New data from the company’s annual sustainable travel research reveals that 45% of people feel traveling more sustainably is important, but not a primary consideration when planning or booking travelOne-third (33%) feel the damage already done is irreversible, and that the choices they make are not going to change that, while a quarter o

The travel industry is in a transformative era, shaped by demographic shifts, evolving technologies, and the pressing need for sustainability. As the baton passes from boomers to younger generations, travel providers should adapt to their digital-savvy, value-driven behavior.

Key takeaways

The demands of younger, tech-savvy and conspicuously conscious generations will steadily become more prominent than those of boomers, a lucrative segment that is beginning to age out of frequent travel;
At the same time, India is joining China as a rising source of visitors. And across geographies, starker lines of affordability could tempt travel providers and investors to put all their chips on luxury, potentially causing them to miss opportunities presented by the mass market;
The travel industry’s attention to sustainability has grown substantially in recent years. Over the coming decade, even greater investment and innovation is needed as suppliers likely face climate-related pressures;
Travel providers stand to unlock significant savings and improve the trip experience by applying artificial intelligence (AI) to operational efficiencies across their organizations. And more transformational innovations are on the horizon.

The World Travel & Tourism Council has joined forces with Oliver Wyman to help the industry address sustainability challenges.


The partners have launched the "Navigating the Sustainability Journey: The Impact of Mandatory Reporting on Travel & Tourism" report, which looks at regulatory frameworks and provides help on how to approach them.

Frameworks explored in the report include the Corporate Social Responsibility Directive and U.S. Securities and Exchange Commission Climate-Related Disclosures. 

Alongside the release of the report, WTTC and Oliver Wyman have unveiled a guide to help make sustainability reporting easier for the industry.

The Sustainability Reporting Readiness Roadmap aims to guide businesses through what they need to do and when to be compliant.

In the context of the global movement for action on climate change, sustainability credentials have shifted from being ‘nice to have’ to a ‘need to have’, and the role of technology in driving sustainable innovation is in sharper focus than ever before.

Integrating sustainable practices not only yields a commercial advantage, encompassing cost savings, brand enhancement, and long-term viability, but also has a direct impact on talent attraction. Logicalis' 2023 global CIO survey reveals that 84% of employees prefer companies prioritizing environmental concerns. The same study also affirms that 92% of CIOs recognize a clear connection between ESG, sustainability, and enterprise value, underscoring the escalating importance of sustainability in the realm of IT leadership.

Technology is central to any business’s ability to execute its ESG strategy. From adopting renewable energy sources and optimizing data centers to deploying smart building systems and promoting remote work, the right technology-driven initiatives can significantly reduce carbon footprints while increasing productivity and cost savings.

Les quantités de gaz à effet de serre émises par les résidents helvétiques sont très variables d’une personne à une autre, montrent des chercheurs de l’EPFZ. Les plus vertueux ne sont ni les jeunes, ni les citadins, ni les électeurs écologistes

Innovation kann man lernen?! Na klar! Zumindest wie man eine Innovationskultur, Rahmenbedingungen und damit die Voraussetzungen für Innovation im Unternehmen und Netzwerk schafft. Ein Resümee des DTV-InnovationsCamp Deutschlandtourismus 2024

Avec comme seuls matériaux la terre ou du charbon, il parvient à créer des portraits géants éphémères qui semblent plus vrais que natures. Pour en savoir plus, n’hésitez pas à vous rendre sur son site officiel ou sur son compte Instagram qui a déjà conquis plus de 183 000 abonnés.

Et si vous êtes amateur de land art, nous vous invitons vivement à (re)découvrir ce renard de 90 mètres sur un lac gelé réalisé par l’artiste finlandais Pasi Widgren.

Die Stiftung Schweizer Berghilfe finanzierte im vergangenen Jahr 280 Solarprojekte von Betrieben im Berggebieten. Das Solarprogramm stösst seit Beginn auf grosses Interesse.

Gen Z verlässt sich beim Reisen nicht unbedingt auf Social Media
Eine repräsen­ta­tive Studie von Holiday Check zeigt, dass die junge Generation vor allem authen­ti­sche Erlebnisse auf ihren Reisen sucht und sich am liebsten von Freunden und Familie bei der Recherche inspirieren lässt.
Reisen gehört zum Leben der Gen Z dazu. Fast zwei Drittel bevorzugen Ziele abseits des Massentourismus.Bild: Holiday Check / Adobe Stock
Wie reisen die Digital Natives? Wo lassen sie sich inspirieren und welche Rolle spielen Reise-Influencerinnen? Eine repräsentative Studie von HolidayCheck zeigt, dass die junge Generation vor allem authentische Erlebnisse auf ihren Reisen sucht und sich am liebsten vom sozialen Umfeld bei der Recherche inspirieren lässt. Die eigene Inszenierung in den sozialen Medien gehört dabei längst dazu, bedeutet für einige aber auch Druck, mit der eigenen Generation mithalten zu müssen.

As we head into the peak travel season, the industry is anticipating a significant rebound in international and business travel to pre-pandemic levels. Recent shifts in travel preferences include a focus on affordability, flexible booking, and sustainable, personalized experiences.

Key takeaways

Travelers: Approximately 78% of U.S. adults take at least one trip per year. Millennials lead the way with 3.5 trips per year, followed closely by Gen Z. Boomers travel less frequently (about twice per year), while Gen Xers average more than 2.5 trips per year;
Experience Focus: Travelers now seek experiences that align with their interests, such as culinary adventures, cultural immersion, and family activities, prioritizing connections and personal values;
Accommodations: Most travelers prefer hotels for their convenience, reliability, and amenities, signaling a preference over peer-to-peer lodging options such as Airbnb or VRBO.

Booking.com has conducted its annual global sustainability survey, and this year’s results indicate travelers have a tinge of weariness and disillusionment about their attitudes and decisions related to sustainable travel.

The online survey was conducted in February and gathered insights from more than 31,000 people across 34 countries and territories who had traveled at least once in the past 12 months and who are planning to travel in 2024.

More than three quarters – 83% - of respondents said sustainable travel is important, and 75% said they want to travel more sustainably over the next year, down one percentage point compared with the 2023 survey.

Pour la 2e édition du Prix durabilité du domaine Economie & Services, trois travaux de fin d’étude ont été primés. Entretien avec Carmen Rosat, lauréate du prix 2023, pour son travail de Bachelor en tourisme (HES-SO Valais-Wallis – HEG) : “Rethinking Sustainability: An Evaluation of Regeneration Potential in the Swiss Hotel Industry”.

2024 est et restera à jamais attachée pour les Français au grand retour, après 100 ans d’absence, des Jeux Olympiques à Paris. Une occasion en or pour son Comité de moderniser son image en s’ouvrant à de nouvelles disciplines, comme le skateboard ou le breaking, qui présentent la caractéristique commune d’être des sports innovants, à forte dominante urbaine, avec une communauté jeune très active sur les réseaux sociaux.

 

Cette vitrine est le juste reflet de l’évolution de la pratique du sport par des citadins en quête d’expériences plus libres, puissantes et spontanées dans un cadre contraint qu’il faut réapprivoiser. Selon le Ministère des Sports, près de la moitié des pratiques sportives se déroule en dehors d’un cadre organisé par les fédérations, avec 5 fois plus de pratiquants réguliers non licenciés. Les Français préfèrent aujourd’hui majoritairement pratiquer seuls pour pouvoir s’organiser avec flexibilité et surtout gratuitement.

Face aux enjeux écologiques, l’association HOTREC a publié une étude pour accompagner le secteur hôtelier sur la voie de la transition énergétique avec un objectif de neutralité carbone fixé à 2050.

New Report: Best Practices for Local Sourcing in Destinations
Destinations around the globe are considering how to embrace tourism’s positive benefits while minimizing the potential negative consequences, and new solutions — such as local sourcing — are emerging. Local sourcing, or implementing sustainable sourcing and procurement procedures in the tourism supply chain, not only promotes sustainable tourism development but significantly contributes to the socioeconomic vitality of a destination. 

In this report, Skift Advisory and the Sustainable Tourism Global Center (STGC), initiated by the Ministry of Tourism of Saudi Arabia, offer guidance on how destination leaders can create a new path to sustainably benefit from tourism, centered on sourcing locally. The report also highlights best practices from five successful destinations around the world, inspiring destination leaders to integrate the social-cultural, environmental, and economic implications of sustainable supply chains in ways that improve the health of the destinations where they occur. 

Welcome to Skift Megatrends 2024.
For me, 2024 feels like a year on a precipice. So much of the world is in flux. From geopolitical unrest to the almost biblical levels of fires and floods and humanity’s rush into artificial intelligence – there’s a palpable sense of urgency.

But in the travel industry, we’re lucky to work in a sector that cherishes connection, togetherness and – forgive the sappiness – love.

So with that, we’re excited to present this year’s Megatrends. They will take you on a journey, exploring 2024 through the lens of our most basic human behaviors. We’re examining epic leaps in medical advancements and ultra-high net worth biohacking. The boom in Al and robotics. And how in 2024 locations like the Middle East and India will revolutionize the regional travel sector.

Le 14 décembre, Atout France a organisé un événement inédit, réunissant plus d’une centaine de représentants du tourisme français, issus d

Interestingly, tour operators and travel companies are seeing a surge in older, married women embarking on these solo adventures.