transmedia marketing: storytelling for business, art and education
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transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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Alt-Minds Transmedia interactive paranormal thriller announced

Alt-Minds Transmedia interactive paranormal thriller announced | transmedia marketing: storytelling for business, art and education | Scoop.it
Alt-Minds is a new interactive story, coming later this year, which will involve games on social media, web TV and smartphone apps and bringing "unprecedenced immersion" (Alt-Minds Transmedia interactive paranormal thriller announced http://t.co/tf8JHeSB...)...
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Transmedia Project Reference Guide (bible)

Empty template to be used by Transmedia Producers on their projects (Transmedia Project Reference Guide (bible) http://t.co/NeGfhf9n...)...
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The Future Of Mobile Marketing Has Arrived On Thinaire! - The Sacramento Bee

The Future Of Mobile Marketing Has Arrived On Thinaire! - The Sacramento Bee | transmedia marketing: storytelling for business, art and education | Scoop.it
/PRNewswire/ -- Thinaire Transmedia Network LLC, is set to revolutionize brand building with a unique and compelling form of engagement marketing that connects off-line media to rich mobile experiences…with a simple tap.

 

(TDS - click thru the title to read the full press release for all the details)

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As transmedia publishing evolves, experimentation is the name of the game - O'Reilly Radar

As transmedia publishing evolves, experimentation is the name of the game - O'Reilly Radar | transmedia marketing: storytelling for business, art and education | Scoop.it
In this TOC podcast, Verane Pick talks about her work at Counter Intelligence Media.
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Getting started in Transmedia Storytelling

This is a practical guide to transmedia storytelling for beginners.

Via José Carlos
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dl's search for the missing chunk

dl's search for the missing chunk | transmedia marketing: storytelling for business, art and education | Scoop.it

(TDS: Link to DL Wilson's blog.  Lots of great thought around "story cube" vs "storyline")  

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Motivators & Call-to-Action Design for Transmedia Stories - Transmedia Digest

RT @pvonstackelberg: Motivators & Call-to-Action Design for Transmedia Stories: Originally published by Transmedia Digest...
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Interactive Narrative Part 2: The Artist and The User | James Iliff

Interactive Narrative Part 2: The Artist and The User | James Iliff | transmedia marketing: storytelling for business, art and education | Scoop.it
Interactive Narrative Part 2: The Artist and The User | James Iliff: http://t.co/m5QbnJTv #transmedia #storytelling...

 

(TDS - good illustration of user / artist balance in storytelling)

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OPINION: The times of transmedia

OPINION: The times of transmedia | transmedia marketing: storytelling for business, art and education | Scoop.it
Prashant Saxena, associate director of Agility Research & Strategy, draws a distinction between cross-media advertising and transmedia advertising—a more advanced technique that can help brands reach engagement-hungry consumers.
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Augmented Reality and Elf Rights: The Witcher 2: Enhanced Edition's Transmedia Launch - Forbes

Augmented Reality and Elf Rights: The Witcher 2: Enhanced Edition's Transmedia Launch - Forbes | transmedia marketing: storytelling for business, art and education | Scoop.it

The rain is starting to pelt down onto the scrubby trees of a square of London parkland, currently representing a fantastic version of medieval Poland. A group of angry men with pointy ears confront me and my companions.

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+@#Stratus140™

+@#Stratus140™ | transmedia marketing: storytelling for business, art and education | Scoop.it
Transmedia Storytelling and Content Marketing (Transmedia Storytelling and Content Marketing http://t.co/hhNqvVve http://t.co/UhTJXvwZ...)...
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Inbound Marketing Agencies Poised to Dominate Transmedia Experience

Inbound Marketing Agencies Poised to Dominate Transmedia Experience | transmedia marketing: storytelling for business, art and education | Scoop.it
Why inbound marketing dominates converging fields of the arts, science and technology -- and a glimpse of what's to come (cough, Gunther Sonnenfeld)...
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Transmedia Storytelling Spotlight: Prometheus "Happy Birthday ...

Transmedia Storytelling Spotlight: Prometheus "Happy Birthday ... | transmedia marketing: storytelling for business, art and education | Scoop.it
"Happy Birthday David" / Prometheus - Transmedia Storytelling Marketing Campaign. Is there anything spookier than a robot with tears in his eyes? I'm continually impressed by the transmedia storytelling marketing campaign ...
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Transmedia Storytelling – VIDEO

Transmedia Storytelling – VIDEO | transmedia marketing: storytelling for business, art and education | Scoop.it

(TDS: the video is from 2011, but its a nice overview of "transmedia")

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MediaShift . 'Carnivàle' Creator Bypasses Hollywood, Launches Transmedia Story 'Haunted' | PBS

MediaShift . 'Carnivàle' Creator Bypasses Hollywood, Launches Transmedia Story 'Haunted' | PBS | transmedia marketing: storytelling for business, art and education | Scoop.it

Discovered on the Internet and known as a storyteller with a unique vision, writer and producer Daniel Knauf, best known as the creator of "Carnivàle" on HBO, has ditched Hollywood and struck out on his own to mine the field of transmedia.

 

With a beta project made public called "Haunted," Knauf's new company, BXX, is jumping feet first into the transmedia world.

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Brand Storytelling: How Crop Ventures Got My Attention

Brand Storytelling: How Crop Ventures Got My Attention | transmedia marketing: storytelling for business, art and education | Scoop.it
Brand storytelling as part of your website and content marketing efforts can make the difference between success and failure. See why Crop Ventures got me.
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The Truth Behind Transmedia - movieScope Magazine | movieScope Magazine

The Truth Behind Transmedia - movieScope Magazine | movieScope Magazine | transmedia marketing: storytelling for business, art and education | Scoop.it

Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia ...

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34 Great Transmedia Storytelling Resources : Be CyberWise!

34 Great Transmedia Storytelling Resources : Be CyberWise! | transmedia marketing: storytelling for business, art and education | Scoop.it
We talk about media literacy, educational technology, 21st Century learning, digital tools, digital citizenship, social media in education and more! (RT @alexgamela: [Delicious] 34 Great Transmedia Storytelling Resources : Be CyberWise!

 

(TDS: links to nice list of Transmedia resources)

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Rory’s Story Cubes® for iPhone | Rory's Story Cubes

Rory’s Story Cubes® for iPhone | Rory's Story Cubes | transmedia marketing: storytelling for business, art and education | Scoop.it

Amazing and like all genius - simple! The multi-award winning Rory’s Story Cubes game is now available for iPhone and iPod touch.

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Cloud Chamber - Part II: Transmedia aspects - Shareplay

Cloud Chamber - Part II: Transmedia aspects - Shareplay | transmedia marketing: storytelling for business, art and education | Scoop.it
Shareplay met up with Christian Fonnesbech - the Transmedia Director of the Danish transmedia project 'Cloud Chamber' - for a talk about the project, the proce… (Til de af jer der er nysgerrige på transmedia...
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The World of Transmedia Marketing

The World of Transmedia Marketing | transmedia marketing: storytelling for business, art and education | Scoop.it

A few weeks ago I ran across a blog by Gary Hayes (brilliant!). He developed a “metaphorical chart representing the key fragmented lands of media”, and uses this to help communicate the need for transmedia storytelling. If you have time, go check out his blog (again, BRILLIANT!) Navigating the World of Multi-Platform & Transmedia Rituals | PERSONALIZE MEDIA.

 

Although I love this image (because – yes it is brilliant!), I ended up creating my own “visual” for transmedia marketing. ..

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Cloud Chamber - Part I: About the project - Shareplay

Cloud Chamber - Part I: About the project - Shareplay | transmedia marketing: storytelling for business, art and education | Scoop.it
Shareplay met up with Christian Fonnesbech - the Transmedia Director of the Danish transmedia project 'Cloud Chamber' - for a talk about the project, the proce… (Watch the first part of a talk we had with Christian Fonnesbech, #Transmedia Director...
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Fourth Wall Studios does the 'Dirty Work' of innovation | The Republic

Fourth Wall Studios does the 'Dirty Work' of innovation | The Republic | transmedia marketing: storytelling for business, art and education | Scoop.it
EL SEGUNDO, Calif. — On a seemingly typical shooting day recently at a stage in El Segundo, a director in a baseball cap was hunched over video monitors, burly grips were moving lights, and the producers were arguing about just what it was they...
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A new type of narrative is emerging — one that’s...

A new type of narrative is emerging — one that’s... | transmedia marketing: storytelling for business, art and education | Scoop.it
“A new type of narrative is emerging — one that’s told through many media at once in a way that’s nonlinear, that’s participatory and often gamelike, and that’s designed above all to be immersive....”...
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BRAVE NEW WORLDS: ON TRANSMEDIA WORLDBUILDING ...

BRAVE NEW WORLDS: ON TRANSMEDIA WORLDBUILDING ... | transmedia marketing: storytelling for business, art and education | Scoop.it
A linear story had a linear workflow, but now we're in a nonlinear immersive space,” explained production designer Alex McDowell at a recent Flux 5D event titled “Digital Design and World-building in the Narrative Media ...
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