Tourism Insights and Research
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How YouTube And FB Are Changing The Way We Travel - malaysiandigest.com

How YouTube And FB Are Changing The Way We Travel malaysiandigest.com At the World Travel Market show in London this week, senior Facebook executive Lee McCabe pointed out that holidaymakers are turning to the social media site at every stage of...

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Travel theme: Connections

Travel theme: Connections | Tourism Insights and Research | Scoop.it
As we travel, we make connections all the time. There is a connection with my previous post - when I climbed in the car and took this series of phone images the route was inevitably the one I use o...
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Expedia plots travel graph, thinks like stock market not supermarket

Expedia plots travel graph, thinks like stock market not supermarket | Tourism Insights and Research | Scoop.it
Expedia dropped a few more clues last week as to how it's plans to meet the needs of the rapidly evolving consumer.
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Shanghai firm buys New Zealand resort as Chinese tourism booms - Reuters

Shanghai firm buys New Zealand resort as Chinese tourism booms - Reuters | Tourism Insights and Research | Scoop.it
Shanghai firm buys New Zealand resort as Chinese tourism booms Reuters WELLINGTON (Reuters) - Tourists from China have been flooding into New Zealand and now a Shanghai-based property developer has bought an upmarket resort and plans a major...
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NAVIS Launches REACH; Advanced CRM Database Marketing System for ... - Hospitality Net (press release)

NAVIS Launches REACH; Advanced CRM Database Marketing System for ... - Hospitality Net (press release) | Tourism Insights and Research | Scoop.it
NAVIS Launches REACH; Advanced CRM Database Marketing System for ...
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Your Weekly Travel Zen: Safaris - Huffington Post

Your Weekly Travel Zen: Safaris - Huffington Post | Tourism Insights and Research | Scoop.it
This week's Moment of Travel Zen comes to us from Susan Portnoy of The Insatiable Traveler.
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What is your dream travel destination? | ask.fm/Susylalalalaa

What is your dream travel destination? | ask.fm/Susylalalalaa | Tourism Insights and Research | Scoop.it
London.Paris (What is your dream travel destination? — London.Paris http://t.co/kCIe4CPlmb)
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WTM 2013: Marketing Greece aims to recover share with 'hidden gems' website

WTM 2013: Marketing Greece aims to recover share with 'hidden gems' website | Tourism Insights and Research | Scoop.it
New tourism body Marketing Greece has revealed plans for a website promoting hidden gems within the Greek islands to launch in January.

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Sweden unveils new brand identity facelift

Sweden unveils new brand identity facelift | Tourism Insights and Research | Scoop.it

The Swedish government unveiled the new face of "brand Sweden" on Tuesday, a project that was one year in the making and includes a new font, a flag, and classic Swedish minimalism.


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New website, ThePhilippines.com, aims to help boost tourism in the Philippines

New website, ThePhilippines.com, aims to help boost tourism in the Philippines | Tourism Insights and Research | Scoop.it

"The Philippines, located in Southeast Asia and home to thousands of beautiful beaches, has launched many new initiatives recently to help increase tourism. The country's goal by 2015, is to attract at least 10 million annual tourists. To help reach this goal, one web site, ThePhilippines.com, was recently launched as an online travel guide to literally everything a person needs to know about the Philippines."


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Tourism Australia's facebook page hits five million fans

Tourism Australia's facebook page hits five million fans | Tourism Insights and Research | Scoop.it

"Tourism Australia’s ambition to create the ‘world’s biggest social media team’ has taken another big step forward with its Facebook page, www.facebook.com/seeaustralia, hitting five million fans worldwide over the weekend – confirming its status as the most popular tourism destination page on the planet."


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Liam Parsons's curator insight, September 8, 2014 8:43 PM

Tourism Australia's Facebook page hits five million likes

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Digital Marketing Talent Report: Skills Are Inflated, Talent Is Slim - OMI | #TheMarketingAutomationAlert

Digital Marketing Talent Report: Skills Are Inflated, Talent Is Slim - OMI | #TheMarketingAutomationAlert | Tourism Insights and Research | Scoop.it
Fortune 500 companies and global agencies face a serious digital marketing skills shortage, according to the State of Digital Marketing Talent report.

 

Excerpts...

 

Overall, the study found that executives are unhappy with the skills of digital and social media team talent, and there is a large talent gap hurting sales, employee retention, and marketing ROI.

 

There is a large talent gap—a substantial difference between the digital marketing skills team members should possess, and the skills they currently have.

 

71% of large companies believe their digital team is strong in some specialities, but weak in others, with sizable gaps in every area studied. Only 8% of those surveyed believe their employees are strong in all areas of digital marketing.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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CYDigital's curator insight, November 7, 2013 9:58 PM

Train up staff, dumb down apps. And vendors need to stop charging for training (build the cost into the application for heaven's sake).


Regarding the report: Grab your free copy here (worth over $495).

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France's Biggest Marketing Problem is Its Predictability

France's Biggest Marketing Problem is Its Predictability | Tourism Insights and Research | Scoop.it

As the most visited country in the world, France does not need to brand itself. Its name alone is synonymous with romance, great food, and world-renowned art.

France is dealing with a separate tourism problem. Skift recently spoke with Anne-Laure Tuncer, the U.S. director of the French tourism development agency Atout France, who said that France’s biggest problem is its perceived predictability.


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Business Confidence hits new record high in October - Roy Morgan Research (press release)

Business Confidence hits new record high in October - Roy Morgan Research (press release) | Tourism Insights and Research | Scoop.it
Roy Morgan Research (press release) Business Confidence hits new record high in October Roy Morgan Research (press release) The Mining industry in particular reported a large increase in Business Confidence, up 19.1 points to 156.4; the next...

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Travellers Stay Safe with Clothing Arts P^Cubed Pick-Pocket Proof Pants-Giveaway

Travellers Stay Safe with Clothing Arts P^Cubed Pick-Pocket Proof Pants-Giveaway | Tourism Insights and Research | Scoop.it
If you’re shopping for someone that loves to travel this Christmas, Clothing Arts has a great original gift idea that’s sure to be loved for years to come. The company’s innovative P^Cubed Pick-Poc...
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10 Tech Innovations That Changed The Way We Travel - Business Insider

10 Tech Innovations That Changed The Way We Travel - Business Insider | Tourism Insights and Research | Scoop.it
Business Insider 10 Tech Innovations That Changed The Way We Travel Business Insider A report by travel research firm PhoCusWright released this week during the World Travel Market outlines ten tech innovations that changed where and how travelers...
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Rewards Nexus Strengthens Customer Focus With Advanced CRM Capabilities

Rewards Nexus Strengthens Customer Focus With Advanced CRM Capabilities | Tourism Insights and Research | Scoop.it
Rewards Nexus Inc. announced today that Earn IQ Inc. has created and integrated their own unique customer relation management software to its existing IT applications. The new solution, used predominantly ...
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How to Travel the World for Free - Huffington Post

How to Travel the World for Free - Huffington Post | Tourism Insights and Research | Scoop.it
How to Travel the World for Free Huffington Post Christine Maxfield, founder and editor of CompassMag.com and producer of the When In Roam: Conversations with Travel Writers podcast on iTunes, recommends work-exchange programs like WWOOF (World...
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Emerging Markets Super-Cycle Promises Growth: Cutting Research - Bloomberg

Emerging Markets Super-Cycle Promises Growth: Cutting Research - Bloomberg | Tourism Insights and Research | Scoop.it
Emerging Markets Super-Cycle Promises Growth: Cutting Research
Bloomberg
The emerging-markets juggernaut that propelled the globe out of the 2009 recession is taking a pause rather than running out of steam.
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Integration is Still the Key to Successful Destination Marketing

Integration is Still the Key to Successful Destination Marketing | Tourism Insights and Research | Scoop.it

"Integrated marketing has always been important but now it’s even more critical that all traditional and digital communications be connected and build consistency across all forms of communications and experience delivery. With so many options, place marketers must now decide how to select, use and integrate media channels to meet their objectives and achieve brand consistency."


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South Africa launches new tourism campaign for 2014

South Africa launches new tourism campaign for 2014 | Tourism Insights and Research | Scoop.it

"South Africa to show that it is more than just a safari destination.

South Africa tourism has launched a new campaign for 2014, which is set to be a significant year for the country as it commemorates the 50th anniversary of Nelson Mandela's imprisonment and the 20th anniversary of his Presidency."

 


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Cultural Heritage Tourism Is Big Business Says National Preservation Group

Cultural Heritage Tourism Is Big Business Says National Preservation Group | Tourism Insights and Research | Scoop.it

Americans drawn to historic areas where they can connect with the nation’s past, their family’s roots or just take in the sights are fueling tourism that’s in the spotlight during a national gathering of preservation experts this week in Indianapolis.

 

Cultural heritage tourism — travelers drawn to areas steeped in history and unique local flavor — is big business in the U.S. Nearly 130 million Americans make such pilgrimages each year, contributing about $171 billion to local economies, according to a report this year from Mandala Research LLC.


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Visit California Is Taking its Dreamers Campaign to the UK

Visit California Is Taking its Dreamers Campaign to the UK | Tourism Insights and Research | Scoop.it

"Visit California shows some pride for its well-accomplished residents in a new ad campaign that’s set to air across the U.S. and UK.

Visit California announced today at the World Travel Market that its new “Dreamers” TV commercial will start airing in the UK in late December. The ads started airing across the U.S. in late October."


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5 Steps to Success for Destination Management Companies - Meetings & Conventions (blog)

5 Steps to Success for Destination Management Companies - Meetings & Conventions (blog) | Tourism Insights and Research | Scoop.it
5 Steps to Success for Destination Management Companies
Meetings & Conventions (blog)
There has been a lot of talk recently on both sides of the Atlantic about the future of destination management companies.
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Research and Markets: Global Digital Marketing Software Market to 2016: IBM ... - SYS-CON Media (press release)

Research and Markets: Global Digital Marketing Software Market to 2016: IBM ... - SYS-CON Media (press release) | Tourism Insights and Research | Scoop.it
Research and Markets: Global Digital Marketing Software Market to 2016: IBM ...

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