Towards to the Dark Side: 10, 9, 8, 7....
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How the Brain Uses Glucose to Fuel Self-Control

How the Brain Uses Glucose to Fuel Self-Control | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
The brain requires tons of energy—and new experiments show how low glucose levels and self-control issues are connected.
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42 Pricing Tricks Based on Psychology & Neuroscience

42 Pricing Tricks Based on Psychology & Neuroscience | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Welcome to a huge resource on pricing. You'll learn 42 psychological tricks to make your price more effective - without actually lowering it.
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The Neuroscience of Singing

The Neuroscience of Singing | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Singing has been proven to reduce stress and anxiety and strengthen human connection. Science can now tell us why.
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What your brain looks like on God: spiritual experience triggers same areas as sex and gambling 

What your brain looks like on God: spiritual experience triggers same areas as sex and gambling  | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Religious and spiritual experiences activate the same brain reward circuits as love, sex, gambling and drugs, a new study shows.
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Science of Cognition | Educational Documentary Films

Science of Cognition | Educational Documentary Films Cognitive science is the interdisciplinary scientific study of the mind and its processes.[2] I
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Neuroscience and Society Series: Creativity, Genius and the Brain

Scientists often cite Isaac Newton when crediting the work of others who have come before them: If I have seen further, it is by standing on the shoulder
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Use Mirroring to Connect With Others

Use Mirroring to Connect With Others | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Using the same gestures, posture or tone as someone else can create a connection and help with networking, negotiating or just make conversations go smoothly.
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Behavioral Economics: Crash Course Econ 27

Why do people buy the stuff they buy? In classical economics, most models assume that consumers behave rationally. As you've probably noticed in your rea
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How Neuroscientist Michael Grybko Defines Writer’s Block: Part One | Rainmaker.FM

Welcome to another guest segment of ‘The Writer’s Brain’ where host Kelton Reid picks the brain of a neuroscientist about the elements of great writing. This week’s show covers some possible origins and solutions to an ailment known only to writers. Research scientist Michael Grybko, of the Department of Psychology at the University of Washington,... Listen to episode
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The neuroscience of habit with Dr Jeffrey Schwartz at Mind & Its Potential 2015

Are bad habits and unhealthy thinking taking control of your life? Learn why habits are so hard to break and how you can reframe your thinking and overcom
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Could You Win the Game of Thrones?

Game of Thrones Psychology book on Amazon: http://amzn.to/1VHbGpC SUBSCRIBE to BrainCraft! http://ow.ly/rt5IE Keep in touch, won't you? Snapchat: nessyhil
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Think you are acting on intuition? Think again!

Think you are acting on intuition? Think again! | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Adam Kepecs, professor of neuroscience at Cold Spring Harbor Laboratory, said the subjective feeling of confidence is actually based on secret objective calculations performed by the brain.
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How Emotions Affect Learning, Behaviors, and Relationships

How Emotions Affect Learning, Behaviors, and Relationships | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
In the first of five posts about the film "Inside Out," Lori Desautels offers strategies to help explore how joy, sadness, fear, anger, and disgust can help students.
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How Casinos Enable Gambling Addicts

How Casinos Enable Gambling Addicts | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Modern slot machines develop an unbreakable hold on many players—some of whom wind up losing their jobs, their families, and even, as in the case of Scott Stevens, their lives.
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chapter 2 - methods of social neuroscience

Professor Jamie Ward (University of Sussex, UK). Author of the Student's Guide to Social Neuroscience, 3rd Edition, Published by Psychology Press
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Mirror Neurons - Brain Science of Compassion

"The only barrier between your consciousness and my consciousness is my bloody skin." World expert on the neuroscience of mirror neurons, Prof. V.S
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Neuroscience of Behavior Change | UCLAMDCHAT Webinar

UCLA neuropsychologist Robert Bilder, PhD, as he discusses the current state of the art in both understanding the brain-based mechanisms of behavior chang
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Here’s What Actually Happens When You Smoke Weed

Here’s What Actually Happens When You Smoke Weed | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
We're not just blowing smoke.
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Introduction to Educational Neuroscience

This video serves as an introduction to neuroeducation which combines neuroscience and psychology with education. Keep an eye on the youtube channel fo
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Podcast Extra – The Psychology of Star Wars | Nature Podcast on acast

What
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Europe nudges Swiss to disclose political money - SWI swissinfo.ch

Europe nudges Swiss to disclose political money  - SWI swissinfo.ch | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Europe’s leading human rights organization criticises Swiss direct democracy for concealing private donations to political parties and electio
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How the Smallest Choices Matter

How the Smallest Choices Matter | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
The Kingdom of Bhutan applies choice architectures to improve decisions and well-being.
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All of the Feels: How Brands Use the 4 Basic Emotions in Advertising

All of the Feels: How Brands Use the 4 Basic Emotions in Advertising | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Ads that make people share and buy can be summed up in one word -- emotional.
That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions, and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.
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The Neuroscience Of Storytelling [INFOGRAPHIC]

The Neuroscience Of Storytelling [INFOGRAPHIC] | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
To get your team on board and impassioned about your vision, you need to tell a story they believe in.
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Altering food choice architecture can promote healthy eating

Altering food choice architecture can promote healthy eating | Towards to the Dark Side: 10, 9, 8, 7.... | Scoop.it
Nudging techniques, such as changing food product order, can influence food choice and holds promise for changing consumer behaviour - but quantifying its effectiveness is difficult, researchers have found.
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