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Pennsylvania unveils revamped tourism website, new travel guide

Pennsylvania unveils revamped tourism website, new travel guide | Tourism | Scoop.it

First Lady Susan Corbett unveiled today the redesigned visitPA.com website and announced the release of the 2013 edition of the “Best of PA” travel guide.


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Matt Skallerud's curator insight, March 31, 2013 6:45 PM

Philadelphia, Brandywine Valley and Chester County have all been ahead of the curve in LGBT destination marketing as well.

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BtoB study: Email marketing matures, driven by content, mobile | BtoB Magazine

BtoB study: Email marketing matures, driven by content, mobile | BtoB Magazine | Tourism | Scoop.it

Excerpt...

 

According to “Email Marketing: An Established Channel Evolves,” content that inspires registration is the most common trigger for an email campaign: 63% of respondents reported that event and trade show registrations provide leads for email marketing campaigns, with 62% saying that form registration for webinars and white papers also trigger an email. No other customer activity—requests for demos (36%), website behavior (32%) or call center interaction (17%)—came close.

 

However, use of triggered email remains relatively rare. Only a little more than a quarter of marketers reported that their companies use automation platforms to deploy email this way.

 

Despite the proliferation of mobile devices, mobile email is also taking a while to enter the mainstream. Only slightly more than a quarter of marketers said they are developing a mobile strategy as part of their email-marketing program, requiring adaptations to both content and email design.

 


Via CYDigital
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CYDigital's curator insight, May 15, 2013 10:17 AM

No surprise here: a CTA to register as the main focus for email marketing, and the 25% for triggered emails is in alignment with past studies. The overall point is far more important: that email marketing remains one of the most important tools that you have. At one point we thought personalized communications via social platforms would replace email marketing, but that's not coming to fruition anytime soon.


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Study: Mobile Marketing Industry to Employ 1.4 Million In 2015

Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 | Tourism | Scoop.it
mobile marketing association study says spending on mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.

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INFOGRAPHIC: New mega-trends in mobile marketing

INFOGRAPHIC: New mega-trends in mobile marketing | Tourism | Scoop.it

New report also looks at the best practices being applied to mobile marketing.

 

Digital security firm Gemalto has produced a new infographic detailing the new mega-trends and best practices taking place in the mobile marketing ecosystem.

 

The infographic looks at the best practices that companies should take when it comes to customer interactions, whilst also emphasisng the importance of text messaging as a key channel through which companies can make direct and personal communications with consumers.

 

Designed to show how companies, brands and mobile operators can harness mobile phones to ensure continuous customer touch and interaction, the infographic also delves into how they can enable more conversational and contextual marketing and commerce.

Please see the infographic in full below.

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