trafic management for media
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Articles sur l'acquisition de trafic pour les sites médias: SEO, SMO, analytics,...
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Technique de linkbait pour un meilleur SEO - le cas Marionnaudsocialmediarama

Technique de linkbait pour un meilleur SEO - le cas Marionnaudsocialmediarama | trafic management for media | Scoop.it
Le linkbait, pour obtenir des liens entrants et améliorer le référencement organique quand toutes les techniques de SEO sont optimisées par vos concurrents...
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Les entreprises pêchent sur la mise en œuvre de solutions analytiques

Les entreprises pêchent sur la mise en œuvre de solutions analytiques | trafic management for media | Scoop.it
L'étude de Mzinga, Teradata Aster et du Center for Complexity in Business de l'université du Maryland révèle une méconnaissance des entreprises sur les avantages des médias sociaux et les solutions d'analyse Big Data.
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Infographie : les consommateurs prêts pour le cross-canal

Infographie : les consommateurs prêts pour le cross-canal | trafic management for media | Scoop.it
Sous forme d'infographie, le site américain Milo.com dresse un état des lieux de la vente cross-canal, et démontre que les consommateurs américains sont prêts à embrasser cette expérience d'achat.
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iMedia Connection: - A marketer's guide to mobile video advertising

iMedia Connection: - A marketer's guide to mobile video advertising | trafic management for media | Scoop.it
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Défis et enjeux de la publicité online - Marketing Professionnel

Défis et enjeux de la publicité online - Marketing Professionnel | trafic management for media | Scoop.it
Comment se situe la publicité online dans l'univers foisonnant du digital ? Comment la publicité est elle impactée par ces ...
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13 Questions Answered with Facebook Fan Page Analytics | Social Media Today

13 Questions Answered with Facebook Fan Page Analytics | Social Media Today | trafic management for media | Scoop.it
As brands continue to invest in Facebook Fan Pages, management is raising questions about performance.
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Few Facebook Users Share Brand Experiences | ClickZ

Few Facebook Users Share Brand Experiences | ClickZ | trafic management for media | Scoop.it
Just 17 percent of respondents to a recent study said they share brand experiences on Facebook.
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How to Avoid Targeting Paid Search to the Masses in 6 Steps

How to Avoid Targeting Paid Search to the Masses in 6 Steps | trafic management for media | Scoop.it
It’s the norm for consumer packaged goods (CPG) traditional media marketers to create campaigns and initiatives specifically targeting their desir...
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SEO, médias sociaux et marketing de contenu, un trio gagnant - Marketing Professionnel

SEO, médias sociaux et marketing de contenu, un trio gagnant - Marketing Professionnel | trafic management for media | Scoop.it
SEO, médias sociaux et marketing de contenu, un trio gagnant...
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Old Spice Is Killing It on YouTube Again, but Sales Are Down | Viral Video Charts: Week's Top Brand-Driven Viral Ads - Advertising Age

Old Spice Is Killing It on YouTube Again, but Sales Are Down | Viral Video Charts: Week's Top Brand-Driven Viral Ads - Advertising Age | trafic management for media | Scoop.it
Old Spice cracked the viral code, again. But old-fashioned coupons are what's driving sales.
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5 Steps to Building a Search Persona

5 Steps to Building a Search Persona | trafic management for media | Scoop.it
It’s easy for online marketers to become distracted by the search engines and forget the real reason they’re doing SEO in the first place: th...
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Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps | trafic management for media | Scoop.it
Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. SMO can be applied to blogging, micr...
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How to Track Tweets, Facebook Likes and More with Google Analytics

How to Track Tweets, Facebook Likes and More with Google Analytics | trafic management for media | Scoop.it
How to track Facebook, Twitter and Google+1 results on your Facebook tabs or web pages with the new Google Analytics Social Interaction Tracking tool.
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value | trafic management for media | Scoop.it
Learn best ways to create value for your business on Facebook, how to measure online and offline return on investment, & which metrics are most insightful.
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Les Français sont de moins en moins fidèles aux grandes marques

Les Français sont de moins en moins fidèles aux grandes marques | trafic management for media | Scoop.it
Le Net Promoter Industry Benchmarks 2012 de Satmetrix® passe au crible la fidélité des consommateurs dans huit secteurs. Résultat ? Une volatilité des Français en hausse sensible.
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Un exemple de stratégie de Marketing de Contenu

Un exemple de stratégie de Marketing de Contenu | trafic management for media | Scoop.it
Mettre en place une stratégie marketing de contenu  efficace impose de résoudre deux défis principaux : Créer ou partager des informations intéressantes et  trouver une valeur ajoutée spécif...
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How Leading Fashion Brands Are Embracing Online Video

How Leading Fashion Brands Are Embracing Online Video | trafic management for media | Scoop.it
With web video consumption rates at an all-time high, and the cost of production lower than ever, fashion brands big and small are testing the YouTube waters.
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Marketing professionnel - Marketing Professionnel

Marketing professionnel - Marketing Professionnel | trafic management for media | Scoop.it
Professionnels du marketing, découvrez Marketing-professionnel.fr, votre e-magazine de contenus et services pour les pros du marketing. Actu, dossiers, interviews...
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20 Ways to Promote Your Facebook Fan Page

Grow your Facebook fan base by following these tips to promote your Facebook page and to show people where to find you on Facebook.
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[Etude MRM Paris] Mesurer le ROI des médias sociaux

[Etude MRM Paris] Mesurer le ROI des médias sociaux | trafic management for media | Scoop.it
L'agence CRM/Digital/Shopper du groupe McCann, MRM Paris, a réalisé une étude sur une des sujets les plus sensibles lorsqu'il est question de Social CRM: le retour sur investissement. Entretien avec ses concepteurs.
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How Social Media Affects SEO

How Social Media Affects SEO | trafic management for media | Scoop.it
As search engines make deals with social sites like Twitter, it’s obvious that social media affects SEO. Matt Cutts, who ...
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Top 10 Viral Video Advertisements of All Time | Viral Video Charts: Week's Top Brand-Driven Viral Ads - Advertising Age

Top 10 Viral Video Advertisements of All Time | Viral Video Charts: Week's Top Brand-Driven Viral Ads - Advertising Age | trafic management for media | Scoop.it
The top viral video advertising of all time need to hit an...
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Social Media - Brands and Social Media: The Rise of Social Advertising : MarketingProfs Article

Social Media - Brands and Social Media: The Rise of Social Advertising : MarketingProfs Article | trafic management for media | Scoop.it
Social Media - Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and ...
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Successful SEO Tactics: Keyword Selection

Successful SEO Tactics: Keyword Selection | trafic management for media | Scoop.it
The world of organic search has evolved dramatically over the past 10 years, as has the search engines results page (SERP) itself and the SEO tactics&nbs...
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How to Optimize 3 Important Internal Link Structures

How to Optimize 3 Important Internal Link Structures | trafic management for media | Scoop.it
One of the most overlooked aspects of a successful SEO campaign is aligning internal link connectivity with SEO best practices. In countless situations, ...
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