Five tips for transmedia storytelling | IJNet | Transmedia Landscapes |

With readers juggling their tablets, mobile phones, laptops and more as they consume the news, journalists have an opportunity to create a new kind of story.


Transmedia storytelling means dividing chunks of a story across multiple platforms to form one cohesive narrative. Transmedia stories often have audience engagement as a key goal.


Creating an online component to your documentary film, hosting a live event to complement a recent profile on a needy cause and pairing an interactive website with your book release are ways of building audience engagement across platforms.