Marketing in the physical world
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Marketing in the physical world
augmented reality, nfc, qr codes, outdoor installations, args
Curated by Tina Stock
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Dance With Dragons: How DreamWorks Turned A Hit Movie Into A Fire-Breathing Live Show

Dance With Dragons: How DreamWorks Turned A Hit Movie Into A Fire-Breathing Live Show | Marketing in the physical world | Scoop.it

Joe Berkowitz: "It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension" ...



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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Social media reporting project from Afghanistan set to debut as multi-media performance

Social media reporting project from Afghanistan set to debut as multi-media performance | Marketing in the physical world | Scoop.it

"Basetrack, a social media reporting project that accompanied a marine battalion on a deployment in Afghanistan, will be adapted into a series of theater performances [...] at Juilliard in New York."

 

For more on this interesting multiplatform project read Bringing the war in Afghanistan home, by iPhone.


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