Tourism Social Media
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Guilt trip: Pet travel stressful for people too

Guilt trip: Pet travel stressful for people too | Tourism Social Media | Scoop.it

Ever smuggle your dog or cat into your hotel? If so, you're one of the pack. 

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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Suggested by Lara Aislinn Salomon
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Why you should never block a bad review (and what to do instead)

Why you should never block a bad review (and what to do instead) | Tourism Social Media | Scoop.it
Attempting to stifle or censor criticism online can do irreparable damage to your hotel's reputation. Instead, use reviews to improve your business and image.
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Rescooped by Wendy Forbes from MarketingHits
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3 Advanced Strategies for Integrating Your Social Media and Content Marketing

3 Advanced Strategies for Integrating Your Social Media and Content Marketing | Tourism Social Media | Scoop.it
Your social media and content marketing efforts should go hand in hand. Here are 3 expert techniques to put the two together for even smarter marketing.

Via Brian Yanish - MarketingHits.com
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Entries open for the 2018 Boutique Hotel Guest Experience Awards

Entries open for the 2018 Boutique Hotel Guest Experience Awards | Tourism Social Media | Scoop.it
Entries for the 2018 Boutique Hotel Guest Experience (BoHo) Awards are now open. Any boutique, lifestyle or hybrid hotel in the UK or internationally can enter.
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Rescooped by Wendy Forbes from Event Social Media & Technology
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Developing a Social Media Plan: Meetings & Conventions

Developing a Social Media Plan: Meetings & Conventions | Tourism Social Media | Scoop.it
Here's how creating a pre-event playbook can help you build the buzz.

Via Suzanne Axt, CMM, CTSM
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Case study: How Destination British Columbia encouraged visitors to share their #exploreBC experiences through one-to-one conversations - Destination Think! -

Case study: How Destination British Columbia encouraged visitors to share their #exploreBC experiences through one-to-one conversations - Destination Think! - | Tourism Social Media | Scoop.it
Leah Poulton, Destination BC's Social Media Manager, shares how her team scaled a marketing mountain via a campaign focused on one-to-one conversations.
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Rescooped by Wendy Forbes from LGBT Online Media, Marketing and Advertising
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Conde Nast launches digital platform for LGBTQ community

Conde Nast launches digital platform for LGBTQ community | Tourism Social Media | Scoop.it

Condé Nast will become the first media giant to launch a brand specifically at the LBGTQ community. The publisher on Wednesday said that it was launching a digital platform on Oct. 26, to be called Them, aimed mostly at the Generation Z portion of the LBGTQ market.


Via Matt Skallerud
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The Always-On Digital Assistant Comes to Your Hotel Room

Designed for the hospitality industry, a voice-enabled gadget called Roxy puts a concierge on the bedside table
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Rescooped by Wendy Forbes from Social Media Consultant for Hotels
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Why Social Proofs Is Important For Hotels

Why Social Proofs Is Important For Hotels | Tourism Social Media | Scoop.it
Social proof (also known as the informational social influence) is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. For Hotels, critical factors like reviews and ratings are monitored through effective Reputation Management systems. And for most Hotels, a great online reputation is a very good…

Via Are Morch
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Rescooped by Wendy Forbes from Hotel web marketing
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Facebook: Why Hotels Need To Be On It & What To Post

Facebook: Why Hotels Need To Be On It & What To Post | Tourism Social Media | Scoop.it
Posting fresh and engaging content on Facebook will increase your chance to be discovered by more travel shoppers. Get content ideas for what to post.

Via Aris Spanos
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Get social or go home! Tours, activities and attractions need to spread their wings

Get social or go home! Tours, activities and attractions need to spread their wings | Tourism Social Media | Scoop.it
Ahead of the Arival conference, Sparkloft shares ways tour operators and activities providers can leverage social media to drive sales and create buzz
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In-destination is worth billions but without mobile, forget it

In-destination is worth billions but without mobile, forget it | Tourism Social Media | Scoop.it
Major OTAs are finally catching onto the tremendous potential of providing experiences to travelers once they get to a destination.
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From Time Suck to Time Savvy – 19 Ways to Get More Social Fans

From Time Suck to Time Savvy – 19 Ways to Get More Social Fans | Tourism Social Media | Scoop.it
Does your day start like this? Ohh, look at this cool photo on my social feed Yikes, I should really get more photos on my sites & grow m
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5 Reasons Why Email Marketing Campaigns Beat Social Media Campaigns

5 Reasons Why Email Marketing Campaigns Beat Social Media Campaigns | Tourism Social Media | Scoop.it
Social media and email marketing serve varying purposes in your business strategy. However, email marketing is more successful with regards to lead generation for your business website. Even though both email advertising and social media channels are cruc
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Five tech developments driving Meetings & Events forward

Five tech developments driving Meetings & Events forward | Tourism Social Media | Scoop.it
Advancements in technology are moving at a cracking pace in the Meetings & Events space. Here are some trends to watch in 2018…
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A hotel view on why the industry is gravitating towards messaging

A hotel view on why the industry is gravitating towards messaging | Tourism Social Media | Scoop.it
Last year when Two Roads Hospitality was formed following a merger, it inherited a relationship with messaging specialist Checkmate
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DoubleTree took its signature warm cookies on tour — and drove nearly 400K social impressions

DoubleTree took its signature warm cookies on tour — and drove nearly 400K social impressions | Tourism Social Media | Scoop.it

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
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This App Could Completely Change How You Book Hotels

This App Could Completely Change How You Book Hotels | Tourism Social Media | Scoop.it
Airfare forecasting app Hopper will now tell you exactly when to book a hotel.
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Rescooped by Wendy Forbes from Social Media Consultant for Hotels
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7 Innovative Tips About Facebook For Hotels

7 Innovative Tips About Facebook For Hotels | Tourism Social Media | Scoop.it

By bringing Facebook and Instagram together, they are making it easier for Hotels to get the most out of both platforms.


Via Are Morch
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More U.S. Parks and Attractions Are Offering Online Reservations

More U.S. Parks and Attractions Are Offering Online Reservations | Tourism Social Media | Scoop.it
Advance planning may be in order if you want to camp at a popular national park or ride the latest roller coaster.
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Heathrow partners with Grab to offer app-based F&B pre-order service

Heathrow partners with Grab to offer app-based F&B pre-order service | Tourism Social Media | Scoop.it
Travellers flying from Heathrow Airport can now use the app to pre-order F&B, before collecting their order from a dedicated point within the terminal.
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Rescooped by Wendy Forbes from The Insight Files
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The rise of Snapchat in tourism marketing

The rise of Snapchat in tourism marketing | Tourism Social Media | Scoop.it

MyTravelResearch.com says you need to be on Snapchat if your main market is youths and travellers in their 20s, especially if you’re trying to attract them in a cost-effective way. Research from MoffettNathanson shows 19.5 million unique female users over 35 in the United States in Q4 2016, up from 4.6 million in the previous year – a rise of 320%. That is momentum. However, Snapchat still only reaches about 8% of the over 35s in the U.S. By comparison 88% of people over 35 are on Facebook, 45% on Instagram, and 42% on Twitter. Furthermore, users over 35 spend about 30 minutes a day on Facebook, versus a mere three minutes on Snapchat. Find out more.


Via Tourism Australia
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#NewMexicoTrue: Sparking State Pride and Wanderlust with Video Storytelling - CrowdRiff

#NewMexicoTrue: Sparking State Pride and Wanderlust with Video Storytelling - CrowdRiff | Tourism Social Media | Scoop.it
How New Mexico combats misconceptions about their state with an overhauled tourism marketing strategy, and exceptional video storytelling.
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Bridging The Gap Between Travel Consumers And Marketers

Bridging The Gap Between Travel Consumers And Marketers | Tourism Social Media | Scoop.it

Understanding travel consumers and their purchasing process is certainly not a day at the beach for marketers. A travel consumer’s journey is extremely complex due to a number of factors. First, it’s important to consider the reasoning behind travel consumers’ interests and behaviors and how they differ across devices. Are consumers researching upcoming trips to take soon or dreaming of a future “bucket list” journey? How long will it take them to actually book a trip? What devices are they using to research their options and what devices are they using to book travel? Travel marketers need to view the entire panorama of possibilities. 

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Air New Zealand trialling social robot at Sydney Airport

Air New Zealand trialling social robot at Sydney Airport | Tourism Social Media | Scoop.it
The thinking behind the trial is to explore how customers react to the robot and to gauge how the robot can assist passengers in an airport environment.
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