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Those Google stages of travel applied to mobile

Those Google stages of travel applied to mobile | Tourism marketing | Scoop.it
Google has been pushing micro-moments recently - those times when consumers turn to mobile for quick information and how marketers can take advantage.
Panos Fotiadis's insight:

Very interesting

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Booking.com predicts alternative accommodation could overtake hotel stays

Booking.com predicts alternative accommodation could overtake hotel stays | Tourism marketing | Scoop.it
Interesting gaze into crystal ball from Booking.com, saying non-hotel bookings will rise to outweigh traditional stays for business travellers.
Panos Fotiadis's insight:

Ouch!

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TripAdvisor dominates web visits, so no wonder everyone is scared

TripAdvisor dominates web visits, so no wonder everyone is scared | Tourism marketing | Scoop.it
It is nearly three years since TripAdvisor started its shift away from being solely a review site (with lots of display and link advertising).
Panos Fotiadis's insight:

No comments...just figures!

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Generation Y leading the travel spending charge

Generation Y leading the travel spending charge | Tourism marketing | Scoop.it

A new survey has revealed the UK’s travel spending trends based on age. For the most part, 25-34-year-olds are the UK consumers who lead the way when it comes to holidaying abroad. According to the Winter 2015 Holiday Confidence Index report findings, approximately three in five (62%) of them intend to travel abroad in the coming year and almost as many (59%) will take two or more holidays overseas. Significantly more of them also expect to take longer holidays than they did in the past: 11% compared with 6% of 18-24-year-olds and 7% of people aged 55 and over. Not only are the 25-34-year-olds most likely to increase the amount they spend on booking their holiday, they also plan to take more travel money and spend more once they reach their destination. Find out more.


Via Tourism Australia
Panos Fotiadis's insight:

A bit unexpected results...

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The two faces of Airbnb

The two faces of Airbnb | Tourism marketing | Scoop.it
Steven Hill writes how Airbnb is used by professional landlords to evade rules meant to regulate the hotel industry, and how Airbnb could stop them.
Panos Fotiadis's insight:

Excellent article about Airbnb.

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Are travellers getting it all wrong? ·ETB Travel News Australia

Are travellers getting it all wrong? ·ETB Travel News Australia | Tourism marketing | Scoop.it
Travellers are armed with more information than ever to make travel decisions. So why are they only reading 1.2% per cent of the reviews available to them?
Panos Fotiadis's insight:

Interesting!

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Regarding rate parity, proceed with caution - Tnooz

Regarding rate parity, proceed with caution - Tnooz | Tourism marketing | Scoop.it
Recent government regulatory rulings against hotel rate parity are providing a spark for the industry to rethink common distribution models. NB This ...
Panos Fotiadis's insight:

Things are not always so clear...

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It's all about the good vibes on TripAdvisor (apparently)

It's all about the good vibes on TripAdvisor (apparently) | Tourism marketing | Scoop.it
Three quarters of people writing reviews on TripAdvisor do so because they want to share a good experience, rather than rant about it.
Panos Fotiadis's insight:

With a sample of 15.000 respondents, any survey is taken seriously!

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#Airbnb continues to upset San Francisco this time by selling "handcrafted" tours of the city

#Airbnb continues to upset San Francisco this time by selling "handcrafted" tours of the city | Tourism marketing | Scoop.it
Airbnb just can't leave San Francisco alone. Mere days after offending the city's residents with passive-aggressive advertisements—an episode that sent the company apologizing left and right—Airbnb is now debuting a sure-to-be-contentious service in the area. Over the weekend, the home-rental startup began sending beta invitations to certain customers interested in visiting San Francisco, offering them "handcrafted trips" in select...

Via ALBERTO CORRERA
Panos Fotiadis's insight:

Airbnb vs traditional guided tours

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Airbnb Is the Next Big Hotel Distribution Channel

Airbnb Is the Next Big Hotel Distribution Channel | Tourism marketing | Scoop.it
For years, analysts have been talking about the disruptive impact of Airbnb's alternative lodging solution to the hotel industry, but we think they are mis
Panos Fotiadis's insight:

That will surely send shivers down the spine of some...

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The top ten unexpected travel habits of the millennial generation

The millennial generation has arrived, and hotels are grabbing for their loyalty. Choice Hotels International reveals the top ten unexpected travel habits of millennial adventurers in their latest study.

Via Roland Schegg
Panos Fotiadis's insight:

hmmm...

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Fifty percent of holiday travelers wait for last minute deals before booking

Fifty percent of holiday travelers wait for last minute deals before booking | Tourism marketing | Scoop.it
The Holiday 2015 Travel Prediction report shows that in 2014, only half of all holiday flights were booked by November 17, and half of all holiday hotel stays were booked after December 14. The report indicates that marketers can expect a large amount of last-minute holiday travel bookings in 2015, and ultimately, plenty of opportunities to engage key audiences.
Panos Fotiadis's insight:

It seems that last minute booking is the dominant situation nowadays

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The leapfrog in online travel and taking note of the power of the app

The leapfrog in online travel and taking note of the power of the app | Tourism marketing | Scoop.it
Total travel bookings via mobile devices are expected to overtake those from desktops in 2016 in China, the first country in the world to do so.
Panos Fotiadis's insight:

wtf, chinese at 53%...???

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Mobile Will Represent More Than Half of All Online Travel Bookings in 2016

Mobile Will Represent More Than Half of All Online Travel Bookings in 2016 | Tourism marketing | Scoop.it
2016 will be the year when, for the first time, more than half of all online bookings for U.S. travelers will be completed on a mobile device.
Panos Fotiadis's insight:

Numbers say it all

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Mobile booking's gain on desktop around the world

Mobile booking's gain on desktop around the world | Tourism marketing | Scoop.it

The growing number of travellers picking up their mobile devices rather than sitting at their desktop computers to book air travel or a hotel is a reality becoming more common each and every day. The percentage of mobile travel bookings have grown for the past six consecutive quarters while desktop bookings continue on a downward slope. The pace of mobile's rise varies region by region and new data shows travellers from the US and countries in the Asia Pacific region are converting on mobile more than those in Europe, the Middle East and Africa. From online travel agencies versus hotels' mobile websites to mobile app versus mobile web, Criteo asked more than 500 travel companies around the world what their growth rates look like for these cases and more. The data spans from early 2014 to the present includes analysis from over one billion travel bookings worldwide.


Via Tourism Australia
Panos Fotiadis's insight:

The "Kingdom of...mobile" has arrived

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Bradley Woods's curator insight, November 13, 2015 2:44 AM

The pace of mobile's rise varies region by region and new data shows travellers from the US and countries in the Asia Pacific region are converting on mobile more than those in Europe, the Middle East and Africa

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Deloitte: Travel Consumer 2015 Report

Deloitte has surveyed over 40,000 respondents about their travel activities, finding that travel has changed from being a seller's to a buyer's market. To adapt to this change, travel businesses need to undergo their own transformation from a product-centric to a consumer-centric model and put the consumer perspective at the heart of every business decision. Key findings include:

 

59% of holidaymakers compare prices online, as consumers maintain their recessionary behaviour.holidaymakers are sharing experiences and influencing each other, as 42% use review websites.59% say these sites have the most influence on their booking decision.31% of holidaymakers have posted a travel-related review on a review website.33% of consumers used two or more devices when researching their most recent holiday.

 

Download the report.


Via Tourism Australia
Panos Fotiadis's insight:

Another report from Deloitte

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World Travel Market Global Trends Report 2015

World Travel Market Global Trends Report 2015 | Tourism marketing | Scoop.it
Geopolitical events are further impacting economic performance, with conflicts affecting certain destinations in the Middle East and North Africa, Russia and Ukraine. Nonetheless, travel continues to shine globally, with arrivals reaching over 1.1 billion in 2014, up by 4.3%. 2015 is forecast to see slightly slower growth, estimated at 3.7%.
Panos Fotiadis's insight:

The WTM - Euromonitor Report 

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Which region travels the most?

People from the Asia Pacific region are travelling more than anyone else, according to the 2015 Visa Global Travel Intentions Study. The Visa study asked over 13,000 consumers across 25 countries if they had travelled for leisure at any point over the past two years. Of those surveyed, 84 percent in East Asia said they had taken a trip solely for pleasure, compared to the global average of 76 percent. Indonesia, Thailand and Korea represented the countries with the highest increase in outbound travel. Among the report's topics include:

 

Shifts and changes - current and future macro trends in leisure travel.Asia on the rise - Asia's appeal to travellers and a focus on the Chinese traveller.A new  breed of traveller - changing attitudes and behaviours of leisure travellers.The solo traveller.The tech savvy traveller.Payment choices of leisure travellers.
Via Tourism Australia
Panos Fotiadis's insight:

Easy to guess...or not?

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Creating engaging content for travellers

Creating engaging content for travellers | Tourism marketing | Scoop.it

Customers are becoming increasingly wise to conventional advertising methods. They’ve learned to filter out marketing messages delivered through long-established channels. To remedy this, savvy marketers are turning to content marketing - the practice of creating informative and educational content that potential customers want to read. The immensely popular tactic is being leveraged by brands on a large scale, particularly within the travel industry. Content marketing is all about providing customers with entertaining and useful information; the goal is to build long-lasting and meaningful relationships with your audience. As of 2014, 86% of B2C marketers are using some form of content marketing. This article summarises the key pillars of successful content marketing:

 

Create content around the buyer journey.Be your customer's hero.A picture is worth a thousand words.Create an effective distribution strategy.

 

Download the full report.


Via Tourism Australia
Panos Fotiadis's insight:

Content marketing stuff...

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Jacques Tang's curator insight, October 30, 2015 1:30 PM

Le marketing de contenu est indispensable à la recherche de nouvelles clientèles dans le tourisme. Il repose sur des propositions d'expérience avec la destination, pour le voyageur ou sa famille. Plus sur ce très bon article.

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Independent hotels: Can they loosen the OTA grip? - Tnooz

Independent hotels: Can they loosen the OTA grip? - Tnooz | Tourism marketing | Scoop.it
When we think of the hotel industry in the US, many of us think chains such as Marriott and Hilton drive distribution trends and website bookings.
Panos Fotiadis's insight:

Interesting comparison data between USA and Europe hotels

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Expedia says TripAdvisor and Trivago instant booking are both on the table - Tnooz

Expedia says TripAdvisor and Trivago instant booking are both on the table - Tnooz | Tourism marketing | Scoop.it
Expedia Inc reported higher revenue and profit in its third quarter earnings report for 2015, and CEO Dara Khosrowshahi had a lot to talk about.
Panos Fotiadis's insight:

An expected move

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Snapshot on European independent hotel bookings [INFOGRAPHIC]

Snapshot on European independent hotel bookings [INFOGRAPHIC] | Tourism marketing | Scoop.it
The difference between the European and US markets is vast when it comes to hotel ownership and how it affects bookings.
Panos Fotiadis's insight:

interesting insights on European hotel market

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#Sharingeconomy impact small compared to OTAs

#Sharingeconomy impact small compared to OTAs | Tourism marketing | Scoop.it
Executives at the recent HICAP event said the sharing economy cannot be ignored. That does not mean hoteliers should shift focus away from OTAs and metasearch platforms, however.

Via ALBERTO CORRERA
Panos Fotiadis's insight:

however, they are here to stay (and grow)....

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Travellers apparently put off booking accommodation if photos are bad

Travellers apparently put off booking accommodation if photos are bad | Tourism marketing | Scoop.it
Hotel app provider Eviivo recently decided to run a test or two, to establish what difference a photo makes on a hotel's website.

Via Wendy Forbes
Panos Fotiadis's insight:

Visual is king!

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Infographic: Top 10 Travel Destinations in the World 2015 | HindSite Interactive, Inc.

Infographic: Top 10 Travel Destinations in the World 2015 | HindSite Interactive, Inc. | Tourism marketing | Scoop.it
Based on Trip Advisor's annual Traveler's Choice Destinations Awards, this infographic features the top-voted sites in the world, according to millions of
Panos Fotiadis's insight:

One more list from TripAdvisor

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