FASCINATE: Your 7 Triggers of Persuasion and Captivation . Why are you captivated by some people, but not others? How do certain leaders convince you to chan
Via Hans Heesterbeek
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Dr. Karen Dietz's curator insight,
August 19, 2014 8:31 PM
This article comes from the land of software adoption -- you know -- buying a program or app and then learning how to use it. Some companies really suck at these instructions or "onboarding" as they say in the tech world. Some are great at it. I'm sure we've all wanted to tear our hair out in frustration when this process does not go well. Yeah, like I'm supposed to read what's in software genius' head so I can use the !$%*&#! product. So imagine my delight when reading this article about how to use stories to understand what the user (that's me) needs to know and do for a successful software experience. But wait! I realized that this post applies to almost ANY business and its products. Hooray -- we can all use the tips, advice, and insights presented here. I only have one part to nit-pick about -- the section on how to evoke stories from customers. The method they suggest will only get you thoughts and opinions -- NOT STORIES. So use solid story prompts to get the work done: "Tell me about the time when..." "Tell me what happened when..." "Tell me about the time you were most frustrated..." "Tell me about the experience that led you to..." I do agree when the author says to keep digging into the stories to find rock bottom motivations and causes that led a customer to your product. If you need good reasons and practical steps to dig into your customer's experience to grow your business, then read this. And many thanks to colleague Debra Askanase @askdebra for recommending this article to me. Good find Debra! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Brad Tollefson's curator insight,
March 19, 2016 1:58 PM
Some applicable steps for any onboarding/welcome process
Dennis Staples's curator insight,
November 12, 2013 4:01 PM
Good insight on using YouTube effectively! ![]()
Marie-Ann Roberts's curator insight,
November 16, 2013 5:33 AM
Youtube videos to promote Plumpton CMI Courses?
Robin Good's curator insight,
September 21, 2013 5:22 PM
DailyMotion Matchbox is a free service which allows any web publisher to publish a widget that showcases automatic video recommendations on his pages and to earn a revenue through video ads commissions. The DailyMotion Matchbox offers a Chrome extension that makes it easy to publish any video from DailyMotion and from other supported video sites on your website. It is possible to filter the content by limiting your selection of video to a specific channel, group, playlist, user, or language. To activate the Matchbox you simply need to paste your Matchbox's code once into your website's template. The Matchbox will then appear on each page of your website where this template is used. Free to use. Sign-up now: http://publisher.dailymotion.com/widgets/matchbox/en/ FAQ: http://publisher.dailymotion.com/en/faqs
GoogleLitTrips Reading List's curator insight,
August 3, 2013 9:29 AM
I've seen a few of these before and find them all fascinating. The first of ten (above) is beautiful, but be sure to double click on it to enlarge. An intriguing visualization of the tracking of multiple plot lines within each of the books on the left lead to several of the most universal elements of plot.
The larger the color area on the right, the more frequently that plot element is found in the books.
If you were to replace the books on the left with just the titles you teach in a single course, what might be color distribution on the right look like.
Better yet, (perhaps) if your students were given this as an optional learning experience for the books they read in a personal reading program, what would the collor distribution on the right look like.
The potential for adapting this kind of concept to an engaging way for students to contemplate the structures, plots, themes, and genres they explore are limitless.
And best of all, this particular visualization is only the first of 10 to follow in this article!
Jenna Krambeck's curator insight,
August 3, 2013 11:25 PM
Interesting infographics to showcase literary ideas.
Shanika Journey's curator insight,
May 30, 2013 9:29 PM
A classic example of the story arc - a popular format used for storytelling.
Shanika Journey's comment,
May 30, 2013 11:54 PM
This is awesome! Definitely in my hanging on my wall
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Tina Stock's curator insight,
May 21, 2015 11:28 AM
Great demographic insights on what search engines are used by what consumers. Helps to position why small biz needs YP's search solution: we get them everywhere their customers search!
Dr. Karen Dietz's curator insight,
November 25, 2014 2:48 PM
Here's a great piece colleague Jim Signorelli put together about how story theory works better as an approach in branding than giving a list of essential story elements or simple story structures. Right on Jim! It won't take readers long to go through this SlideShare piece and reap the benefits. Of course I love Doug Lipmans story dynamics chart on slide 18, the Identification Filter (oops Jim, there's a typo here!) on slide 20, and the motive chart on slide 27. The definition of story beginning on slide 37 is OK and goes beyond what most people produce. I'm biased though. I like what Peggy Van Pelt from Disney and I came up with oh so many moons ago -- "a story is an act of communication providing packets of sensory material and an emotional narrative arc allowing listeners to quickly and easily internalize it, understand it, and create meaning from it." I like this definition because it focuses not on what a story is, but on what it does. What's the lesson here? There is no 1 right definition. Be aware of the variety of existing story definitions and use the one that fits your objectives at that particular time. OK -- enough said. Enjoy the insights in Jim's post and keep the light for storytelling well lit and tended! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Brad Tollefson's curator insight,
March 19, 2016 1:49 PM
good reference material AND highlights a big issue - what is your archetype?
The Digital Rocking Chair's curator insight,
August 26, 2014 6:07 PM
Jeff Gomez: "What Hollywood is learning from the blockbuster that stars a sitcom second banana, a pro wrestler, a walking tree and a talking raccoon" ...
Henrik Safegaard - Cloneartist's curator insight,
August 28, 2014 10:09 AM
It's the #1 movie of the summer, and Guardians is shockingly on track to become the #1 superhero movie of the year, beating out Spider-Man 2, X-Men: Days of Futurepast, and even Disney Marvel’s own Captain America: The Winter Soldier. Click to read more.
Jens Peter Madsen's curator insight,
August 19, 2014 3:44 AM
looks very good i´ll come back for that article
The Digital Rocking Chair's curator insight,
October 30, 2013 6:00 AM
Steven Levy: "Motorola is concocting what it hopes will be much more than an odd and expensive interactive cartoon" ...
Dean Meyers's curator insight,
September 10, 2013 10:16 AM
Sometimes the simple things really make everything work better! I will be trying this probably later today, and give a test as to how long a postit can hold up on a humid day!
Sophia Liang's curator insight,
April 4, 2014 11:29 AM
A useful tip AND and example of how visuals make ideas sticky. (Pun intended.) |
Great insight and helper with #storytellingtorytelling