Tourism Marketing
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Tourism Marketing
Updates and insights into where tourism and destination marketing is going.
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2011 Tourism increased in Louisiana

Tourism in the capital region was up in 2011, and officials hope this year will be even stronger, thanks to the return of riverboats and ot… (RT @ltpa_tweets: #Tourism in the capital region was up in 2011, and officials hope this year will be even...
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The Case For Girls | Fast Company

The Case For Girls | Fast Company | Tourism Marketing | Scoop.it
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Why Defensive .XXX Registration Is Only the Beginning of a Branding Nightmare

Why Defensive .XXX Registration Is Only the Beginning of a Branding Nightmare | Tourism Marketing | Scoop.it
Brands have been scrambling to defensively purchase .xxx domains that contain their trademark, and registrars are profiting handsomely. But this may just be the tip of the iceberg.
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PhoCusWright's Consumer Traveler Technology Trends | Travel Research - Industry Events - PhoCusWright Conference

NOt that this is any surprise, but heavy travellers more likely to own laptops and pads than desktops. Guess my 27" iMac is a boat anchor waiting to happen?

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StarMediaGuy's Blog » Blog Archive » Missed Me! Tourism Marketing 101.

Why do so few tourism or destination websites even grab my attention, much less give me what I need?

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'Incredible !ndia' wins world's leading tourist destination | Firstpost

India stole the limelight at the World Tourism Mart 2011 here by winning two global awards — World's Leading Destination and World's Leading Tourist Board, Incredible India.
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Shopping still biggest tourist draw...

StartSelection:0000000199 EndSelection:0000002995
Shopping: a neglected tourism force
Canadian Travel Press
October 24
IAN STALKER

Which is likely to generate more tourism revenue for a destination? Storied attractions or stores?

Put your money on the latter, says brand management expert Bruce Turkel, who told delegates at the inaugural Shop the World Tourism Conference Canada in Toronto Oct. 18 that studies routinely show that shopping tops the list of preferred activities of those vacationing on this continent.

Turkel, CEO of Florida brand management firm TURKEL, which has helped such high-profile organizations as HBO, Discovery Networks, and Miami tourism, says that the tourism industry in particular city conventions and visitors bureaus (CVBs) routinely overlook such data, instead focusing on other attractions, which is to their own destinations detriment.
Turkel says shopping tends to top vacation wish lists almost across the board and tends to be the No. 1 economic driver for a destinations tourist trade. But shopping opportunities often end up taking a back seat to other tourist draws, something Turkel blamed on CVB memberships often being predominantly drawn from the likes of amusement parks and other non-store tourist draws.

Theyre completely dedicated to what their members want, Turkel said of the bureaus, adding that retailers should join those bureaus, which would give them more clout in marketing their destinations.
He said that those bureaus often lack formal arrangements for telling visitors about shopping options in their areas.

However, the better bureaus have begun working with retailers on ways to get visitors to shopping locales that will appeal to those from out of town, such as limo companies and shuttles. Turkel said his hometown of Miami has tour operators that bring people from Brazil, a major source of visitors for the Florida city, delivering them to shopping centres for part of their stays, which in turn doesnt cost those tour companies anything. Those companies are essentially offering something for nothing.

Meanwhile, Turkel later praised Tourism Toronto for its efforts in promoting shopping opportunities, saying that tourism body is one of the trend-setters in attracting visitors eager to spend money in stores.

Among Toronto-area malls that have reached out to tourists is Vaughn Mills, which created Torontos first shopping shuttle and estimates that 15% of the 14 million visitors it sees a year are tourists, rather than local shoppers.

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Tourism agency offers 'director's cut' of Zucker commercial - Milwaukee - The Business Journal

Tourism agency offers 'director's cut' of Zucker commercial - Milwaukee - The Business Journal | Tourism Marketing | Scoop.it
You can get director’s cuts of many popular movies these days, so why not a commercial?
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Heineken Enlists Dos Equis to Win Back U.S. Drinkers: Retail - Businessweek

The producer of Heineken beer is only too happy to make room on U.S. store shelves for an upstart Mexican brand.
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Google+ Adds New Features, Improvements for Users, Brands | Adweek

Google+ Adds New Features, Improvements for Users, Brands | Adweek | Tourism Marketing | Scoop.it
Just ahead of the holiday season, Google is wrapping new Google+ features and updates, including a few specific to its pages for brands and businesses. “Some of these were on nearly everyone’s wish list .
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Jetstar introduces iPads for in-flight entertainment | Tnooz

Jetstar introduces iPads for in-flight entertainment | Tnooz | Tourism Marketing | Scoop.it
If you are flying for longer than two hours on Australia-based Jetstar, you can now rent an iPad for in-flight entertainment on select flights.
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B.C. pulls brochure discouraging promoting gay tourism - British Columbia - CBC News

TourismBC has offended some at home by explicitly telling tourism operators not to promote gay tourism or gambling in their materials aimed at the Chinese market. While I understand how OUR culture has a problem with this, what operator would want to be insane enough to confront a huge Chinese cultural taboo in the early stages of developing a market there?

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Washington Capitals Use Smartphones, Mobile QR Codes to Increase Fan Engagement and Build Marketing Database

Washington Capitals Use Smartphones, Mobile QR Codes to Increase Fan Engagement and Build Marketing Database | Tourism Marketing | Scoop.it
Washington Capitals Use Mobile QR Codes to Increase Fan Engagement and Build #Marketing Database: http://t.co/dZRU8KmC #business...
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