Social Media, Content Management, and Digital Marketing
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Email marketing vs marketing automation: what's the big diff?

Email marketing vs marketing automation: what's the big diff? | Social Media, Content Management, and Digital Marketing | Scoop.it
Relying on basic email marketing is hard to scale if you're a growing company and creates some barriers you'll want to be aware of.
Melanie Leszcynski's insight:
This article was a very interesting way to compare marketing automation and email marketing. It is a very organized and concise article of advice for companies who may be considering the advantages and disadvantages of moving to marketing automation.
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Why Millennials Engage With Brands on Social Media

Why Millennials Engage With Brands on Social Media | Social Media, Content Management, and Digital Marketing | Scoop.it

Some 84% of Millennials say they like companies on Facebook as a way to show their support for the brand, according to recent research conducted by Nora Ganim Barnes, PhD, and Ava Lescault, MBA, at The Center for Marketing Research, University of Massachusetts, Dartmouth.

Other common reasons for liking brands on Facebook include wanting to receive updates (83% of respondents) and a desire to get coupons/discounts (66%).

 


Via Kamal Bennani
Melanie Leszcynski's insight:

This survey helps to show what millennials enjoy about social media in addition to brands they enjoy seeing on each different platform. This was interesting to see because some brands were very popular overall and specific brands were only popular on one platform. 

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Gary Campbell's curator insight, December 10, 2014 6:44 PM

 

Millennials are considered to be the game changers in today's workplace.

Mike Allen's curator insight, December 11, 2014 6:38 PM

Obvious but deeper needs than these exist so we need insight into life stages motivations not just age

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Top Tips and Tools for Online Reputation Management

Top Tips and Tools for Online Reputation Management | Social Media, Content Management, and Digital Marketing | Scoop.it

Search engine optimization experts share tips and tools to help you manage your company's online reputation.

 

A handful of companies offer free and paid online reputation management services for consumers and businesses, including  Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies' online reputations are solid.


The following 15 tips and eight tools are all valuable and effective ways to help manage your organization's corporate reputation online....


Via Jeff Domansky
Melanie Leszcynski's insight:

I like this article a lot because it shows a helpful step by step way to better understand your company's reputation on the internet. You'll be able to track whatever your typical computer user would see when searching for your company or things related to your company. Tracking these types of topics manually can save you money if you're a small business trying to make your reputation better tailored to your consumers. Larger companies may pay someone else to do it, however, it could also be a good way for large companies to check and make sure whichever third party they're using is doing their job in the best interest of your company. 

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Marco Favero's curator insight, November 16, 2014 6:07 AM

aggiungi la tua intuizione ...

Darcy Bevelacqua's curator insight, November 17, 2014 11:54 AM

Everyone needs to check thier on line reputation on a regular basis before it becomes a crisis. 

Jammal Jones's curator insight, March 7, 3:26 PM

Tips for your reputation management

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9 social media trends to watch in 2015

9 social media trends to watch in 2015 | Social Media, Content Management, and Digital Marketing | Scoop.it
One of social media's most defining characteristics is its constant rate of change. Just a few years ago, it was seen as a novel time waster, these days businesses are recognizing the evolving relationship between social and business goals.

In 2015, social media marketers will be dealing with many of the same problems and pitfalls as they have in the past, down to finding the right way to think about marketing opportunities on social media, which are different from any other medium marketers and advertisers have dealt with before.

"This is where marketing and social and the future of all of this stuff really have a tremendous opportunity to take a step back and understand what it is we're trying to do in the first place, and how we can add value in order to take value from each of these platforms," said Brian Solis, principal analyst for Altimeter Group.

Via Brian Yanish - MarketingHits.com
Melanie Leszcynski's insight:

I think articles like these, that analyze what people like and what things are popular is very beneficial. It is a very good to reflect on what was important to people to understand their likes and dislikes but it's imperative to always be on the lookout for new things, new trends. 

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Anjelina jj's curator insight, December 9, 2014 6:54 AM

Very Interesting 

Marco Favero's curator insight, December 9, 2014 8:47 AM

aggiungi la tua intuizione ...

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Email marketing vs marketing automation: what's the big diff?

Email marketing vs marketing automation: what's the big diff? | Social Media, Content Management, and Digital Marketing | Scoop.it
Relying on basic email marketing is hard to scale if you're a growing company and creates some barriers you'll want to be aware of.
Melanie Leszcynski's insight:
This article was a very interesting way to compare marketing automation and email marketing. It is a very organized and concise article of advice for companies who may be considering the advantages and disadvantages of moving to marketing automation.
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The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions | Social Media, Content Management, and Digital Marketing | Scoop.it
The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most important source behind friends, family, and colleagues. Even older consumers (55 and older) value blogs when making purchase decisions ranking them third in terms of importance behind friends, family, and colleagues and editorial articles.


For brands, this data is critical. The research found that blogs influence household purchase decisions for 54% of the survey respondents, gifts that consumers are buying for themselves (45%), and gifts they’re buying for other people (30%). In fact, 25% of respondents indicated that they buy something each month based on blog content!


Consumers are turning to blogs for specific reasons as they travel through the path to making a purchase. Nearly one in two (46%) use blogs for initial product investigation, and 43% use blogs for inspiration. One in three consumers (33%) use blogs to narrow down their purchase options while 30% use blogs to confirm their purchase choices. In other words, blogs play a role at every stop along the marketing and sales funnel....


Via Jeff Domansky
Melanie Leszcynski's insight:

Before reading this article, I was under the impression that blogging was a thing of the past. However, nearly  9 in 10 consumers (84%) purchase products after reading about it or a service on a blog. This shows that blogging can actually be very important for reviews. They also help to reach those who we cannot through word-of-mouth.  

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Smith_Lin's curator insight, December 3, 2014 10:46 AM

Very useful for marketing and brand enhancement

Rachel Turner Dool's curator insight, December 4, 2014 11:02 PM

Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.

Jack Varnell's curator insight, February 1, 2015 6:25 PM

Interesting information #blogging

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INFOGRAPHIC: How do Colors Affect Purchases? - UX Motel

INFOGRAPHIC: How do Colors Affect Purchases? - UX Motel | Social Media, Content Management, and Digital Marketing | Scoop.it

Sometimes it’s the simplest things that can make the biggest difference. One small factor in UX that can make a huge difference is color.

 

In fact, 85% of shoppers rate color as a primary reason for why they buy a product. It’s important to use the right colors to get the most out of your UX.

 

This infographic by Kissmetrics will guide your through making the right color choices for your design. The infographic describes the emotions associated with each color so that you can choose the one that best fits with your overall design.

 

It also talks about which colors best appeal to which type of consumer so that you can tailor your design to appeal to your customer base....


Via Jeff Domansky
Melanie Leszcynski's insight:

I really enjoyed this insight on buying behavior of consumers. I always like to compare myself to the results to see how accurate or inaccurate the information gathered is. Studies like this are beneficial for a company simply if they are trying to decide what color to make their direct mail piece to better appeal to the consumer. 

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PitchWorx's comment, November 18, 2014 6:32 AM
hey !! Thanks for sharing this. That’s the absolutely correct, Color is the powerful tool if you are to deliver an impact through your presentations.
Tony Tiratay's curator insight, November 18, 2014 11:10 AM

Comment la couleur affecte l'achat... Guide UX :)

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A Guide for Marketing on Reddit #Infographic

A Guide for Marketing on Reddit #Infographic | Social Media, Content Management, and Digital Marketing | Scoop.it
“The Front Page of the Internet” said Reddit for itself. A social news platform that allows users to discuss and vote on content that other users have submitted. And one of the most popular sites on the net with served over 6 billion pageviews (as of the last month alone).

Wow! The potential to send your site major traffic from Reddit is huge…even if you barely make it on the front page of a small subreddit that only has 20,000 readers. This infographic by PrestigeMarketing.ca will guide you to take a closer look at this social powerhouse, and see how you can reach out to the millions of Redditers out there.

Via Brian Yanish - MarketingHits.com
Melanie Leszcynski's insight:

Reddit is a popular outlet for information and I believe that they present it in a clear and concise manner that makes it easy for the reader to understand. 

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Dean Ryan G. Martin's curator insight, November 16, 2014 10:22 PM

I don't use Reddit. This infographic, however, convinces me to give it a try.

lebeauparleur's curator insight, November 17, 2014 2:44 AM

Dommage que Reddit ne soit pas plus développé en France, quelle mine d'or...

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The Next Generation of Global Consumers

The Next Generation of Global Consumers | Social Media, Content Management, and Digital Marketing | Scoop.it
THE NEXT GENERATION OF GLOBAL CONSUMERS EVENT IS HAPPENING IN LONDON ON 28TH NOVEMBER 2014
*AND IT'S GOING TO BE EPIC*
Old-school marketing just doesn’t cut it anymore. Big budget advertising doesn’t buy market share; digital savvy does.
Melanie Leszcynski's insight:

As far as conventions go, I think this one would be extremely helpful if you're having trouble targeting the right consumers. Understanding the market and your consumers is the most important aspect of having a successful marketing strategy. And to increase your market share, according to this event, you need to have digital savvy. It would be worth going to. 

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Your Business Blog Sucks. Here are 6 Reasons Why.

Your Business Blog Sucks. Here are 6 Reasons Why. | Social Media, Content Management, and Digital Marketing | Scoop.it
6 tips for increasing the ROI of your business blog and engaging your audience to meet your content marketing goals.
Melanie Leszcynski's insight:

This is a very insightful and helpful article about how to get your blog to be not only more efficient but more intriguing for the reader. A win-win. 

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The Best and Worst Times to Post, Pin & Tweet [Infographic]

The Best and Worst Times to Post, Pin & Tweet [Infographic] | Social Media, Content Management, and Digital Marketing | Scoop.it
Alright, so here's my theory.

People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning.

Via Brian Yanish - MarketingHits.com
Melanie Leszcynski's insight:

A clever way of representing when more people are logging into their social media. It would also be easy to create a experiment on your own. For example, I could try to post the same picture on Instagram at three different times of the day and see which ones get more likes. Or  try to post a specific let's say football picture now, it would most likely get more likes than if I posted it during March Madness with all of my sports fanatic friends. 

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Jasper Molina's curator insight, November 13, 2014 7:04 PM

Timing is essential in a successful social media marketing.

Adam Melis's curator insight, November 14, 2014 12:50 PM

enjoy

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How to Get More Traffic From Every Post

How to Get More Traffic From Every Post | Social Media, Content Management, and Digital Marketing | Scoop.it

Traffic is a catch-22. You need people to share, but what if you have no traffic?. Here's how you can get more traffic from every post, every time.


Via Kamal Bennani
Melanie Leszcynski's insight:

This is a fantastic overview of the 'new SEO process' that explains how companies are having more and more issues trying to continually product engaging content to their consumers. It also contains tips to help you get back on track in the social media realms especially. 

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Rotem Banai's curator insight, November 17, 2014 9:20 AM

This article provides 10 different suggestions on how to increase traffic from any post you create. 1.Prioritze your email list. Creating the option of subscribing emails allows your follower population to grow tremendously. 2. Be a part of a community. By joining communities, reading and commenting on posts made throughout the site allows you to get an understanding about what content your target audience wants to read and engage in. 3. Publish long content. Surprisingly enough the longer your post is the happier the readers are and generated more shares. Writing longer posts gives the readers more of what they want. 4. Build an inner circle. Having an inner circle allows you to have people preview your content before you post them. 5. post on popular aggregate sites. Share posts on sites that havent been reached yet. Having an inner circle also allows your content to be posted on popular aggregate sites. 6. Make images and posts easy to share. Once traffic on your site begins to grow it is important that whatever content you are posting is easily shareable and not a long process of cutting and pasting. 7. Repromote your older content. Use analytics to find content that hadnt been shared in recent months and re share them on a variety of different platforms in order to gain more viewers on those posts. 8. Click to tweet quotes. This may not necessarily create more traffic on the site but it will increase an organic way to have readers respond and share insight based off the post. 9. Send the highlights of each post in an email. Spend time discovering what is most important to the audience from the information and share only snippets of that to encourage them to go to the actual site to read. 10. Publish on a regular schedule. Create a time schedule that allows you to post on a regularly time to share with your followers. This also helps you so that you dont fall behind on your posts. These tricks  i think are very helpful and should be read by many in order to help them. 

AnointedMediaEv's curator insight, November 20, 2014 2:07 PM

Needed info!

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Study shows younger consumers are more influenced by social media

Study shows younger consumers are more influenced by social media | Social Media, Content Management, and Digital Marketing | Scoop.it
Of the 10,000 global “connected consumers” A.T. Kearney surveyed for their latest report, more than half say they’re connected to the internet from the time they wake up to the time they go to bed.
But as the study’s title points out, “Connected Consumers Are Not Created Equal“. We do all start out on some common ground. We all go online to satisfy one (or more) of four basic needs: interpersonal connection, self-expression, exploration, and convenience.

Via Brian Yanish - MarketingHits.com
Melanie Leszcynski's insight:

I think this survey could have been assumed but it's always better to have quantitive data to show which age groups are influenced by social media. 

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8 Twitter Tools to Improve Your Sales

8 Twitter Tools to Improve Your Sales | Social Media, Content Management, and Digital Marketing | Scoop.it
Do you use Twitter to sell products? Are you looking for useful Twitter tools to help you sell? In this article I’ll share eight Twitter tools that help you analyze data, gain insights and boost sales.

Via Brian Yanish - MarketingHits.com
Melanie Leszcynski's insight:

This article contains some great suggestions to combine a corporate company or small business's sales tactics and social media outlets. 

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Looking for Leads? 11 Ways to Leverage Social Media

Looking for Leads? 11 Ways to Leverage Social Media | Social Media, Content Management, and Digital Marketing | Scoop.it

Trying to generate solid leads can seem like a nightmare. That's where social media can be a great help. But how do you leverage this wide-ranging resource?


Via Kamal Bennani
Melanie Leszcynski's insight:

Generating leads through social media isn't a simple task and due to my own lack of experience, this article gives me a better idea of how to go about leveraging social media. 

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Alfonso Gomez's curator insight, December 2, 2014 9:24 PM

We need this.

John Norman's curator insight, January 9, 2015 8:54 PM

There are some interesting ideas in here. I particularly like the one about "asking the right Questions" The source is also a good place to read input from a variety of contributors, which I joined.

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The Internet of Things by 2020: what’s it worth? #infographic

The Internet of Things by 2020: what’s it worth? #infographic | Social Media, Content Management, and Digital Marketing | Scoop.it
While keeping tabs on the Internet of Things (IoT) this infographic appeared in one of Vizworld’s curation lists. If it seems simple or even simplistic consider that it is probably created for a general business audience. What’s most interesting is the visualization of the discrepancy between four highly regarded sources on the number of units that will be around in 2020, less than 6 years from now. The massive range from 26 billion units (Gartner) to 212 billion units (IDC) can be interpreted as probably a lack of consensus on what an IoT device is, or will be. Will it include your handheld device as well as your temperature-sensitive clothing? But certainly the market (or multiple markets) implementing sensors and connectivity will be both massive and profitable.

Via Brian Yanish - MarketingHits.com
Melanie Leszcynski's insight:

By understanding where the world is with technology today will help us better understand where it's going to be. I think this information is helpful because it shows what marketing outlets will be worth pursuing more than others as far as how much content we want to provide potential and existing customers. 

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The Essential How to Guide on Generating Leads with Business Blogging

The Essential How to Guide on Generating Leads with Business Blogging | Social Media, Content Management, and Digital Marketing | Scoop.it

Blogging is not just about publishing posts and hoping for the best. Done well with the right structure it can be a powerful portal for revenue. Here are the keys to generating leads with business blogging.


Via Kamal Bennani
Melanie Leszcynski's insight:

I thought this article was interesting because in my opinion, blogging is a dead type of social media, not where the popular content is at least. However, this article showed me how blogs can be beneficial in lead generation. 

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Marco Favero's curator insight, November 18, 2014 6:21 PM

aggiungi la tua intuizione ...

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10 More Charts That Are Changing Content Marketing

10 More Charts That Are Changing Content Marketing | Social Media, Content Management, and Digital Marketing | Scoop.it
In just a few months, the content marketing scene has changed dramatically. More studies have been done, more charts have been made, and content marketers needs this information more than ever to stay on top of this rapidly changing industry.
Melanie Leszcynski's insight:

This article contains many charts to help further explain which types of information are most beneficial to your content management. One of the most vital parts of advertising and marketing is to gain content. Once you've mastered this skill, it's shrinking that content into "good" content for your brand that will increase your market share. 

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How to Find Your Ideal Customers on Facebook

How to Find Your Ideal Customers on Facebook | Social Media, Content Management, and Digital Marketing | Scoop.it

Do you want to connect with the right customers on Facebook?

Are you using buyer personas to identify your target customers and fans?

With some detective work, you can determine whom you want to reach and how you’re going to engage them on Facebook.

This article shares five questions to help you identify and connect with your target customers on Facebook.


Via Brian Yanish - MarketingHits.com
Melanie Leszcynski's insight:

I like this article because it targets Facebook specifically. Although the younger generation is attempting to phase out Facebook while they become more heavily acquainted with other social media outlets, Facebook is still a huge asset to reach consumers. 

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12 Facts About the Human Brain That Will Make Your Marketing More Successful

12 Facts About the Human Brain That Will Make Your Marketing More Successful | Social Media, Content Management, and Digital Marketing | Scoop.it

Humans will remember something longer if it made them feel rather than think. They gravitate towards provocative images -- think food, sex and danger. They’re drawn toward images of faces. The color yellow puts them on edge.

 

Understanding how the human brain works is fascinating, but it’s also good business.

 

Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and tweets than they could ever manage to read and digest fully, being able to get and hold attention is what separates the wheat from the chaff. That’s what gets consumers to spend.  

 

If you are looking to get more of your marketing efforts seen, then have a look at this infographic, embedded below, generated by Nashville, Tenn.-based Emma, an email-marketing software provider. The infographic highlights 12 biological trigger mechanisms that make the human brain light up....


Via Jeff Domansky
Melanie Leszcynski's insight:

Very very interesting. Extremely helpful in trying to understand our  consumers as well as ourselves. 

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Marshall Gass's comment, November 4, 2014 3:26 PM
The article so relates to how Poets perceive images and are able to project these images into words that leave lasting impressions. Great write.
AffiliateMarketHelp's curator insight, November 4, 2014 10:51 PM

A serious marketer, or blogger/author/etc., must take into account what will generate the best desired results.  By not taking into account the thought process of your audience, you are making a potentially fatal error.

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How to Create Content That Drives Lots of Organic Traffic

How to Create Content That Drives Lots of Organic Traffic | Social Media, Content Management, and Digital Marketing | Scoop.it
Have you ever wondered why some types of content generate lots of search traffic and others don’t?

I too was wondering about that, so I started to look for patterns and analyze competing blogs. What I found was interesting – so interesting that I decided to create an infographic to illustrate my findings.

If you want to generate more organic traffic from your content marketing efforts, follow the steps in the infographic below.

Via Jeff Domansky
Melanie Leszcynski's insight:

This pertains to how to create more successful content, a key concept as a marketing professional. The more I can learn about this topic, the better I will be when trying to market to my own consumers. 

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Jeff Domansky's curator insight, November 2, 2014 9:08 PM

Neil Patel offers tips on creating content to drive organic traffic. 

John Norman's curator insight, November 3, 2014 3:03 PM

A very well researched article which I shall study more closely.