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The Madness Behind the Scene of a Successful Tradeshow
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Advertisers will spend $40B more on internet ads than on TV ads this year 

Advertisers will spend $40B more on internet ads than on TV ads this year  | Tradeshows | Scoop.it
Thank social, video and mobile.

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USPOULTRY Awarded $750,000 In Damages Against Convention Hotel Poacher | TSNN Trade Show News

USPOULTRY Awarded $750,000 In Damages Against Convention Hotel Poacher | TSNN Trade Show News | Tradeshows | Scoop.it
Hotel room poachers may think again before ruffling the feathers of the U.S. Poultry & Egg Association (USPOULTRY) and its annual trade show and conference, the International Production & Processing Expo (IPPE).

On Jan. 22, the U.S. District Court for the Northern District of Georgia ordered Tarzango, an unaffiliated travel agency, to pay USPOULTRY $749,797.50 in damages and attorney’s fees for infringing upon the association’s valid and subsisting IPPE U.S. trademark registrations in the agency’s “deceptive advertising practices,” according to USPOULTRY.
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Trends Report: The Rise of Midsize Cities in the Meetings Industry 

Trends Report: The Rise of Midsize Cities in the Meetings Industry  | Tradeshows | Scoop.it

Meeting planners are looking toward midsize cities to host their programs, meaning that for some destinations, being a midsize city is no longer necessarily a negative for attracting events. Download our latest report to learn more.


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January Meant Big Business, Energy and Growth for Major Trade Shows | TSNN Trade Show News

January Meant Big Business, Energy and Growth for Major Trade Shows | TSNN Trade Show News | Tradeshows | Scoop.it
It’s no secret that January is a big month for major U.S. trade shows around the country, and this year was no exception.

Held Jan. 14-16 at the Jacob K. Javits Center in New York City, NRF 2018, aka Retail’s BIG Show, helped kick off the year on the right foot by growing its participation and showfloor presence.
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Informa Makes $5.5 Billion Formal Offer for UBM | TSNN Trade Show News

Informa Makes $5.5 Billion Formal Offer for UBM | TSNN Trade Show News | Tradeshows | Scoop.it
Informa has made it official, formally offering $5.5 billion in a cash-stock deal for UBM, creating the largest exhibition company in the world.

"It is clear that the B2B market is moving to operating scale and industry specialisation,” said Stephen A. Carter, Informa’s CEO.
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How to Mitigate a CES-style Blackout at Your Event | Smart Meetings

How to Mitigate a CES-style Blackout at Your Event | Smart Meetings | Tradeshows | Scoop.it
A major blackout occurred this week—and we’re not talking about the Golden Globes outfits. On Wednesday, the Consumer Electronics Show (CES) experienced a 2-hour long power outage at the Las Vegas Convention Center.
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7 things to expect from the year’s biggest tech show

7 things to expect from the year’s biggest tech show | Tradeshows | Scoop.it
We’re about to descend into Las Vegas for another year of the Consumer Electronics Show, an annual gathering of the latest gadgets, toys, TVs, car tech, and more.
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$59.8M design contract for Las Vegas Convention Center OK’d

$59.8M design contract for Las Vegas Convention Center OK’d | Tradeshows | Scoop.it
A $59.8 million design deal for the expansion of the Las Vegas Convention Center was unanimously approved Tuesday by the Las Vegas Convention and Visitors Authority board of directors.
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Taking your contingency plans to the next step

Taking your contingency plans to the next step | Tradeshows | Scoop.it

Imagine you’re planning an annual event. Everything has been ordered and confirmed. The event is only a few days away. Then, Hurricane Matthew hits and your supplier can’t deliver as various components of your order were in a building that now has six feet of water in it. Or you are a supplier and I-95 is shut down in key areas forcing traffic into long detours thereby causing your perishables that were ordered to arrive too late. Or perhaps a two-week-long riot (Baltimore 2015) prevents your supplier from meeting a key deadline. Or something as simple as a power outage that lasts for more than eight hours forces the venue to close just a few hours before the event.


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How To Drive Traffic To Booths With A Low Budget

How To Drive Traffic To Booths With A Low Budget | Tradeshows | Scoop.it

The problem with having a low budget at a trade show means that regardless of the swag you provide (that you can’t really afford), it will probably be overshadowed and won’t stand out among the rest of the booths, unless you come up with some original ideas. The key to driving  booth traffic on a low-budget then amounts to user experience and memorability, by tying gifts or ideas to your brand message, and always ensuring that you are providing quality will help you to stand out!


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5 Top Trends Shaping the Meetings Industry Today

5 Top Trends Shaping the Meetings Industry Today | Tradeshows | Scoop.it

Some troubling trends bubbled up at a recent gathering of meetings industry leaders at Events Industry Council meeting. Representatives of EIC’s 30-plus meetings industry organizations attended the meeting. Here are the top five that EIC suggests planners should be paying attention to.


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Meetings Outlook: Recent Events Show That Now is the Time for Contingency Planning

Meetings Outlook: Recent Events Show That Now is the Time for Contingency Planning | Tradeshows | Scoop.it
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Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event

Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event | Tradeshows | Scoop.it
This event effectiveness matrix will help B2B marketers evaluate and choose events with high lead-generation potential. Check out this useful way to determine if you should invest in an event.
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5 Sustainability Trends to Look Out For in 2018

Over the past decade, the term sustainability has caught on in event venues, meeting rooms and office environments. A growing number of associations and corporations are integrating sustainability into their operations including their events, and although some might argue that the concept has reached the mainstream, there are plenty of opportunities abound for implementation.


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Industry Roundup: What’s Next for Events?

Industry Roundup: What’s Next for Events? | Tradeshows | Scoop.it

January is a month for looking to the future — far-off trends, five-year predictions, and long-term roadmaps. February is a month for action. That’s why, in this month’s content roundup, you’ll glimpse the near future of events. Find out how venues are owning their brands, machine learning is becoming mainstream, and experiential marketing is taking over. Read how trade shows are adapting into the future. And learn the latest trends in event decor. This is the future that you can put into action today.


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Large Convention Centers Shrink Meeting Footprint

Large Convention Centers Shrink Meeting Footprint | Tradeshows | Scoop.it

The new year is looking brighter. Big event venues such as Mandalay Bay and Palm Springs convention centers have upgraded to green-energy sources, a change that will benefit not just the environment but business, too. According to this year’s SITE report, sustainability and green initiatives have become very important. Ninety-four percent of corporate clients said a top trend that’s having a positive impact on incentive travel is programs that show they are trying to do something positive. This trend is so important the IMEX Group, along with the Event Industry Council (EIC), are calling attention to it with the coveted Innovation in Sustainability Award.


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5 Predictions and Prescriptions for Your Meeting Environment

5 Predictions and Prescriptions for Your Meeting Environment | Tradeshows | Scoop.it

Make 2018 the year of memorable meeting experiences. Attendees are demanding it. They want to move beyond lectures to more personal experiences, more networking, and more creativity. But how do you do that? What does this mean for the meeting environment? Here’s my take on what’s happening—and what needs to happen—in your meeting environment in the year ahead.


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Convening Leaders 2018 Closes with Heartfelt Call to Change the World | TSNN Trade Show News

Convening Leaders 2018 Closes with Heartfelt Call to Change the World | TSNN Trade Show News | Tradeshows | Scoop.it
PCMA always has made a priority of providing top-notch education and thought-provoking keynote speakers for its annual Convening Leaders conference.

But this year, the annual event for convention management professionals outdid itself in choosing Bill Strickland, who closed out the event with his heartfelt speech, “Leadership, Self-Worth, and the Ability to Transform Lives.”
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’ 2018 guide to game conventions and trade shows

’ 2018 guide to game conventions and trade shows | Tradeshows | Scoop.it
If you want to keep up with what's going on in the world of video games, make sure to tune in and read up on these major industry events.
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Three Fresh Ideas for Reducing Exhibit Hall Waste 

Three Fresh Ideas for Reducing Exhibit Hall Waste  | Tradeshows | Scoop.it

Reducing landfill waste is a major challenge for any trade show, and very often event organizers and venues face the difficult question of where to even start. In our experience, one of the most impactful strategies to address is directing a greater focus towards donation and reuse within the exhibit hall itself. 


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How to Boost Staff Collaboration in a Diverse Association

How to Boost Staff Collaboration in a Diverse Association | Tradeshows | Scoop.it

We all know how it goes: Your to-do list is a mile long, your schedule is slammed, and now you’re waiting on someone else to finish a project you needed yesterday. Sound familiar? No matter what industry you work in, understanding out how to efficiently use your time will always be a top priority! But what about when it comes to working with your various co-workers?


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How Eventprofs Can Take Advantage Of Binge Attending

How Eventprofs Can Take Advantage Of Binge Attending | Tradeshows | Scoop.it

The new way to consume content is to binge. A familiar concept with TV shows and movies but the same behavior is emerging as a trend in events too. We take a look at the binge attending phenomenon and see what’s in it for eventprofs.
I want it all and I want it now. When it comes to consuming content, this appears to be very much the default position these days. Constant FOMO (fear of missing out), combined with an ever-growing all you can eat buffet of desirable content are two of the main drivers of this behavior.


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Eventprofs and International Clients: a Short Guide

Eventprofs and International Clients: a Short Guide | Tradeshows | Scoop.it

Are you planning on doing business with a foreign entity in their country? Maybe you’re hiring a vendor at an international destination or perhaps you’re outsourcing some planning work to someone in the country where your next event will be held? If so, there are a few things you should know and tips that can make working with international clients more enjoyable and lucrative for everyone.


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Safety and Security at the Forefront of Events Industry CEO Concerns

Safety and Security at the Forefront of Events Industry CEO Concerns | Tradeshows | Scoop.it
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Be Prepared: Creating Your Meeting and Event Security Plan | TSNN Trade Show News

It goes without saying that meeting security is at the top of everyone’s minds right now. After the recent incident in Las Vegas, planners need to make sure that they – and their venues – are as prepared as possible to handle any emergency that may take place.
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