Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Film Insight Season 2 Episode 5: Maya Zuckerman on Transmedia

Film Insight Season 2 Episode 5: Maya Zuckerman on Transmedia | Tracking Transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, May 12, 2015 4:52 PM


Producer Foundry:  "Randy [Hall] and Ben [Yennie] welcome Maya Zuckerman, co-founder of TransmediaSF, to answer the question, "what is transmedia?" and why every filmmaker needs to pay attention to this way of thinking about their projects."

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Sandra Lehner: 5 reasons why transmedia still matters

Sandra Lehner: 5 reasons why transmedia still matters | Tracking Transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, May 1, 2015 6:01 AM


Sandra Lehner:  "Transmedia isn't just a buzzword, far from it: it's more than ever a powerful tool for producers, says Joiz' social TV manager!"

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Every Brand Is A Story but Does That Make It 'Transmedia'?

Every Brand Is A Story but Does That Make It 'Transmedia'? | Tracking Transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, April 20, 2015 2:44 AM


Dr. Pamela Rutledge:  '“Transmedia,” from a psychologist’s perspective, is how we learn about everything–assembling the pieces of what we know from various sources into a whole understanding.'

Dr. Pamela Rutledge's comment, April 20, 2015 11:40 AM
Thanks for the rescoop!
Anna Font Massagué's curator insight, April 26, 2015 1:17 PM

He trobat aquest contingut a través del cercador de Scoop.it, en el qual he escrit: ''Transmedia'', i automàticament m'ha suggerit ''interesting topics about <<transmedia>>''. He fet clic en la primera suggerència que m'ha ofert: '''Transmedia: Storytelling for the Digital Age'', que és una sèrie de continguts curats per l'usuari ''The Digital Rocking Chair''. Aleshores, he seleccionat aquest contingut en concret degut al meu interés.

 

Aquest article prové de la pàgina web de la Dr. Pamela Rutledge (directora del ''Media Psychology Research Center''), la qual es dedica a analitzar la intersecció entre el comportament humà i la tecnologia. En el post ens diu que tota marca explica una història al darrere, i que aquesta història és el resultat de la intersecció entre la passió del creador i la intenció dels objectius que vol assolir. A la vegada, ens diu que aquesta història, es vulgui o no, es transmet a través de múltiples plataformes (TV, web, mòbil, amics...). A partir d'aquí ens explica que, de tota manera, comporta i implica força feina crear una narrativa transmèdia coherent i consistent que tingui l'eficàcia que tota marca busca. Com a conclusió, ens diu que crear una transmèdia en una marca és tota una estratègia de mercat.

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UX [User Experience] Design Thinking for Transmedia

UX [User Experience] Design Thinking for Transmedia | Tracking Transmedia | Scoop.it

'The first and most important is that UX design is an iterative rather than linear process. There are different ways to describe and illustrate the iterative process, but here is a simplified version. First designers do research and brainstorm during a learning stage of the process; second they build prototypes during a building stage of the process; and third they test usability and effectiveness during a measuring stage of the process. The process then repeats, as ineffective ideas are jettisoned and the project moves moves closer and closer to a “finished” state with more and more refined iterations.'


Via The Digital Rocking Chair
siobhan-o-flynn's insight:

"UX is short for User Experience. Broadly speaking UX design is a process for designing positive interactions between people (users) and products (often software or websites) and/or other people. Taking a user-centric approach and drawing upon the disciplines of visual design, psychology, and human-computer interaction (HCI) research, UX aims to design not just the visuals and interface, but the entire user experience. While UX is most often applied to software and website design, UX designers are also designing physical experiences like in-store shopping experiences, airport lounges, classrooms for schools, museum and art exhibitions, etc."

 
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The Digital Rocking Chair's curator insight, October 17, 2014 2:01 PM


Julian Scaff:  "Taking a user-centric approach and drawing upon the disciplines of visual design, psychology, and human-computer interaction (HCI) research, UX aims to design not just the visuals and interface, but the entire user experience."

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THE BUSINESS OF TRANSMEDIA | TIFF Industry Conference 2013. Andy Merkin (Mirada), Evan Jones (Stitch Media) & Siobhan O'Flynn (Transmedia Alliance)

'Monetization' is now a dirty word. Transmedia experts will deconstruct the decision-making process behind the successful and the non-successful business mod...
siobhan-o-flynn's insight:

so awesome this is up! great panel to be on :)

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Zed.TO Case Study. How to Start a Content Revolution…Design the Future « TMCResourceKit #transmedia

Zed.TO Case Study. How to Start a Content Revolution…Design the Future « TMCResourceKit #transmedia | Tracking Transmedia | Scoop.it

Good morning world! The Zed.TO Case Study is now live on the TMC Resource Kit! We are thrilled to be able to showcase this extraordinary groundbreaking participatory serial theatre experience...


Think theatre meets game, LARPing, ARGs… next level..

siobhan-o-flynn's insight:

one of my very favourite transmedia experiences ever!

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Legal Issues in Transmedia Projects – Part 2

Legal Issues in Transmedia Projects – Part 2 | Tracking Transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, August 13, 2013 2:28 AM


David McLaughlin:  "Following on from last week’s post where we discussed some of the issues around using intellectual property and other associated rights in Transmedia projects, this week we’ll be looking at some of the issues that arise in Transmedia projects when it comes to collaborating with others and licensing talent" ...

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T is for Transmedia: Learning through Transmedia Play

Erin Reilly:  "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."


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Jeni Mawter's curator insight, March 18, 2013 8:16 PM

Transmedia, Learning through Play, for for children aged 5 - 11 years. 

Pamela Bartar's curator insight, March 19, 2013 4:40 AM

must read by USC Annenberg Innovation Lab

Debbie Elicksen 's comment, March 19, 2013 9:28 AM
Thanks. ;)
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Henry Jenkins - The Transmedia Generation: Spreadable Media, Fan Activism & Participatory Learning

Henry Jenkins - The Transmedia Generation: Spreadable Media, Fan Activism & Participatory Learningon Connected Learning on Livestream - Watch live streaming Internet TV.

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danielle's curator insight, October 31, 2013 5:33 AM

the transmedia generation

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Exciting! A New Arte.TV Upian WebDoc: Alma – The web documentary

Exciting! A New Arte.TV Upian WebDoc: Alma – The web documentary | Tracking Transmedia | Scoop.it
Experience the web-documentary "Alma, A Tale of Violence". Alma, an ex-marera, looks us in the eye and confesses. Her testimony is unique, opening onto the images of her memories, her daily life in Guatemala and activities within the gang.
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Transmedia will revolutionize storytelling as much as the printing press, says expert | Digital Trends

Transmedia will revolutionize storytelling as much as the printing press, says expert | Digital Trends | Tracking Transmedia | Scoop.it

The future of movie storytelling has more to do with the technology outside of the movies than within, according to one transmedia expert, who says that we should expect stories to be revolutionized by modern technology in the same way that the printing press changed everything.


If you’re a moviemaker whose primary focus is creating the best movie you can imagine, the current movie industry has some bad news for you: That’s not enough anymore. Speaking at this year’s Cross-Media Forum in the United Kingdom, Sean Stewart – whose Fourth Wall Studios has worked on creating interactive marketing for movies such as The Dark Knight Rises and AI: Artificial Intelligence – said that what is needed now are more filmmakers who want to create the best worlds they can imagine..

 

...Reflecting the nerd demographic seemingly at the center of blockbuster movies these days, Stewart’s talk was called “Storytelling V: The Audience Strikes Back,” and described the shifting relationship between audiences and fictions in a world where everyone has smartphones, tablets and access to the Internet. He cited a recent Google survey that revealed that 77 percent of audiences are dual-screeners – That is, using another electronic device while also watching television – and suggested that, in order to maintain a close connection with their audiences, storytellers will have to learn to spread their talents across various media....

 

Read more: http://www.digitaltrends.com/cool-tech/transmedia-will-revolutionize-storytelling-as-much-as-the-printing-press-says-expert/#ixzz29gAm04Up

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Rewriting the Script - Storytelling at SOCAP and Beyond

Rewriting the Script - Storytelling at SOCAP and Beyond | Tracking Transmedia | Scoop.it

At its core, SOCAP is the world’s largest storytelling platform for those who dare to apply business principles to social change - a canvas on which socially conscious entrepreneurs, investors, corporate employees, philanthropists, artists and an increasingly broad array of enthusiasts who came to tell their stories in front of 1,600 of their peers....

 

...In a first-ever, somewhat unconventional SOCAP session, titled “The New Connectivity: Storytelling for the Digital Age,” Sachs spoke of the historical role of big business in shaping our culture. “Marketers have become our modern mythmakers,” he explained. This is a problem because, as Sachs points out, today’s corporate-induced myths are largely steeped in the idea that the brand is hero and the audience is a damsel in distress.

 

The problem with being the damsel in distress is that we are uncomfortably distanced from our brands and the companies they represent so that we no longer have influence over them. Instead, we are disparaged by their commercials and ads that tell us what we aren’t and attempt to convince us of what we ought to be. This is just one manifestation of the destructive relationship between marketers and their customers, yet it serves to illustrate how our audiences are demoralized and reduced to paralysis rather than empowered to become heroes themselves.

 

The “hero” Sachs refers to is drawn from the script of Joseph Campbell, the iconic storytelling guru and genius behind the Hero’s Journey – a step-by-step methodology tracked through history’s greatest epics from Odysseus’ journey home from Troy to Luke Skywalker’s realization of his destiny to defeat the Empire. We all desire to be Campbell’s hero, to frame our lives within our own great epic as we strive for higher actualization both for ourselves and society. But Sachs challenges us to flip the script if we wish to write the stories that will create real and lasting impact. “You are not the hero. You must make your audience the hero.”

 

So who are you? “You are the mentor!” says Sachs....

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Now Launched! TMCResourceKit for #Transmedia, Multiplatform & Convergent Content Creators

Now Launched! TMCResourceKit for #Transmedia, Multiplatform & Convergent Content Creators | Tracking Transmedia | Scoop.it

Welcome! We launch today & we look forward to connecting with you!

 

The TMC Resource Kit was conceived, designed & developed by Dr. Siobhan O'Flynn & Anthea Foyer. It is a living website that will evolve as we add new case studies & resources over the coming year to build an extensive set of diverse case studies modeling unique and successful strategies in the digital sphere.

 

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Transmedia or Social Media? Storyworld Expansion Across Social Networks

Transmedia or Social Media? Storyworld Expansion Across Social Networks | Tracking Transmedia | Scoop.it

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Bright Creations's curator insight, May 5, 2015 5:31 AM

So, what does Storyworld Expansion Across Social Networks mean?

myENDVER's curator insight, May 6, 2015 7:05 AM

Interesting... and testing this function.

SageRave of Get Custom Content's curator insight, May 8, 2015 1:32 PM

Craft a good story, educate potential customers, and delight existing buyers.

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Minecraft and The Future of Transmedia Learning

Minecraft and The Future of Transmedia Learning | Tracking Transmedia | Scoop.it

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Dr. Pamela Rutledge's curator insight, April 24, 2015 2:33 PM

An excellent article that explores the link between Minecraft and the concept of transmedia education.  It underscores the importance of defining transmedia as a cross-media experience and critical 21st century literacy (and not immediately escalating to images of a Hollywood franchise).  It also contains links to a couple of very good 'transmedia education' resources if you haven't read them.

Mónica Beloso's curator insight, April 24, 2015 7:34 PM

añada su visión ...

Minna Kilpeläinen's curator insight, May 3, 2015 4:05 PM
Barry Joseph: "Transmedia play “involves experimentation with and participation in a transmedia experience, but also applies to media that has no storyline, such as open-ended video games.” Open-ended games like Minecraft."
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Mark Horvath Speaks at UCLA's Transmedia Storytelling for Good


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The Digital Rocking Chair's curator insight, December 29, 2014 12:45 PM


"Mark Horvath, founder of Invisible People captures stories of the homeless for social change, using only social media and iPhone."

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Very Cool. Transmedia Card Deck from Conductrr


Via The Digital Rocking Chair
siobhan-o-flynn's insight:

Robert Pratten:  "We’re delighted to release our Transmedia Card Deck for everyone to print, cut out and use at home! The cards are offspring of theTransmedia Playbook and intended to serve several purposes:

show how stories can be told with audience participationdevelop creative muscles so that it becomes easier to include participation from the beginning."
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The Digital Rocking Chair's curator insight, September 9, 2014 1:53 PM


Robert Pratten:  "We’re delighted to release our Transmedia Card Deck for everyone to print, cut out and use at home! The cards are offspring of the Transmedia Playbook and intended to serve several purposes:

  • show how stories can be told with audience participation
  • develop creative muscles so that it becomes easier to include participation from the beginning."
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Jeff Gomez' Masterclass: The Power of Transmedia Storytelling. 3 Day Workshop Series, Toronto.

Jeff Gomez' Masterclass: The Power of Transmedia Storytelling. 3 Day Workshop Series, Toronto. | Tracking Transmedia | Scoop.it

Jeff Gomez, the world’s most successful transmedia producer, comes to Canada to present his one-day Master Class plus his two famous workshops TRANSMEDIA STORYTELLING WORKSHOPThe Future of Story Across Multiple Media Platforms and AUDIENCE & POPULATION ACTIVATION.


All-new and offered for the first time in CANADA, this Master Class delivers practical, how-to training and will assist you to maximize the effectiveness of your projects, your business, and your brands with the vanguard technique of transmedia storytelling.


Learn how to create intense loyalty and long-term engagement among audiences, communities and consumers, which in turn can yield multiple revenue streams


More details & registration here:


http://tmhcreativelab.com/

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Transmedia Programming Converges for 2013 New York Film Festival

Transmedia Programming Converges for 2013 New York Film Festival | Tracking Transmedia | Scoop.it

'The word premieres of two interactive doc projects and the New York debuts of a handful of multiplatform titles — including “Charlie Victor Romeo,” the hit Off Broadway docu-play recently turned into a 3D film — are among the offerings on tap for Convergence, the New York Film Festival’s second annual slate of transmedia programming.

 

Driven by tech innovation and the proliferation of digital possibilities, transmedia storytelling has become an increasingly prominent component of film festivals as a growing number of filmmakers begin to explore multiplatform projects. Earlier this year the Tribeca Film Festival officially incorporated transmedia offerings into its festival lineup, while Film Society of Lincoln Center, which presents NYFF, launched its year-round Convergence initiative last year, a festival component of which kicked off as part of the 2012' 

siobhan-o-flynn's insight:

very exciting..

'“Highrise” is listed as one of Convergence’s “Keystone Presentations,” as are “The Cloud Chamber Mystery” (pictured, above), Christian Fonnesbech and Frederik Ovlisen’s “online mystery community,” and “Captain Ahab’s Motorcycle Club,” Cory McAbee’s collaborative, crowdsourced look at the experience of transporting and preserving Abraham Lincoln’s dead body on its Civil War-era journey from Washington, D.C. to Springfield, Ill. ...'

 
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Transmedia Heresy! Don’t Start with the Story… My new post for Transmedia Coalition! Busy on the next..

Transmedia Heresy! Don’t Start with the Story… My new post for Transmedia Coalition! Busy on the next.. | Tracking Transmedia | Scoop.it
Recently, I was in Singapore for the second Transmedia SG, giving a Masterclass on Native & Indie, & I had the opportunity to connect with two fellow Transmedia Alliance co-founders, Anita Ondine & Marco Sparmberg.
siobhan-o-flynn's insight:

Morning all! I'm starting a new venture joining The Transmedia Coalition as a blogger & my 1st post (on Ruby Skye PI) is up! thanks to Jill Golick for generous info sharing as always & and thanks to Marco Sparmberg for sparking the idea for this post

 

If you're working on something interesting, let me know

 

@sioflynn 

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Dr. Pamela Rutledge's comment, July 8, 2013 2:13 PM
Nice post, Siobhan! Interesting reframe (as we psychologists like to say to try to sound erudite). Is this a chicken and egg thing? Storytelling starts with the audience because all connection starts with a psychological need. Success fulfillment of the need (excitement, emotion, transportation, curiosity, engagement) means you have to know what need your are filling and not just how and where but what story to tell to reach them. The genius, then, is two-fold, the humanity to see the need and the skill to crafting the story to match the need. Love the example.
siobhan-o-flynn's comment, July 8, 2013 5:39 PM
I like the way you frame this Pamela! It is indeed a two-fold process & understanding the audience, especially for interactive and/or multi-platform is HUGE! At least two more examples to follow!
Brad Tollefson's curator insight, March 4, 2014 12:56 PM

Love it- and R. Pratten's comment... more to come.

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CultureFuture: PRAGMATICS: A Few Notes on Transmedia

CultureFuture: PRAGMATICS: A Few Notes on Transmedia | Tracking Transmedia | Scoop.it

Guy Yedwab: "A while back, my company created a month-long transmedia performance called In Memoriam. (Entire archive available here). After a conversation with a colleague about our experience, I decided to record a few key lessons we learned" ...

 


Via The Digital Rocking Chair, Francesco Pintus, Hans Heesterbeek
siobhan-o-flynn's insight:

Thanks Hans & Fiona!

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Siobhan O'Flynn's CWC Social Story Business & You Web 2.0

A Presentation given to the CWC Strategic Digital Leadership Accelerator, OCADU, Nov.
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10 Commandments of 21st Century Franchise Production

Here's the list of commandments as presented by Starlight Runner's Jeff Gomez (@jeff_gomez) at the StoryWorld Confernence (#swc12) in LA on Thursday, October 18th.

 

#SLR10cmd: 1. Know the Essence of Your Brand and Never Stray From It #swc12

 

#SLR10cmd: 2. The Story World is Unstoppable and Rules Over All #swc12...

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Transmedia Storytelling Series: Bruno Masi Creator of The Zone. Oct 22 2012

Transmedia Storytelling Series: Bruno Masi Creator of The Zone. Oct 22 2012 | Tracking Transmedia | Scoop.it
The transmedia Storytelling Series will introduce three extraordinary transmedia artists from France to Toronto audiences.

 

The transmedia Storytelling Series will introduce three extraordinary transmedia artists from France to Toronto audiences.
Initiated by the Consulate General of France in Toronto (cultural services), and in partnership with the Film Dept., York University, the Transmedia Storytelling series seeks to establish a dialogue between France and the Toronto sector in digital innovation by studying interactive cross-platform storytelling techniques through the examples of French creatives’ works. Over the last decade, there have been dramatic changes for on-screen content as a result of the digital revolution and the emergence of new platforms. Both French and Canadian artists have experienced this evolution and developed new approaches in this field. We warmly welcome students, transmedia practitioners and the general public interested in transmedia storytelling practices to join us at these free events!

 

The first speaker in our series is Bruno Masi.


Bruno Masi, the co-creator, along with photographer Guillaume Herbaut, of the transmedia project La Zone, dedicated to life around Chernobyl, tells about the journey of this project that is at the crossroads of journalism, publishing, and contemporary art, by way of an installation at La Gaîté lyrique in Paris. “La Zone” won top honours at the third annual FRANCE 24-RFI web documentary competition in Paris...

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The Shadow Gang Powers Up Content With Unveiling Of Multi-Platform Distribution Engine ‘Galahad™’

The Shadow Gang Powers Up Content With Unveiling Of Multi-Platform Distribution Engine ‘Galahad™’ | Tracking Transmedia | Scoop.it
Next-Generation Entertainment Studio Debuts Turnkey System to Drive Digital Experiences and Maximize Revenue for Distributors, Content Creators and Brands...

 

The Shadow Gang, a new breed of entertainment studio based in Los Angeles today unveiled its proprietary multi-platform distribution engine, titled ‘Galahad™’ (https://galahad.theshadowgang.com) at the StoryWorld Conference + Expo. Galahad provides a scalable and efficient way to create, socialize, and monetize content....

 

... Relevant for the film, television, publishing, gaming and marketing industries, Galahad arms users with the tools to:


Create compelling, interactive branching videos, logic games, interactive comics, point/reward systems and trackers and much more to drive deeper, longer fan engagement


Monitor and enhance audience engagement with extensive and accurate analytic data


Sell, manage and administer virtual and real world story-related merchandise


Drive fans to new and relevant content, interactions and rewards


Generate new distribution channels for revenue growth

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