Tourisme Tendances
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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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One in every five dollars spent on travel now coming from mobile

One in every five dollars spent on travel now coming from mobile | Tourisme Tendances | Scoop.it

Mobile continues to drive more bookings in travel, with one in five dollars now coming from the channel, according to Adobe Digital Index. This is according to a new report from Adobe, called the Digital Index, which features a massive analysis of data, looking at over 15 billion visits to major U.S. travel, airline and hotel sites between 2013 and 2015. The team also analysed over three million social media mentions and spoke with 1,000 U.S. consumers to determine how the travel industry is faring with consumers. Summer travel is pegged to be at $65 billion online on travel between Memorial Day and Labour Day, which comes in at 7% more than last year. As far as the bookings coming in at 20% from mobile (smartphones and tablets), this number is up over 6% from the previous year.


Via Tourism Australia
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There’s a new silent traveller in town

There’s a new silent traveller in town | Tourisme Tendances | Scoop.it

Learn more about this new breed of travel shoppers who care about what's in their pocket - and it's not their wallet. They’re known as the Silent Traveller, the “mobile-first” travel consumer. These are consumers who don’t just use their mobile devices to research and book hotels, but they also turn to them first to solve any problems they encounter when travelling. This is something that usually falls into the domain of the hotel customer service staff – but not for these travellers. This new Silent Mobile Traveller, as documented recently by Skift, can be summed up in just a few words: self-reliant but extremely mobile-dependent. Click here to learn how to target this digitally-savvy traveller.


Via Luis Costa, Wendy Forbes, Tourism Australia
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Lonely Planet Acquires Mobile Travel App TouristEye | TechCrunch

Lonely Planet Acquires Mobile Travel App TouristEye | TechCrunch | Tourisme Tendances | Scoop.it

"Earlier this year, we wrote about TouristEye, a mobile app for planning trips and discovering new things to do while traveling. Today the startup is announcing that it has been acquired by travel heavyweight Lonely Planet, as that company seeks to broaden its portfolio of products."

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Marketing mobile : statistiques et tendances pour 2013 [Infographie]

Marketing mobile : statistiques et tendances pour 2013 [Infographie] | Tourisme Tendances | Scoop.it

Le marketing mobile comme son nom l’indique consiste à lancer des actions marketing à travers le mobile du consommateur et de façon ciblée. Or, les entreprises n’arrivent pas vraiment à savoir si leur stratégie mobile est efficace. L’infographie nous permet ainsi de découvrir comment les entreprises utilisent le mobile comme effet de levier mais aussi les tendances à venir.


Via Softmobiles, Gengembre Dominique
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Lee Schlenker's curator insight, July 4, 2013 1:18 AM

En 2013, ce sont plus de 6 milliards d’abonnements mobiles qui sont souscrits dans le monde. Même si la plupart des professionnels du marketing sont conscients que le mobile monte en puissance, seulement 25% des marques ont une stratégie mobile.

stardust_QA's curator insight, July 8, 2013 8:40 AM

cliquez sur le lien pour découvrir l'infographie

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The user experience revolution on mobile travel services: from mobile-first to mobile-only | Tnooz

The user experience revolution on mobile travel services: from mobile-first to mobile-only | Tnooz | Tourisme Tendances | Scoop.it

Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world at large.

Read more: http://www.tnooz.com/2012/11/22/news/the-user-experience-revolution-on-mobile-travel-services-from-mobile-first-to-mobile-only/#Y1uZOZL2ovUByFDU.99
Via Tourism Australia
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How travel compares to other industries for mobile use and transactions

How travel compares to other industries for mobile use and transactions | Tourisme Tendances | Scoop.it

Analysis of over 3,000 ecommerce brands has shone a light on how the travel sector shapes up against other verticals for mobile shopping. The report released by Criteo estimates that just under a third of all e-commerce transactions, across all industries, are now coming via mobile devices, with the US expected to hit around 50% soon. The travel category in particular has mobile accounting for around 27% of e-commerce transactions, slightly ahead of sporting goods and marginally below fashion and luxury items. Click here for the complete report.


Via ALBERTO CORRERA, Andrea Rossi, Soraia Ferreira, Ph.D., Tourism Australia
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Max Rocca's curator insight, December 12, 2014 4:09 AM

interessantissima analisi

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Mobile: the future of travel

Mobile: the future of travel | Tourisme Tendances | Scoop.it

The 2014 Expedia Mobile Index was conducted among 8,856 employed adults across 25 countries, with the aim of uncovering mobile behaviours, trends, and preferences among travellers. The study found that people are becoming increasingly dependent on their mobile devices (phone, tablet, wearable devices, etc.). Unsurprisingly, 97% of business travellers bring along at least one device on each trip, however notably, nearly the same number of leisure travellers—94%—said they do the same.


Via Tourism Australia
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Mobile : les résas de chambres d'hôtels explosent

Mobile : les résas de chambres d'hôtels explosent | Tourisme Tendances | Scoop.it
Les réservations de chambres d'hôtels via les smartphones explosent, au même titre que celles effectuées pour le soir même.

Via Benoit Renoux
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Travel fragmentation is extending to mobile

Travel fragmentation is extending to mobile | Tourisme Tendances | Scoop.it
The pervasive fragmentation in online travel is extending into mobile. Travel companies are simply applying their existing web services to native and mobile web apps.

Via Benoit Renoux
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Le mobile fait-il vendre dans le tourisme ?

Le mobile fait-il vendre dans le tourisme ? | Tourisme Tendances | Scoop.it

Au cours des six derniers mois, 10% des mobinautes ont acheté un voyage, incluant le train", rappelle dans cette enquête Bertrand Krug, directeur du département mesure d'efficacité online de Médiamétrie//NetRatings. Comme aux premières heures d’Internet, le train a tout particulièrement le ticket sur les supports mobiles !


Via Benoit Renoux
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