Tourisme Tendances
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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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Building digital assets in the tourism industry

Building digital assets in the tourism industry | Tourisme Tendances | Scoop.it

It is now time for tourism marketing executives to shift tactical executions to focus more on building and creating content that is owned and to view social media as a means of distribution rather than an online marketing tactic in its own right. Strategies centred around creating a strong online presence for hotels are required. 


Via Tourism Australia
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Rescooped by Arnaud Desmarest & Pierre Le Moël from The Insight Files
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Hotel marketing trends to watch in 2015

Hotel marketing trends to watch in 2015 | Tourisme Tendances | Scoop.it

The new eBook, “Show, Share, Stand Out: The Most Important Hotel Marketing Trends to Watch in 2015,” looks at the core topics that will define 2015 that your hotel can’t afford to miss out on.


Via Wendy Forbes, Tourism Australia
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Five things to know about cross-channel marketing in travel

Five things to know about cross-channel marketing in travel | Tourisme Tendances | Scoop.it

Customer experience and continued engagement have always been a pre-requisite in the global airline industry. While in the past, airlines have accomplished customer delight through loyalty programs, the digitally connected world today presents manifold opportunities to maximise customer so-called "lifetime value." With a maze of online and offline touch points and personalised experiences that customers have grown to expect, customer delight has taken on a whole new meaning and hence the need for a renewed cross-channel marketing strategy with data at the crux. This article lists five things to remember about cross-channel marketing for airlines:

 

Where is the data?Targeting.Social focus.Better tracking.Advertising coverage.

 

Find out more.


Via Tourism Australia
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The user experience revolution on mobile travel services: from mobile-first to mobile-only | Tnooz

The user experience revolution on mobile travel services: from mobile-first to mobile-only | Tnooz | Tourisme Tendances | Scoop.it

Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world at large.

Read more: http://www.tnooz.com/2012/11/22/news/the-user-experience-revolution-on-mobile-travel-services-from-mobile-first-to-mobile-only/#Y1uZOZL2ovUByFDU.99
Via Tourism Australia
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