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A collection of curated topics that are interesting, informative and useful
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These Are the Drunkest Countries in the World

The Motley Fool - Can they offer your stock portfolio a hangover helper?
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Study reveals early financial arguments are a predictor of divorce

Study reveals early financial arguments are a predictor of divorce | Radio Show Contents | Scoop.it
A researcher finds correlation between financial arguments, decreased relationship satisfaction.
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Which Glass to Use for Which Drink and Why

Which Glass to Use for Which Drink and Why | Radio Show Contents | Scoop.it
You're going to have some friends over for a cocktail housewarming party. No problem, you think to yourself, I'll just pick up some glassware at Crate & Barrel. You get there, and panic sets in.
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Smartphone app delivers ice cream to your location in minutes

Smartphone app delivers ice cream to your location in minutes | Radio Show Contents | Scoop.it
For one day only, anyone (even you) can get ice cream delivered to their doorstep via an iPhone and Android app.
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Divorce in Early Childhood May Harm Adult Ties With Parents: Study – WebMD

Divorce in Early Childhood May Harm Adult Ties With Parents: Study – WebMD | Radio Show Contents | Scoop.it
If split happened when kids were young, they were less likely to feel secure later, particularly with fathers
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Cheery milkman banned from WHISTLING after fewer than half a dozen people complain about the 'disturbance'

Cheery milkman banned from WHISTLING after fewer than half a dozen people complain about the 'disturbance' | Radio Show Contents | Scoop.it
Dairy bosses in Leicester issued Kevin Gifford, 52, with a formal warning to curb his whistling habit after five residents complained that his tunes by the likes of The Proclaimers woke them up.
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Zimbabwe hospital caught charging for every scream during childbirth

Zimbabwe hospital caught charging for every scream during childbirth | Radio Show Contents | Scoop.it
With an average annual income of $150, Zimbabwe is one of Africa's poorest countries, which makes it only that much more shocking that a local hospital would charge mothers-to-be $5 every time they screamed during childbirth.
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Troubling Number Of Children, Teen Girls Are Unhappy With Their Bodies

Troubling Number Of Children, Teen Girls Are Unhappy With Their Bodies | Radio Show Contents | Scoop.it
A new survey out of the U.K. highlights a disturbing trend among young girls: From the age of 10, a significant proportion of girls are unhappy with their weight and want to shed pounds -- a proportion that grows significantly as they age.
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There Is Very Little Downside to Performing for a Hateful Despot

There Is Very Little Downside to Performing for a Hateful Despot | Radio Show Contents | Scoop.it
Celebrities are people, much in the mysterious, metaphorical way that corporations are people. They have normal human things, like children and emotions, but they also have entourages and price tags and auras.
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Revealed: The seven types of Twitter hashtag abuser. So which one are you?

Revealed: The seven types of Twitter hashtag abuser. So which one are you? | Radio Show Contents | Scoop.it
New York Magazine has identified seven types of people who use hashtags on social network sites. The types range from Hashtag Stuffers who use multiple tags in every post to Hash Swaggers, who use them to brag.
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Graft Is On The Rise Around The World

Graft Is On The Rise Around The World | Radio Show Contents | Scoop.it
According to 114,000 people in 107 countries.
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So THAT'S why you can't resist those new shoes: Scientists discover emotion and value are handled by the same part of the brain

So THAT'S why you can't resist those new shoes: Scientists discover emotion and value are handled by the same part of the brain | Radio Show Contents | Scoop.it
Scientists from Duke University have found that this shared link confuses us makes us more likely to impulsively buy things even if we don't need them or can't afford them.
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JENNYHA's curator insight, August 19, 2013 8:25 AM

 

EMOTIONAL RESPONSE

 

Finally, this article proves how we can be swayed so easily by our desires when making a purchase. Emotional responses occur at a subconscious level in the same area of our brain that perceives value.

 

When we come to making purchase decisions, we go through the consumer decision-making process by doing our research and evaluating our alternatives etc to come to a decision. However, when we actually get to the point of purchase, we can find that we make a completely different decision. This can be due to external influences that create emotion at the point of purchase. We want to make rational decisions, but we generally don’t. This highlights how we don’t always do as we feel and that we form our attitudes from our behaviour.

 

This can be ideal for emerging brands that rely on consumers to be easily distracted from attractive stimuli. For large and important purchases, however, it is important to think rationally and not let emotions cloud judgement.

 

This research also reinforces what advertisers have always known – consumers are more likely to value and pay attention to emotionally charged advertising. These emotions can be translated back to the value of the brand and how consumers feel when they think of this brand.

 

Integrated marketing should create an emotional response in consumers as emotions can create value in consumers’ minds. 

Enele Westerlund's comment, August 20, 2013 6:58 PM
I find myself in the same situation most of the time as well. All the research and background information gathering can amount to nothing at the point of purchase due to a re-valuing on the spot. Haha. Emotional response definitely seems like a required ingredient in advertising - and reading the your insights, it doesn't have to be positive emotion. It can be an anti-ad providing a negative emotional connection with a viewer as to not encourage certain brands or services. I guess, the only question I'd have is whether an ad (i.e. tv commercial) be successful even if it is neutrally emotion orientated?
Wenjing Zheng's comment, August 21, 2013 6:58 AM
It is quiet interest to read this article, I found out that “weakens our ability to make impartial judgements about economic value over desire and makes us more likely to impulsively buy things even if we don't need them or can't afford them. “ this situation is happened on everybody. Also from reading this article we can also understanding the important of consumer’s emotion leads consumption of the product. I am agree with Jenny’s opinion about the external at influences that create emotion at the point of purchase.
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A woman's weight fluctuates by 1.6 stone during her lifetime... and we're 7.4lbs lighter in the summer

A woman's weight fluctuates by 1.6 stone during her lifetime... and we're 7.4lbs lighter in the summer | Radio Show Contents | Scoop.it
If you comfort eat in the cold winter months and the pounds start creeping on, you're not alone, according to new research. Women's weight increases an average of 7.4lbs in the winter.

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Moscow's Metro Dogs

Moscow's Metro Dogs | Radio Show Contents | Scoop.it
A special subset of Moscow’s strays descend the stations’ vertiginous escalators and regularly navigate Moscow by metro.
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Kite Patch makes you invisible to mosquitoes

Kite Patch makes you invisible to mosquitoes | Radio Show Contents | Scoop.it
This lightweight patch can keep blood-sucking bugs away and could prove key in the global battle against malaria. Read this article by Tim Hornyak on CNET.
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WATCH: 44 fictional character names revealed

WATCH: 44 fictional character names revealed | Radio Show Contents | Scoop.it
Cap'n Crunch is actually Horatio Magellan Crunch. Comic Book Guy is named Jeff Albertson. And more!
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An Ingenious Coffee Machine That Dispenses Free Coffee When You Yawn At It - DesignTAXI.com

An Ingenious Coffee Machine That Dispenses Free Coffee When You Yawn At It - DesignTAXI.com | Radio Show Contents | Scoop.it
An Ingenious Coffee Machine That Dispenses Free Coffee When You Yawn At It - DesignTAXI.com
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Weight for it: Dubai rewards losers with gold

Weight for it: Dubai rewards losers with gold | Radio Show Contents | Scoop.it
Shedding weight in Dubai is being rewarded in gold under a new initiative by the municipality of the Gulf emirate aimed at fighting obesity, local newspapers reported on
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Lithuanian capital installs 'happiness barometer' to monitor city mood

Lithuanian capital installs 'happiness barometer' to monitor city mood | Radio Show Contents | Scoop.it
The mayor of Vilnius describes the barometer as a "great tool for politicians".
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Pampering your Pooch: The Most Expensive Dog Collar in the World | Bornrich

Pampering your Pooch: The Most Expensive Dog Collar in the World | Bornrich | Radio Show Contents | Scoop.it
Bornrich - Home of luxury and most expensive things
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Leafcutter Ants March With Tiny Signs in Rally For Rainforest

Leafcutter Ants March With Tiny Signs in Rally For Rainforest | Radio Show Contents | Scoop.it
http://youtu.be/LfUP6ejMnzs To mark the 50th birthday of the World Wide Fund for Nature (WWF) back in March, thousands of leafcutter ants at the Cologne Zoo were enlisted in a novel "Ant Rally" to ...
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What Do Ants Know That We Don't? | Wired Opinion | Wired.com

What Do Ants Know That We Don't? | Wired Opinion | Wired.com | Radio Show Contents | Scoop.it
Ever notice how ant colonies so successfully explore food at 4th of July picnics? It’s all done without any central control.
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You Can Pick Up This $5,000 House And Take It With You

You Can Pick Up This $5,000 House And Take It With You | Radio Show Contents | Scoop.it
While most of us will be on the beach this summer (or sweating it out in the office), Lacy Graham and Patrick Beseda will be in the Navajo Nation, in Utah, building a house.
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Why Toothpaste Makes Orange Juice Taste Bad: Scientific American Video

Why Toothpaste Makes Orange Juice Taste Bad: Scientific American Video | Radio Show Contents | Scoop.it
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High achievers are more likely to be jealous in relationships because they feel out of control when their partners flirt

High achievers are more likely to be jealous in relationships because they feel out of control when their partners flirt | Radio Show Contents | Scoop.it
Researchers from Roanoke College in Virginia have discovered that intelligent people, especially women, are more likely to suffer from 'Facebook jealousy' than men, and it's because they have control issues.
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