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TripAdvisor delves into traveller types and booking trends

TripAdvisor delves into traveller types and booking trends | Tourism marketing | Scoop.it
TripAdvisor is the latest to put travellers into groups according to behaviour. Through Ipsos the company has identified six profiles
Panos Fotiadis's insight:
Traveller segmentation from TripAdvisor...
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2016 update to the TripAdvisor Popularity Index algorithm Q&A

2016 update to the TripAdvisor Popularity Index algorithm Q&A | Tourism marketing | Scoop.it
TripAdvisor has implemented an updated algorithm for ranking accommodation properties. Learn how to maintain and improve your ranking.
Panos Fotiadis's insight:
TripAdvisor Popularity Index...always an interesting read for hoteliers!
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Using guest reviews to pave the path to greater engagement

Using guest reviews to pave the path to greater engagement | Tourism marketing | Scoop.it

Atmosphere Research Group and TripAdvisor, has released a new report on the correlations between hotel engagement and TripAdvisor performance. The study is based on data from over 12,000 properties located in the top 25 traffic markets on TripAdvisor, as well as interviews with executives from four global hotel chains. Below is a summary of the report's key findings:

 

Highly engaged hotels perform better on TripAdvisor in terms of page views, market visibility and revenue.There are four common actions which more engaged properties take:Take ownershio of the property's page on TripAdvisor by registering in the TripAdvisor Management Centre.Publish at least 10 Management Photos to their listing on TripAdvisor.Respond to at least 25% of reviews on TripAdvisor.Add direct contact information to the property's page with Business Listings.
Via Tourism Australia
Panos Fotiadis's insight:

Engagement by reviews

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TripAdvisor's hotel review collection is leaving rivals in the dust

TripAdvisor's hotel review collection is leaving rivals in the dust | Tourism marketing | Scoop.it

It took around 21 months in 2013 and 2014 for TripAdvisor to double its number of user reviews and opinions to 200 million - and you can expect the company to reach the 300-million mark considerably faster than that. In the process, TripAdvisor will boost its number of reviews from verified guests, making them more useful for consumers trying to pick a place to stay, and likely putting the online travel agencies' user-review collection efforts further in the rear-view mirror. That's because TripAdvisor, on several fronts, is placing a higher priority on integrating with hotels' technology providers at a much faster clip than the vast majority of its peers. Find out more.


Via Tourism Australia
Panos Fotiadis's insight:

well, no doubt it's no.1 and will stay for long

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TripAdvisor unveils global hotel report

TripAdvisor unveils global hotel report | Tourism marketing | Scoop.it

TripAdvisor has teased out a few of the results from its new global TripBarometer report. The study is the result of a major poll among some 44,000 travellers and hoteliers (ratio of around 3:1) around the world. TripAdvisor has claimed that its hoteliers on the survey have cited online reputation management as a key investment area for the coming year. Top-line findings show 41% of travellers are likely to spend more on a trip during 2015, with just under one-quarter claiming they will spend less. Global room rates are expected to rise this year. Click here to download the report.


Via Tourism Australia
Panos Fotiadis's insight:

Good news for hoteliers!

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#Priceline Is Due for a TRIP

#Priceline Is Due for a TRIP | Tourism marketing | Scoop.it
Fierce competition in online travel strengthens the case for going after TripAdvisor.

Via ALBERTO CORRERA
Panos Fotiadis's insight:
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Asian travellers seek value, air-con, culture in 2016

Asian travellers seek value, air-con, culture in 2016 | Tourism marketing | Scoop.it

A study commissioned by online review and booking site TripAdvisor has revealed several key preferences of Asia's travellers in 2016. One of the topline findings show that value is of utmost importance with one in four Asian travellers having chosen a destination due to cheap flights. Meanwhile 67% will not consider a hotel without airconditioning, making it the number one deal-breaker for booking decisions. Lack of in-room Wi-Fi comes second with 46% of travellers saying they will look elsewhere. For Asians, a destination's culture is the most popular reason cited when considering where to take a trip, with 42% responding so, while globally, more than one in two travellers cite special offers as the key decision driver. Find out more.


Via Tourism Australia
Panos Fotiadis's insight:
If you are after them, check it out!
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TripAdvisor has a new analytics dashboard aimed at tourism boards

TripAdvisor has a new analytics dashboard aimed at tourism boards | Tourism marketing | Scoop.it

After acquiring tours and activities provider Viator and a series of restaurant reservations platforms in Europe, TripAdvisor is doubling down on its ties with destinations as it quietly debuted an analytics dashboard for Destination Marketing Organisations. TripAdvisor offers destinations a variety of tools to display reviews and integrate TripAdvisor content, and two years ago launched a Property Dashboard for hotels replete with a weekly digest enabling hotels to track important visitors, competitors and market trends. Find out more.


Via Tourism Australia
Panos Fotiadis's insight:

something good for tourism boards...

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TripAdvisor crowns top travel favourites

TripAdvisor crowns top travel favourites | Tourism marketing | Scoop.it

From hairdryers and backpacks to travel magazines and sunscreen, TripAdvisor counts down the global Travel Favourites. The Travellers' Choice for Travel Favourites zoned in on the top travel companions from around the globe, spanning Australia, Canada, France, Germany, Italy, Russia, Spain, the UK and the US. TripAdvisor has narrowed down the choices, with 44 winners taking home a crown, featuring Phillips as the favourite hairdryer, Nivea as the top body lotion and Mount Franklin as everyone's top rated bottled water. Chief marketing officer Barbara Messing said the Travel Favourites pin down what's important to the global community. Click here to view the complete list.


Via Tourism Australia
Panos Fotiadis's insight:

haha, could this be a "guideline" for hoteliers for choosing amenities and other staff ???

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Want more guest satisfaction? Surprise them dont Satisfy them

Want more guest satisfaction? Surprise them dont Satisfy them | Tourism marketing | Scoop.it
Customers say service is getting worse. And, as we know, they're always right. Buck the trend with these five keys to customer delight.
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Frédéric Pressac's curator insight, February 13, 2014 5:00 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com