Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Study reveals who’s most likely to inspire your travel dreams

Study reveals who’s most likely to inspire your travel dreams | Tourism Social Media | Scoop.it

A recent study led by Hotels.com has revealed an unlikely demographic is influencing younger generations' travel. The study, which surveyed 5,200 people across 28 countries has shown that it is in fact the oldies who are inspiring wanderlust. The results showed a trend in grandparents teaching young travellers a thing or two about making the most of life, with a fifth of those surveyed under 30 saying they are inspired to travel, based on the adventures of their grandparents and parents. As well as this, almost a fifth of millennials admit to having a glamourous gran and one in eight confessed that their gran (or nana) was cooler and travelled more than them. Find out more. 


Via Tourism Australia
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GenSpotters's curator insight, December 10, 5:30 PM
Voyages et famille, une combinaison gagnante! https://genspotters.com/fr/tourisme-genealogique/ #famille #généalogie
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Tourism Australia taps immersive tech to attract travellers 

Tourism Australia taps immersive tech to attract travellers  | Tourism Social Media | Scoop.it

Tourism Australia managing director John O’Sullivan understands all too well the challenge of pleasing today’s digitally savvy travellers. His strategy? A “try before you buy” experience that uses virtual reality and 360-degree images. The major disruption in the tourism industry has been the rapid acceleration of mobile use, especially over the past two years. Tourists are using their mobile phones through the entire journey of the purchase funnel, whether it's searching for destinations and experiences, booking transactions or starting the whole process again when they leave. Find out more.


Via Tourism Australia
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Foodies: the tourists you want to trap

Foodies: the tourists you want to trap | Tourism Social Media | Scoop.it
This market is only going to get bigger. The study found that compared to older generations, Gen Xers and millennials place more weight on the food component of their trip.
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Moving beyond tour booking, Zozi adds ticketing for events, museums 

Moving beyond tour booking, Zozi adds ticketing for events, museums  | Tourism Social Media | Scoop.it
Zozi, the tours-and-activities marketplace, thinks that adding ticketing for events and museums may be the ticket to both expansion and higher repeat usage.
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Tourism Australia explores news-style content, virtual reality

Tourism Australia explores news-style content, virtual reality | Tourism Social Media | Scoop.it
The CIO and CMO of Tourism Australia have joined forces to develop innovative storytelling aimed at bringing more visitors to Australia.

Via Tourism Australia
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Ready, Set, Go! app - disaster planning for the tourism industry

Ready, Set, Go! app - disaster planning for the tourism industry | Tourism Social Media | Scoop.it

“The Ready, Set, Go! app transforms a person’s smartphone into a disaster management headquarters.  Essentially, it’s like having a digital business continuity plan which holds all the essential information to get a business up and running again after an incident or crisis.”


Mr Gschwind said research has shown 80 per cent of businesses without a continuity plan don’t survive two years after a major crisis (Source: APEC, 2008).

We also know that for every dollar invested in disaster mitigation, three dollars is saved in recovery costs,” he said (Source: Queensland Government, 2001)."

Via Tourism Australia
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Geek Girl Travel's curator insight, April 8, 2014 10:18 AM

This is an important app to have, especially if you do a lot of travel for business.

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Info graphic by @IBTimes takes a snapshot of International Chinese Tourism

Info graphic by @IBTimes takes a snapshot of International Chinese Tourism | Tourism Social Media | Scoop.it
#Infographic by @IBTimes takes a snapshot of international #Chinese #tourism industry http://t.co/PzXSG2SlDK #travel #abroad #overseas

Via ATECToday, Tourism Australia
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The Five Challenges of Social Media Management in Tourism | Social Media Today

The Five Challenges of Social Media Management in Tourism | Social Media Today | Tourism Social Media | Scoop.it

I recently ran a series of posts for the French side of my blog, interviewing different tourism organizations in the province of Quebec (Canada) that execute many aspects of their social media strategy effectively. There was a big city hotel, a destination spa in the Eastern Townships, a regional destination marketing organization (DMO), a cultural promotion office and a well-known resort located North of Montreal. Each have different realities, yet similar approaches and concerns. However, when I asked them what was their greatest challenge in managing social media moving forward, they gave very different answers. And from my experience in the past four years in this sphere, it’s a safe bet that these concerns are shared by many in the tourism & travel industry.


Via Travelnodes from Tourismusmarkt
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American millennial travellers are relaxed, romantic and embrace #YOLO

American millennial travellers are relaxed, romantic and embrace #YOLO | Tourism Social Media | Scoop.it

Millennial travellers in the U.S. embrace the ‘you only live once’ (#YOLO) mentality, take risks, and focus on crossing things off their bucket list, while Gen X prefer relaxing trips and visiting family. The findings, from a survey we conducted with Northstar Research Partners, illustrate the distinct shopping habits, influences and motivations of travellers across four generations, including Generation Z, Millennials, Generation X and Baby Boomers. Across all generations, Americans are open-minded travellers who are deciding between two or more destinations and seeking help and inspiration during the travel planning process. 


Via Tourism Australia
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The Smart Tourism Groups Already Leveraging the Pokémon Craze

The Smart Tourism Groups Already Leveraging the Pokémon Craze | Tourism Social Media | Scoop.it
With the Pokémon Go mobile game sweeping the nation, some agile tourism brands are tapping into the manic interest around the smartphone app to drive near
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Missouri Lets Tourists Tell The Story With UGC Video

Missouri Lets Tourists Tell The Story With UGC Video | Tourism Social Media | Scoop.it
Missouri Lets Tourists Tell The Story With UGC Video - 05/31/2016
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Using virtual reality to bring tourists to Albuquerque? Visit Albuquerque says its already on the way (Video) - Albuquerque Business First

Using virtual reality to bring tourists to Albuquerque? Visit Albuquerque says its already on the way (Video) - Albuquerque Business First | Tourism Social Media | Scoop.it
Business First has a preview of Visit Albuquerque's plan to use virtual reality reach tourists VIDEO
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Connecting with the crowd: application of crowdsourcing in the tourism industry

Connecting with the crowd: application of crowdsourcing in the tourism industry | Tourism Social Media | Scoop.it
Ines Maione of clickworker, a crowdsourcing firm based in Germany, writes in to discuss how crowdsourcing is being used in the tourism sector, and how her company is helping to connect tourism companies with the crowd.

Via Tourism Australia
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New social media platform Adventure Friend harnesses adventure travel growth trend

New social media platform Adventure Friend harnesses adventure travel growth trend | Tourism Social Media | Scoop.it

"The Adventure Friend app enables like-minded users to connect with each other and embark on any escape imaginable, be it mountain climbing in the Alps, whitewater rafting in the Rockies, exploring the uncharted wilderness of Patagonia, or just hiking through a local national park."


Via Tourism Australia
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Cape Town Tourism: Facebook Holiday

Our client, Cape Town Tourism, briefed us to come up with an online campaign that also promotes the unexpected side of Cape Town. All the small communities, ...

Via Maria Cristina Terenzio
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