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Rescooped by
CounterIntelligence
from Transmedia: Storytelling for the Digital Age
onto The rise of Transmedia |
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"LAUNCHING TODAY is a mobile app that allows audiences to immerse themselves in stories that blur the boundaries of fiction and reality and digital life and real life."
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What's Hollywood fear of embracing transmedia?- Entertainment News, Technology News, Media - Variety
"These changes require a shift in attitude and a new understanding of the technology that's currently coming out and in development. A lot of work needs to be done to usher the entertainment industry into this age, but also to make people who are building the technology more aware of the vitality of that dialogue."
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The same "transmedia" storytelling used by entertainment and advertising to sustain audience engagement with memorable experiences can also be used effectively by the military.
Via The Digital Rocking Chair 
The Digital Rocking Chair's curator insight,
December 13, 2012 11:41 PM
Any relationship between entertainment and the military is bound to elicit mixed reactions. I'd be really interested to hear the thoughts of my fellow transmedia practitioners on this subject. Please comment below.
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American media scholar and pop culture expert Henry Jenkins, currently on a lecture tour of Europe, said that all content is heading in the direction of trans-media, shifting from its original state to new platforms. Via Simon Staffans, Karen B Wehner
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Jeff Barber: "To answer this question, let’s consider what three experts in this emerging space have to say about the role of mobile in transmedia content production and distribution" ...
Via The Digital Rocking Chair
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National Retail Federation (press release) (blog)Bare Necessities CMO talks 'transmedia' and the new rules of the mobile ...National Retail Federation (press release) (blog)Read on below as Dunn shares why real marketing success will only come from... Via Richard Kastelein
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Transmedia Storytelling is relatively new and it’s importance is acquiring more and more (media) space every day for the reason that it brings lots of involvement and implications, most of them not yet clarified.
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Cynthia Lieberman: "Transmedia storytelling can be integrated into education, marketing, social change and other areas in a myriad of ways, but one thing it always offers--regardless of the arena--is choice"... Via Simon Staffans, The Digital Rocking Chair
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"Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia projects." Michael Gubbins: "It is hard to visit any film conference or festival that does not feature some sort of transmedia element, yet a coherent core concept rarely emerges"... Via The Digital Rocking Chair
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Simon Staffans: "Making a mythology as rich as that of GoT might seem excessive, but look at the possibilities it generates for entry points, character interaction, fan art and fan fiction and so on!"
Via The Digital Rocking Chair
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"How do you make compelling gameplay, storytelling for trading cards, TV episodes that make sense and are connected to an MMO, cartoon strips, iPad, mobile ARG, board games, T-shirts, and toys all with intertwined business models? Come get a sneak peak of the black box configuration behind a transmedia IP." Via The Digital Rocking Chair
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God isn't bland. The Church shouldn't be either. Let's talk about it. (MT @mikemonello: Nashville church creates ARG to promote Easter service: http://t.co/KWLk6u5c Thought religion already was ARG!
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Transmedia: Storytelling for the Digital Age - Reasons People Will Pay http://t.co/XCGWTZMw...
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Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.' Via The Digital Rocking Chair
The Digital Rocking Chair's curator insight,
January 18, 2013 2:45 AM
You should also check out Spreadable Media's website. 
Mattia Nicoletti's curator insight,
January 19, 2013 3:15 AM
Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture.
In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.
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It transcends a single medium by taking the notion of breaking up a narrative arc into multiple discrete chunks or installments and spreading those disparate ideas or story chunks across multiple media platforms.
...Heroes on NBC is often cited as a great pop-culture example of transmedia in practice.
Mimicking the aesthetic style and storytelling conventions of American comic books (using multi-episode story arcs that build upon a larger, more encompassing arc), the series used digital technologies to deepen the audience experience and carry the story through various mediums, ultimately making the characters more compelling and memorable.
A digital web series, Heroes 360 Experience, was created to explore the Heroes universe and build the show’s mythology. Other official Heroes media included print publications, action figures, tie-in and interactive websites, and a mobile game.
Via siobhan-o-flynn
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Geek Syndicate: "Collider is a new transmedia project under development which will culminate in a feature film. Leading us to that goal the team behind the project have sprinkled out an intriguing path of digital breadcrumbs consisting of a video game, web series and a six part comic." Via The Digital Rocking Chair
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"LAUNCHING TODAY is a mobile app that allows audiences to immerse themselves in stories that blur the boundaries of fiction and reality and digital life and real life." Via The Digital Rocking Chair
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Very Cool – German SciFi Transmedia Project: Alpha 0.7. May 19, 2012 siobhanoflynn Leave a comment Go to comments. Radio Drama. When Alpha 0.7 ends on television, the story continues: online and as a radio drama series on SWR. Via Richard Kastelein
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'Trion Worlds has partnered with SyFy on a transmedia franchise called Defiance where a MMO will tie-in to a TV series as they inhabit the same world. It's the "first-ever convergence".' Via The Digital Rocking Chair
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ransmedia Storytelling is relatively new and it’s importance is acquiring more and more (media) space every day for the reason that it brings lots of involvement and implications, most of them not yet clarified.
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Nuno Bernardo is an award-winning transmedia writer/producer and creator of the world’s first international interactive on-line teen series, Sofia’s Diary. He is also the CEO of transmedia production company beActive ...
Via Richard Kastelein
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To survive this complex new form of literature, a new grammar will need to be found.
>To take advantage of this a new grammar of storytelling has to emerge, just as a grammar of cinema had to be invented 100 years ago. That grammar has not yet been fully defined, any more than the grammar of cinema was clearly defined in 1912 — but clearly it’s going to be nonlinear, it’s going to be participatory, and it’s going to be immersive. Henry Jenkins (pictured above), a former MIT Professor and the person who coined the term... Via Simon Staffans, Karen B Wehner, CounterIntelligence
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MIPBlog spoke to transmedia pioneer, beActive Media's Nuno Bernardo, at MIPTV 2012, where he's lanching a new music-focused project, Beat Girl. He also agree... Via Richard Kastelein
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"A small Philadelphia-based company called New Paradise Laboratories is re-creating theater for the connected generation. It’s incorporating social networks like Facebook, Skype and Chatroulette into the production and presentation of shows, pulling theater into the virtual space." DRC: It's an immersive experience for both the cast and the audience. Via The Digital Rocking Chair
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Transmedia: Storytelling for the Digital Age - Interview: Vincent Morisset: On being a “web-friendly director” http://t.co/PORCKXWc...
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Simon Staffans: "For anyone starting out in transmedia, I thought I’d compile a small list. Here are ten people you could do worse than following on Twitter, on blogs and anywhere you can find them, to be inspired and awed and kept abreast on what transmedia is and where it’s heading." Via The Digital Rocking Chair |
