Transmedia cases
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6 Visual Storytelling Trends That Will Change the Way Market

6 Visual Storytelling Trends That Will Change the Way Market | Transmedia cases | Scoop.it
When you combine storytelling with the power of visual content, you arrive at one of the most potent forces shaping communication: Visual storytelling.
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. . . And the Final Lesson from "Game of Thrones" Is, "Always Support the Bottom"

. . . And the Final Lesson from "Game of Thrones" Is, "Always Support the Bottom" | Transmedia cases | Scoop.it
When Campfire's Steve Coulson set out to create an immersive experience around the HBO production of George R. R. Martin's Game of Thrones, he faced a now-familiar problem: How to simultaneously generate buzz for the show, introduce the story to a new audience, and provide a deeper level of engagement for fans of the book...

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The Hunger Games' stroke of marketing genius: An alternate reality fashion magazine, Capitol Couture

The Hunger Games' stroke of marketing genius: An alternate reality fashion magazine, Capitol Couture | Transmedia cases | Scoop.it
It’s the perfect dose of original content and sustained interaction for those who felt a void upon completing all three installments of The Hunger Games series...

 

[This really is a well thought-out campaign and the attention to detail is impressive.]


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“Hunger Games” and the great Hollywood hype machine

“Hunger Games” and the great Hollywood hype machine | Transmedia cases | Scoop.it

"For several months, sometimes a year-plus, the studios behind these projects titillate fans with provocative sneak peeks — casting announcements, photos, trailers, alternate reality games — until it’s finally time to deliver the full monty: the movie itself"...

 

And, for a detailed look at the transmedia marketing campaign for The Hunger Games, visit How ‘Hunger Games’ Built Up Must-See Fever ... you may want to skip straight to page two of the article :)


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7 Ways to Follow 'The Hunger Games' Movie on Social Media

7 Ways to Follow 'The Hunger Games' Movie on Social Media | Transmedia cases | Scoop.it
The release of the first 'Hunger Games' film is less than two months away, but there are many ways to gear up for its debut via social media sites.

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‘The Hunger Games’ Cross Media Campaign

‘The Hunger Games’ Cross Media Campaign | Transmedia cases | Scoop.it
As you probably know by now, The Hunger Games, a sci-fi novel by Suzanne Collins, is coming to the big screen. The highly anticipated film is utilizing an ongoing cross media campaign in order to build hype for its March 23 release...

 

[A detailed look at the transmedia/cross-media marketing campaign for The Hunger Games.]


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So close, yet so far: Ranting about The Hunger Games Campaign

So close, yet so far: Ranting about The Hunger Games Campaign | Transmedia cases | Scoop.it
The Hunger Games has had a very innovative movie campaign, no one can deny that. In fact, the campaign has been not only innovative, but very interactive...

 

[For more on The Hunger Games' transmedia marketing campaign, check out @scoopit http://bit.ly/zYlYDg and http://on.mash.to/A6QYNO]


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