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La mappa dei social network nel mondo – gennaio 2017 

La mappa dei social network nel mondo – gennaio 2017  | Tourism News | Scoop.it

"Facebook, che ha raggiunto ben 1,89 miliardi di utenti mensili, è il social network preferito in 119 dei 149 paesi analizzati. Eppure nell’ultimo anno l’armata di Zuckerberg ha dovuto indietreggiare in 9 territori"

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Via Stefano Principato, Sabina Viezzoli
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POPULAR EUROPEAN DESTINATIONS SPARK THE INTEREST OF POTENTIAL TRAveLLERS FROM CHINA

POPULAR EUROPEAN DESTINATIONS SPARK THE INTEREST OF POTENTIAL TRAveLLERS FROM CHINA | Tourism News | Scoop.it

The Chinese outbound travel market has been growing steadily over the past 15 years, with a stable rise since 2010. It is important, however to understand that the Chinese travel market is not only growing in size, it is also maturing and becoming more diverse. Are European destinations prepared to cater the needs of this highly heterogeneous market?

ETC - European Travel Commission: Long-Haul Travel Barometer 10/2017

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Trends & Analysis - eDreams ODIGEO

Trends & Analysis - eDreams ODIGEO | Tourism News | Scoop.it

Given the ease with which travellers can now book holidays to far-flung destinations, it’s easy to forget that it wasn’t always so simple to get out and see the world. The number of international arrivals sat at 25 million in 1950 but rose to an estimated 763 million in 2004, according to the World Tourism Organization (1) . The average traveller of the ‘Baby Boomer’ generation was aged 19 and was therefore already an adult by the time they went on their first international holiday. For them, international travel was the exception rather than the norm; one in five (20%) had still not ventured beyond their own country by the age of 30. Compare this to the travel habits of children today and it’s clear how much travel has opened up. The average child now embarks on their first international holiday by the time they are five years old, meaning they are three times more likely to travel internationally by this age than their grandparents were. Many children today boast an impressive travel portfolio while still only a toddler, with just over a quarter (27%) travelling beyond their own country by the age of two.

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#EnjoyRespectVenezia

#EnjoyRespectVenezia | Tourism News | Scoop.it
Venezia è una città unica al mondo, sito UNESCO Patrimonio Mondiale dell’Umanità, e rappresenta un bene culturale e naturale di eccezionale valore che esige di essere preservato e trasmesso alle generazioni future.
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«“Il valore dell’eredità culturale per la società”. Il libero riuso della fotografia oltre il tabù del lucro» - Wikimedia Italia

«“Il valore dell’eredità culturale per la società”. Il libero riuso della fotografia oltre il tabù del lucro» - Wikimedia Italia | Tourism News | Scoop.it

Martedì 4 luglio, durante l’evento di inaugurazione della mostra Opera Libera al Museo Nazionale Etrusco di Villa Giulia, Wikimedia Italia ha promosso un confronto su due tematiche estremamente importanti per l’Associazione e per il movimento Wikimedia: la libertà di panorama e il libero riuso delle immagini di beni culturali, anche a scopo commerciale.


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Get ready for the rise of emerging technology trends

Get ready for the rise of emerging technology trends | Tourism News | Scoop.it

Digital reality is a new and exciting technology being leveraged by organisations to assist in the planning process for interested travellers. 2016 was the kick start for virtual reality and augmented reality, enabling a user to translate signage and other text-based content in real-time. Virtual reality offers a more personalised experience of various destinations' products and experiences, adding another layer of engagement and information throughout the customer journey.


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The miracle of Matera: from city of poverty and squalor to hip hub for cave-dwellers

The miracle of Matera: from city of poverty and squalor to hip hub for cave-dwellers | Tourism News | Scoop.it

In the most extraordinary way, that history of squalor and poverty is now proving to be the making of Matera in the 21st century. A report last week by the University of Siena said that more than 25% of Matera’s housing stock is available to rent on Airbnb, more than anywhere else in Italy.


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Emerging markets will drive business travel growth over next decade

Emerging markets will drive business travel growth over next decade | Tourism News | Scoop.it

Despite growing uncertainty about the future of business travel, the World Travel & Tourism Council has projected that global business travel growth will continue to be a vital part of the tourism industry. The largest business travel markets continue to be dominated by the U.S., China, U.K, Germany and Japan. However, the countries expected to see the greatest business travel growth are China, Myanmar, Rwanda and Greece. Find out more.


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Veille BTSTourisme's curator insight, June 9, 2017 5:49 AM
global business travel growth will chug along at a solid 3.7 percent yearly through 2027, according to a new white paper released in conjunction with Travelport. Asia-Pacific is expected to drive global growth, with a 6.8 percent growth rate. China is expected to lead the world in growth with a 9.5 percent annual increase, followed by Myanmar (8.7 percent), Hong Kong (8 percent), Cambodia (7.4 percent) and India (7.2 percent).
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Amadeus tests virtual reality as a travel booking option

Amadeus tests virtual reality as a travel booking option | Tourism News | Scoop.it

Amadeus technology is debuting the power of virtual reality as a travel booking option. The tech giant is testing the ability of VR to generate reservations and allow consumers to 'shop with gloves on'. Amadeus leverages simulation to allow users to discover various aviation routes, compare prices and experience different travel experiences. The demonstration also offers users a more graphical representation of products and offers, furthering the concept of 'try before you buy'.

Find out more.


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5 ways to build customer loyalty

5 ways to build customer loyalty | Tourism News | Scoop.it

Customer loyalty is important in all industries, but especially to travel, where the need for repeat business, word of mouth marketing and growth in bookings is critical to building a strong workplace. 

Find out more.

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Ciclopista del Sole e ciclovia Romea - In bici e a piedi - Regione Toscana

Toscana, Umbria e Lazio hanno firmato un protocollo d'intesa per la creazione di una rete interregionale per il cicloturismo. Il progetto interessa percorsi come la Via Francigena, la Ciclovia Romea e il lungotevere.
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Social Media, Mobile, and Travel: Like, Tweet, and Share Your Way Across the Globe

Social Media, Mobile, and Travel: Like, Tweet, and Share Your Way Across the Globe | Tourism News | Scoop.it
Only 48% of travelers stuck with their original plan after researching on social media. This means that by maintaining a presence on key social media platforms, your travel brand has a significant opportunity to influence users’ travel plans.
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Will Facebook City Guides make trip planning easier? - Destination Think! -

Will Facebook City Guides make trip planning easier? - Destination Think! - | Tourism News | Scoop.it
If there is one City Guides feature that DMOs should keep an eye on, it is “Places The Locals Go”. This tool will allow travellers to clearly compare popular tourist spots against the places that locals actually go to. Destination marketers have a real opportunity here to repurpose these local recommendations into content for their own Facebook page and beyond.

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Cosa sanno i ristoranti di te, grazie ai big data - Wired

Cosa sanno i ristoranti di te, grazie ai big data - Wired | Tourism News | Scoop.it

OpenTable, servizio di prenotazione di ristoranti online, riesce a tracciare profili precisi dei propri utenti. Come si comportano i maggiori operatori in Italia?

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The rise of Snapchat in tourism marketing

The rise of Snapchat in tourism marketing | Tourism News | Scoop.it

MyTravelResearch.com says you need to be on Snapchat if your main market is youths and travellers in their 20s, especially if you’re trying to attract them in a cost-effective way. Research from MoffettNathanson shows 19.5 million unique female users over 35 in the United States in Q4 2016, up from 4.6 million in the previous year – a rise of 320%. That is momentum. However, Snapchat still only reaches about 8% of the over 35s in the U.S. By comparison 88% of people over 35 are on Facebook, 45% on Instagram, and 42% on Twitter. Furthermore, users over 35 spend about 30 minutes a day on Facebook, versus a mere three minutes on Snapchat. Find out more.


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How to Get More Twitter Followers (Without Spending a Dime)

How to Get More Twitter Followers (Without Spending a Dime) | Tourism News | Scoop.it
6 Tips to Get More Twitter Followers (Without Spending a Dime)
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The 10 Most Instagrammable Places in the World (That Are Totally Worth the Travel)

The 10 Most Instagrammable Places in the World (That Are Totally Worth the Travel) | Tourism News | Scoop.it
The Colosseum and the Duomo of Florence among the 10 most instagrammable places in the world

Via Wendy Forbes, Sabina Viezzoli
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Umbria, sette borghi da riscoprire - ViaggiArt

Umbria, sette borghi da riscoprire - ViaggiArt | Tourism News | Scoop.it

L’Umbria è una terra ricca di spunti di viaggio, che regala visite culturali, spirituali e gastronomiche in una natura sorprendente, in un saliscendi di emozioni tra borghi che meritano tutti una visita. Ecco una piccola selezione di questi suggestivi centri abitati, da scoprire o riscoprire, e dove è piacevole passeggiare e immergersi nel folclore locale.


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10 Favorite Places on European Rivers, Lakes and Coastlines

10 Favorite Places on European Rivers, Lakes and Coastlines | Tourism News | Scoop.it

The Cinque Terre in the NY Times top 10 waterside spots in Europe!

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The 23 most Instagrammed countries of all time

The 23 most Instagrammed countries of all time | Tourism News | Scoop.it

Italy has beaten the USA, Japan, and Indonesia as the most popular country on Instagram, and has been tagged in more than 50 million posts. Popular tourist destinations like Venice, Rome and Pisa drive its popularity on the app, and have been collectively tagged in 20 million photos.


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Ph: Venezia, by michael_nebuloniphoto 

www.instagram.com/p/BOzQVBZg98r

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Landmarks feature highly in Facebook check-in study

Landmarks feature highly in Facebook check-in study | Tourism News | Scoop.it

Restaurants and historic places were the two most popular categories that Facebook users "checked-in" on the social network in the summer season of 2016.


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SEO Tactics for the Tourism Industry

SEO Tactics for the Tourism Industry | Tourism News | Scoop.it
Search Engine Optimisation – or SEO as it’s more commonly known – is one of the most important digital marketing fundamentals to get right. Why? Because the majority of online sessions that result in bookings on travel websites begin at Google. Not at Facebook, Twitter, Instagram, etc…

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Do your visitors trust you? Educate them with honesty - Destination Think! -

Do your visitors trust you? Educate them with honesty - Destination Think! - | Tourism News | Scoop.it

Building the right visitor expectations is the way for a destination to attract the right visitors.

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Is your destination Instagram-worthy? - Destination Think! -

Is your destination Instagram-worthy? - Destination Think! - | Tourism News | Scoop.it

Why are these visitor-generated stories so important? According to research, recommendations from peers remain more credible than other types of advertising. Besides, sharing travel stories is an important motivator for some visitors, and platforms like Instagram provide an outlet for the humble brag. Destinations can encourage visitors to share experiences during and after their trip, and then repurpose those posts to influence new visitors. The impact of word of mouth continues to grow as today’s visitors provide the inspiration and motivation for tomorrow’s travellers. 

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Via Wendy Forbes, Sabina Viezzoli
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Which major social network is making the best new features?

Which major social network is making the best new features? | Tourism News | Scoop.it
It’s been a busy month for the major social networks, with a flurry of new features announced. But who is making the best new features? Facebook effects,
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A 6-Step Guide to Using Instagram to Grow Your Business

A 6-Step Guide to Using Instagram to Grow Your Business | Tourism News | Scoop.it

1. Your Instagram Profile

2. Build Your Community

3. Gain More Traction with Hashtags

4. It’s Time to Strategize

5. Try Your Hand at Ads

6. Get Creative with Promotional Posts

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