ToxNetLab's Blog
5.6K views | +2 today
Follow
ToxNetLab's Blog
Il web la più grande invezione targata anni '90 !!
Curated by Mr Tozzo
Your new post is loading...
Your new post is loading...
Scooped by Mr Tozzo
Scoop.it!

Content Marketing: come renderla più efficiente

Content Marketing: come renderla più efficiente | ToxNetLab's Blog | Scoop.it

  Il Content Marketing è uno strumento, se usato bene, molto potente che può portare benefici al vostro business. Naturalmente per ottenere il successo sperato bisogna avere un approccio e una...

Mr Tozzo's insight:

Content Marketing: come renderla più efficiente

more...
No comment yet.
Rescooped by Mr Tozzo from Training, eBook, Social Media & Web Design
Scoop.it!

Mobilizing Employees To Become Brand Journalists

Mobilizing Employees To Become Brand Journalists | ToxNetLab's Blog | Scoop.it

We love to hear good stories. You probably know “that guy” who commands the attention of everyone around him during a dinner party when he’s telling a story. He’s always with an entourage of people laughing and agreeing with just about everything he says. This might explain why when someone is telling you a good story, you may not even realize it. You are too fascinated with the actual story itself. That’s the power of a well-told story.

 

From a brand standpoint, storytelling allows a company to be “human” and being human is about having a real, honest connection with people, being transparent, responsive and above all accessible. We can all thank social media for that.Your brand must empower employees to become storytellers, or rather brand journalists. Here’s why:...


Via Jeff Domansky, Marco Favero
Mr Tozzo's insight:
Mobilizing Employees To Become Brand Journalists
more...
Jeff Domansky's curator insight, November 19, 2013 9:24 AM

Brand journalism is much more than employees tweeting or sharing company news on Facebook.