Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Rescooped by siobhan-o-flynn from Transmedia: Storytelling for the Digital Age!

Every Brand Is A Story but Does That Make It 'Transmedia'?

Every Brand Is A Story but Does That Make It 'Transmedia'? | Tracking Transmedia |

Via The Digital Rocking Chair
The Digital Rocking Chair's curator insight, April 20, 2015 2:44 AM

Dr. Pamela Rutledge:  '“Transmedia,” from a psychologist’s perspective, is how we learn about everything–assembling the pieces of what we know from various sources into a whole understanding.'

Dr. Pamela Rutledge's comment, April 20, 2015 11:40 AM
Thanks for the rescoop!
Anna Font Massagué's curator insight, April 26, 2015 1:17 PM

He trobat aquest contingut a través del cercador de, en el qual he escrit: ''Transmedia'', i automàticament m'ha suggerit ''interesting topics about <<transmedia>>''. He fet clic en la primera suggerència que m'ha ofert: '''Transmedia: Storytelling for the Digital Age'', que és una sèrie de continguts curats per l'usuari ''The Digital Rocking Chair''. Aleshores, he seleccionat aquest contingut en concret degut al meu interés.


Aquest article prové de la pàgina web de la Dr. Pamela Rutledge (directora del ''Media Psychology Research Center''), la qual es dedica a analitzar la intersecció entre el comportament humà i la tecnologia. En el post ens diu que tota marca explica una història al darrere, i que aquesta història és el resultat de la intersecció entre la passió del creador i la intenció dels objectius que vol assolir. A la vegada, ens diu que aquesta història, es vulgui o no, es transmet a través de múltiples plataformes (TV, web, mòbil, amics...). A partir d'aquí ens explica que, de tota manera, comporta i implica força feina crear una narrativa transmèdia coherent i consistent que tingui l'eficàcia que tota marca busca. Com a conclusió, ens diu que crear una transmèdia en una marca és tota una estratègia de mercat.

Rescooped by siobhan-o-flynn from Just Story It!

SXSW: Confusion between stories and narratives for biz

SXSW: Confusion between stories and narratives for biz | Tracking Transmedia |
If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason.  Building storytelling into the communications mix delivers ...

Via Dr. Karen Dietz
siobhan-o-flynn's insight:

thanks for the long comment Karen! sounds like 8-12 steps backwards

Jack Tang's comment, May 9, 2013 2:10 AM
I agree with Kevin that narrative is different with stores. Narrative is more affective way for company to understand the process of what they did wrong or right. In the other side, stories are just to tell and it is not really interactive to the company.
An, SungBin's comment, May 9, 2013 10:43 PM
I agree with the article, any company can have their own stories. However, it is hard to get attention by the customers in these days. and I think the narrative has more powerful influences then a just stories. of course, it depends how you narrate the stories to customers, it might get worse.
Dr. Karen Dietz's comment, May 10, 2013 11:31 AM
All of these comments are very interesting and I think some additional points need to be made. First, not all narratives re stories. A report or an essay or a testimonial are all types of narratives and are definitely not stories. A report can have stories within it, but is still a type of narrative. If people understood the DYNAMICS of storytelling they would know that stories continually evolve and are all about engagement. Storytelling is NOT about telling, it's about the co-created experience that happens when people are experiencing the telling and listening at the same time. Stories by their nature are interactive. Can narrative evolve? Sure. But the points made at the conference is setting up a false dichotomy between narratives and stories, which when put into practice, is less relevant. The most important piece to pay attention to is the engagement and evolving nature of stories. Saying stories end and narratives don't is silly and not true.
Rescooped by siobhan-o-flynn from Transmedia Storytelling for Business!

How Storytelling Can Increase Any Business

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via Dr. Karen Dietz, Brad Tollefson, Soraia Ferreira, Ph.D.
Dr. Karen Dietz's curator insight, June 30, 2014 1:46 PM

This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.

I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.

I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have  wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).

So grab this piece and hone your stories!

This review was written by Karen Dietz for her curated content on business storytelling at 

Janet Vasil's curator insight, July 1, 2014 7:31 AM

Good slideshare with actionable advise for better business video and everywhere!. 

Barbara Ganley's curator insight, July 7, 2014 8:12 AM

Useful to nonprofits, too