Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Qantas PR to ditch Twitter

Qantas PR to ditch Twitter | Tourism Social Media | Scoop.it
The Qantas PR team has announced it is ditching its Twitter account and will instead be directing customers over to their new website newsroom for information and updates.
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Stop Collecting And Start Engaging With Your Twitter Followers

Stop Collecting And Start Engaging With Your Twitter Followers | Tourism Social Media | Scoop.it
Instead of wasting time collecting followers, focus your energies on improving engagement with your Twitter followers. Here's how.
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Tourism booms at America's national monuments

Tourism booms at America's national monuments | Tourism Social Media | Scoop.it

Tourism is big business in Washington, D.C., this time of year. People from across the country and around the world are climbing all over the cherry blossoms and discovering America’s greatest historical figures, from Presidents Washington, Jefferson, Lincoln and the Roosevelts to Martin Luther King, Jr. and Clara Barton. These visitors have come to explore and enjoy the region’s national parks and monuments, and your local economy stands to benefit.

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Pure Michigan Campaign Brought $1 Billion in Tourism in 2012

The "Pure Michigan" tourism campaign was a rousing success in 2012, according to new figures released on Monday. The report, compiled by research firm Longwoods International, estimated that the campaign resulted in 580,000 more trips to the state than in 2011, and generated an additional $80 million in new business.

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Cities as Brands: Global Recognition of Local Cultures through Place Branding

Cities as Brands: Global Recognition of Local Cultures through Place Branding | Tourism Social Media | Scoop.it

"In a global economy, where places are in tight competition for investors, companies, workforce, and tourists, creating a place brand has become a powerful tool. Cities like Paris, London, and New York have distinctive features that tell a story about their urbanity, history and lifestyle. These images are commonly created not by accident, but are pushed forward by local marketing forces.

Place branding, simply put, means applying the branding for products to places. But how can a city be treated like a product? What is the difference in analyzing, shaping, and promoting this “product” compared to more common merchandise?"


Via Julien Dos Reis Pedro
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6 Pillars of a Successful Blog

Knowing the purpose, message, and mission behind your blog when you start is a bit of a double edged sword. If you know what this is when you start consider yourself lucky.  But, you also have to be open to the possibility that it will change because building a platform  is a voyage of self discovery.


Via Media Street Apps
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9 Great Instagram Tools for Businesses

9 Great Instagram Tools for Businesses | Tourism Social Media | Scoop.it
After recently analyzing data from the SumAll community, we revealed how Instagram users are te...

Via David Wesson Evolve Social
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David Wesson Evolve Social 's curator insight, April 15, 2013 1:28 AM

Some great tools here to promote manage an run your brands Instagram page .My personal favourites are nitrogram and staigram. Please feel free to add to this list espacially if you have found another contest tool apart from statigram 

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Montana is Marketing a Brand Called Beauty

Montana is Marketing a Brand Called Beauty | Tourism Social Media | Scoop.it

The marketing includes “beautiful imagery” of Montana on buses and train wraps and on ferry ticketing areas in Seattle, said Lawlor, communications manager of the state Tourism Office. “We’ve been advertising in more unexpected places and continue to see really good results.”

 
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China´s New Landmark Tourism Strategy: The Outline for National Tourism and Leisure (2013-2020)

China´s New Landmark Tourism Strategy: The Outline for National Tourism and Leisure (2013-2020) | Tourism Social Media | Scoop.it

"China has embarked on a new era in tourism in its national agenda following the release of The Outline for National Tourism and Leisure (2013-2020), a landmark document which will see the complete redefinition of tourism development and management in the country, spark an increase in Chinese outbound tourism and promote a greater distribution of the economic, socio-cultural and environmental benefits of tourism."


Via Julien Dos Reis Pedro
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Alabama Tourism Department launches 'Civil Rights Trail' Smartphone App

Alabama Tourism Department launches 'Civil Rights Trail' Smartphone App | Tourism Social Media | Scoop.it

The Alabama Department of Tourism is doing its part to help visitors and curious natives navigate the landscape of the 50-year anniversary of the Civil Rights Movement.  On March 29, the department launched its first Smartphone App. 

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Social-media giants eyeing piece of travel industry's pie

Social-media giants eyeing piece of travel industry's pie | Tourism Social Media | Scoop.it

Google and Facebook are racing to expand their empires into the next frontier for them — the travel industry. They want to influence how consumers select places to spend their vacations and how destinations sell themselves to prospective customers.

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Top 10 Twitter Tips For Hotels

Top 10 Twitter Tips For Hotels | Tourism Social Media | Scoop.it
Discover Top 10 Twitter Tips For Hotels. Take advantage of some hands on Twitter Tips your Hotel can adapt immediate. Build a Solid Foundation Twitter is a minute-to-learn , life-time-to-master system.
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35 Popular Restaurant Apps You Need to Know About

35 Popular Restaurant Apps You Need to Know About | Tourism Social Media | Scoop.it
The infographic below lists which restaurant apps were downloaded the most and more specifically, it highlights each app's rankings for Android and iOS. Your bar or restaurant should be listed on these apps.
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International Tourism best practices: a glance overseas Best practice internazionali: uno sguardo oltreoceano | GH NETwork

International Tourism best practices: a glance overseas Best practice internazionali: uno sguardo oltreoceano | GH NETwork | Tourism Social Media | Scoop.it
Do you remember the New Mexico and the NEW MEXICO TRUE advertising campaign?
Wendy Forbes's insight:

Many thanks to @DavidGiulio for this nice post on the #NewMexicoTRUE campaign!

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Pintrips lets you pin, track, and share airfares

Pintrips lets you pin, track, and share airfares | Tourism Social Media | Scoop.it

To create that content, users input their destination and travel dates and pick from one of 10 search options, including Google, Kayak, Orbitz and seven airline sites.

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The Complete History of Social Media

The Complete History of Social Media | Tourism Social Media | Scoop.it
Here is the complete history of social media interactive graphic. This is a very informative and perspective building piece.
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Social media for hotels, how it drove 6% of direct bookings

Social media for hotels, how it drove 6% of direct bookings | Tourism Social Media | Scoop.it
Social media for hotels, does it work? does it convert? is it a waste of time? and is there any ROI? Should one have a Facebook page? ... the questions go on. Every day somebody has a new opinion o...

Via Luis Costa
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Inspire Powerful Content From Your Brand Fans: 5 Examples and Ideas

Inspire Powerful Content From Your Brand Fans: 5 Examples and Ideas | Tourism Social Media | Scoop.it

Content marketers can learn a lot from the millennials. It’s been said that these young, mobile, and socially savvy consumers value their experiences over their possessions.

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8 Reasons Why You Need to Establish Authority on Google+

8 Reasons Why You Need to Establish Authority on Google+ | Tourism Social Media | Scoop.it
An Authority on Google+ has a serious advantage when it comes to ranking well for content in search engines. Learn how much of an impact in this case study

Via Aris Spanos
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Trent Blizzard's curator insight, May 13, 2013 12:10 PM

A great little case study about the benefits of connecting you online content to Google+  and also about how authoritative +1s can help you.

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How Banff Squirrel turned from Internet meme to tourism ambassador

How Banff Squirrel turned from Internet meme to tourism ambassador | Tourism Social Media | Scoop.it

Banff Lake Louise Tourism, a non-profit marketing organization for local businesses, took a viral image of a squirrel crashing a tourist’s photo and turned it into a long-term marketing strategy.  Banff Squirrel has since become the face of tourism for the Canadian town and park.

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Isabella Bosler's curator insight, April 15, 2013 2:52 AM

Lovely interview with Banff Squirrel on his Twitter activities

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How Four Seasons is Leveraging Bloggers & Retail for Facebook Success -Case Study

How Four Seasons is Leveraging Bloggers & Retail for Facebook Success -Case Study | Tourism Social Media | Scoop.it

Via David Wesson Evolve Social
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David Wesson Evolve Social 's curator insight, April 14, 2013 7:43 AM

Smart brands know how to integrate thier campaigns acorss a wider Audience & this case study is a fine example of that.

Four Season not only use fashion bloggers but succeed in making a standard prize seem all the more appealing when targetted to a specific aspirational fashion conscious audience. 

With a plethora of brands running contests on facebook it is vital to think outside your immediate Facebook community to deliver better results as more competition has meant lots of brands whilst offering attractive prizes simply aren't getting the same results they were 12 months ago.   

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New tourism ad makes Calgary look like, well, almost anywhere ...

New tourism ad makes Calgary look like, well, almost anywhere ... | Tourism Social Media | Scoop.it

A new video promoting the City of Calgary has been making the rounds on social media sites this week with many people calling the soulful montage a “viral success” for Calgary tourism – despite having under 1000 views on YouTube.

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Best Practices for Tweeting at Live Events and Industry Conferences

Best Practices for Tweeting at Live Events and Industry Conferences | Tourism Social Media | Scoop.it
Industry events like trade shows, conferences and conventions have always been excellent opportunities for networking and lead generation, but the rise of Twitter has given marketers the ability to reach and interact with countless attendees...

Via Maria Cristina Terenzio
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Atlantic City's $20 million tourism campaign starts April 15

Atlantic City's $20 million tourism campaign starts April 15 | Tourism Social Media | Scoop.it

On April 15 the Atlantic City Alliance (ACA) relaunches it's $20 million tourism campaign to spur spring/summer travel to the seaside resort destination. Just one year ago this month, the ACA introduced a new campaign for AC – "Do Anything. Do Everything. Do AC." – to broaden the image of the destination beyond just gaming and to attract more leisure tourism.

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So just what does social influence mean in travel marketing?

So just what does social influence mean in travel marketing? | Tourism Social Media | Scoop.it
Targeting influencers in marketing is most definitely not new - from sending out samples to social butterflies to Tupperware parties to the much-hyped 'fam' trip for press to a particular destination, it has all been done before.
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