Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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The world’s oldest trees in an infographic by...

The world’s oldest trees in an infographic by... | Tracking Transmedia | Scoop.it
The world’s oldest trees in an infographic by Michael Paukner, master of esoteric visualization. Pair with the world’s oldest trees in photos.
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Metallica Makes Up With Sean Parker As Spotify Gets More Social

Metallica Makes Up With Sean Parker As Spotify Gets More Social | Tracking Transmedia | Scoop.it

The Metallica deal is a significant win for Spotify, not just because the popular heavy metal band has long been a stubborn hold-out from subscription streaming services, but because of the PR coup it represents for the company.  Since launching in the U.S. last summer, Spotify and similar services have faced criticism from some artists who bemoan its low royalty payments and fear that making their music available there could further cannibalize album sales.

 

In response, Spotify has argued that its payouts aren't as paltry as some of the early checks make them seem and that, at any rate, the service is still new and needs to build up its subscriber base to bring in more revenue. Today, the company announced that it has paid out $500 million to rights holders (mostly record labels). It now hase 20 million total users around the world, about 5 million of whom pay for the service....

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Must Read! Jenkins, Gomez, Hurd, Kring & more Transmedia Across Disciplines

Must Read! Jenkins, Gomez, Hurd, Kring & more Transmedia Across Disciplines | Tracking Transmedia | Scoop.it
Leaders in the field of transmedia storytelling converged at the National Association of Broadcasters Show to discuss its potential for engaging audiences...

 

'...Jenkins next introduced Gale Anne Hurd, asking her to speak on any struggles with the transmedia expecations for The Walking Dead franchise. Jenkins noted that the zombie series was based on “a comic book that’s well known by comic readers, maybe not so well known by viewers of AMC, and you had to work to keep both satisfied.” Gale responded,

 

Genre fans are already very familiar with transmedia, because most of the properties they respond to have existed in another medium . . . look at Lord of the Rings, [and] some of the films I’ve done, including The Punisher, which became a THQ video game which started as a comic book.

 

Hurd discussed how transmedia can go in the other direction, mentioning how The Terminator and Aliens both ended up spawning comic books and games. Hurd notes, however, that fans of these works can be “the most demanding, because they feel an enormous connection to the material which has pre-existed, and the first thing you have to respond to is fear.” Fans, with their deep connections to the original material, are often afraid the adaptation won’t remain true to the original when they learn of new media extensions. Part of the solution to this is to involve the creators to make sure they’re happy with the direction the material is being taken. In the case of The Walking Dead, the creator, Robert Kirkman, came on board as Executive Producer and writer. Getting this information out to the fans was important to alleviate their fear, to give them confidence the adaptation would remain true. The other piece was deciding when to air the adaptation to get the most eyeballs on it, especially from the genre fans. AMC airs FearFest in the weeks leading up to Halloween, and the Walking Dead team believed this would be the best venue to air The Walking Dead pilot in order to reach AMC viewers who were already fans of the genre. The next decision was where to start marketing the project....'

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Crazy. Software Enables Avatar to Reproduce Our Emotion in Real Time

A virtual character produces the same facial expressions as its user. It makes a video game, chat, or an animated film both fun and fast. Faceshift, an EPFL ...
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We Love Our Tablet Second Screens During TV, Says Nielsen's Data

We Love Our Tablet Second Screens During TV, Says Nielsen's Data | Tracking Transmedia | Scoop.it

Nielsen is the source of all sorts of thought-provoking data about how we use technology, and its latest Social Media report for 2012--jammed with hundreds upon hundreds of statistics on how we use the social web--is no different....

 

...Nielsen's data proves how enormously influential this market could be: 41% of U.S. tablet owners and 38% of smartphone owners use their device daily while watching TV. Those are not statistics associated with a temporary fad--they're stats reporting a serious habit among hundreds of millions of consumers.

 

4% of these dual-screen tablet users were using social media while watching TV, presumably either chatting about the show or distracting themselves during less interesting bits on the big screen. 35% were checking data about the show they were watching, and just 26% checked out product information for something they'd seen advertised on TV. That's a stat that will be viewed in interest in ad agencies up and down the land. Smartphone users did all the same acts, but in lower percentages--proving the tablet has become king of second screens....

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In Twitter, An Emerging Creative Medium For The Digital Age

In Twitter, An Emerging Creative Medium For The Digital Age | Tracking Transmedia | Scoop.it
The notebook that Pulitzer-prize winning author Jennifer Egan used to compose her short story Black Box had eight small squares on each page.

 

In May, the New Yorker fiction department's Twitter account published the story during 10 one-hour nightly installments of tweets. Instead of using the platform to discuss a television program, a speech, or a news event occurring elsewhere, users tuned into something occurring on the platform itself. Twitter became not a second screen, but a first screen.

 

The story Egan wrote developed differently on Twitter than it would have if written with another medium in mind.

 

“This is not a new idea, of course,” Egan wrote about her desire to compose for Twitter, “but it’s a rich one--because of the intimacy of reaching people through their phones, and because of the odd poetry that can happen in a hundred and forty characters.”...

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Cool Infographic! The Walking Dead: A statistical look back at the series so far | Graphics | News | National Post

Cool Infographic! The Walking Dead: A statistical look back at the series so far | Graphics | News | National Post | Tracking Transmedia | Scoop.it
While AMC lets The Walking Dead gang take a short mid-season break - the Post’s Andrew Barr and Richard Johnson look at a few of the key statistics of two-and-a-half season’s worth of undead mayhem...
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Sorry MoMA, video games are not art

Sorry MoMA, video games are not art | Tracking Transmedia | Scoop.it
Jonathan Jones: Exhibiting Pac-Man and Tetris alongside Picasso and Van Gogh will mean game over for any real understanding of art...

 

There needs to be a word for the overly serious and reverent praise of digital games by individuals or institutions who are almost certainly too old, too intellectual and too dignified to really be playing at this stuff. Gamecrashing? Gamebollocks? Spiellustfaken?

 

I first encountered this trope of the inappropriate elder's interest in the newest games a few years ago at a philosophy conference in Oxford University (I was an interloper in those hallowed groves). An aesthetician – a philosopher who specialises in aesthetics – gave a talk on his research into games. He defended them as serious works of art. The art of games, he argued, if I understood him right, lies in their interactive dimension and liberation of shared authorship. But he never answered the question: what was a professor doing playing all these games?

 

Now the Museum of Modern Art in New York is up to the same manouevre. MoMA has announced that it is to collect and exhibit games from Pong to Minecraft. So, the same museum that owns such great works of art as Ma Jolie by Picasso, Starry Night by Vincent van Gogh and Vir Heroicus Sublimis by Barnett Newman is also to own SimCity, Portal and Dwarf Fortress.

MoMA claims these games belong in its collection because they are art. Really? Is that so?..

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Alyssa Piserchia's curator insight, April 30, 2013 2:29 AM

Question 1. What do you believe the author means by the statement 'Exhibiting Pac-Man and Tetris alongside Picasso and Van Gogh will mean game over for any real understanding of art'? Do you agree with the authors opinion?

 

Question 2. In what way do video games relate to art?

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8 Kickstarter Alternatives You Should Know About - Start with Indiegogo

8 Kickstarter Alternatives You Should Know About - Start with Indiegogo | Tracking Transmedia | Scoop.it
Some of Kickstarter's competitors are gaining traction in the crowdfunding market. These services could give Kickstarter a run for its money in the future.
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Inside the Fight to Bring 'Les Mis' to the Screen

Inside the Fight to Bring 'Les Mis' to the Screen | Tracking Transmedia | Scoop.it
This story first appeared in the Dec. 14 issue of The Hollywood Reporter magazine.

 

'...Making an entirely-sung $61 million period piece (it would have cost a lot more without Britain’s hefty tax credits) was daunting enough that Fellner did extensive computerized research — something he has been doing on each Working Title production since 1997 — before he and Universal went ahead. “We have an in-house person in charge of that,” he notes.


The staffer put the adaptation of Victor Hugo’s 1862 novel through proprietary computer simulations to estimate box office, examining data from 5,000 other films, including period pieces, movies with the same potential lead actors and other musicals. In other words, he tried to Nate Silver the movie’s chances of success.


While Fellner won’t reveal what the computer predicted, he argues: “What’s the point of spending $1 million of development money on something that will never get made? We use our experience and knowledge, and everything else gets generated on an algorithm model. But this is probability; none of it is fact.”..

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Twitter forced to provide temporary data access to PeopleBrowsr (Wired UK)

Twitter forced to provide temporary data access to PeopleBrowsr (Wired UK) | Tracking Transmedia | Scoop.it
Twitter has been ordered to continue providing full access to its tweets to social analytics company, PeopleBrowsr, as part of a temporary restraining order.

 

The order, handed down by a US judge in California's Superior Court, temporarily prevents Twitter terminating a million-dollar contract which allows PeopleBrowsr access to Firehose -- the raw tweet feed comprising around 400 million tweets per day.

 

"We relied on Twitter's promise of openness when we invested millions of dollars and thousands of hours of development time," said Jodee Rich, CEO of PeopleBrowsr. "Long term supply is essential as this industry matures. We made this application to ensure full unrestricted access to the Firehose for our Enterprise and Government clients."...

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The 61 countries that could easily be unplugged from the internet (Wired UK)

The 61 countries that could easily be unplugged from the internet (Wired UK) | Tracking Transmedia | Scoop.it
According to new research from network monitoring company Renesys, 61 countries could be unplugged from the internet with ease owing to the fact they only have one or two service providers...
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Disney appoints Netflix as its exclusive distributor from 2016 (Wired UK)

Disney appoints Netflix as its exclusive distributor from 2016 (Wired UK) | Tracking Transmedia | Scoop.it

If you're a Netflix subscriber and you have kids, you're about to make those kids happier. Netflix and Disney just inked a new deal, making the former the exclusive American subscription TV service for "first-run live-action and animated feature films from The Walt Disney Studios."

 

This marks the first time that a major Hollywood studio decided to side with a digital distribution rather than a traditional TV provider. The deal is also a high-water mark for a company that some were speculating was ripe for takeover as recently as last month.

 

In a press release, Netflix said that beginning in 2016, theatrically-released films from Disney, Pixar, Marvel, and all other Disney subsidiaries (presumably including newly-acquired Lucasfilm) will be available to subscribers on all of its platforms. The deal's value was not disclosed but it will include direct-to-video new releases and some of Disney's back catalogue (that will be available as soon as early 2013)....

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Assemble: Very Interesting Web 2.0 Support Platform for Filmmakers

Assemble: Very Interesting Web 2.0 Support Platform for Filmmakers | Tracking Transmedia | Scoop.it
Assemble is the only film marketing software platform. Assemble creates a website, widget, blog, trailer and an online store for your film. Seamlessly integrate them all together.
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Bellyfeel » New Report about Multiplatform Strategy for TV Production Companies

Bellyfeel » New Report about Multiplatform Strategy for TV Production Companies | Tracking Transmedia | Scoop.it

We are pleased to announce the release of a new report from Bellyfeel: For Successful TV Production Companies Who Want Multiplatform Content to be Profitable.

 

The free report is available to download.

 

The report is based on a recent survey undertaken to scope UK TV production companies’ understanding and attitudes to Multiplatform, Transmedia and Extra Content. The report offers a simple and intelligent insight into how to make profitable engaging multiplatform content using what production companies already have in front of them in terms of resources and story IP.

 

Report Headlines:

 

- Examines the current UK TV market and the problems that production companies experience creating additional content for their programmes outside the remit of a standard broadcast commission.
- Proposes the use of Storyworld Development Techniques to maximise resources, improve opportunities and increase profit within existing IP.
- Additional benefits are to create robust propositions for future business scenarios as the new platforms media market develops.
- Example Storyworld Development Techniques are provided and further information can be requested.

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Paying Tuition to a Giant Hedge Fund.. & Guess what - it's Harvard

Paying Tuition to a Giant Hedge Fund.. & Guess what - it's Harvard | Tracking Transmedia | Scoop.it

The American Conservative

 

'...The numbers tell the story. Each September, Harvard’s 6,600 undergraduates begin their classes at the Ivy-covered walls of its traditional Cambridge campus owing annual tuition of around $37,000 for the privilege, up from just $13,000 in 1990. Thus, over the last two decades, total tuition income (in current dollars) has increased from about $150 million to almost $250 million, with a substantial fraction of this list-price amount being discounted in the form of the university’s own financial aid to the families of its less wealthy students.

 

Meanwhile, during most of these years, Harvard’s own endowment has annually grown by five or ten or even twenty times that figure, rendering net tuition from those thousands of students a mere financial bagatelle, having almost no impact on the university’s cash-flow or balance-sheet position. If all the students disappeared tomorrow—or were forced to pay double their current tuition—the impact would be negligible compared to the crucial fluctuations in the mortgage-derivatives market or the international cost-of-funds index.

 

A very similar conclusion may be drawn by examining the expense side of the university’s financial statement. Harvard’s Division of Arts and Sciences—the central core of academic activity—contains approximately 450 full professors, whose annual salaries tend to average the highest at any university in America. Each year, these hundreds of great scholars and teachers receive aggregate total pay of around $85 million. But in fiscal 2004, just the five top managers of the Harvard endowment fund shared total compensation of $78 million, an amount which was also roughly 100 times the salary of Harvard’s own president. These figures clearly demonstrate the relative importance accorded to the financial and academic sides of Harvard’s activities....

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Renaissance Architecture| Real Virtual Interactive = Awesome | Columbia University in the City of New York

Renaissance Architecture| Real Virtual Interactive = Awesome | Columbia University in the City of New York | Tracking Transmedia | Scoop.it
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Case for culture: 100 voices – interactive GuardianUK

Case for culture: 100 voices – interactive GuardianUK | Tracking Transmedia | Scoop.it
Arts leaders clashed with culture secretary Maria Miller even before George Osborne announced DCMS cuts of £12m in 2013-14 and £22m in 2014-15 in his autumn statement – here 100 people who work in or with the culture sector tell the Guardian why they...
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10 Reasons To Combine Your TV And Web Video Ad Campaigns - Forbes

10 Reasons To Combine Your TV And Web Video Ad Campaigns - Forbes | Tracking Transmedia | Scoop.it
Guest post written by Robert Haskitt Robert Haskitt is chief marketing officer of Extreme Reach, which offers a video ad campaign management platform.  Robert Haskitt TV still makes up the vast majority of advertising media budgets, by far.

 

Here are ten to get you started:

 

Multi-Screen Audience: Online video advertising has more in common with TV than with other online ad formats, like banner ads, text ads, search or rich media. The similarities start with the audience’ experience. New cross-media reporting solutions that track and measure TV and Web together provide new insights into multi-screen audience trends, cross-media reach and potential gains in campaign effectiveness by adding online video to your TV campaigns.

 

Cross-Media Analytics: What if your TV advertising could benefit from your online advertising metrics? By measuring them both together, it becomes possible to understand things you haven’t been able to measure before. You can even use the advantages of the Web to see how TV is measuring up.

 

- Evaluate cross-media reach among specific demographics and in specific markets
- Improve cross-media lift in campaign performance by being able to quickly see what happens when you combine and adjust TV and Web advertising in various ways.
- Test which creative works best online and adjust both Web and TV creative based on your findings
- Discover and leverage trends and patterns that emerge across both TV and Web when you advertise in different ways with different audiences....

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Coo! Humanity.TV - Inspiring Authentic Travel Through Locals

A first-of-its-kind interactive tablet series to inspire authentic travel through fascinating stories and collaborative filmmaking.  

 

The Mission & The Movement

 

We want to change how travel content is both created and viewed. For so long, travel content has been about hosts in fabricated situations or high-end resorts. Instead, we want to put the power of the story into the hands of those who live the story every day: the locals - the people who live, breathe, and understand their country and culture.

 

We want to bring authenticity back into travel, through thought-provoking and inspiring short documentaries and community-created videos where locals tell their own story. We also want to merge the worlds of travel and tech by immersing our audience in our storytelling through the tablet's groundbreaking interactive features....

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Gay Women Will Marry Your Boyfriends! 2.6 million views & counting (props to my little sis & friends!)

We also support gay marriage. Here's why you should too. See more: http://theunsolicitedproject.com http://sarahrotella.com http://hannahhogancomedy.com http...
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See the First Trailer for 'Star Trek Into Darkness' Benedict Cumberbatch sounds like an evil Patrick Stewart!

See the First Trailer for 'Star Trek Into Darkness' Benedict Cumberbatch sounds like an evil Patrick Stewart! | Tracking Transmedia | Scoop.it
The first official teaser trailer for upcoming movie 'Star Trek Into Darkness' is now available for your viewing pleasure.
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3 days to Jon Reiss' Think Outside the Box Office’ Masterclass. Catch him in TO Dec. 8

3 days to Jon Reiss' Think Outside the Box Office’ Masterclass. Catch him in TO Dec. 8 | Tracking Transmedia | Scoop.it

How can you use new digital platforms & marketing strategies to support your film?

 

Check out the Raves for Jon's TOTBO Masterclass here:

 

[vimeo http://www.vimeo.com/37403017 w=400&h=300]

 

And download the schedule here:

 

http://transmedia-101.com/wp-content/uploads/2012/10/jon-reiss-schedule.pdf

 

Buddy up for a discount! Transmedia101 is bringing internationally acclaimed filmmaker & digital distribution consultant Jon Reiss to Toronto for a full day Masterclass on Dec 8.

Take advantage of our GROUP5 (5 friends @ 25% off) & FRIEND2 (2 friends at 20%) discounts to catch internationally acclaimed Jon Reiss' masterclass 'Think Outside the Box Office' Dec. 8 9:30-5.

 

register: http://www.eventbrite.com/event/4484007788

 

This course is recommended not only for filmmakers who have finished films, but especially those who are in the early stages of a film project or who want to have a clear understanding of the radically changing landscape for distributing and marketing films.

Jon Reiss’ approach is a practical, step by step guide to create a unique distribution and marketing strategy for your film.

 

Limited time offer to Dec. 1

 

More info:

http://transmedia-101.com/transmedia-101-masterclass-with-jon-reiss/

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Open-source Funf platform taps into Android's huge knowledge about you (Wired UK)

Open-source Funf platform taps into Android's huge knowledge about you (Wired UK) | Tracking Transmedia | Scoop.it
Media Lab alumni Nadav Aharony, Cody Sumter and Alan Gardner have developed Funf, an open-source Android platform that simplifies data collection and lets developers create apps that tap into the huge cache of information collected by your smartphone...

 

You take your smartphone everywhere, so it knows a lot about you: where you are, who you're with, what you're listening to, even whether you're standing or sitting. To make the most of this, Media Lab alumni Nadav Aharony, Cody Sumter and Alan Gardner have developed Funf, an open-source Android platform that simplifies data collection and lets developers create apps that tap into this huge cache.

 

"Instead of building end-user apps, we'd rather enable a whole ecosystem and empower developers to be innovative," says Aharony, 34, who left Google to cofound Behavio, the Bay Area-based company behind Funf, in June 2012. "We also want to help researchers and non-profits." To this end, the One Laptop Per Child project is using Funf to collect data on how children in Africa interact with tablet devices. There is even an option for non-programmers, Funf in a Box, which allows you to select from pre-set options and send the resulting app directly to your Dropbox account. "We want people to tap into all this smartness," says Aharony....

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Lucasfilm transforms the Bay Bridge into an audio effects studio (Wired UK)

Lucasfilm transforms the Bay Bridge into an audio effects studio (Wired UK) | Tracking Transmedia | Scoop.it
Burtt, an assistant sound effects editor for Skywalker Sound, the audio arm of Lucasfilm, is inside the new Bay Bridge on a rainy Friday with three other Skywalkers...

 

The trek to the bottom of San Francisco's Bay Bridge pillar number 7 (westbound) starts down a ladder below a squeaky metal trap door, continues downwards 24 metres or so on narrow metal stairs sandwiched in a column tight enough to touch either side at once, and ends by passing through a crawl space in about eight centimetres of salt water.

 

Once there, in a round concrete chasm, sunk beneath the San Francisco Bay, there's enough room to stand up, which is what Benny Burtt does. And in the dim light of a little flashlight, he pulls out a pistol.

 

It sounds like a scene from a Hollywood thriller, but it's not -- though the sounds involved might someday show up on the silver screen. Burtt, an assistant sound effects editor for Skywalker Sound, the audio arm of Lucasfilm, is inside the new Bay Bridge on a rainy Friday with three other Skywalkers. They're firing blanks with the gun to help record the sonic impulse response -- an audio impression -- of the bridge's interior before the bridge opens and US Homeland Security closes it off....

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