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Rescooped by
Tina Stock
from Stories - an experience for your audience -
onto transmedia marketing: storytelling for business, art and education |
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FASCINATE: Your 7 Triggers of Persuasion and Captivation . Why are you captivated by some people, but not others? How do certain leaders convince you to chan
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The class I teach is called “Story,” and the first assignment was to give a “TEDette.” I defined the project as a five minute talk using a personal story to make an audience care about a scientific... Via José Carlos
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The network’s new sci-fi procedural has its own smartphone app and headsets that promises to immerse users in a 360-degree video experience
Tina Stock's insight:
ABC Family is launching a virtual reality tv show. Seems unexpected, but sounds fun! Where do I get the headset!
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"None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more. "
Tina Stock's insight:
In this article Simon Pont makes a case for using brands as "entry-points into story worlds." In effect, he is addressing a very interesting confluence between the entertainment/art community and the marketing community. As we all know, the business models in the entertainment/art community are rapidly evolving from a tightly controlled hierarchy with regulated channels to a free-for-all where artists are going straight to the audience, and the audience is increasingly fractured and dispersed. Likewise, marketers are trying to evolve from a disruptive voice to an integrated voice. Removing the artificial barriers of "product placement" and "branded content" creates a landscape where creators and brands create something greater than the sum of the parts. Nice!
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The rise of visual storytelling isn't great news for marketers that aren't artists. Luckily, there are free visual marketing tools to make your life easier.
Tina Stock's insight:
Adding this to my lists of useful tools for content marketers. As always, the hardest part is knowing what to make - but it is nice to have something that makes it EASY to make. Go makers!
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Do you want to use video to market your business online? This article shows tools and resources to create online videos and market your business right now.
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Want more people to adopt your product? Make sure you know what progress looks like in your user’s life, not just on their screen. Via Dr. Karen Dietz
Tina Stock's insight:
Some applicable steps for any onboarding/welcome process 
Dr. Karen Dietz's curator insight,
August 19, 2014 8:31 PM
This article comes from the land of software adoption -- you know -- buying a program or app and then learning how to use it. Some companies really suck at these instructions or "onboarding" as they say in the tech world. Some are great at it. I'm sure we've all wanted to tear our hair out in frustration when this process does not go well. Yeah, like I'm supposed to read what's in software genius' head so I can use the !$%*&#! product. So imagine my delight when reading this article about how to use stories to understand what the user (that's me) needs to know and do for a successful software experience. But wait! I realized that this post applies to almost ANY business and its products. Hooray -- we can all use the tips, advice, and insights presented here. I only have one part to nit-pick about -- the section on how to evoke stories from customers. The method they suggest will only get you thoughts and opinions -- NOT STORIES. So use solid story prompts to get the work done: "Tell me about the time when..." "Tell me what happened when..." "Tell me about the time you were most frustrated..." "Tell me about the experience that led you to..." I do agree when the author says to keep digging into the stories to find rock bottom motivations and causes that led a customer to your product. If you need good reasons and practical steps to dig into your customer's experience to grow your business, then read this. And many thanks to colleague Debra Askanase @askdebra for recommending this article to me. Good find Debra! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Brad Tollefson's curator insight,
March 19, 2016 1:58 PM
Some applicable steps for any onboarding/welcome process
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These days there’s no shortage of devices on which consumers can view and digest media. This array of platform engagement hasn’t gone unnoticed by the media and entertainment industry as content developers and marketing moguls rush to cap...
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When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed. According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video.... Via Jeff Domansky, Dr. Karen Dietz 
Dennis Staples's curator insight,
November 12, 2013 4:01 PM
Good insight on using YouTube effectively! 
Marie-Ann Roberts's curator insight,
November 16, 2013 5:33 AM
Youtube videos to promote Plumpton CMI Courses?
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Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason. Via fabienne Olivier
Tina Stock's insight:
I love tightly organized models. The simplification helps on execution, and on finding ways to break the model and do something new.
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Via Robin Good 
Robin Good's curator insight,
September 21, 2013 5:22 PM
DailyMotion Matchbox is a free service which allows any web publisher to publish a widget that showcases automatic video recommendations on his pages and to earn a revenue through video ads commissions. The DailyMotion Matchbox offers a Chrome extension that makes it easy to publish any video from DailyMotion and from other supported video sites on your website. It is possible to filter the content by limiting your selection of video to a specific channel, group, playlist, user, or language. To activate the Matchbox you simply need to paste your Matchbox's code once into your website's template. The Matchbox will then appear on each page of your website where this template is used. Free to use. Sign-up now: http://publisher.dailymotion.com/widgets/matchbox/en/ FAQ: http://publisher.dailymotion.com/en/faqs
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A list of the most creative book visualizations and book-related images. Via GoogleLitTrips Reading List, Joan Vinall-Cox
Tina Stock's insight:
Ok - I'll admit that this isn't really about marketing, but I am a total book geek, and this just made me happy. Enjoy! 
GoogleLitTrips Reading List's curator insight,
August 3, 2013 9:29 AM
I've seen a few of these before and find them all fascinating. The first of ten (above) is beautiful, but be sure to double click on it to enlarge. An intriguing visualization of the tracking of multiple plot lines within each of the books on the left lead to several of the most universal elements of plot.
The larger the color area on the right, the more frequently that plot element is found in the books.
If you were to replace the books on the left with just the titles you teach in a single course, what might be color distribution on the right look like.
Better yet, (perhaps) if your students were given this as an optional learning experience for the books they read in a personal reading program, what would the collor distribution on the right look like.
The potential for adapting this kind of concept to an engaging way for students to contemplate the structures, plots, themes, and genres they explore are limitless.
And best of all, this particular visualization is only the first of 10 to follow in this article!
Jenna Krambeck's curator insight,
August 3, 2013 11:25 PM
Interesting infographics to showcase literary ideas.
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If storytelling is the new SEO then how do you tell stories on a e-commerce website? Here are 10 E-Commerce Storytelling Tips with examples and how to tips.
Tina Stock's insight:
Nicely done! I love the point about engagement and conversion
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2016 is the year of storytelling. Croud Australia takes a look six new and underused tools for content marketers. To improve your SEO and content results, call us on 1300 806 953. 2016 is the year of storytelling. Croud Australia takes a look six new and underused tools for content marketers. To improve your SEO and content results, call us on 1300 806 953. 1 Via José Carlos
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Google is the undisputed king of online search, and has been for the better part of 15 years. Its popularity and ubiquity are such that nobody “searches” online; they “Google” the information they’re looking for, even when pulling up information in a third party app. It’s easy to see why [...]
Tina Stock's insight:
love the demographic insights 
Tina Stock's curator insight,
May 21, 2015 11:28 AM
Great demographic insights on what search engines are used by what consumers. Helps to position why small biz needs YP's search solution: we get them everywhere their customers search!
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Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing Via Dr. Karen Dietz
Tina Stock's insight:
good reference material AND highlights a big issue - what is your archetype?
Dr. Karen Dietz's curator insight,
November 25, 2014 2:48 PM
Here's a great piece colleague Jim Signorelli put together about how story theory works better as an approach in branding than giving a list of essential story elements or simple story structures. Right on Jim! It won't take readers long to go through this SlideShare piece and reap the benefits. Of course I love Doug Lipmans story dynamics chart on slide 18, the Identification Filter (oops Jim, there's a typo here!) on slide 20, and the motive chart on slide 27. The definition of story beginning on slide 37 is OK and goes beyond what most people produce. I'm biased though. I like what Peggy Van Pelt from Disney and I came up with oh so many moons ago -- "a story is an act of communication providing packets of sensory material and an emotional narrative arc allowing listeners to quickly and easily internalize it, understand it, and create meaning from it." I like this definition because it focuses not on what a story is, but on what it does. What's the lesson here? There is no 1 right definition. Be aware of the variety of existing story definitions and use the one that fits your objectives at that particular time. OK -- enough said. Enjoy the insights in Jim's post and keep the light for storytelling well lit and tended! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Brad Tollefson's curator insight,
March 19, 2016 1:49 PM
good reference material AND highlights a big issue - what is your archetype?
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Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. But there are other sites out there, and many of them are better than the status quo. Here are eight sites with great stock photos. Via donhornsby
Tina Stock's insight:
Smart, funny, quirky. I love it...
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The Digital Rocking Chair's curator insight,
August 26, 2014 6:07 PM
Jeff Gomez: "What Hollywood is learning from the blockbuster that stars a sitcom second banana, a pro wrestler, a walking tree and a talking raccoon" ... 
Henrik Safegaard - Cloneartist's curator insight,
August 28, 2014 10:09 AM
It's the #1 movie of the summer, and Guardians is shockingly on track to become the #1 superhero movie of the year, beating out Spider-Man 2, X-Men: Days of Futurepast, and even Disney Marvel’s own Captain America: The Winter Soldier. Click to read more.
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Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that Via José Carlos 
Jens Peter Madsen's curator insight,
August 19, 2014 3:44 AM
looks very good i´ll come back for that article
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If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
Tina Stock's insight:
Giving your readers something interesting - whether you thought of it first or not - is always the right thing to do. Glad that google agrees!
The Digital Rocking Chair's curator insight,
October 30, 2013 6:00 AM
Steven Levy: "Motorola is concocting what it hopes will be much more than an odd and expensive interactive cartoon" ...
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Explaining one thing a day in a sketch. Design, how-tos, science, observations, lifehacks and making complex things simple. Sign up in a flash to receive new sketchplanations by email. Via Dean Meyers
Tina Stock's insight:
gotta think of ways to make this work - it's truly brilliant! 
Dean Meyers's curator insight,
September 10, 2013 10:16 AM
Sometimes the simple things really make everything work better! I will be trying this probably later today, and give a test as to how long a postit can hold up on a humid day! 
Sophia Liang's curator insight,
April 4, 2014 11:29 AM
A useful tip AND and example of how visuals make ideas sticky. (Pun intended.)
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This is a preview version of the Innovation Methods Mapping Book. Copyright OPEN Innovation Consortium & Humantific. This book will soon be published.
Tina Stock's insight:
I have been a fan of triz for many years, so I'm excited to find an overview and analysis of multiple innovation techniques under a single umbrella. Definitely worth the time.
And - I gotta say - I LOVE the facility of this e-book. From a market-eer perspective, it has a coolness factor that is worthy of mention.
Hmmmmm - good content AND engaging delivery. Sounds like marketing nirvana to me.
Tina |
Great insight and helper with #storytellingtorytelling