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Five Small Business Marketing Trends to Jump On This Year

Five Small Business Marketing Trends to Jump On This Year | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

The world of marketing is rapidly advancing so that if you want to stay ahead of the competition to make your small business grow, you need to pay attention to the marketing trends and strategies. Automation has been the buzzword for a long time now, but it is still necessary more than ever to have that personal interaction between the business and its consumers. It is thus essential to understand the practical application of the marketing trends and how these can promote your brand and expand your business. Social media is a huge part of digital media today. Businesses can utilize it to engage and interact with their consumers on daily basis. In fact, big data can help businesses obtain an in-depth understanding of their company and reinforce and strengthen their relationship with their customers. In the age of GPS, location-based marketing is another strategy to consider for business growth. With these strategies, your business can broaden your marketing perspective, share experiences, connect with consumers, and take a step towards growth.

Dawn VanDam's insight:

2018 is almost over and business is going well. It is imperative to stay up-to-date and respond to the ever-changing market pressures to stay ahead of the competition. The marketing trends that may have worked well a few years ago may not necessarily help a business succeed in the future. The following are some of the upcoming marketing trends to support your business growth in 2018.

 

1. Enhance the Customer Experience

Businesses exist to cater to the customers. Thus, it is of utmost importance to understand the customer needs as well as to get their feedback to be on top of the marketing trends. ‘Chatbots’ and ‘live customer support’ are great ways to support customer queries and share information regarding new products, features and policies. One of the hottest marketing trends is social media; it is the summation of the know-how of business, including services offered, and live chats. 

 

2. Use Location-Based Marketing

Geolocation or location-based marketing is another recent trend in small business marketing. With GPS technology, customers give away the information about their location via mobiles and laptops. Small business can utilize this information to understand the target customers in specific territories and promote their events, products, sale offers and news.

 

3. Add Livestream Video

A great way to create excitement about your brand nowadays is live streaming on platforms such as Facebook, Twitter, YouTube and Instagram Live. These are the next level interaction strategies—a marketing trend to engage with customers, answering their questions, and creating buzz around new products.

 

4. Use Micro-Marketing

Here is one cost-effective and time-saving marketing trend. It involves actively targeting customer needs to market products or services; thus, segmenting the customers into appropriate categories. Small business can give a huge shout-out to the right clientele using such a marketing strategy.

 

5. Collect More Data

While "big data" has been a buzzword, such data can be effectively used to understand, assess and collect information about customers. Small or large businesses both need data to cater to the customers in the right manner. Whether your business is web-based or brick and mortar, there are now more ways than ever to learn all about your customers - who they are, where they live and what they need.

 

The above mentioned 5 are top-notch marketing trends for small businesses. There are many other strategies out there, but it all depends on how you utilize these strategies and what you need to take your business to the next level in the future. For more information about marketing trends for small business, visit the source content on the Forbes website.

 

Need more assistance in helping our business grow? Let Health Connexions help you with its unique marketing tools to connect with your consumer base, market and help you manage your business effectively. To learn more about how we can help, contact us today at info(at)healthconnexions.com.

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Why You Should Manage Your Online Reviews

Why You Should Manage Your Online Reviews | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Before trying a new business, people look up online reviews of other clients or customers. They want to see what others have thought of their experience with your business. Staying on top of your online reviews can make a significant difference in your business.

Dawn VanDam's insight:

What is the first thing many people do before going to a new business? They look up the company’s online reviews and search for your business to see what other clients or customers thought of your services. What they find can severely impact whether or not they decide to come to your business or go to your competitors. By managing your reviews, you can also see how your business improves over time and how your business compares to your competitors.

 

When people search for your business online, they want to see your reviews. They want to see what other clients and customers have said about your business. Seeing positive reviews online can draw them into your business as they tend to trust those who have said great things about your company. However, if they see a negative review on the first search page, there is a 22% chance they won’t use your business. The more negative reviews on the first page, the more this percentage increases. When they search for reviews for your business, you want to make sure the first pages they see have positive reviews.

 

As a business you also want to make sure manage your online reviews on social media platforms. Every day, many people check their Facebook, Twitter, Instagram, and other social media platforms. People often look to Facebook and other social media platforms to see your ratings and reviews coming from strangers and acquaintances. In addition, an everyday Facebook user will find it easy to post reviews. For people looking for reviews, it is easy to see that these are real people who have used your business. People trust these reviews, and many rely on them to make a decision on which business to go to.

 

Managing your online reviews can also help you measure how your business is doing. You are given the chance to make improvements where they are needed. While it doesn’t feel great to receive a negative review, this is an opportunity to improve your business. If you are getting the same negative reviews, you know there may be things you need to adjust. If you are getting similar positive reviews, you can look and see which parts of your business people really enjoy. You can then expand on this and build a future strategy.

 

While you can’t control what people say about your business, there are many things you can control. You can control the lasting impression your business leaves on them when they leave. You can also control how you react to their review. Most importantly, you can choose to monitor your online reviews. Knowing what people are saying about your business is a very important step to maintaining and improving your business. From then on, you have the choice on how to use the information you find. Knowledge truly is power.

 

Let Health Connexions take care of managing your online reviews while you focus on your business. Contact us at info(at)healthconnexions.com for more information.

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Download FREE Facebook Infographic Now!

Download this free infographic TODAY: https://bit.ly/2OtJ3vs

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4 Ways Web Design Can Affect Your Business

4 Ways Web Design Can Affect Your Business | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

While people shouldn't judge a book by its cover, it happens. People are more drawn to things with a more pleasant appearance. How your website appears to your potential clients and customers can make a significant impact on your business. What they see on a first glance on your website can draw them in or repel them. You may have amazing content and superb deals to offer to potential customers, but this won’t matter if they can’t get past the first page of your website based on its design.

Dawn VanDam's insight:

What is the first thing people notice when they visit your website? The design! This is the first thing that stands out to them. Believe it or not, this can make or break your business. While we are constantly told not to, people do judge a book by its cover. What they see on a first glance on your website can draw them in or repel them. You may have amazing content and superb deals to offer to potential customers, but this won’t matter if they can’t get past the first page of your website based on its design. The following are four ways that web design can affect your business.

 

1. Slow Speeds

 

Your web design can affect the speed of your page. People don’t want to sit and wait for your web page to load. If it takes too long, they will give up and go to your competitor’s site. So, having slow speed is a quick way to lose customers.. Having a slow-moving web page can greatly affect the way people view your site.  What affects the speed of your website? Ultimately, it could be a combination of many things. There could be too many ads on one page, too many images, or too many add-ons. The most common reason for a slow web page is the coding. If coding is done incorrectly or if it is done excessively, your webpage could be running much slower than needed. There are many ways to code a webpage; however, some ways are much more efficient than others. Having your webpage coded correctly and most efficiently can get your website running much quicker. This will prevent potential customers from leaving while waiting for your page to load.

 

2. Poor Mobile Design

 

You log on to your computer and your website looks perfect. It is exactly how you want it to represent your business. However, not all customers are visiting your website from a computer. Many potential customers or current customers don’t have the time to properly sit down at a computer, and may be looking at your website from their phones or tablets. As a business owner, you want to make sure your website is built in a way that is appealing to those not only on a computer, but on a phone or tablet as well. Having a customer friendly mobile device is vital to attracting the most customers possible.

 

3. Customer Engagement

 

When customers or potential customers come visit your business website, you want to make sure they are kept interested and intrigued. But how is this done? One simple way to keep customers engaged is to offer them a discount. People love saving money. Offering a 10% off coupon if they enter their email will not only keep them looking, but it will also help you build your email list. You will them be able to send them advertisements and additional coupons in order to keep them coming back. This will increase the traffic to your site as well.

 

4. Professional Appearance

 

Having a professional appearance to your website may seem like an obvious way to improve it. However, it is one of the most important ways to draw customers in and keep them on your site. Customers can tell when there hasn’t been much work to the layout of a website. When a website looks sloppy, customers assume the business is the same. When you don’t put a lot of work into the appearance of your website, customers will think you won’t put a lot of work into them. A smoothly running and clean website is the ideal way to keep customers on your page. A professional appearance gives the customers a feeling of a professional business. They can then dig deeper and give your business the full attention it deserves.

 

Let Health Connexions take care of your web design while you focus on your business. Contact us at info(at)healthconnexions.com for more information.

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Blockchain Innovation In Healthcare And Life Sciences

Blockchain Innovation In Healthcare And Life Sciences | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
“The blockchain is the most consequential technology since the internet. The internet is programmable information. The blockchain is programmabl
Dawn VanDam's insight:

Blockchain is way of organizing online data. It makes a digital ledge of transactions, and then shares it among a network of connected computers. However, the distribution network could include smartphones, tablets, or even cloud resources. It’s main benefits are that it’s secure, anonymous, and universal. Plus, it provides its superior security alongside reduced transaction costs because it’s automatically connected to every part of its network. According to Balaji Srinivasan, CEO of 21.co, “The blockchain is the most consequential technology since the internet. The internet is programmable information. The blockchain is programmable scarcity.”

Recently, blockchain has been changing the healthcare and life science industry. For example, when blockchain is used to secure Electronic Health Records  (EHRs), it eliminates the need to have Health Information Exchange, all-payer claims database, or Electronic Medical Records. This is because blockchain can connect people directly to their data in a way that is both secure and efficient. Essentially, it ties patients to their data, rather than to their  identities.

There are even more uses for blockchain outside of connecting service providers to their customers. For example, clinicians have found that a decentralized ledger allows for a simpler, quicker and cheaper way to share peer-reviewed research. Needless to say, this technology is already making an impact in the fields of health and life sciences.

Health Connexions is committed to bringing the best innovations in the healthcare industry to you. We offer several tools to help you connect with your consumer base and market  and manage your business effectively. To learn more, contact us today. 416-402-8274

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The power of segmentation in life sciences marketing

The power of segmentation in life sciences marketing | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
Market segmentation is the means to turn business intelligence into an actionable strategy.
Dawn VanDam's insight:

Try market segmentation to boost your business. The time has come to apply this marketing strategy to marketing science, and for you to discover the benefits that segmentation can offer.

Definition:

Market segmentation separates potential customers into categories to create an effective marketing strategy. This informed approach creates distinct campaigns that resonate with these groups, giving businesses a better chance to acquire new customers.

 How it Functions:

With analytics, one can easily determine the groups customers belong in – age, gender, income level, household size and geographical location – and how each group makes decisions. One can even apply this to other companies, splitting them by industry and size. With these divisions, the right amount of funds can be allocated to the right areas to produce the best effect, saving money and time that would have been spent creating campaigns for demographics which are not fully understood.

Using Market Segmentation with Medical Professionals:

Place medical professionals into groups by their diagnosing history, their history of treatment use, and their areas of interest. When that’s done, selling to them is easier.

Market segmentation is powerful. When you use it for your business, it will save time, money, and energy, and you’ll never return to any other way of marketing!

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Operational technology security and safety in life sciences - EY Consulting

Operational technology security and safety in life sciences - EY Consulting | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
Cybersecurity is a major threat to organizations of all kinds. But until recently, relatively few life science companies have considered the potential ris
Dawn VanDam's insight:

Hackers can bleed tech companies of their money, what would they not do to those which use that technology? Having increased and increasing its use of operational technology, the healthcare and life sciences industry will need protection for their equipment, from viruses, malfunctions, but mainly hackers. Some of the problems the industry must remedy before it moves on.

  • The type of system for each sector varies, constructing a complex network of equipment which becomes difficult to account for. Explained in the article, “System-dedicated networks, multiple domains and dedicated supporting systems (i.e., engineering tools and backup solutions) require more resources to achieve a maturity level comparable with IT. It also greatly increases the complexity in monitoring and maintaining security levels.”
  • The Industrial Revolution 4.0 is influencing pharmaceutical manufacturing environments. It makes them more effective; however “New protocols (including wireless) or mesh network architectures increase the number of potential access points to the network and require a different approach to security.”
  • The article here illuminates the best on the effects of new legacy systems, “As OT system vendors prefer proven, reliable technologies, at the point of implementation, some OT systems are already only supporting obsolete, insecure operating systems. The security aspect alone is very rarely a driver to replace a vendor who is offering the most effective manufacturing equipment. On the other hand, OT system vendors do not feel obliged to increase the security capabilities of their systems — the technical specifications released by life science organizations at the system acquisition stage rarely include any security requirements at all.”

These aren’t all, but the from these one can gauge that the healthcare and life sciences industry will need more OT security, soon.

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Rebooting Life Sciences with Digital

Rebooting Life Sciences with Digital | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
Bhaskar Sambasivan offers a prescription for thriving in the new digital economy.
Dawn VanDam's insight:

Digitize science, commercialize the science. All the world runs online; archaic is where it doesn’t. Consumers buy, companies advertise, students study, candidates debate, peers meet, shows play, views change and the world advances, online. Why should one not do similar with science?


The internet is thus the road for life science: the web can reboot it, upping it to heights unseen, and in the following ways.


Having the Industry Grow and Avoiding Potential Loss: Executives, in the article, in the survey said that the likes of The Internet of Things, sensors and more will produce this year over $877 billion.


The laggard penalty is “the difference in both cost and revenue performance due to technology acceleration”. This occurs when progression isn’t quick, and that penalty in 2017 could become $650 million. Digitization can help you avoid this penalty. 


Setting New Data Mastery Heights and Introducing Innovation: Digitization comes with electronic data, and the need to perfect using it. The methods of its manipulation then constructed will aid, greatly, the life sciences industry, from R&D through patient care, boosting the efficiency of many sections of and much work in the field.


Innovation will come about due to the increased efficiency, where electronics will do rote tasks, and help scientists complete complex ones, allowing people the time to innovate. Also, the bringing on of strategic and analytic talent will make efficient more of the field, and open more space for fresh ideas.


The sooner the science digitizes, the quicker the benefits come. None should have to miss these goods, so digitize and bring yourself nearer to success.

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How much is your science capital worth?

How much is your science capital worth? | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
Too many young people rule themselves out of a science career. But boosting their "science capital" could change that, say educationalists
Dawn VanDam's insight:


To build a great business that commercializes your science successfully, you need talent, who ought to be excited to be diligent in his or her work. This talent comes from the best and largest pools, which seem like you cannot control. But you can ensure the most brilliant and motivated candidates enter those pools, giving you a range of qualified potential employees. To do so, you must first recognize science capital.

 

Science capital, as defined in the article by Louise Archer – of University College London –, is the likeliness of people weaving science into their education and careers. It isn’t only this, but science capital relates to people’s feeling on and interest in science, with the activities done in their free time, one’s identity (or how one perceives one’s identity) in relation to science, and culture’s influence on views of science.

 

The way to increase people’s science capital, especially from a young age, is to change the perception of certain words or ideas associated with science. For example, as Archer says, ‘sciencey’ children associate with a classmate that gives strictly technical answers. If you instead show these kids that ‘sciencey’ can also mean going to a festival to learn the science of sound, they may gain a different perspective of science and become involved in it.

 

What can you do to increase the science capital of these kids? Hold days where you invite classes to see your science company and get excited about doing science; go to their school and show them the fun of science; donate and more. When you do this in your area, you will create a larger pool of future potential candidates, which you will be able to choose from, increasing the average talent level of your employees and the chance of you succeeding in your commercializing your business.

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5 Tips for Finding a Job at a Top Biotech Startup

5 Tips for Finding a Job at a Top Biotech Startup | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
The pharmaceutical and biotechnology industry produces drugs and other products that help people and animals live healthier lives, recover from injuries, and fight illnesses. From its humble origins in local pharmacies and apothecaries that prepared “home remedies” during the Middle Ages, the pharmaceutical and biotechnology (or pharma/biotech) industry has grown into one of the leading industries in the world.
Dawn VanDam's insight:

You’ve graduated from a biotechnology field or in another related to business, management, marketing, law, and such, now you need work, and you would love to find it in the biotech and pharmaceutical industry. Well, you’re trying to enter one of the best industries to be in right now. It is one of the world’s leading industry. And if you find the right large, established company, even the starting pay is great, and you become immersed in a culture you’ll love. Working for a promising startup can be great for your experience and resume. But how do you choose the right startup?

  • Experience: Find startups started up by those who’ve been in the industry for some time. These are more likely to succeed, as the persons have the experience to make it succeed.
  • Content: Is the product they’re trying to sell of value, could it make profits in the market?
  • Culture: Even if the right (best) person runs the company, they may not run the company right, which means implementing the right culture. Is it open and communicative and productive?
  • Reputation: Do its employees say it’s good, do its former employees say so, too? Are the accounts genuine? If most the reviews are glowing, you don’t need to worry much, but it’s also good to check the bad reviews and see the complaints others had.

Check these few things, and you'll be on your way to finding the perfect startup.

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More and More Investors Asking for Human Capital Data | CEB Blogs

More and More Investors Asking for Human Capital Data | CEB Blogs | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
Rising numbers of mainstream investors are now requesting companies brief them on a raft of data about employees and how they are managed. Asking five questions
Dawn VanDam's insight:

Appeasing your investors is strenuous. They are human and thus usually fickle in their wants and needs. But luckily, you know both those, to make money. For that you must profit. To profit you must implement the right strategies. Some essential ones are talent acquisition and management. And nowadays, according to this article, investors wish to become more involved.

 

They have begun requesting knowledge on how the companies they invested in manage their workforce. This is human capital data. It also includes the talent level of each employee, team, and so on, the turnover rate, the management style, and how this all affects the numbers.

 

There is enough influence of this human capita data on profit that the Harvard Law School Pensions and Capital Stewardship Program review of 92 empirical studies (pdf) concluded that, “there is sufficient evidence of human capital materiality to financial performance to warrant inclusion in standard investment analysis.” Data like this will only make more investors request the human capital data. In fact, in 2016 61% of 1600 of the world’s largest companies discussed this with their investors, increasing by 13 percent from 2010. Just take this from the article.

 

“Charlie Crossley, a Project Officer at ShareAction, explained to CEB that his organization has seen this pattern first-hand. ‘We have noted significant appetite from investors to engage with companies on how they manage their people,’ he said. ‘This data is in demand for informing engagement, improving long-term understanding of companies, and ultimately integrating into investment decision-making. Investor, and regulatory, scrutiny is only set to increase,’ he added.”

 

Prepare your human capita data so you’ll have a better chance to get investors.

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Richard Thaler’s work demonstrates why economics is hard

Richard Thaler’s work demonstrates why economics is hard | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
RICHARD THALER has won the Nobel prize in economic sciences this year for his contributions to behavioural economics. It's a well-deserved prize and a clarifying one, as far as economics is concerned.
Dawn VanDam's insight:

For success in commercializing your science, you must understand the ebb and flow of the market capital. Here’s your first glimpse into understanding it.

  • Situations change: Each circumstance in which you and your company will land will result differently, as you must already understand. So, you must retain: Situations change, and so does the direction or size of capital flow. Although there’s that truth, there are certain things that usually occur when certain conditions are come about. You can generalize here to get a grasp on what to do in those events, or in the happenings around that area.
  • It is Hard: The market, as said before, is hard to pin down, and you should accept. So, when you fail in it, you get blame, for not assessing it sufficiently, but many times it is sporadic in giving the rewards it promises, and haphazard in its functioning altogether. Understand this so when you fail, you restraddle the horse, and when you win, you assess what you did right, assess the market and re-enter it. Overall, the market is so difficult to pin down because…
  • The Market Runs on Humans: The Noble Prize-winning research explained in the article judged whether people would share money equally when asked to. They did. When they were given different situations, they wouldn’t. They weren’t greedy or generous. They just aligned themselves with, in each circumstance, the socially acceptable idea of fairness to the other but mainly to themselves. This work showed how human morality, or humans’ idea of fairness, plays into almost every decision they make. This morality shifts per situation, so how would you not expect something based on these beings to shift per situation? In many events, humans don’t even rely on this morale system, they just do. So, sometimes, like humans’ actions, the flow of capital will be inexplicable. If you wished to understand it more, you would have to study human behavior.

These are the few things the article you must to understand if you want to better your chance of commercializing your science.

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The Importance of Data Science in Biotech

The Importance of Data Science in Biotech | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
Data Scientist at Synthetic Genomics Joe Liang discusses how data science is playing a crucial role in disease prediction.
Dawn VanDam's insight:

You need the future, data science, because it will affect all of science.

 

Data science is the process which gets from large sets of information insights into the phenomena the events that produced that information cause. Or, data science is finding trends in information and their causes.

 

This century burst with technology – computers off which to work without leaving one’s room, touch-screen phones with facial recognition and semi-professional cameras, autonomous cars and potentially soon hoverboards  – and this had trailing it innumerable ways to view the world, prominently being through data. Gathering it has often been near free; e.g. cajoling, with small rewards, website visitors to give their names and email (for security and authenticity) and do a swift survey, or calling then for five minutes polling them. These are easy, data collection is, too. The only issues a data collector could have is dealing with the lies of those he surveyed, and if the data set is specific, finding the representative data. You, therefore, have an economic, efficient, and efficacious method of detecting alternate symptoms which relate to certain illnesses over thousands of patients, researching the workings of unknown genomes by noting trends, predicting the overall factors that lead to success, and so on.

 

Data science will weave into and benefit every science field, so learn it now to be sure of and commercialize your science quick.

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How to Maintain a Professional Online Presence

How to Maintain a Professional Online Presence | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Maintaining a strong online presence is the most powerful way to attract customers in the modern business market. There are specific ways to manage a website that not only communicates your business's services to potential customers, but that is also attractive, high speed, and well ranked in Google so that people will choose your business over your competitors. This article explains five easy steps that will help you on your way to maintaining a professional online presence. 

Dawn VanDam's insight:

As a service provider, there are multiple benefits to having a strong online presence. It can help target customers, differentiate products and services, and drive overall sales development and business growth. According to CommsAxis, “Having and maintaining a strong professional online presence as a service provider is a two-way street – basically, its goal is to communicate with your target market. By communicating, you don’t only send the message, you also open a channel to receive their feedback about your brand and services.”

 

These five easy steps will help you on your way to maintaining a professional online presence as a service provider in order to increase your customer pool and speed up long term growth. 

 

1. Monitor your website by checking site speed, content, contact information, and the overall design for aesthetics and ease of use. This will make your website more attractive to potential customers, as well as decreasing the chance that your clients will click away in favor of an easier to use or more efficient site. Links to social media profiles and a sign-up form can quickly elevate the value of a website as well.

 

2. Promote your website through off-page SEO by posting your blogs on social media, claiming your website on online listings such as yelp, email marketing, networking, and posting on relevant forums. Online reviews help your business cultivate a reliable reputation. 

 

3. Establish a professional image on social media. Maintaining a social media presence can be a great way to reach out to a wide base of consumers, especially if your target audience is millennials. It also allows you to connect directly to customers with issues and questions, before they post a negative review of your services. 

 

4. Provide social proof so that customer recommendations work in your favor. Testimonials, case studies and success stories can all increase your brand awareness. These can be posted on your website or managed on another site, such as Yelp.

 

5. Provide efficient and quality service so that customers who support your brand will improve your bottom line in the long run. Then, they might even tell their friends about your business, creating more customers in the future. To learn more about how online listings can create quality service, read the source article at the Comms Axis website. 

 

If you’re a business with an online presence, you may be wondering how you can improve in these areas yourself. Health Connexions offers an Online Reputation Management service that can help you reach out to your consumers in the most efficient way possible. Sign up now for a free consultation! Contact us today at info(at)healthconnexions.com.

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Emotional Connection in Business: Marketers Are Now Using Emotional Intelligence to Connect with Customers

Emotional Connection in Business: Marketers Are Now Using Emotional Intelligence to Connect with Customers | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

While technological advancements are aiding companies to conduct more accurate marketing research, methods to building a personal connection with customers are still uncommon. Recently, however, machine learning systems have begun to address this issue. Using emotionally intelligent language, this AI technology attempts to understand the emotional needs of customers and build an emotional connection with them. While companies are able to gain customers after conducting marketing research and reaching out to customers as best as they can, they also need to retain those customers for as long of a term as possible. By building a relationship with customers, companies can gain repeat customers and customer loyalty as are able to build a relationship between the brand and its users.

Dawn VanDam's insight:

With the increased use of technology over the past several decades, marketing has become easier and faster to do in many ways. However, with technological advancements, marketing has also lost its emotional connection to potential customers. Currently, information regarding customers consists only of easily measurable factors such as income, interests, age, and education, among others. This leads to companies being unable to tap into the deeper needs of their customers and connect with them better. Borges,  a business journalist, says “Current data shows it’s still true. When marketers are able to tailor a conversation to a specific customer, that person makes 2.4 times more purchases annually.” According to Aaron Masih, the COO at Persado, which is a successful marketing language cloud, it is still possible to make powerful emotional connection between brands and their potential customers through digital marketing. While there has been a loss of personal marketing due to digital technology, Masih believes that it has also provided solutions. Companies like Persado have created machine learning systems to evaluate responses of customers to certain marketing messages. This helps marketers to identify the particular emotional language individual customers respond to or not. Language can act as an effective tool for companies to learn about their customers and build a relationship with them by forming an emotional connection.

 

This personalization is done by AI technology that analyzes data and understands the emotional context of purchases being made by buyers. This allows customers to feel connected to their purchases and the brand, hence increasing sales, customer loyalty, and repeat purchases. Not only does this technology aid the company in reaching more customers through gaining a better understanding of their needs, but it is also an improved way for customers to receive exactly what they are looking for in various products and services.

 

 This approach differs from the conventional idea of data consisting of empirical information only. Machine learning systems that bring forth data regarding the emotional tendencies of customers open up a new and expansive field for marketers to study. It will be interesting to observe how highly qualitative data will be translated and analyzed as quantitative data. While there are obstacles in the translation process when it comes to accuracy and legitimacy considering the complexity of gauging emotions, it is highly possible for AI technology to improve this area drastically in the near future. To learn more about this topic, visit the source material at the Vengreso website.

 

Health Connexions can help you build an emotional connection with your customers, using marketing solutions services including managing your company’s online reputation. Learn how Health Connexions can provide innovative online marketing solutions to transform science into commercial success by contacting us at info(at)healthconnexions.com.

 

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5 Ways Social Media Can Improve Your Business

5 Ways Social Media Can Improve Your Business | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Social media is becoming more and more present in our daily lives. However, social media can be used to your advantage. Social media can be used in a variety of ways to improve your business. 

Dawn VanDam's insight:

You are running your own business. You are succeeding in almost every aspect. But are you managing your social media accounts? Social media may seem like a fun way to pass time and connect with long lost relatives, but for a business it is so much more than that. Social media can be used as a tool to connect with customers in ways you have never imagined. It is vital that you take the time to create social media pages to connect with your customers and gain new clients. Here are five ways that using social media can improve your business.

 

1. Form a Personal Connection with Customers

 

Within businesses, especially larger ones, it is difficult to build personal connections with clients and potential customers. By posting on social media, you can easily create a personal connection with numerous customers at once. With social media, people do not want to see merely one post a week. They want to see relatable content each and every single day. If possible, go live! Show customers what you do on a daily basis. Reveal to them what your employees do. Let your clients ask questions in real time. It makes you more personable and human, and more likely to attract customers with brand loyalty..

 

2. Provide Targeted Advertisements

 

By building personal connections, you can gain firsthand knowledge on what customers like and what they need to see. Do they respond better to more comedic posts? Or do they seem to like statistical data more? Being on social media is like being on the front line. You are able to visualize what the customers are looking for and what is likely to encourage them to seek your services. You can also analyze your social media followers. Is there an age range you seem to be attracting? Is there a demographic you would like to attract that you seem to be lacking in? Just understanding the type of people who view your content is a valuable means to provide targeted advertisements and gain potential customers.

 

3. Provide New Content Easily at a Low Cost

 

Do you have a small advertising budget? Do not fear. Social media is a relatively cheap and easy place to advertise your business. You can create new content on a daily basis with little to no cost. You can also create new videos and images to post on your social media. There are numerous possibilities to reach an endless amount of people without paying absurd billboard costs. Not only will it save you money, but it will also save you time.

 

4. Provide and Offer Services to Potential Customers when They Need it

 

People look for recommendations for services all the time on social media. They are not only looking to see who their friends recommend, but also which business provides the best services. You can definitely use this to your advantage to advertise the services you offer. For example, a 23 year old woman is looking to rent a car for the weekend. She is having trouble finding a car service that will rent to her because she is under 25. The few that will rent to her are charging more than she can afford. She posts on Twitter, looking for recommendations. You are a car service that will rent to her with a lower fee due to her age. You can reply directly to her post with your business information and even use social media to target customers like her in the future. 

 

5. Make it Easy for Customers to Find and Connect with You 

 

When a customer recommends your business to a friend, the first place they are going to look is your business’ social media accounts. When they do this, you want to make sure your information is clear and easy to find. Make sure your address and phone number is updated. There is nothing worse than having an account with outdated information. People will get frustrated just trying to get into contact with you. Finally, make sure to connect your business website with your social media accounts, making everything easy to find and navigate.

 

Still not sure about how to use social media to grow your business? Let Health Connexions take care of managing your social media while you can concentrate on your business. Contact us at info(at)healthconnexions.com for more information.

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How life sciences companies generate better leads

How life sciences companies generate better leads | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
Life sciences organizations must work their way toward sales by nurturing strong leads, a process that can be especially difficult given the complexity of healthcare technology.
Dawn VanDam's insight:

Generating leads is vital to every business. In the health care industry this is especially true, but getting leads in this industry isn’t ever simple. This article provides ideas to help health care businesses generate leads more effectively.

Current Information: To send email campaigns and advertise to hospitals, your business will need the contact information of the physicians and high-level hospital staff. The best method to gain contact information is to use data append services, which gather all the relevant data one needs to direct a marketing campaign based on location, position, and specialty.

Segmentation: Segmenting is using the information attained to separate the contacts into groups and then create distinct campaigns that appeal to each group.  Each business will need as much information as possible from the physician or hospital, such as a doctor’s history of treatment use, to be able to create effective campaigns.

The Message: Doctors do not fall for witty campaigns; they want hard facts and need to know how the product will help them, specifically. The information should be concise and convey all they need to know. If the campaign materials are original, short, and informative, they’ll respond; otherwise, the marketing team will have to return to the drawing board!

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3 More Tips for Planning and Executing Compliant and Successful Life Sciences Meetings

3 More Tips for Planning and Executing Compliant and Successful Life Sciences Meetings | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
When entering the world of life sciences meeting management, establish a course of action that works best for you to set yourself up for success.
Dawn VanDam's insight:

For productivity, meetings must be efficient and effective, discussing and resolving all the most essential issues and constructing plans to move forward. Here are tips to get you that type of meeting.

 

Create a Deviation Log: Get a deviation log. This tracking log gives a comprehensive list of all protocol deviations in the meeting. Employ it to note what actually goes on in these meetings, so you can see where you err and correct yourself the next time. Make it a law to create one per meeting, and then you will always know how the time flies.

 

Differentiate Guidelines from Laws: The article explains this best, “When you have to balance internal corporate compliance (meeting policy, travel policy, data protection policy, brand requirements, etc.) with country requirements (meal caps, transportation and venue allowance), and Pharmaceutical compliance (ICH transparency requirements), knowing what you must adhere to is the first step to setting your meeting up for success!” If you did not understand, you simply need to understand that they’re not the same and treat them or act towards them accordingly.

Learn the Abbreviations: Do you like when someone forgets your name? No one will like it if you forget the abbreviations and acronyms of other industries.

 

Do these three things and you will have a better meeting.

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Nobel prize for medicine awarded for insights into internal biological clock

Nobel prize for medicine awarded for insights into internal biological clock | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
£825,000 prize shared between American scientists Jeffrey C Hall, Michael Rosbash and Michael W Young for work on the internal clock of living organismsLive reaction to medicine Nobel prize announcement
Dawn VanDam's insight:

Humans know little on humans, but more than on other animals and plants, relative to that left to discover. Therefore, the most studied organism are still humans, their breathing, emoting, eating, sleeping, thinking, working, surviving, evolving. Of course humans are the object of such analyzation, only the allure of discovering the rest of Earth and the universe’s secrets equals the intrigue of them. The Nobel Prize here has gone to scientists who’ve found out more on humans.

 

The circadian rhythm controls the way animals and plants use lightness and darkness, explained better in the article, “Every living organism on this planet responds to the sun. All plant and animal behaviour is determined by the light-dark cycle. We on this planet are slaves to the sun. The circadian clock is embedded in our mechanisms of working, our metabolism, it’s embedded everywhere, it’s a real core feature for understanding life.”

 

In this 2017 the scientists who found the workings of this rhythm won the Nobel Prize for Medicine because “Jeffrey C. Hall, Michael Rosbash and Michael W. Young were recognised for their discoveries explaining ‘how plants, animals and humans adapt their biological rhythm so that it is synchronised with the Earth’s revolutions.’”

 

Winning prizes is another avenue through which to commercialize your science: prizes come with money and recognition; your credibility rockets; people are then willing to invest in your ideas, easing the commercialization of your science.

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3 Reasons So Many Real Estate Investors Fail

3 Reasons So Many Real Estate Investors Fail | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
If real estate is as good an investment as we make it out to be, why do so many investors fail? And more importantly, how do we avoid that fate?
Dawn VanDam's insight:

Confirmation bias destroys businesses. To explain, media shows successful investors and businessmen, namely Warren Buffet, Donald Trump, Mark Cuban and such, causing you to think: if you invest or become a businessman, you will succeed. Trash this bias immediately, because with and due to it, you will fail. Then, you must, if you still wish to become that investor, understand the reasons investors fail.

 

No Commitment:  Property investors may feel, generally, that their business of investing in properties is not a business, more a hobby, maybe because they aren't in a corporate office. The effects of this are whimsical efforts at advertising the property, incapable employees managing the property, the intrigued not buying the property, and the investors entering bankruptcy due to the property.  

 

Education Absent: Investors may often think: ‘I’ve seen others invest and profit. I can, too.’ But the successful have an education in investing in stocks or properties, or they educated themselves. This education is their support: no matter if they fail or not, that support will ensure they don't fall all the way down. Each investor must have education, or will fail.

 

Misanalysis: After getting the education, the stringent application of it is vital to the business. An investor cannot misinterpret one statistic, because the business will fail. An investor cannot analyze too little. An investor must always tend carefully to the analyzing of risk.

 

With these warnings, now invest in your science and succeed.  

 

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Six of the hottest biotech jobs – from now until 2024

Six of the hottest biotech jobs – from now until 2024 | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
If you’re angling for a career in the biotechnology sector, whether from university or from another role in life sciences, your prospects are excellent.
Dawn VanDam's insight:

Biotech is booming, according to the US Bureau of Labor Statistics Occupational Outlook Handbook. From 2014 until 2024 these following jobs in biotech will be growing, in terms of the number there are and average earnings of each.

 

Microbiologist: Antibiotics is a major industry, because humans must deal, daily, with bacterial, viral, and parasitic micro-organisms. So, there will be growth in the need of the scientists which can monitor those organisms, particularly a growth of four percent from 2014 to 2024.

 

Laboratory Scientists and Technicians: The diagnostics industry expands, and so will the industry that will have to carry out the experiments to test those diagnoses, mainly laboratory scientists. This sector will grow by 16 percent, so if you’re a life science graduate that likes the lab, this is sector is perfect for you.

 

Biophysicists and Biochemists: If you wish to study the normal biological mechanisms of daily life as they relate to physics or chemistry, being a biophysicist or biochemist is for you. This industry is expected to grow up to eight percent, so you likely will not lack a job, if you actually have a passion for it. And the places you would work in would usually be universities, colleges, pharmaceutical manufacturers and so on.

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Ask an Investor: How do I deploy Series A capital?

Ask an Investor: How do I deploy Series A capital? | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
Christian Lassonde and Sarah Marion share the basics of keeping track of Series A capital.
Dawn VanDam's insight:

You’ve persuaded investors, now you’re lost on your next move. Here are a few steps to take.

 

  • Plan: You must profit, not only spend. So, instead of simply saying you will spend so and so in the next six months, plan how you could spend so and so to make so and so in those months.

 

  • Be Flexible: Times change, so do situations. In your planning, you will reach points where you must adapt. Ensure that the way you plan and your mindset enable you to do that. Without flexibility, you will bore your investors, because you’ll be stuck in a 2017 mindset when 2018 hits.

 

  • Be Scrupulous in Your Money Management: You should never even think of wasting a cent. Why would you? Other than that, at times there may be items you think are essential to the running of your business which are not. For example, you may think that everyone in your office needs a computer, but how much work does each person do with those computers? You would need to assess, especially if you’re on a tight budget, those most in need (those who provide the most to the company) should receive top priority.

 

This is not all, but only some of the things you need to do to keep your investors, profit, and commercialize your science.

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Treat every dollar as if it’s your last.
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5 Alternative Career Paths for Life Science PhDs | Wiley

5 Alternative Career Paths for Life Science PhDs | Wiley | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
    Craig Stropkay Life Science Consultant Reach for the stars, they said. You should definitely go get your PhD, you’d be great
Dawn VanDam's insight:

A life science Ph.D. opens multiple doors, some of which you are ignorant. Here are the some.

  • Author: Enjoyed and ace English when young, you’ll want to write in it ‘till you’re old. The paths vary, technical, copy, content, news, or book writing. You needn’t do all due to their being specific. Study the minutiae of one, then begin even for free. After boosting your credentials start with small clients and progress up, increasing your demand in pay. Soon you will have a taught network of income.
  • Lawyer: Graduate with a law degree, and with your knowledge of life science, life science companies may beg you to hire you.
  • Saleswoman: You won’t sell, you’ll explain, but that will be to clients, so you will sell. You are the valued expert, fulfill those expectations, and you may swim like Donald Duck.
  • Consultant: You gained research skills at graduate school, and your type organizations scavenge for. You’ll analyze the products, comparing, contrasting, summarizing, and reporting, which you likely were doing for papers, and fancying that, you will this.
  • Entrepreneur: Not following these roads, pave your own. Simply obtain a loan, from the bank, friends, or family, or investors. Then, structure your plan and go!

You don’t have only one opportunity, find the many that interest you and choose, and you'll be commercializing your science.

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The Importance of Compliance Programs in Life Sciences: Survey Results | Vodori

The Importance of Compliance Programs in Life Sciences: Survey Results | Vodori | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it
Navigating the compliance world of life sciences can be challenging, especially when rules are sometimes open for interpretation. However, following compliance rules and regulations is crucial to the success of your business and you should feel confident when forming and
Dawn VanDam's insight:

Compliance is essential in the regulated life sciences industry. Without it a company would accrue crippling penalties, crumbling the business. Knowledgeable of the generalities of compliance, you yet may freshen your compliance strategy, to have it profit you, from reading this. Being an article, it explains the prominent points of a survey on compliance.

 

54% of the surveyed deemed sales’ compliance policies the hardest to follow. 23% said so of marketing’s. From the results understand that these departments will need better and more corporate support than other. Having grasped this, how can you give them that?

  1. Involve those even up to the CEO. The show of this support will boost department morale, motivating them especially more to comply.
  2. Hire more compliance managers, only for them. This extra touch will ensure the covering of the vast compliance program’s every section.
  3. When they feel it’s rough or err, assure them, and praise their good work. This is positive reinforcement, and rarely does it not work.
  4. Since the details are manifold, leave not a word of the manual open to misinterpretation or too flowery. Each sentence ought to be direct, purposeful, and understood.
  5. Test the employees to find blind spots. Then, revise and ensure those are no longer blind spots.

With these tips, make sure your compliance strategy is the best so you success commercially.

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