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Transmedia storytelling: what's the alternative to alternate reality games? (Wired UK)

Transmedia storytelling: what's the alternative to alternate reality games? (Wired UK) | Transmedia and More | Scoop.it
Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?
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Co.Create: Creativity \ Culture \ Commerce

Co.Create: Creativity \ Culture \ Commerce | Transmedia and More | Scoop.it
Creativity in the converging worlds of advertising, entertainment, and technology.
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Meanland — Some Things I’ve Learned from Transmedia Worldbuilding · Meanjin

If you’re playing transmedia bingo, ‘worldbuilding’ scores 10 points and one of those little jelly desserts from the kitchen. It is a term used by just about every transmedia evangelist, and me in the early days. Indeed, it seems a rite of passage for transmedia practitioners and commentators alike. There is a reason for this: it is a helpful metaphor for understanding and communicating that a transmedia project involves many stories and media — there is a whole ecology operating

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Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives

Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives | Transmedia and More | Scoop.it
A list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the BlogWorld 2012 Conference.
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AT&T and BBDO Launch Mega-Media Storytelling with Daybreak

AT&T and BBDO Launch Mega-Media Storytelling with Daybreak | Transmedia and More | Scoop.it
Brandchannel - always branding. always on.
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How One Developer Brought Narrative—And Zombies—To Fitness Apps

How One Developer Brought Narrative—And Zombies—To Fitness Apps | Transmedia and More | Scoop.it
Since Zombies, Run!, launched earlier this spring, it’s been a runaway (ahem) success.
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How Will Kinect Change Filmmaking? - PSFK

How Will Kinect Change Filmmaking? - PSFK | Transmedia and More | Scoop.it
The gaming console device is combined with a DLSR to reimagine filmmaking in an experimental new film called Clouds.
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Like Mother Like Daughter: Laurie Simmons Passes Reality-Bending Legacy to Girls Star

Like Mother Like Daughter: Laurie Simmons Passes Reality-Bending Legacy to Girls Star | Transmedia and More | Scoop.it
Laurie Simmons' daughter, Lena Dunham, has recently been thrown into the spotlight with the success of her new HBO series, Girls, but Simmon...
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Turning A YouTube Hit Into A TV Show: The Annoying Story Of A Multi-Platform Orange

Turning A YouTube Hit Into A TV Show: The Annoying Story Of A Multi-Platform Orange | Transmedia and More | Scoop.it
Dane Boedigheimer created the web comedy series The Annoying Orange in 2009, and it immediately lived up to its name. To know Orange--a talking fruit who sits on a kitchen counter and crudely taunts the other fruit--is to be annoyed by him.
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The Aloneness of Social Media

The Aloneness of Social Media | Transmedia and More | Scoop.it
We share so much, with so many, that instead of building intimacy it creates a vast electronic stage upon which we are all actors in some endless, narcissistic play about ourselves.
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Transmedia Storytelling Around The World: Henry Jenkins | Transmedia Storytelling Berlin

Transmedia Storytelling Around The World: Henry Jenkins | Transmedia Storytelling Berlin | Transmedia and More | Scoop.it
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Is This the Future of Content Marketing? Transmedia Storytelling Emerges

Is This the Future of Content Marketing? Transmedia Storytelling Emerges | Transmedia and More | Scoop.it
Content - As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
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Hollywood, Inception, and the Cinematic Dream State: My Conversation with Jason Silva - Deep Media

Hollywood, Inception, and the Cinematic Dream State: My Conversation with Jason Silva - Deep Media | Transmedia and More | Scoop.it
One afternoon recently I spent a couple of hours with Jason Silva, the longtime Current TV host who’s been making much-talked-about micro-videos about the co-evolution of humans and technology—the latest of which will be featured at TEDGlobal later...
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Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film “The Sevens”

Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film “The Sevens” | Transmedia and More | Scoop.it
When visiting the website of a creative company, the expectation is to find some contact information and selections of work and/or a demonstration of just how desperately social-media-savvy the proprietors are.
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Mysterious NYC Ad Agency Headquartered in a Phone Booth

Mysterious NYC Ad Agency Headquartered in a Phone Booth | Transmedia and More | Scoop.it
In today's rough economy, many companies are striving to keep their overhead low.
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Transliteracy – The Use of Transmedia In the Classroom

While I know transmedia and education isn’t quite my fortay (yet), I’ve seen some amazing projects and case studies lately and felt like I had to share.
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Feminist Take on Games Draws Crude Ridicule, Massive Support

Feminist Take on Games Draws Crude Ridicule, Massive Support | Transmedia and More | Scoop.it
Pop culture critic Anita Sarkeesian launched a Kickstarter campaign a few days ago in hopes of raising $6,000 to make a series of feminist-c...
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Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal — The Digital Shift

Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal — The Digital Shift | Transmedia and More | Scoop.it
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Behind The Brand Content: Tim Kring And BBDO Bring AT&T’s “Daybreak” To Light

Behind The Brand Content: Tim Kring And BBDO Bring AT&T’s “Daybreak” To Light | Transmedia and More | Scoop.it
As season one of Tim Kring’s Fox series Touch comes to a close on TV, elements of the show will live on in a new brand entertainment property created by Kring and agency BBDO for AT&T.
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Pushing A New Agenda: Sundance Introduces Its Own Girls

Pushing A New Agenda: Sundance Introduces Its Own Girls | Transmedia and More | Scoop.it
“You haven’t seen sexy in a wheelchair,” says one of the stars of the new Sundance Channel reality show, Push Girls, about a group of telegenic best friends in Los Angeles who are paralyzed from the neck or the waist down.Premiering June 4, the 14-part...
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Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal — The Digital Shift

Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal — The Digital Shift | Transmedia and More | Scoop.it
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Unlock the Mystery of Daybreak

Unlock the Mystery of Daybreak | Transmedia and More | Scoop.it
Unlock the Mystery of Daybreak.An interactive web series from AT&T...
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Viacom Media Networks Social TV Study: "Viewers C's the Moment"

Vimeo is a respectful community of creative people who are passionate about sharing the videos they make. Use Vimeo if you want the best tools and highest quality video in the universe.
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