TOUR_IT
4 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Anna Tatsiopoulou from Travel Tech and Innovation
Scoop.it!

The Customer Journey to Online Purchase

The Customer Journey to Online Purchase | TOUR_IT | Scoop.it

How do different marketing channels affect customer purchase decisions?A study by Google based on Google Analytics, Q4 2012.  Looking at 130 million conversions through e-commerce. Note that the purchase paths in this report are each based on interactions with a single ecommerce advertiser.


Via Luis Costa
more...
Frédéric Pressac's curator insight, March 10, 2015 6:42 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

Rescooped by Anna Tatsiopoulou from Financial
Scoop.it!

56 Sage Street - The Game

Barclays launches online game to teach kids about their finances; 56 Sage Street is a point and click game set in a vast city, With each click you'll find work, places to stay and contacts that will help you progress...


Via Mike Spencer
more...
No comment yet.
Scooped by Anna Tatsiopoulou
Scoop.it!

Econsultancy says the top travel INFOGRAPHIC of 2012 was by Monetate

Econsultancy says the top travel INFOGRAPHIC of 2012 was by Monetate | TOUR_IT | Scoop.it
Out of 700,000 infographics, the digital marketing consulting firm chose Monetate's as the best for travel. The poster spotlights best practices for customer conversion.
more...
No comment yet.
Scooped by Anna Tatsiopoulou
Scoop.it!

Social media important in the inspiration and experience stages of travel, not for bookings | Tnooz

Social media important in the inspiration and experience stages of travel, not for bookings | Tnooz | TOUR_IT | Scoop.it
A sizeable study of leisure trippers in 13 countries around has shed further light on how important social media in two important areas of the travel funnel.
more...
No comment yet.
Rescooped by Anna Tatsiopoulou from Financial
Scoop.it!

mBank: the world’s first mobile social bank within a bank

mBank: the world’s first mobile social bank within a bank | TOUR_IT | Scoop.it
I mentioned that BRE Bank is dropping their branding later this year and replacing it with mBank, the brand they launched last decade to support their online activities. What is this all about? Here’s an analysis.

Via Mike Spencer
more...
No comment yet.
Rescooped by Anna Tatsiopoulou from Tommorrow's Science & Technology Issues
Scoop.it!

Evolution: Social exclusion leads to cooperation

Evolution: Social exclusion leads to cooperation | TOUR_IT | Scoop.it
Social exclusion as a punishment strategy helps explain the evolution of cooperation, according to new research published today in the Proceedings of the Royal Society B.

Via Christos Tatsiopoulos
more...
No comment yet.