive Summary

Six Key Content Curation Insights Emerging from the Leaked NY Times Executive Summary | Transmedia Production (by Uzzi) | Scoop.it
It's an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world's greatest newsrooms. Read it.

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Robin Good's curator insight, May 21, 2014 4:53 AM



The leaked New York Times memo of less than a week ago is making the round on the Internet, as it touches upon many of the key issues and opportunities any news journalism operation is facing today.


From my personal viewpoint the most interesting aspect of this lengthy 97-page memo is how much curation, news and content curation specifically, are part of the future view being described in it.


Since, even trying read the in-depth curated version of the leaked NY report done by the excellent Nieman Lab it may take you in excess of 30 minutes, I have extracted and highlighted here below only the points that are specifically relevant to curators and to anyone researching the future of content curation within the context of news and journalism.

Here, six key points to pay strong attention to:


  1. ...resurfacing archival content. The report cites this passage: "“We can be both a daily newsletter and a library — offering news every day, as well as providing context, relevance and timeless works of journalism.” 


  2. ...restructuring arts and culture stories that remain relevant long after they are initially published into guides for readers.


  3.  ...consider tools to make it easier for journalists, and maybe even readers, to create collections and repackage the content.


  4.  allow readers to easily follow certain topics or columnists.


  5. better tagging of the info and content being published.


  6. focus on the less glamorous work of creating tools, templates and permanent fixes that cumulatively can have a bigger impact by saving our digital journalists time and elevating the whole report.



Nieman Lab curated report of the NY leaked Executive Summary document: http://www.niemanlab.org/2014/05/the-leaked-new-york-times-innovation-report-is-one-of-the-key-documents-of-this-media-age/ 



Original leaked copy of NY report: http://www.scribd.com/doc/224608514/The-Full-New-York-Times-Innovation-Report 

97-pages




 

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6 Weird But Successful Small Business Ideas

6 Weird But Successful Small Business Ideas | Transmedia Production (by Uzzi) | Scoop.it
Tough economic times can inspire a lot of creativity when it comes to new business ideas. See these 6 examples of weird businesses that saw success.

Via The Fish Firm II
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Chuck Devers's curator insight, May 21, 2014 7:58 AM

Creativity and inspiration work hand-in-hand to help propel your business!  Thinking outside the box has to be a real experience, not just a slogan.  Hope this helps elevate you to the next level!

Fyodor Chesnakov's curator insight, May 22, 2014 5:32 AM

Ну и где эти ваши Инвестиции,- Граждане ЕРБР, ОБС, ЕБСС, и МУБС !!!

Pat Headley's curator insight, May 24, 2014 12:13 PM

Tough economic times can inspire a lot of creativity when it comes to new business ideas. For example, though a recession was in full-swing, 2010 saw the highest rate of entrepreneurial activity in decades, according to the Kaufman Foundation.  6Steps2Success

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The Future of Video Is About Learning How To Tell Great Emotional Stories

"...interviews with people from Vimeo, Adobe, Blackmagic design, Motionographer, Cinema 4D, Sehsucht, Mashable, Digital Bolex and many more."


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Robin Good's curator insight, April 15, 2014 6:52 AM



In this SxSW set of video interviews captured by Wipster (a collaborative video review and approval service) with some of the "experts" in the online video publishing field, you can hear most of what you already know and expect from the future of video: 4K, real-time editing, effects, 3D, small screens and more. 

What instead emerges as the real challenge though, is to realize that no matter what kind of tools and services you use, the difficult part is to have a good story and to learn how to tell it on video.


Tools are great and easy indeed, but they don't make anyone a capable storyteller instantly. This is what we really need to work on.


No need to view all 12+ minutes of the video. Just check the first and the last interview in this clip and you will get the real meat.  



Insightful. Informative. 7/10

Original video:  http://vimeo.com/91457084 





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Filmmakers Moving Where the Money is: Digital TV Series

Filmmakers Moving Where the Money is: Digital TV Series | Transmedia Production (by Uzzi) | Scoop.it

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Donald Schwartz's curator insight, May 1, 2014 11:44 AM

Yeah, but how many?

Charlie Dare's curator insight, May 2, 2014 1:03 AM

Variety:  "As Netflix and Amazon bulk up on original entertainment, they’re largely focused on buying TV series, which perform better on their services than movies do. The result is that indie moviemakers are starting to think more about crafting, episodic TV-like projects for play on digital screens."

Alberto Gago's curator insight, May 2, 2014 2:16 AM

"For independent filmmakers, digital TV series may be the next green".

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Tribeca Film Festival: Filmmaker and Futurist Jason Silva On How Humans Are Hardwired for Story and Cinema

Tribeca Film Festival: Filmmaker and Futurist Jason Silva On How Humans Are Hardwired for Story and Cinema | Transmedia Production (by Uzzi) | Scoop.it

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The Digital Rocking Chair's curator insight, April 22, 2014 1:02 AM


Paula Bernstein:  "As part of Tribeca Film Festival's "Future of Film" series, on April 22nd filmmaker and futurist Jason Silva will be muse about how humans are hardwired for story and cinema" ...

Henrik Safegaard - Cloneartist's curator insight, April 22, 2014 3:56 AM
As part of Tribeca Film Festival's "Future of Film" series, tomorrow, April 22, filmmaker and futurist Jason Silva (dubbed the "Timothy Leary of the Viral Video Age" by The Atlantic) will muse about how humans are hardwired for story and cinema. 
Roger Ellman's curator insight, April 22, 2014 3:40 PM

Jason Silva's bubbling, boiling contagious and enthusiastic deliberations are themselves, charged with energy and inspiring stories.

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Transmedia Shows Are Winning the Internet

Transmedia Shows Are Winning the Internet | Transmedia Production (by Uzzi) | Scoop.it

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The Digital Rocking Chair's curator insight, April 11, 2014 2:49 AM


Fruzsina Eördögh:  "Bernie Su's interactive storytelling is winning Emmys and raking in revenue, thanks to its die-hard fangirls."

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A Digital Design Learning Hub Created Around Curated Content: Hack Design

A Digital Design Learning Hub Created Around Curated Content: Hack Design | Transmedia Production (by Uzzi) | Scoop.it

Via Robin Good
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Joyce Valenza's curator insight, October 5, 2014 9:26 AM

Great for high school learning too!  Use with art, digital storytelling, web design classes.

Jimun Gimm's curator insight, October 13, 2014 1:26 PM

당신의 통찰력을 추가 ...

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Badges and rewards in transmedia

Presentation looks at when, why and how badges and rewards might be used in transmedia storytelling experiences.

Via Simon Staffans
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Simon Staffans's curator insight, June 20, 2014 3:12 AM

Rob's take on tangible rewards in transmedia campaigns.

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Here's How Long It Takes To Binge-Watch The Best Animated Shows

Here's How Long It Takes To Binge-Watch The Best Animated Shows | Transmedia Production (by Uzzi) | Scoop.it

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The Digital Rocking Chair's curator insight, June 29, 2014 4:07 AM


Mark Strauss:  "The Nielsen Company has created this handy infographic so that you can precisely determine how much of your life would be required to view every episode of every season of the top animated shows. That way, you can plan accordingly if a planet-destroying asteroid is just one week away from impact."

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Expert Tips for Budding Millennial Entrepreneurs

Expert Tips for Budding Millennial Entrepreneurs | Transmedia Production (by Uzzi) | Scoop.it
Entrepreneurial classes and support groups are popping up on college campuses across the country, along with incubator labs to help get the ventures off the ground.

Via The Fish Firm II
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How Marvel's API Will Change Cultural Criticism

How Marvel's API Will Change Cultural Criticism | Transmedia Production (by Uzzi) | Scoop.it

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The Digital Rocking Chair's curator insight, June 13, 2014 12:47 AM


Eric Alt:  "Once again, comic fans are blazing a new path online."

Henrik Safegaard - Cloneartist's curator insight, June 13, 2014 3:55 AM

Other art forms aren't as well equipped for data-infused criticism. “Art historians already have trouble writing about digital art forms because their usual descriptors don’t work anymore,” says author and media theorist Dr. Charlotte Frost. 

Click to read more.

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Many Ways to Tell a Story: How Transmedia Is Transforming Education In and Out of Classrooms

Many Ways to Tell a Story: How Transmedia Is Transforming Education In and Out of Classrooms | Transmedia Production (by Uzzi) | Scoop.it

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Cheryl Frose's curator insight, June 12, 2014 6:03 PM

Transmedia, a broad descriptive word that literally translated means “across media” and encompasses many strategies that transverse industries, is generally regarded as the use of multiple media platforms to tell a story or story experience. Though the word “transmedia” is thought to have entertainment franchise origins, its adaptation for education purposes is both valuable and becoming more and more common. While teachers like Sansing are using coding and programming in their language arts instruction, others are taking advantage of increasingly sophisticated apps and interactive media for classroom use.

David Collet's curator insight, June 12, 2014 9:28 PM

I guess this another favorite topic for me. Imagine using transmedia to teach maths and include cross over language components. After all maths has a language of its own.

Dr. Pamela Rutledge's curator insight, June 18, 2014 12:15 PM

Transmedia approaches encourage (or even force) people to actively acknowledge and design for a fluid and multi-dimensional, rather than linear, media environment.  For the human brain, stories are not constrained by what's on the page. Transmedia begins to replicate how we think and encourages producers to innovate in each platform to create multiple touchpoints that facilitate our natural ability to imagine, project, expand and experience.   

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4 Pro Tips for Creating Your Own Web Series

4 Pro Tips for Creating Your Own Web Series | Transmedia Production (by Uzzi) | Scoop.it

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The Digital Rocking Chair's curator insight, May 25, 2014 4:04 AM


Max Knoblauch:  "Want to finally film that idea you've had bouncing around in your head? Read this before you get started."

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Market Your Business the Marvel Comics Way

Market Your Business the Marvel Comics Way | Transmedia Production (by Uzzi) | Scoop.it

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The Digital Rocking Chair's curator insight, May 20, 2014 4:25 AM


Michael Schein:  "The key to coming up with great content is creating a system for producing it, and then sticking to that system every time."

Mariale Peñalosa Arguijo's curator insight, May 20, 2014 9:20 AM

 

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Creative Entrepreneurship

Creative Entrepreneurship | Transmedia Production (by Uzzi) | Scoop.it

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The Digital Rocking Chair's curator insight, May 14, 2014 1:51 AM


Isaac:  "Ask any producing student in film school what they want to be and the answer will mostly like be “Creative Producer”. However, there is a new word in town that sounds much cooler: CREATIVE ENTREPRENEUR."

Henrik Safegaard - Cloneartist's curator insight, May 14, 2014 5:49 AM

A creative producer can find an audience in the digital landscape. If a platform can’t create an audience, the next step is to follow Steven’s advice: “If a digital platform is not working, then maybe a new platform needs to be created.”

Steven is creating a solution by launching a new app that has potential to revolutionize the media industry.

Click to read more.

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Marvel Cinematic Universe: A Transmedia Darling

It's for a class. It's too late to think of something clever. I don't own any of these properties.

Via Claudio Gentile
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Claudio Gentile's curator insight, April 29, 2014 5:06 AM

#Marvel Cinematic #Universe: A #Transmedia Darling! 

Brad Tollefson's curator insight, May 1, 2014 3:45 PM

Nice mash-up!

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A Flipped-Up Twitter Feed with Only The Good Stuff In It: Vellum

A Flipped-Up Twitter Feed with Only The Good Stuff In It: Vellum | Transmedia Production (by Uzzi) | Scoop.it

Via Robin Good
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siobhan-o-flynn's curator insight, April 28, 2014 8:17 AM

ok - I'm in - developed by @nytlabs

Stephen Dale's curator insight, May 9, 2014 7:29 AM

Vellum acts as a reading list  for your Twitter feed, finding all the links that are being shared by those you follow on Twitter and displaying them each with their full titles and descriptions. 

This flips the Twitter model, treating the links as primary and the commentary as secondary (you can still see all the tweets about each link, but they are less prominent). 


Vellum puts a spotlight on content, making it easy to find what you should read next.

Pankaj Jindal's curator insight, May 12, 2014 8:43 AM

Test  4

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BUILDING A TV STORYWORLD IN 8 STEPS [#Transmedia]

BUILDING A TV STORYWORLD IN 8 STEPS [#Transmedia] | Transmedia Production (by Uzzi) | Scoop.it

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The Digital Rocking Chair's curator insight, April 13, 2014 3:01 AM


Andy Bryant:  "The concept of transmedia storytelling has been with us for around ten years, but what’s significant is that it’s no longer just production teams who are creating these stories.  TV marketers and creatives are getting in on the act" ...