Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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'Dark Knight' Composer Releases 'Aurora' Charity Composition Online

'Dark Knight' Composer Releases 'Aurora' Charity Composition Online | Tracking Transmedia | Scoop.it
Hans Zimmer has releaed a composition entitled "Aurora" online. All proceeds from the track will go to victims of the Aurora shooting.
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The Amazing Origin Stories of 5 Great Films | Film School Rejects

The Amazing Origin Stories of 5 Great Films | Film School Rejects | Tracking Transmedia | Scoop.it

This content series is in partnership with smartwater. 

 

Where do movies come from? At the risk of sounding like Lucas from Empire Records (although “What’s with today, today?” is a perfectly valid question), there’s something genuinely incredible about the spark that leads to a multi-million dollar piece of art, crafted by thousands of people that a massive audience can enjoy.

 

Someone reads a book or hears a story or finds an old family heirloom in a basement. Someone wants to recognize a figure that made a profound impact on our world. Someone stumbles across an old idea or has a Eureka Moment in the shower. It all gets put through the ringer and ends up as the only source of light in a darkened room.

 

So, yes, there’s a magic to it all. Movies take their ideas from anywhere and everywhere (including other works of art and other movies). To celebrate that, here are five great films made just a bit more incredible by exploring where they come from.

Back to the Basement...

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The Valtari Mystery Film Experiment - Sigur Ros' 6th Album goesTransmedia

The Valtari Mystery Film Experiment - Sigur Ros' 6th Album goesTransmedia | Tracking Transmedia | Scoop.it

Transmedia "in the way" of Icelandic Post-Rock Musicians To those who know what Valtari is, this post won't be even a little bit new to them (or maybe it will...who knows nowadays) but, for those who don't, they might be pleasantly surprised by the ingenuity of its creators.

 

Valtari is the sixth music album by the Icelandic (post-rock) band Sigur Rós.

Musically it's similar to most of the sound coming from the band (specially its frontman Jonsi) even being described by their bassist as a non-functional album (at least in its conception). When information about it started to come out early this year, people started worrying that the band (coming from a 3 year hiatus), was becoming tired creatively - a fear that was never confirmed.
Hmmm... waaaiiiittt.....

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THINK: A film about making the world work better - IBM

Four distinct stories of progress show how a challenge once considered unsolvable was addressed: Sending a man to the moon, sequencing the rice genome, making medicine personal and reducing traffic congestion. Across the diversity of these examples, the film reveals how progress was made possible by a combination of people and technology, and by taking a distinct approach to making the world work better -- seeing, mapping, understanding, believing and acting. Today, this very approach can be used to tackle challenges large and small. This film was originally presented in an immersive experience on forty 85" screens in the IBM THINK Exhibit located at Lincoln Center in New York, NY from September 23 through October 23rd, 2011....

 

thanks Fernando Carrion for the share!

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Transforming Storytelling | The Big Idea [Interview]

Transforming Storytelling | The Big Idea [Interview] | Tracking Transmedia | Scoop.it
Claire EvansWhat is transmedia and how is it transforming storytelling? We asked two of the international mentors at the recent Doc Lab 2012, Claire Evans (Australia) and Ele Jansen (Germany).
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Nina Lassam on The Declining Story of Celebrity in Book Marketing | Sparksheet

Nina Lassam on The Declining Story of Celebrity in Book Marketing | Sparksheet | Tracking Transmedia | Scoop.it

The Hunger Games wasn’t just a blockbuster film – it also catapulted the books it was based on to the top of the bestseller list. Nina Lassam unpacks the movie’s success and how it marks a turning point for book marketers.

 

 The long-running comparison to The Hunger Games has been the Harry Potter series, which captured the same interest from its target audience of young adults as it did their parents. But in the 12 months between the release of Harry Potter and the Deathly Hallows: Part Two and the first Hunger Games film, there has been a noticeable shift in how book-based film franchises are marketed.

 

Instead of relying on the off-screen personalities and public appearance of the writer, director and major actors to sell the film, The Hunger Games marketing campaign has pivoted around the story itself....

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The 6 dimensions of highly-engaged fans / We Are Social

The 6 dimensions of highly-engaged fans / We Are Social | Tracking Transmedia | Scoop.it
How can you get to know your fans better?
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Cool!Mobile Movie Marketing Gets Weird: Behind ParaNorman’s Richly Detailed iOS Game, “2-Bit Bub”

Cool!Mobile Movie Marketing Gets Weird: Behind ParaNorman’s Richly Detailed iOS Game, “2-Bit Bub” | Tracking Transmedia | Scoop.it
ParaNorman, a stop-motion feature film from animation studio Laika about a strange kid that makes friends with the undead, is far from normal.
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10 Insane Things You Didn't Know 3D Printers Could Do | The Creators Project

10 Insane Things You Didn't Know 3D Printers Could Do | The Creators Project | Tracking Transmedia | Scoop.it
i.e. Make you dinner, build you a fully functioning mini-model home, and maybe even save your life.
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Great Follow-Up Post from Randy Finch: Participatory Storytelling: Robert Pratten

Participatory storytelling from Robert Pratten


On July 25th, 2012 Robert Pratten gave this presentation to Toronto's Transmedia 101. It was the best explanation I've seen yet of the tool Robert has developed - Conducttr is a platform for storytellers to organize and deliver their stories across social networks - along with some very helpful illustrations about how to build a participatory story around traditional linear media. For example, see slides 29-32, and think about how your fictional characters can live online (e.g., via a Facebook page) - interacting with a participatory audience - while the traditional linear narrative is also progressing.

 

If you're paying attention to how social media is changing storytelling - you're probably already aware of how online experiences are augmenting some traditional TV shows (see MTV's The Hunt). Robert Pratten is fascinated by the possibilities of this kind of storytelling. And that's why he's developed Conducttr...

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New Blow Your Mind Stats Video: Facebook, Twitter, YouTube – Social Media In Motion [VIDEO] - AllTwitter

New Blow Your Mind Stats Video: Facebook, Twitter, YouTube – Social Media In Motion [VIDEO] - AllTwitter | Tracking Transmedia | Scoop.it
Facebook, Twitter, YouTube – Social Media In Motion [VIDEO]...

 

wow - China has 456 million people online, the most of any nation, & that's only 34 % of the population

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‘Hobbit’ franchise could become a trilogy

‘Hobbit’ franchise could become a trilogy | Tracking Transmedia | Scoop.it

Warner Bros.and director Peter Jackson are seeking to turn the planned two-film “Hobbit” franchise into a trilogy, a move that could pay off in bigger box-office returns, according to people familiar with the situation.

 

The Burbank film studio originally planned to release two Hobbit movies based on J.R.R. Tolkien’s literary prelude to The Lord of the Rings trilogy, and principal photography on those two pictures finished in New Zealand this month. The first is set to come out in December, followed by the second in December 2013. The two films combined cost about $500 million.

 

But Jackson has concluded that there is enough material from the book, as well as the extensive appendixes to The Lord of the Rings, to make a third film, according to three people who were not authorized to speak publicly. New Line Cinema, the Warner Bros. unit overseeing production of the movies, is eager to see it happen, and talks are underway with actors and others who would need to sign off on the plan....

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5 Ways To Build Brands In The Post-digital World

5 Ways To Build Brands In The Post-digital World | Tracking Transmedia | Scoop.it

Simon Smith, our European Head of Digital, has a mantra--“Everything is digital." He also believes that “Digital is the most misunderstood word in business today.”

 

In 2011 we surveyed more than 800 companies about their digital strategy. Some 16% described their company as "digitally inactive." And of those who had a digital strategy, two-thirds confessed to implementing it in a fragmented way.

 

Here’s an overview of why--and how--you should catch up and build success in our post-digital world.

 

RECOGNIZE THE NEW POWER DYNAMIC


Digital media have triggered profound shifts in consumers’ interactions and relationships with businesses. The language of B2C and B2B is no longer relevant. At Interbrand, we use the terms business and consumer (B&C) and business and business (B&B) to describe how businesses and consumers now work together to create brands. And for brand, read: business.

 

Consumer-created content and conversations are driving organizations’ image, reputation and bottom line. This represents a significant shift in dynamic. As consumers become increasingly influential, businesses are becoming less powerful....

 

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Nike+ House of Innovation. Welcome to the future of sport.

Welcome to the future of sport. The Nike+ House of Innovation is now open on the LG floor at Selfridges.
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Delicious. Disney Goes Dark In a Demented New Exhibit

Delicious. Disney Goes Dark In a Demented New Exhibit | Tracking Transmedia | Scoop.it
Step into Mexican artist Rodolfo Loaiza’s realm of twisted fantasies and you’re bound to get lost in the surrealistic macabre--but it’s his depraved distortions of pop culture infused with classic Disney characters that will forever pervert your...
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The Best Time To Get Pinning On Pinterest [Infographic]

The Best Time To Get Pinning On Pinterest [Infographic] | Tracking Transmedia | Scoop.it
As a social media manager, you are expected to get the most out of every situation you find yourself in.
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Analyzing the Veracity of Tweets during a Major Crisis

Analyzing the Veracity of Tweets during a Major Crisis | Tracking Transmedia | Scoop.it
A research team at Yahoo recently completed an empirical study (PDF) on the behavior of Twitter users after the 8.8 magnitude earthquake in Chile. The study was based on 4,727,524 indexed tweets, a...
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Why Social & Mobile Are The Emerging Silos? -

Why Social & Mobile Are The Emerging Silos? - | Tracking Transmedia | Scoop.it
Learn why channel thinking is legacy thinking when it comes to mobile and social. They should be approached as layer, not a channel or silo.
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5-Minute Trailer for “Cloud Atlas” Leaked - Don't Wait! Read the Book! This Looks FANTASTIC!

5-Minute Trailer for “Cloud Atlas” Leaked - Don't Wait! Read the Book! This Looks FANTASTIC! | Tracking Transmedia | Scoop.it

"I can't explain it," Tom Hanks' character (or one of Tom Hanks' characters?) says at one point during the 5-minute trailer for the fall film Cloud Atlas....

 

Adapted from the acclaimed David Mitchell novel by the dream directorial team of The Matrix's Wachowski Brothers and Run Lola Run's Tom Tykwer functioning as one unit, Cloud Atlas is a literary Russian nesting doll, with six separate stories weaving in and out of temporal and geographical boundaries. In other words, it's a borderline unfilmable novel that inspired the ambitious efforts of some of the most visually innovative directors of the last 20 years, and our first look at it is even weirder than it sounds...

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Will Minecraft and Makerbot Usher in the Post-Scarcity Economy? | Idea Channel | PBS

From the Jetsons to Cory Doctorow, science fiction writers of all stripes have imagined a world where any object could be instantly created. Modern economics...
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Watch for Moment Factory - Talk About Creating The Visuals For Madonna's MDNA Tour | The Creators Project

Watch for Moment Factory - Talk About Creating The Visuals For Madonna's MDNA Tour | The Creators Project | Tracking Transmedia | Scoop.it
How the provocative images of playful kitsch and religious iconography are brought to life on stage.
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Thank you! TFI Interactive: Caitlin Burns on Developing A Transmedia Production [VIDEO}

Thank you! TFI Interactive: Caitlin Burns on Developing A Transmedia Production [VIDEO} | Tracking Transmedia | Scoop.it

So you don't have James Cameron money but are savvy enough to create a multimedia project like the big boys. How do you make your idea into a reality? Let us introduce you to transmedia producer Caitlin Burns.

 

For today's video from TFI Interactive, Burns outlines how she and her friends created the modestly budgeted Jurassic Park Slope, which mixes Jurassic Park and hipsters in the Brooklyn section of Williamsburg. Here she walks you through how she and her team made the under $3,000 project and gives tips on how you can also do it.

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If We Can’t Have Real Magical Books, At Least We’re Getting J.K. Rowling’s PlayStation-Powered Harry Potter “Wonderbook”

If We Can’t Have Real Magical Books, At Least We’re Getting J.K. Rowling’s PlayStation-Powered Harry Potter “Wonderbook” | Tracking Transmedia | Scoop.it

What if there was a book that had no words in it? What if this book that required a camera, a TV and a video game console in order for you to “read” it? Would you call this progress? Would you call it science fiction?

 

Sony calls it the Wonderbook and has enlisted Harry Potter author J. K. Rowling to write some spells for the first Wonderbook, the Book of Spells. It is — and, come on, this is cool — a way to simulate the concept of the magical book.

 

You don’t really read Wonderbook. You interact with it, while seated on the floor or with the book on a coffee table. You don’t look at the book. You look at the TV. You hold a PlayStation Move wand controller in your hand to “touch” the pages. It’s weird, but it’s also clever. It probably wouldn’t be a great way to ready any Joyce or Dostoevsky or even any of Rowling’s real books. But for those of us who are fascinated by crazy contraptions and/or would like to feel as if we own at least one book that has creatures living in its pages, this one’s for us.

 

Our video up top gives you the tour. Wonderbook and its debut title, Book of Spells, will be out later this fall....

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Which Social Media Buttons To Put On Your Blog [Infographic]

Which Social Media Buttons To Put On Your Blog [Infographic] | Tracking Transmedia | Scoop.it
With the new Google changes, a lot of people have been focusing lately on making sure their website is SEO friendly.
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See The Results Of “Brandalism,” The World’s First Collaborative Act Of Ad Subversion

See The Results Of “Brandalism,” The World’s First Collaborative Act Of Ad Subversion | Tracking Transmedia | Scoop.it

Particularly now, in the run-up to the 2012 Olympics, walking around London means being surrounded by brand messages broadcast from every available speck of space. However, if you looked closely enough in the last few days, you may have noticed that some of these advertisements were a little off. Rather, they weren’t ads at all, but anti-ads, placed in ad space by a group of artists on a mission.

 

Co.Create has covered the work of Robert Montgomery previously, an artist who hijacks outdoor ads and turns them into poetry. Montgomery recently joined an international community of artists who have converged upon the U.K. under the banner of a project called “Brandalism.” The effort spanned five days and the cities of London, Manchester, Leeds, Birmingham and Bristol, and by the time the crew was finished over 33 billboards had been subverted, in what the group calls the largest ever subvertising project in U.K. history.

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