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Marketing : quels sont les enjeux et les impacts des médias sociaux ?

Marketing : quels sont les enjeux et les impacts des médias sociaux ? | Tourisme général | Scoop.it
Dans l’écosystème Internet, le webmarketing est devenu un art à part entière. En maîtriser les leviers permet aux cybermarchands de booster leurs ventes de manière significative.
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Three travel trends to watch in 2014. | Canadian Tourism Commission

Three travel trends to watch in 2014. | Canadian Tourism Commission | Tourisme général | Scoop.it

Step aside Nostradamus: the Research team of the Canadian Tourism Commission (CTC) has read the runes and identified three key trends to look out for in the coming year that offer opportunities for the Canadian tourism industry.

Many factors are shaping the evolution of global travel, such as the continued expansion of travel from emerging markets, particularly China, and youth travel. The Internet and social media technologies spur new business models in travel services, while the airline industry reaches for new heights via new aircraft technologies that drive fleet renewal and the emergence of super-hubs and hub-buster aircraft such as the Dreamliner 787.


Via Roland Schegg
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Event Finder améliore son site

Event Finder améliore son site | Tourisme général | Scoop.it
Event Finder, un site qui propose des ventes privées sur les événements d’entreprise aux sociétés organisant par elles-mêmes leurs événementiels, a été lancé en novembre 2012. Il a maintenant simplifié l’accès de son site.
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New Skift Trends Report: What the Sharing Economy Means to the Future of Travel

New Skift Trends Report: What the Sharing Economy Means to the Future of Travel | Tourisme général | Scoop.it

Collaborative consumption, once an idealist niche for hitchhikers and backpackers, has grown into a multi-billion dollar industry thanks to the economic, social and technological changes of the past decade. The travel industry is the sector most affected by the meteoric growth of sharing and collaborative consumption. How can incumbent companies learn from this fast-growing segment of the travel industry?


Via Roland Schegg
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Les enjeux des transports et de la mobilité pour les secteurs du tourisme (compte-rendu de table ronde)

Les enjeux des transports et de la mobilité pour les secteurs du tourisme (compte-rendu de table ronde) | Tourisme général | Scoop.it
Ce 18 juin 2013, une vingtaine de professionnels du tourisme se sont rencontrés sur le thème de la mobilité et des transports, à l’initiative du Centre de compétence Le Forem Tourisme. La variété d...
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Principales tendances dans l’industrie des réunions d’affaires

Principales tendances dans l’industrie des réunions d’affaires | Tourisme général | Scoop.it
Publiée par le Réseau de Veille en Tourisme Québécois, sous la plume de Chantal Neault, cette analyse nord américaine donne une tendance des évolutions dans le monde des réunions et séminaires.
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142 applications mobiles muséales et culturelles en France | tourism innovation

142 applications mobiles muséales et culturelles en France | tourism innovation | Tourisme général | Scoop.it

Voici un panorama des applications mobiles aujourd’hui disponibles en France (en date du 24 septembre 2012) :   Applications de portails nationaux ou régionaux (CultureClic, Exponaute,...


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Why innovation has the power to shape the future of travel

Why innovation has the power to shape the future of travel | Tourisme général | Scoop.it

The word innovation is used perhaps a little too liberally these days. It seems there is always a new company, product or individual which is today’s (often self-celebrated) latest and greatest innovator – someone, or something, that is seemingly “breaking the mold.” But in truth, while it is easier than ever to be creative, to offer something updated or new to the marketplace, to bring a different perspective to things which are tried and tested; it is something entirely different altogether to genuinely “innovate.” But when it’s done properly, the results can be extraordinary.


Via Roland Schegg
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Orly Mulero's curator insight, December 9, 2013 10:57 AM

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Social Media and Size of Images in Posts | Social Media Today

Social Media and Size of Images in Posts | Social Media Today | Tourisme général | Scoop.it

Visual marketing plays an important role in brand awareness and outreach.

Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.

It can be difficult to keep up with all the social media image dimensions for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, andYouTube. They seem to change on a regular basis, and often it’s not clear where to look for the correct sizes for cover images, profile pictures, and other graphic elements. Enter Tent Social, a digital marketing agency that specializes in social media solutions and and content creation. Their team created the infographic below which shows the heights and widths of all those images you need to make your social media channels look fantastic. The guide also includes character counts for the 7 most popular social networks.

 


Via Mau
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