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How to Explain Content Marketing to Non-Content People

How to Explain Content Marketing to Non-Content People | Tom's content funnel | Scoop.it
How do you explain content marketing? Do you slip into marketing jargon, or stutter through a long-winded reply? Try these tactics instead.
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Revolutionary #Blockchain-based #DigitalAdvertising Ecosystem #Papyrus started #Bounty Program.

Revolutionary #Blockchain-based #DigitalAdvertising Ecosystem #Papyrus started #Bounty Program. | Tom's content funnel | Scoop.it
Papyrus, offering blockchain technology to digital advertising segment announced token sale and bounty program.

Via Lionel Gikonyo
Thomas M. Firchow's insight:
Blockchain gains momentum
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Lionel Gikonyo's curator insight, September 21, 2017 2:46 PM

"Papyrus, the world’s first fully comprehensive and scalable decentralized ecosystem for advertisers, publishers, developers and users built on top of Ethereum blockchain and smart contracts, on Tuesday 19th September announced Bounty program."

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Branded Content - YouTube

How companies can start their own media networks and newsrooms, to generate highly valuable branded content publicity. Media Communications Specialist, Tony ...
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How to create the 1% of branded content that engages | SmartBlogs

How to create the 1% of branded content that engages | SmartBlogs | Tom's content funnel | Scoop.it
Here’s a depressing reality for most marketers: 99% of brand-created content generates little to no engagement on social media. It turns out that most peo
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Can Digital Shops Survive the Branded Content Boom? - Adweek

Can Digital Shops Survive the Branded Content Boom? - Adweek | Tom's content funnel | Scoop.it
With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced to adapt.
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Consumer Perceptions of Branded Content: Trusted Channels and Leading Influencers

Consumer Perceptions of Branded Content: Trusted Channels and Leading Influencers | Tom's content funnel | Scoop.it
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from an Acquity Group survey [download page].
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Branded Content On YouTube Sees 85% Increase In Viewership Since 2014 ... - Tubefilter

Branded Content On YouTube Sees 85% Increase In Viewership Since 2014 ... - Tubefilter | Tom's content funnel | Scoop.it
In a new report, YouTube and Pixability analyzed the top 100 brand channels on YouTube and found viewership increased a whopping 85% over June 2014.
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Copyranter: Everybody's definition of 'branded content' is wrong - Digiday

Copyranter: Everybody's definition of 'branded content' is wrong - Digiday | Tom's content funnel | Scoop.it
There are several definitions — all wrong — of branded content floating around out there. Want the real deal? Copyranter offers his take.
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Google launches Ethernet adapter for Chromecast, which quickly sells out | David Nield | GizMag.com

Google launches Ethernet adapter for Chromecast, which quickly sells out | David Nield | GizMag.com | Tom's content funnel | Scoop.it

The Chromecast has been one of Google's biggest hardware hits of recent years, an inexpensive and versatile streaming dongle that lets users get content from their smartphone or tablet up on the big screen. Now it's launched an official Ethernet adapter to get the Chromecast working in Wi-Fi dead zones.

The original Chromecast HDMI dongle uses a local Wi-Fi network to receive instructions from a phone or tablet – essentially those instructions tell it which YouTube video, Netflix show or Spotify playlist you're enjoying. That content is then streamed directly from the web by the Chromecast device.

If you're in an area with spotty wireless coverage or no wireless coverage at all then the new Ethernet adapter can keep the streams coming. It plugs into a wall outlet power and then connects to a Chromecast via USB and a home router via Ethernet). Presumably, you could also use it in conjunction with a powerline networking kit if your router isn't situated near your TV.

 

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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Peter Karlsson's curator insight, July 13, 2015 5:16 PM

Soon we will be able to connect to Wi Fi anywhere.

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MINI GOPRO! HERO4 Session: Full Review, Tests, Comparison Footage (WIRED)

If you hate GoPro's rectangular shape, your prayers have been answered! Sort of. We took the new HERO4 Session into rivers, lakes, and surf, off cliffs and p...

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Airsoftshowoffs's curator insight, July 6, 2015 2:49 PM

MINI GOPRO! HERO4 Session: Full Review, Tests, Comparison Footage (WIRED) #gopro #airsoft #actioncam

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91 Free Twitter Tools & Apps That Do Pretty Much Everything | Buffer

91 Free Twitter Tools & Apps That Do Pretty Much Everything | Buffer | Tom's content funnel | Scoop.it
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups.

That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.

Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.

At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. 

Via Jeff Domansky
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Jeff Domansky's curator insight, July 6, 2015 11:35 PM

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

Jeff Domansky's curator insight, July 7, 2015 12:41 AM

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

AndySernovitz's curator insight, July 31, 2015 3:34 AM

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

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Marketing Legend Seth Godin on the Future of Branded Content

Marketing Legend Seth Godin on the Future of Branded Content | Tom's content funnel | Scoop.it
We sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of content marketing.
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Is Branded Film The Future Of Content?

Is Branded Film The Future Of Content? | Tom's content funnel | Scoop.it
Film is a powerful medium for storytelling. Could brands be doing more with the medium to communicate the stories and values of their brand?
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Why Your Branded Content Shouldn't Always Be About Your Brand

Why Your Branded Content Shouldn't Always Be About Your Brand | Tom's content funnel | Scoop.it
Creating branded content that doesn't specifically showcase the brand can be a tricky prospect. Learn more about developing non-promotional branded content.
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Content Strategy vs. Content Marketing – Do You Need Both?

Content Strategy vs. Content Marketing – Do You Need Both? | Tom's content funnel | Scoop.it

A consistent flow of quality content is critical to implementing a successful inbound marketing strategy that will support your brand and attract your ideal client.

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Is Vine Worth the Time for Branded Video Content?

Is Vine Worth the Time for Branded Video Content? | Tom's content funnel | Scoop.it
The most viewed creators on Vine for June 2015 were all individuals, not big-name brands. Can branded content really succeed on the micro-video platform?
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How To Make Your Content Go Viral - Jonathan Creek

How To Make Your Content Go Viral - Jonathan Creek | Tom's content funnel | Scoop.it
Jonathan Creek shares how to make your content standout. Making a viral
video is based on a formula, not luck. Jonathan shares the strategies for
creating video content that people want to share.

So you’re ready to make a video?
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Betting big on branded content: What industry veterans Cyrus Oshidar & S ... - Economic Times

Betting big on branded content: What industry veterans Cyrus Oshidar & S ... - Economic Times | Tom's content funnel | Scoop.it
Some believe online videos over 3-min long are branded content, everything else is vanilla. Others claim it's primarily advertiser funded programming.
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Branded Content: Growth for Marketers and Media Companies

Branded Content: Growth for Marketers and Media Companies | Tom's content funnel | Scoop.it
Marketers need new ways to engage consumers, and media companies must replace lost revenues. Branded content is a big part of the answer for both.  
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5 Reasons companies are bringing their marketing in house

5 Reasons companies are bringing their marketing in house | Tom's content funnel | Scoop.it

Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year.

 

This shift to marketing in house is even more remarkable considering the report also shows overall spending on digital marketing is going UP.The shift in North America is a little higher — 28 percent. The association describes this trend as “alarming” (if you work for an agency) but stops short of fully explaining why. They say that more agency work is focusing on innovation and specialized tasks but don’t really say why more companies are bringing work in-house. A lot more....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 21, 2015 2:52 AM

In-house marketing makes more and more sense every day. Here's why.

Maria Rekrut's curator insight, July 22, 2015 8:18 AM

Successful #VacationRental Owners have always been marketing from Inhouse, we were just to little.

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Multichannel Networks and Branded Content: The Good, the Bad and the Future - eMarketer

Multichannel Networks and Branded Content: The Good, the Bad and the Future - eMarketer | Tom's content funnel | Scoop.it
Much of multichannel network (MCN) content monetization comes from branded entertainment, which should help MCNs monetize on platforms that currently do not accommodate standard pre-rolls.
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Uber scores victory in India, agrees to proposed fees in Mexico - CNET

Uber scores victory in India, agrees to proposed fees in Mexico - CNET | Tom's content funnel | Scoop.it
The car-hailing service's ban in New Delhi has been revoked, but it will be hit with levies and regulations in Mexico City.
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Yankees-Mariners Match-Up Will Be First Baseball Game Shot Using 8K Ultra-High Def Technology | Maury Brown | Forbes.com

Yankees-Mariners Match-Up Will Be First Baseball Game Shot Using 8K Ultra-High Def Technology | Maury Brown | Forbes.com | Tom's content funnel | Scoop.it

On July 17th, Japanese public broadcaster NHK will position six, 8K cameras throughout Yankee Stadium and record the first-ever baseball game captured in the ultra-high definition format. While the game will not be broadcast, Major League Baseball and NHK will have the media view the game in a specially outfitted suite with 8K monitors in Yankee Stadium during the game.

Ultra-high definition TV is 7680 pixels wide by 4320 pixels tall (33.18 megapixels), which is a sixteen time higher resolution than current HDTV. NHK is one of the first television entities in the world to develop 8K technology, which it hopes to offer on a wide scale basis by the 2020 Olympics in Tokyo.

And while 4K seems like it just now has started working its way into consumer outlets, 8K is already right on its heels. LG showed off a whopping 98” 8K prototype at CES in January this year that blew attendees minds. If that wasn’t enough, how about a 110” 8K Samsung that transmits in 3D without the use of glasses?

Back to NHK and the game at Yankee Stadium against the Mariners, it will allow MLB, baseball, and sports business media types to gauge the experience, and begin the discussion as to how baseball looks in the ultra-high def format. For NHK, it gives them an early dry run of how the technology fares, sets up, and is broadcasted for sports in advance of the 2020 Olympics. In fact, NHK has been moving so quickly with 8K broadcasts that the Japanese broadcast company is looking to leap-frog over 4K and go straight to the ultra-high def format.

 

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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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How a New Branded Content Shop Plans to Break Out of the Agency Model - Adweek

How a New Branded Content Shop Plans to Break Out of the Agency Model - Adweek | Tom's content funnel | Scoop.it
Here comes yet another player in the realm of branded content, this one with a focus on publishing.
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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources pl…
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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources pl…
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