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40 years ago: Gasoline supply keeping up with demand - Lawrence Journal World

40 years ago: Gasoline supply keeping up with demand - Lawrence Journal World | topic 1 | Scoop.it
40 years ago: Gasoline supply keeping up with demand
Lawrence Journal World
An increase in local traffic was fortunately not resulting in a local gasoline shortage.
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How To Build a High-Performing Digital Team

How To Build a High-Performing Digital Team | topic 1 | Scoop.it

 

Digital skills are in high demand and short supply. But first things first — how do you define a digital team when nearly everything is digital?

 

Digital teams are responsible for developing, testing, and implementing a strategy to reach and engage target audiences through digital channels like web, mobile, and social. While other groups may draft the messaging, a digital team works hand-in-hand with marketing and product leaders to curate and create digital-first content strategy. Most often reporting through the CEO or CMO, digital teams may also be responsible for implementing cross-channel analytics, surfacing relevant emerging trends, and providing comprehensive guidelines. As institutions have weathered the seismic communications shift from managed brand broadcast to real-time community interaction, digital teams have stepped in to manage listening platforms and identify opportunities for engagement. Finally a successful digital team will build a strong partnership with IT, who owns critical technology infrastructure and associated services.


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The Learning Factor's curator insight, August 22, 2013 7:39 PM

Six traits to look for in your future employees.

MONICA LOPEZ SIEBEN's curator insight, August 24, 2013 3:17 AM

Hasvard Business Review nos presenta las nuevas competencias para los equipos digitales.

Los Equipos digitales son los responsables del desarrollo de la implementación de la estrategia que permita acceder a los clientes y "engancharlos" a través de los canales digitales. Son más que un equipo de Márketing.