Tourism Storytelling, Social Media and Mobile
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Branding in the Age of Social Media

Branding in the Age of Social Media | Tourism Storytelling, Social Media and Mobile | Scoop.it

A better alternative to branded content


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10 excellent examples of user-generated content in marketing campaigns

10 excellent examples of user-generated content in marketing campaigns | Tourism Storytelling, Social Media and Mobile | Scoop.it

Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up.


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How to Combine Storytelling and Data to Produce Persuasive Content

How to Combine Storytelling and Data to Produce Persuasive Content | Tourism Storytelling, Social Media and Mobile | Scoop.it

Combining data and storytelling can make your brand's content stick out in a meaningful way.


Via Pedro Da Silva, massimo facchinetti, Soraia Ferreira, Ph.D.
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Pedro Da Silva's curator insight, February 23, 2016 6:00 PM
Marry stories with data for compelling content
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SMI Showcases Foveated Rendering With New 250Hz Eye Tracking Kit

SMI Showcases Foveated Rendering With New 250Hz Eye Tracking Kit | Tourism Storytelling, Social Media and Mobile | Scoop.it
Foveated rendering, a technique that mimics human vision, could help catapult virtual reality to the next level, but it is something that to this point hasn’t been achievable with current technology – until now.
SensoMotoric Instruments (SMI), one of the oldest and largest companies focused on technology that tracks the human eye, is planning to show off foveated rendering at CES next week alongside the newest edition of their technology – a 250Hz eye-tracking kit for HMDs.

For those of you who aren’t jumping for joy already, foveated rendering is a big deal for virtual reality because it could enable us to create realistically rendered experiences using today’s GPU and CPU technology. Foveated rendering takes advantage of human vision to cut down on what actually needs to be rendered to the screen. When you look at an object only the center of your focus, where your eye’s fovea is, appears perfectly clear with the image getting progressively less so as it approaches your peripheral. Foveated rendering takes advantage of this by using low-latency eye tracking to track the eye’s fovea and then only renders full resolution of the image where the user’s focus is. The benefit being that the computer has significantly less to render because it only needs to output full resolution where you are looking, thus enabling much greater performance with current hardware.
SMI’s Foveated Rendering technique only renders the full resolution directly in the center, with less as you get further out into the periphery.
Just how much greater? According to SMI OEM Director, Christian Villwock, “a factor of two to four is easily achievable right now, and with more effort you can even achieve much higher factors of improvement.”
With that sort of performance improvement, getting modern computer systems to render VR to upcoming 4K, 8K or even 11K screens becomes much more of a possibility. Which is important because in order for rendered resolution to match real world resolution, you need to render at least 8k in each eye according to Oculus’ Chief Scientist, Michael Abrash.
“We are working on a successor project with a few of these companies on the PC side and also on the mobile side”
SMI achieved this through a mixture of “a lot of optimizations” on the software side, alongside a “close collaboration” with the image sensor company, OmniVision. Previous attempts at foveated rendering broke immersion, as they were not fast enough to keep up with your eyes’ rapid movements, resulting in you seeing a little circle of crisp resolution trailing your eyes’ path. SMI’s “low-latency algorithms” work in conjunction with OmniVision’s cameras which operate at a 250Hz refresh rate to enable foveated rendering that Villwock says “is not preceivable anymore.”
“There is this magic number of 240Hz that we have found through over ten years of research,” says Villwock, “at this rate you can start measuring saccadic eye movements, that is very important.”

He is referring to the rapid, simultaneous movements of your eyes as they fixate on a single point. Even if you are staring at a single point, your visual [...]

Via Gary Hayes
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Gary Hayes's curator insight, February 21, 2016 6:40 PM

Quote "Eye tracking technology is something that is going to be a “critical part” of the future of VR technology, according to Oculus founder Palmer Luckey. Eye tracking enables much more than foveated rendering, it can be used to help create a true sense of depth, to create better user interfaces, or even to enable much more engaging social interaction in virtual spaces. That is why so many companies, including Oculus, are actively researching the technology."

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Gamasutra: Pascal Luban's Blog - The Design Of Episodic Games (Part III)

Gamasutra: Pascal Luban's Blog - The Design Of Episodic Games (Part III) | Tourism Storytelling, Social Media and Mobile | Scoop.it

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.


Via Soraia Ferreira, Ph.D.
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Part 1:

http://gamasutra.com/blogs/PascalLuban/20160119/263754/The_Design_Of_Episodic_Games_part_I.php

 

Part 2:

http://gamasutra.com/blogs/PascalLuban/20160126/264343/The_Design_Of_Episodic_Games_Part_II.php

 

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Quantum Break: games meet TV in the year's most experimental blockbuster

Quantum Break: games meet TV in the year's most experimental blockbuster | Tourism Storytelling, Social Media and Mobile | Scoop.it
Part narrative adventure, part science fiction TV series, the latest game from Max Payne creator Remedy Entertainment shows us a new era of entertainment

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Gary Hayes's curator insight, February 14, 2016 5:17 PM

Quote "But Quantum Break isn’t just an action game. While Remedy Entertainment has always been interested in the structure and mechanics of the television serial, this game takes that a step further by including four 22-minute episodes of a TV show, which play out at key stages through the game. Cleverly, these aren’t simply used to further the plot, they’re specifically written to explore the narrative from the perspective of Serene and his shady corporation. And what we discover is that the apparently archetypal bad guy setup may not be quite so straightforward. Serene has seen something out there at the end of time, and Gillen’s performance is nuanced enough to make us believe that his intentions may not be entirely evil."

Tom Browne's curator insight, February 15, 2016 7:26 PM

Interesting.

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Imagining Snapchat’s Future

Imagining Snapchat’s Future | Tourism Storytelling, Social Media and Mobile | Scoop.it

Snapchat could be used by over 1 billion daily active users in time and substantially accelerate how many videos and photos people share and consume. But there’s more to be done and questions to be answered.

Even Twitter’s massive growth excitement for years was characterized by the challenge of finding mass sustained appeal — “Why say what I had for lunch?” Now, Snapchat’s massive growth with millions of passionate users is characterized by some persistent user misunderstanding of Snapchat use cases — some ask, “Why show something I did if it gets deleted?” And there are unexplored adaptations to broaden the appeal of Snapchat Stories and strengthen chat....


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Marco Favero's curator insight, February 15, 2016 3:51 AM

aggiungi la tua intuizione ...

Comunicologos.com's curator insight, February 15, 2016 10:09 AM

Snapchat

Tommy Donovan's curator insight, February 15, 2016 11:56 AM

When Snapchat was first created, it had only one real purpose, for friends to send pictures and videos to each other only to be deleted after viewing them. That was their one purpose and they executed this very well. The demand for more add-ons and updates soon were asked because of the potential Snapchat held. Investors and stakeholders saw potential growth in the app and quickly began to experiment with options in the hopes of growing the app into a necessary social media port. Today, Snapchat is used worldwide not only as cute way to send pictures to your friends, but it is now used as an information hub for the users worldwide. 

            In May 2015, Snapchat had 2 billion daily views by users. In eight short months, Snapchat’s daily active views grew to 7 billion.  Snapchat uses a different type of marketing, one where they first ask themselves “what do the viewers want?” and they make decisions based off that. They launched their “fullscreen” operation, where Snapchat takes up the whole screen; instead of the user taking time to size the picture to fit the screen, the app automatically does it for you. This engages the user into easily using their orientation and makes it become familiar from the first time the app is launched. 

The thought people have when determining the next step in development of the software is the basic function of the app. In other words, how to make the app more users friendly and easier to understand. Some of these ideas generated include the “non-touch video” to take videos without holding down the middle button on the screen, or even having two buttons, one for picture and one for video. Another generated idea for user friendliness is creating a lineup for the stories you wish to see. Instead of clicking on each individual person to view their story, this would allow you to create a playlist for the order of stories you wish to watch.

            A major aspect of Snapchat that will soon be fixed is the issue with their stories. Soon, you will be able to prioritize who is in your story, so as not to have to scroll through your whole story chart to find the specific person you are looking for. There will also be an option to send to specific groups on story and not your entire friends list. This is an idea that should have been implemented many updates ago.

Snapchat has a lot of room for growth due to the fact that there is so much potential for any and all technology apps. Many people on Snapchat, including myself, now use the app for more than sharing pictures and videos with friends. Snapchat is now used as an information port for news media, travel societies, and general places advertising their paradises. All these will have temporary accounts on Snapchat that are automatically on everyone users page for all to see it. This is a very quick and easy way to blast information to the 7 billion views worldwide each day.

Snapchat has serious potential to become a major app in the forefront of this technological advancement and they should take steps in becoming the priority to hold their place at the front of this movement.

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How Gaming Director Keith Arem Developed His First "Transmedia" Film

How Gaming Director Keith Arem Developed His First "Transmedia" Film | Tourism Storytelling, Social Media and Mobile | Scoop.it
After propelling games such as Call of Duty to global blockbusters, Arem looks to change the game for feature films.

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Pixar and Khan Academy Release Free Online Course for Aspiring Animators | Make:

Pixar and Khan Academy Release Free Online Course for Aspiring Animators | Make: | Tourism Storytelling, Social Media and Mobile | Scoop.it
If you've ever wanted to know how the animators at Pixar do it, then you need to check out the Pixar in a Box classes from Khan Academy.

Via John Evans, Fausto Cantu
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Fausto Cantu's curator insight, February 11, 2016 8:13 AM

Cursos gratis de Pixar?

Juan Jose Trujeque Garrido's curator insight, February 12, 2016 6:47 AM

Hello, I can enter the course to take? that paguina I can see well the requirements to enter the course.

Julie Wedgwood's curator insight, February 14, 2016 8:57 AM

Oh wow, I want to do this course!

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23 Ways to Build Colossal Pre-Launch Product Buzz

23 Ways to Build Colossal Pre-Launch Product Buzz | Tourism Storytelling, Social Media and Mobile | Scoop.it
To reach your sales potential, you need to create pre-launch product buzz. With just a few simple tactics, you can have people excited for its release date.

Via Cendrine Marrouat - cendrinemarrouat.com, Angela Watkins
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 10, 2016 7:54 PM


I am currently working on my second photography book, and as always, I'm trying to educate myself on novel ways to help generate a good buzz.


This is not the best article I've read on the topic of product promotion, but it contains some worthy tips. My favorites: #1, #2, #4, and #5. 

What else do you do to generate a buzz for your products?

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How Gaming Director Keith Arem Developed His First "Transmedia" Film

How Gaming Director Keith Arem Developed His First "Transmedia" Film | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, February 9, 2016 2:17 PM


Susan Karlin:  "After propelling games such as Call of Duty to global blockbusters, Arem looks to change the game for feature films."

Fausto Cantu's curator insight, February 10, 2016 8:51 AM

Director de "Call of duty "presenta su primer film Transmedia 

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The Collective Journey -- Part 1 & 2 -Transmedia

The Collective Journey -- Part 1 & 2 -Transmedia | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
Andrea Rossi's insight:

Part 2:

http://www.huffingtonpost.com/maya-zuckerman/the-collective-journey-pa_1_b_9095040.html

 

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The Digital Rocking Chair's curator insight, February 2, 2016 2:15 PM


Maya Zuckerman:  "The metanarrative can be viewed as the synthesis of all stories, experiences, history, ideas, beliefs of all humanity. It is comprised of the narratives of all who ever lived. It is not so much a single narrative as it is an intertwining of all narratives reaching from the dawn of humanity and stretching to our destiny" ...


DRC: The image above is from The Collective Journey -- Part 2 which can be found here.

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How and Why 13-24 Year-Olds Use Instagram

How and Why 13-24 Year-Olds Use Instagram | Tourism Storytelling, Social Media and Mobile | Scoop.it
Instagram plays a significant role in the lives of Millennials and Gen-Z. As they learn about the world, discover their passions, connect with friends, and find more communities to tap into, they consistently rely on visual language and storytelling.

Via Soraia Ferreira, Ph.D.
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How to Keep the Creative Content Spark Alive

How to Keep the Creative Content Spark Alive | Tourism Storytelling, Social Media and Mobile | Scoop.it
How can content creators stay inspired? These tips can help generate fresh perspectives and build positive creative habits.

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, February 25, 2016 5:05 PM

(From the article): When you have a mix of formats to work with, creating content is fun. If you want to go down this path, though, you must plan well.

 

It’s tremendously useful to plan at the start of a month what content you should be creating and pushing out each week. This gives you the time you need to chase people for interviews, conduct all the research you want, create videos, or write white papers.

 

It helps to look at how magazine editorial teams plan their monthly issues. They start with an editorial meeting (well in advance) in which everything from the big stories to the centerspreads and photo essays are discussed. They give their writers enough time to go out and get the stories that will make the desired impact. The stories come back to the editorial desk, where they are reviewed and edited to bring them in line with company policy. Should something not materialize, they have a backup ready. They leave nothing to chance, and neither should you.

 

With detailed planning, you will be able to produce content that is relevant, well thought-out, and fresh.

Don Filer's curator insight, February 26, 2016 12:00 PM

I don't have the time to do all this, do you?

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How to Succeed With a Customer-centric Marketing Strategy

How to Succeed With a Customer-centric Marketing Strategy | Tourism Storytelling, Social Media and Mobile | Scoop.it
Welcome to the How to Succeed With a Customer-centric Marketing Strategy page of the Digital Marketing Institute, we are the global certification standard in digital marketing education. To date over 13,000 people in 70 countries have graduated with a DMI qualification – making it the most widely taught digital marketing qualification in the world.

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5 Content Marketing Lessons From Netflix

5 Content Marketing Lessons From Netflix | Tourism Storytelling, Social Media and Mobile | Scoop.it
Is Netflix “Content Marketing?”
Let’s back up. Many marketers wouldn’t consider Netflix a tale of content marketing success. Content marketing, they would argue, is meant to produce leads – and business results. Netflix is entertainment, not content marketing. Or, so the logic goes.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marco Favero's curator insight, February 22, 2016 3:05 AM

aggiungi la tua intuizione ...

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New BBC Structure: The Medium is Dead, Long Live Cross Platform | PERSONALIZE MEDIA

New BBC Structure: The Medium is Dead, Long Live Cross Platform | PERSONALIZE MEDIA | Tourism Storytelling, Social Media and Mobile | Scoop.it
Long time no post. I know, bad blogger but prompted to write a little post on today's announcement from the BBC that it is abolishing it's 'Divisions - TV and

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Gary Hayes's curator insight, February 21, 2016 6:45 PM

The major transformation that has happened with the ubiquitous new medium called broadband has meant audiences can now get what they want on their own terms, not slaves to schedules or broadcasters second guessing what audiences want. The advent of Netflix (and similar) recently means we are finally living into the age of Personalization (which has been the foundation of this blog since 2006 – spend some time in the archives and you will see many prescient articles) – so organisations that split their content based on receiving boxes (TV screen and Radio receiver) are way behind the curve.

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How to use gamification to design memorable travel experiences

How to use gamification to design memorable travel experiences | Tourism Storytelling, Social Media and Mobile | Scoop.it
The travel industry is at a point where market differentiation has become more crucial than ever.

Via Wendy Forbes
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Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers - eMarketer

Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers - eMarketer | Tourism Storytelling, Social Media and Mobile | Scoop.it

As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers, as explored in a new eMarketer report, “Influencer Marketing for US Brands: The Platforms to Watch, and the Best Ways to Work with Creators.”

 

Digital agency executives also report rising interest in influencer marketing among their clients.“Influencers are such an important part of what brands are doing today,” said Greg Manago, co-president of content and entertainment for North America at Mindshare.

 

 “The question [from clients] isn’t, ‘We want to do something with influencers; what do you think?’ It’s, ‘What’s the influencer strategy for this program?’”...


Via Jeff Domansky, Angela Watkins
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Jeff Domansky's curator insight, February 13, 2016 1:37 AM

Giving influencers creative freedom and striving for a symbiotic relationship are keys to success.

Mike Allen's curator insight, February 13, 2016 3:47 AM

Influencers are the key 2% of the sector's people who are the gateway to the market but the next 12% of the market will decide if you succeed.

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The 15-Second Films Taking Instagram By Storm

The 15-Second Films Taking Instagram By Storm | Tourism Storytelling, Social Media and Mobile | Scoop.it
Shield 5 is a lot like Homeland or 24but it lives on Instagram, and each captivating episode is just seconds long.

Via Soraia Ferreira, Ph.D.
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Better Storyelling Improves Your User Experience

Better Storyelling Improves Your User Experience | Tourism Storytelling, Social Media and Mobile | Scoop.it

As we launch Content Services, we're sharing our Storytelling Framework, plus insights on how we do it, so you can turn your brand's value into great stories


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Lianne Picot's curator insight, February 9, 2016 9:35 AM

Did you know that the Super Bowl ads that use a 'dramatic arc' do better than those that don't? There was research! This article breaks down the arc of storytelling AND gives some really great examples of brands that do it well.

The product is the hero or the user of the product is the hero. The company itself is not the hero! Some great practical tips here on using storytelling in your marketing. Never forget that the stories need to reflect your company culture and values though. Otherwise, people will experience a disconnect.

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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How to Scale up ‘Interactive Documentary’ in Digital Newsrooms

How to Scale up ‘Interactive Documentary’ in Digital Newsrooms | Tourism Storytelling, Social Media and Mobile | Scoop.it
Award-winning interactive documentary projects like “Snow Fall” by the New York Times and Mapping Main Street by NPR may be all the rave. But even so, interactive documentaries still make up only a narrow slice of the mainstream media ecosystem.

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Marriott's Content Ambitions Grow With New Two Bellmen Movie

Marriott's Content Ambitions Grow With New Two Bellmen Movie | Tourism Storytelling, Social Media and Mobile | Scoop.it
The new Two Bellmen Two short film by Marriott Content Studio launched last Friday, produced on-location at the JW Marriott Marquis Hotel Dubai. In less th

Via Ranjan KHOTEJA
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Skift Travel Megatrend for 2016: The Year of the American Traveler

Skift Travel Megatrend for 2016: The Year of the American Traveler | Tourism Storytelling, Social Media and Mobile | Scoop.it
Earlier this month we launched our annual package, Megatrends Defining Travel in 2016, where we identify the global trends in travel in 2016 and beyond. Fo
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Oculus’ New Tool Lets You Animate Films Inside of VR

Oculus’ New Tool Lets You Animate Films Inside of VR | Tourism Storytelling, Social Media and Mobile | Scoop.it
The company's new program, called Quill, allows an illustrator to create work directly in VR—and then turns the drawings into animations.

Via Soraia Ferreira, Ph.D.
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