Everything Tourism
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Everything Tourism
Interested bystander in everything tourism in Australia and beyond!
Curated by bennett pascoe
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Australia the top intended destination for Chinese travellers in 2016

Australia the top intended destination for Chinese travellers in 2016 | Everything Tourism | Scoop.it

The Visa Travel Intentions Survey 2015 monitors and analyses international travel trends and travel behaviour globally. According to the study, Australia, France and Japan are the top three most intended destinations for Chinese travellers in the next one year. USA, Australia and Canada are the top three favourite destinations for solo travellers who want to engage in sporting events and activities. Additionally, the environment and types of activities available to travellers are what made USA, Japan, Hong Kong, UK and Australia the top five destinations in 2015. The study was conducted by Millward Brown with 13,603 travellers, aged 18 years and above across 25 countries in January and February 2015.

 


Via Tourism Australia
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Cultural Infusion's curator insight, August 24, 2015 9:40 PM

Australia is a must see destination for many of our international counterparts, those who come here for a vacation or to work and study. This is not surprisingly really as you cross the borders of the states you can go from beach to bush, Australia is such a diverse and rich culture, with so much to see and do. 

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The 20 trends destinations need to understand to compete for tourists

The 20 trends destinations need to understand to compete for tourists | Everything Tourism | Scoop.it

Destination Marketing Association International (DMAI) has collated 20 travel behavioural trends following its 100th annual conference in Las Vegas. The trends are based on the survey rankings of 65 tourism trends, completed by 327 Destination Marketing Organisations from 36 countries. Out of the top 20 trends, 13 relate to the adoption of technology, combined with social media and the implications of these on customer expectations. The top 5 trends are:

 

Social media’s prominence in reaching the travel market (e.g., Facebook, Pinterest, Twitter, Weibo).Mobile platforms and apps becoming the primary engagement platform for travellers.Customers increasingly seeking a personalised travel experience.Smart technology (e.g., phones, bag tags, and cards) creating new opportunities for innovative new services and processes.Travellers demanding more information, control, interaction, and personalisation.
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Australians take a rain check on gap years

Australians take a rain check on gap years | Everything Tourism | Scoop.it

The 'career break' is fast replacing the gap year as the first travel milestone for young people. Topdeck Travel says many Australians are choosing to kick start their careers first, score a university degree and gain both money and experience before shooting off on adventures abroad. The new career break sees Australian professionals between 25 and 35 taking off on overseas adventures for a period of around six to 12 months, after firmly cementing their place in the workforce. According to global marketing director Mike Doyle, 20% of Topdeck's bookings are made by young professionals, who have jumped straight into a job or trade straight from school or university, and now believe they have earned time off for a career break.  


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Australian Federal Budget 2015: Implications for Tourism and Working Holiday Makers

Australian Federal Budget 2015: Implications for Tourism and Working Holiday Makers | Everything Tourism | Scoop.it
The Federal Government’s 2015 budget, released on Tuesday, has once again left the Australian tourism industry in limbo – targeting working holidaymakers, increasing visitor visa charges and applic...
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Bookings Continue to Increase Via Digital Channels

Bookings Continue to Increase Via Digital Channels | Everything Tourism | Scoop.it
Bookings increase 15 percent via OTAs in the first quarter. ADR expected to jump across all digital channels moving forward.

Via Wendy Forbes
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Rethinking the visitor centre in the age of connected travellers

Rethinking the visitor centre in the age of connected travellers | Everything Tourism | Scoop.it

Visitor centres aren't as tech savvy as they should be, with travellers' desire for free Wi-Fi when they travel consistently ranking at the top of any survey - whether it be hotels, cruise ships, airlines or city streets. And travellers' desire to check-in with friends or share photos on social media while visiting attractions can  be stymied when no Wi-Fi networks pop up on their smartphones, requiring them to begrudgingly use their own data packages both at home and abroad. Wi-Fi is a rare commodity across the U.S. National Park system, with many of these parks being located in rural areas where mobile service, let alone Wi-Fi, is sparsely available, making apps less accessible if visitors cannot download them at an attraction. To compensate, the Service still relies heavily on its signature park rangers to field visitor questions and facilitate offline conversations about the parks. Find out more.


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New, billion-dollar cruise giant to call Australia home

New, billion-dollar cruise giant to call Australia home | Everything Tourism | Scoop.it

Australia will be the home port for Royal Caribbean's newest billion-dollar mega-liner - Ovation of the Seas- when it arrives in December 2016, making it the biggest ever ship ever based here. The $US1 billion ($A1.3 billion) ship, currently under construction in Germany, will be the length of more than three football fields and tower at 50m tall. It will house over 18 decks and have a capacity to hold almost 5000 guests and 1500 crew members. The mega-liner will be the largest cruise ship to be based in Australia to date. Voyager of the Seas is the current title holder for the largest ship to be based in Australia. Ovation of the Seas will be based at Sydney's Overseas Passenger Terminal in Circular Quay for its maiden 2016/17 Australian summer season. Ovation of the Seas is said to 'completely redefine' the experience of cruising in Australia with features and technologies described as first-time offerings for ships worldwide.


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Stanlay Jeudy's curator insight, April 24, 2015 5:41 AM

this ship will be a giant one for sure. what a luxe!

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Social tourism marketing: power of in-tweet: why loosing 50% visitors?

Social tourism marketing: power of in-tweet: why loosing 50% visitors? | Everything Tourism | Scoop.it
With decreasing attention span of online audiences it is all about fast, effective and effortless content consumption. In-tweet services and options meet this challenge. Here are examples on using in-tweet slides, video and twitter cards in tourism marketing - with very encouraging analytics results. Plus: some research on how greater players use it and on options to come very soon.In a recent post I wrote about in-tweet slides from SlideShare to increase awareness. In the meantime, we posted several presentations for hotels and vacation providers in Germany and for a Germany travel agency on
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Olivier P. Soares's curator insight, March 17, 2015 11:58 AM

Excellent usage examples of Twitter and Twitter cards in the hospitality sector !

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Moving from resources to tourism is a bigger leap than we think

Moving from resources to tourism is a bigger leap than we think | Everything Tourism | Scoop.it
Australia is in the midst of a structural economic change with the mining boom coming to an end as investment in the sector falls

Via ATECToday
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With the mining boom coming to an end, how do resource dependent regions transition back to tourism?

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Destination marketing trends to watch in 2015

Toposophy has conducted an in-depth analysis of the biggest trends emerging in global tourism and marketing. Some of the key trends include the resilience of tourism despite a turbulent global economy, the emergence of new emerging markets, and the growth of the sharing economy. 2015 is described as the year for understanding the Millennial mindset due to their significant participation in the development of the sharing economy. The digital and physical worlds are rapidly becoming one and the same thing to visitors, with travel at the forefront of industries being revolutionised by digital technology. Click here to download the complete report.


Via Tourism Australia
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Alessio Carciofi's curator insight, February 25, 2015 2:28 AM

particolare attenzione a lusso del silenzio 

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My day spent locked inside Patarei Prison

My day spent locked inside Patarei Prison | Everything Tourism | Scoop.it
Unfortunately.... (actually fortunately) I wasn't locked in Estonian prison, however I did have the chance to visit one of Tallinn's more remarkable landmarks, Patarei Prison, for a few hours of ha...
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Pärnu - The 'Summer Capital' of Estonia

Pärnu - The 'Summer Capital' of Estonia | Everything Tourism | Scoop.it
A world away from the hustle and bustle of Tallinn, the coastal town of Pärnu hold’s the title of Estonia’s Summer Capital for good reason. Pärnu welcomes everyone from families and young couples, ...
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Sovereign Hill conference centre wins federal funding for revamp - Ballarat Courier

Sovereign Hill conference centre wins federal funding for revamp - Ballarat Courier | Everything Tourism | Scoop.it
Sovereign Hill conference centre wins federal funding for revamp Ballarat Courier The project won $250,000 funding from the federal government's Tourism Industry Regional Development Fund. Sovereign ...
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Building digital assets in the tourism industry

Building digital assets in the tourism industry | Everything Tourism | Scoop.it

It is now time for tourism marketing executives to shift tactical executions to focus more on building and creating content that is owned and to view social media as a means of distribution rather than an online marketing tactic in its own right. Strategies centred around creating a strong online presence for hotels are required. 

 

Content: At the centre of your owned media strategy is content - content should be informative, interesting and compelling.Variety: There should be a variety of content in your owned media strategy.Websites: Too much focus has been on factual and functional brand values rather than emotive brand benefits.Blogs: Blogs with personal stories that talk directly to your personas and their trigger points can result in your brand making it to the consideration set in a competitive market.Email lists: Implement a balanced combination of great stories, videos and imagery as well as genuine offers. Social media as a distributor to owned content: social media signals mean the search engines pick up on your authority and influence and you will be more likely to be connected with your customers in semantic search. 
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UNWTO Secretary-General on sustainable tourism, visas and security

UNWTO Secretary-General on sustainable tourism, visas and security | Everything Tourism | Scoop.it

Skift interviewed Taleb Rifai, UNWTO secretary-general, on the biggest issues facing global tourism in 2015 and beyond, in addition to how destinations can work to create solutions to these challenges and opportunities. As a record 1.1 billion international travellers crossed borders in 2013, the global tourism landscape is shifting to new frontiers of Asia, Africa and Latin America while the tourism strongholds of Europe and the U.S. continue their ascent in visitor arrivals. Exports from international tourism rose to $1.5 trillion in 2014 and show no sign of falling back. The worldwide travel and tourism gross domestic produdct is growing faster than the average global GDP and both domestic and international visitor spending are projected to soar during the next decade. Click here to read the interview.


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Chinese affluents research at home before purchasing abroad

Chinese affluents research at home before purchasing abroad | Everything Tourism | Scoop.it

Chinese consumers have become among the most knowledgeable and the highest spending affluent group in the world. There are approximately 2.9 million luxury consumers in Mainland China, most of whom are doing their research and decision making in China prior to the purchasing of products in other countries, forcing brands to embed themselves in Chinese marketing tactics, such as social media and word of mouth. The integration of brands into China is not  necessarily to sell a product, but rather to sell the image that will resonate with affluent on trips to other countries. This article includes an interview with Rupert Hoogewerf, chairman and chief researcher at Hurun Report, Shanghai. Find out more.


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What alternative travel is teaching mainstream brands about connections

What alternative travel is teaching mainstream brands about connections | Everything Tourism | Scoop.it

The alternative travel industry has grown from once-small networks of travellers exchanging apartments and cars into a global movement. And it is having a seismic impact on major travel companies - both the kinds of experiences they provide and how they connect with customers. Business travellers and families are choosing apartments on Airbnb over urban hotels due to space, booking convenience and overall ambiance. Visitors are relying on on-demand ride apps like Uber and Lyft in place of taxis and public transportation. Foodies are passing on restaurants in favour of services like EatWith where they can join a local dinner party in someone's home or KitchenSurfing where a chef comes directly to their apartment rental. The method in which travellers research and select destinations has also changed dramatically. To keep up with the evolving needs of consumers, this article recommends:

 

Creating content that positions your brand as the entry point to a local, authentic experience.Fostering relationships that give your customers unparalleled access.Making discovery and transactions easy and actionable. 

 

Find out more.


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15 Useful Travel Websites for People Who Love Travelling

15 Useful Travel Websites for People Who Love Travelling | Everything Tourism | Scoop.it
These 15 travel websites let you do more than connect point A to point B. They'll have you traveling smarter and more creatively. Discover new frontiers.

Via Wendy Forbes
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Love this!

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How top travel brands on social media perform on Pinterest, Vine and Tumblr

How top travel brands on social media perform on Pinterest, Vine and Tumblr | Everything Tourism | Scoop.it

Any travel brand that expects to do well on social media has a strong presence on at least half of the Facebook, Instagram, Twitter and YouTube platforms. Skift took a look at the brands that drive the highest social activity within the most active social sectors, and compared what they are doing on image-dependent platforms like Pinterest, Vine and Tumblr. Of the top five airline, booking sites, destinations, hotels and media brands, Skift found that 75% are on Pinterest, 70% are on Vine, and 30% are on Tumblr. The top five destination travel brands by followers are:

 

Walt Disney ResortsTourism AustraliaVisit PhillyU.S. Department of the InteriorTourism and Events Queensland

 

Click here to view the top media brands, airlines, booking sites and hotel brands by followers.


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Les immanquables du tourisme's curator insight, April 12, 2015 4:08 AM

L'importance des réseaux sociaux pour les organisations touristiques 

Olivier P. Soares's curator insight, April 13, 2015 4:12 AM

Some good examples of travel companies using social media channels for their own and rightful purposes.


What can we learn from this ?

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Tourism NT recruits Instagram trio for new social media campaign - CMO

Tourism NT recruits Instagram trio for new social media campaign - CMO | Everything Tourism | Scoop.it
In what it claims is an industry first social media strategy, Tourism Northern Territory (NT) has recruited three Australian Instagram giants to showcase the Red Centre using the platform’s hyperlapse video function.

Via ATECToday
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Melbourne visitors bring the big bucks

Melbourne visitors bring the big bucks | Everything Tourism | Scoop.it

Tourism Victoria has released its 2012-13 tourist satellite accounts, with Melbourne tourism showing serious clout. Measuring the direct and indirect impacts of tourism on the local economy, the report showed visitors contributed a whopping $13.8 billion in direct visitor consumption to Melbourne in the 2012-13 financial year. In total Gross Regional Product (GRP), tourism was responsible for $8.5 billion, which was an increase of 4.5% on the same period in 2011-12. The visitor industry employed approximately 94,000 people during the period, a boost of 2.2% compared to the year before. During the 2012-13 year, international overnight visitors were the highest contributors to Melbourne's economy, racking up $5.8 billion, while interstate overnighters poured $4.5 billion into the city and intrastate sleepovers brought in $2.1 billion. 2015 has started positively, with Melbourne Airport breaking its record number of international passenger numbers for the month of January. Click here to learn more.


Via Tourism Australia
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"Visitor's contributed a whopping $13.8 billion in direct visitor consumption to Melbourne in the 2012-13 financial year."

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Nick Baker: the exit interview

Nick Baker: the exit interview | Everything Tourism | Scoop.it

Marketing Magazine has conducted an interview feature with former Tourism Australia CMO Nick Baker on the eve of his departure from the organisation, discussing the highs and lows of his career. In the interview, Baker describes Tourism Australia's evolution into a platform for others to perform on, extending its reach beyond traditional TVCs into the digital space, leading the way in social media engagement and collaborating with Australia's food and wine producers. He describes himself as a passionate believer in the role of content or storytelling, outlining Tourism Australia's job as the nation's storyteller for tourism - emotionally connecting people with Australia to stimulate and inform action. Click here to read the full interview, in which Nick Baker describes some of the insights that led to the launch of the Oprah, Best Jobs in the World and Restaurant Australia campaigns at Tourism Australia.


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Business travel to flatline in 2015

Business travel to flatline in 2015 | Everything Tourism | Scoop.it

Airlines and hoteliers will feel the pinch from a ‘subdued economic growth’ forecasted for the Asia Pacific region in 2015. According to an American Express Global Business Travel Forecast, hotel and ground transportation prices are predicted to be flat to slightly higher in 2015, and domestic airfares are predicted to plateau while international rates are to drop. Contributing to the cautious business outlook is decelerating growth in China combined with a slowdown in the resources sector. With Australian companies expected to tighten their belts on corporate travel policies, new business class offerings coming online will face stiffer competition with companies expected to review staff entitlements. Click here to learn more about how these trends may affect your business.


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Abrolhos to open for tourism

Abrolhos to open for tourism | Everything Tourism | Scoop.it
Archaic rules that prevent most people camping on the Abrolhos Islands could be overhauled.

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New south-west tourism promotion looks beyond Great Ocean Road - Warrnambool Standard

New south-west tourism promotion looks beyond Great Ocean Road - Warrnambool Standard | Everything Tourism | Scoop.it
New south-west tourism promotion looks beyond Great Ocean Road Warrnambool Standard “We expect to launch it in August-September. This region has the capability to be one of Australia's foremost tourism destinations.
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