Wine and travel Wine tourism | Tourism Innovation |

Over the past two decades, the coming together of the wine industry and tourism has proven to be a perfect blend of economic sectors. The innate characteristics of wine lands make for natural points of attraction for travelers seeking the unique home-grown sights of a destination. Whether located alongside jagged cliffs, tucked into mountain terrain, or in vast open valleys, standing poetically and symmetrically under sun-nurtured skies the world’s vineyards offer destinations some of the most picturesque photo-moments.


The not-so-long-ago traveler experience of come, pose, click, post and carry-on has, however, been changing quite dramatically as the opportunity of wine tourism becomes more and more clear and compelling, for all around the table.


Attracting an array of wine drinkers, and non-drinkers, alike, wine lands are becoming a much sought after destination for travelers far and wide. From day visitors and quick get-away stay seekers, to destination wedding guests, wine tasting course goers and festival fans, meeting attendees to conference planners, the beauty of the experience extends beyond the bottle itself.


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Via Tourism Australia