Tourism Storytelling, Social Media and Mobile
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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The three C’s of transmedia storytelling

The three C’s of transmedia storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it

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Brad Tollefson's curator insight, July 9, 2015 12:38 AM

The three Cs are:

Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.

At the intersections we see the actions and functions we must support:

Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.
HEEJUN LIM's curator insight, August 3, 2015 11:23 PM

 

Robert Pratten:  "I created the diagram above in preparation for my talk at Neuchâtel film festival next week.  It probably needs a little explaining" ...

AvizorMedia's curator insight, November 24, 2016 3:04 AM
Os dejamos una sencilla infografía sobre las tres C del transmedia storytelling 
Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Transmedia Card Deck


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The Digital Rocking Chair's curator insight, September 9, 2014 1:53 PM


Robert Pratten:  "We’re delighted to release our Transmedia Card Deck for everyone to print, cut out and use at home! The cards are offspring of the Transmedia Playbook and intended to serve several purposes:

  • show how stories can be told with audience participation
  • develop creative muscles so that it becomes easier to include participation from the beginning."
siobhan-o-flynn's curator insight, September 10, 2014 8:45 AM

Robert Pratten:  "We’re delighted to release our Transmedia Card Deck for everyone to print, cut out and use at home! The cards are offspring of theTransmedia Playbook and intended to serve several purposes:

show how stories can be told with audience participationdevelop creative muscles so that it becomes easier to include participation from the beginning."
Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Transmedia for Change

Transmedia for Change | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, June 7, 2015 4:23 AM


Robert Pratten:  "Transmedia for Change (T4C) is an umbrella term that encompasses transmedia activism (change in society or community) and personal growth (change in lifestyle, personal development). Underlying T4C is the belief that stories matter, that those stories need to be told to the right people at the right time and most importantly that projects should offer a pathway to success."

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, February 6, 2014 10:17 PM


Eduardo Pradanos interviews Robert Pratten, CEO at Transmedia Storyteller ....