Translation & Localization: news and trends
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Translation & Localization: news and trends
Language, culture and multilingual issues in the global village!
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Really interesting interview with an Apple in house translator.

Really interesting interview with an Apple in house translator. | Translation & Localization: news and trends | Scoop.it

Do not wait no more, read this article to learn more about Apple's in house translation process.

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Adwords Expanded Text Ads & Double-Byte Languages

AdWords now supports the creation of both expanded text ads and standard text ads in both the new and previous versions of AdWords.
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How German Banks Are Erecting Language Barriers

How German Banks Are Erecting Language Barriers | Translation & Localization: news and trends | Scoop.it
Nearly all of the German banks that are under ECB watchdog supervision insist on communicating in their own language.
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How Predictive Analytics Is a Key Tool for Global Business

How Predictive Analytics Is a Key Tool for Global Business | Translation & Localization: news and trends | Scoop.it
Once a business reaches a certain size and complexity, it no longer becomes possible to make effective decisions without predictive modelling techniques.
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Protecting Intellectual Property Rights Globally

Protecting Intellectual Property Rights Globally | Translation & Localization: news and trends | Scoop.it
How do you enforce and protect intellectual property rights in a foreign territory? And what impact does Brexit have on intellectual property in the EU.
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How Tone of Voice Can Help Fashion Brands Compete

How Tone of Voice Can Help Fashion Brands Compete | Translation & Localization: news and trends | Scoop.it
By leveraging tone of voice effectively, brands that occupy a very similar market position are able to carve out an identifiable niche for themselves.
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Why English People Should Stop Learning French

Why English People Should Stop Learning French | Translation & Localization: news and trends | Scoop.it
From an economic perspective, it isn’t all that beneficial to learn French and there are other languages likely to be more useful for working life.
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What Millennials and Centennials Can Teach Fashion Brands

What Millennials and Centennials Can Teach Fashion Brands | Translation & Localization: news and trends | Scoop.it
The generation known as Millennials are now highly influential, representing a high purchasing power worldwide.
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How to Run a Successful Transcreation Project

How to Run a Successful Transcreation Project | Translation & Localization: news and trends | Scoop.it
The success of any international marketing campaign relies on the ability of the chosen message to resonate with the target audience.
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How to Write an Effective Translation Brief

How to Write an Effective Translation Brief | Translation & Localization: news and trends | Scoop.it
A well-written translation brief makes all the difference to the success of a translation project.
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How Culture Impacts Creativity

How Culture Impacts Creativity | Translation & Localization: news and trends | Scoop.it
Japan was seen as the most creative nation by respondents from major economies including the UK, France and Germany.
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How to Negotiate Between Cultures with Different Cultural Values

How to Negotiate Between Cultures with Different Cultural Values | Translation & Localization: news and trends | Scoop.it
Cultural values tend to determine our core beliefs. They dictate what we think is right and wrong, socially acceptable or unacceptable.
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How Language Provides Insights into Culture - TranslateMedia

How Language Provides Insights into Culture - TranslateMedia | Translation & Localization: news and trends | Scoop.it
Most linguists agree that language and culture are closely related. Some go as far as to suggest that language is a verbal expression of culture. It’s thought that language and human culture evolved hand in hand, making for a complex …
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Effective Multilingual E-discovery

Effective Multilingual E-discovery | Translation & Localization: news and trends | Scoop.it
Nowhere is the language obstacle more pervasive than in the legal profession where documents in any language could be relevant to a legal matter.
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Handwriting ‘Accents’: How We Write Reveals Our Cultural Identity

Handwriting ‘Accents’: How We Write Reveals Our Cultural Identity | Translation & Localization: news and trends | Scoop.it
Believe it or not, the way in which we form our letters can often help identify our culture of origin and even our mother tongue. Although we may achieve a high level of fluency in another language, it’s surprisingly hard …
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Language Purists Look Away Now: How the Internet Transmits Language Change - TranslateMedia

Language Purists Look Away Now: How the Internet Transmits Language Change - TranslateMedia | Translation & Localization: news and trends | Scoop.it
It’s inevitable that any language changes over time. New words are created, old ones fall into disuse, and the meanings of words shift.
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The Rise of the Midult

The Rise of the Midult | Translation & Localization: news and trends | Scoop.it
The Midult is more than just a demographic but a movement and a mindset. And the 35-55 year old woman is one of the most powerful consumer groups. Read more
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Why English People Should Stop Learning French

Why English People Should Stop Learning French | Translation & Localization: news and trends | Scoop.it
From an economic perspective, it isn’t all that beneficial to learn French and there are other languages likely to be more useful for working life.
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How Trump's Use of Language Is Key to His Success

How Trump's Use of Language Is Key to His Success | Translation & Localization: news and trends | Scoop.it
Amongst the candidates, Trump’s speeches used the lowest average number of words per sentence, syllables per word and number of characters per word.
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Getting 'Micro-Moments' Right

Getting 'Micro-Moments' Right | Translation & Localization: news and trends | Scoop.it
Micro moments happen billions of times every day and they could be the key to the success of your brand’s optimisation strategy.
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International Data Protection Laws Post Brexit

International Data Protection Laws Post Brexit | Translation & Localization: news and trends | Scoop.it
One of the many issues yet to be agreed is what is going to happen about consumer data protection, specifically what’s going to happen about the GDPR.
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10 Steps to Taking Your Startup Global

10 Steps to Taking Your Startup Global | Translation & Localization: news and trends | Scoop.it
When a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets.
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Crowdsourcing Translation Projects: Can It Ever Be Effective? - TranslateMedia

Crowdsourcing Translation Projects: Can It Ever Be Effective? - TranslateMedia | Translation & Localization: news and trends | Scoop.it
A number of high profile companies have chosen a crowdsourced approach to translating their content. But is crowdsourcing a good choice for global brands?
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Coping with Culture Shock: The Five Stages

Coping with Culture Shock: The Five Stages | Translation & Localization: news and trends | Scoop.it
Culture shock is something that tends to be joked about but it’s a real phenomenon and one that can have a deep impact on people suffering from it.
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Social Collaboration: An Emerging Trend in eCommerce

Social Collaboration: An Emerging Trend in eCommerce | Translation & Localization: news and trends | Scoop.it
It’s looking likely that online shopping is going to become more collaborative in the West as well as the East.
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The Challenge of Disproportionate Language Representation Online

The Challenge of Disproportionate Language Representation Online | Translation & Localization: news and trends | Scoop.it
The Internet is humanity’s biggest ever repository of information but over 4 billion people have yet to access this colossal global resource.
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