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Measuring Social Networking Success: More Than Just Likes

Measuring Social Networking Success: More Than Just Likes | todays digital marketing trends | Scoop.it
Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the communication channels involved requires a brand new approach.  By David Dubois, INSEAD Assistant Professor of Marketing and Marcus Ho, Co-Founder of Social Metric Last year’s record haze that blanketed Singapore and surrounding countries caused [...]
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Case Study: How the Top 7 Hotels use Twitter to Brand Building

Case Study: How the Top 7 Hotels use Twitter to Brand Building | todays digital marketing trends | Scoop.it
In this article, you'll discover how the top 7 hotel brands use Twitter to get positive reviews. Let's get started and discuss it with us.

Via Brian Yanish - MarketingHits.com
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51 Hilarious Social Media Job Titles – Exposed!

51 Hilarious Social Media Job Titles – Exposed! | todays digital marketing trends | Scoop.it
Social media job titles are notoriously diverse. Less than 20 years ago, social media marketing roles didn’t exist. It was in 1994 that Geocities created ...
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Anjelina jj's curator insight, May 28, 2014 8:09 AM

Gud one ..nice post

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How to use Social Media in new and interesting ways

How to use Social Media in new and interesting ways | todays digital marketing trends | Scoop.it
Advanced Social Media Techniques

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Abd Torah's comment, April 5, 2014 9:49 PM
TRhank you who shared my scoop
Brianne Mellon's curator insight, May 6, 2014 3:19 PM

Good social media techniques to help create brand awareness and build brand recognition. This helps take your profile to the next step after you have accumulated followers in new and interesting ways. 

the360man's curator insight, May 28, 2014 12:46 AM

A must read article: Great and useful tips.

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Three Reasons #SocialMedia Marketing Strategy Drives Content

Three Reasons #SocialMedia Marketing Strategy Drives Content | todays digital marketing trends | Scoop.it
You can't have content or social media marketing strategy anymore. Leading brands use both to fuel their content marketing programs.
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How Social Media Marketing Is Changing the Way Big Brands Advertise

How Social Media Marketing Is Changing the Way Big Brands Advertise | todays digital marketing trends | Scoop.it
"Generation Like" is changing the way business sells. - John Mitchell - The Business
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Internet Consumption Around the World

Internet Consumption Around the World | todays digital marketing trends | Scoop.it

What do people do online in today’s world, how do they get online, and at what speeds? A new report from International Business Guide shows how how do millions of people in the world access the internet, where the internet is the fastest, and the devices with which they connected, following the first year when there are more mobile internet devices than humans.

View this infographic to see which regions lead the world in terms of internet access rates, who consumes what online and the most popular websites by region.


Via Lauren Moss
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Arnaud d'Haen's curator insight, April 3, 2014 6:13 AM

You're consuming... right now!

Smith_Lin's curator insight, April 3, 2014 9:24 AM

This has to be useful on all sorts of levels

Ariel Harosh's curator insight, April 4, 2014 11:51 AM

השימוש באינטרנט ברחבי העולם נתונים מדהימים

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How to Use Twitter Hashtags as a Prospecting Tool

How to Use Twitter Hashtags as a Prospecting Tool | todays digital marketing trends | Scoop.it

Do you find it hard to have meaningful engagements with prospects on Twitter?

 

Do you want a better way to find quality prospects and increase your Twitter ROI?


Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.


Via Brian Yanish - MarketingHits.com
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aanve's curator insight, April 15, 2014 10:45 PM

www.aanve.com

 

Idris Busari's curator insight, April 16, 2014 8:16 AM

Do you find it hard to have meaningful engagements with prospects on Twitter?

Barbara Saunders's curator insight, April 16, 2014 12:17 PM

Solo Pros: Have you been ignoring Twitter in favor of Facebook? Maybe it's time to take another look at this tool.

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10 years of social media by the numbers [infographic]

10 years of social media by the numbers [infographic] | todays digital marketing trends | Scoop.it

Facebook launched ten years ago in February 2004. Social media hasn't, doesn't and won't stay still. As Myspace rises, Friendster declines. The pattern's repeated itself a few times already, and even Google hasn't quite cracked the magic social network formula, at least not yet. The crown currently belongs to Facebook, a company that's made some big, big startup purchases on the way, although Twitter continues to pack (arguably) more influence. A whole lot has happened in the last decade, but we've tried to squeeze the more interesting parts into something a little more visual.


Via Lauren Moss
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Nine0Media's curator insight, March 24, 2014 9:51 PM

#SocialMediaTools 

2DiFore Marketing Solutions's curator insight, March 26, 2014 12:04 PM

Celebrate your social side today! Did you know it's been 10 years since social media came into our lives? What did we do before to stay connected? Love to see what responses we can get :)

Pawan Webworld's curator insight, April 12, 2014 8:51 AM

yeah! Facebook launched 10 years ago...but in last few days in Facebook have to comes in the new feature..... 

 

http://www.expertwebworld.com/website-design-prices.html

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5 Tips to Create Successful Branding Vine Videos #infographic

5 Tips to Create Successful Branding Vine Videos #infographic | todays digital marketing trends | Scoop.it
Vine is a mobile app that was introduced by Twitter; this app has a uniqueness that is shared video in 6 seconds. Short enough right? But the excess shared

Via Brian Yanish - MarketingHits.com
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The World of Social Media Monitoring & Analytics [infographic]

The World of Social Media Monitoring & Analytics  [infographic] | todays digital marketing trends | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.

Via Lauren Moss
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Jean-Marie Grange's curator insight, March 20, 2014 10:43 AM

All the tools to monitor and analyze your social media activities. Nice infographic

Marianne Naughton's curator insight, March 27, 2014 9:28 AM

Let Others Stay Up On Social Media

Carole Borie's curator insight, April 2, 2014 10:44 PM

Analytics tools to improve your business on the Web

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6 Social Media Tactics You Can Act On in 5 Minutes or Less from @Buffer

6 Social Media Tactics You Can Act On in 5 Minutes or Less from @Buffer | todays digital marketing trends | Scoop.it
When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like.

Via Brian Yanish - MarketingHits.com
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Riding the Hashtag in Social Media Marketing

Riding the Hashtag in Social Media Marketing | todays digital marketing trends | Scoop.it
Gary Vaynerchuk, a social media marketer, pounces on any trend — tweeted or otherwise — in his quest to sell, sell, sell.
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Companies prefer hiring candidates via social media: Report - The Economic Times

Companies prefer hiring candidates via social media: Report - The Economic Times | todays digital marketing trends | Scoop.it
The social media is being used as a 'business tool' as more and more companies are now recruiting the right people for specific job via social media.
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Why Social TV Has the Power to Change the Media World as We Know It | SYS-CON MEDIA

Why Social TV Has the Power to Change the Media World as We Know It | SYS-CON MEDIA | todays digital marketing trends | Scoop.it
SYS-CON Media, NJ, The world's leading i-technology media company on breaking technology news.

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, April 20, 2014 1:09 PM

Great points by Shelly Palmer.

we are in a screen-based media economy, where we can't really classify which is the first or the second one.

  1. It is a consumer-driven phenomenon. According to the Council for Research Excellence, social TV has grown rapidly – its reach is now 49 percent per week among the under 55s.
  2. Social media has become TV’s best friend. Only five or six years ago, many digital experts were saying the internet would kill TV. But in fact, the exact opposite has happened. What’s more, we now know that TV and digital video advertising work powerfully together.
  3. It affirms we are entering the Golden Age of Screens. The ‘70s and ‘80s of the last century were the golden age of TV, but then the disruptive force of the internet was unleashed. Now, two decades on, consumers move seamlessly between their smartphone, or their tablet and TV. We are truly in the golden age of a screen-based media economy.




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Reach More Customers With Social Media Marketing

Reach More Customers With Social Media Marketing | todays digital marketing trends | Scoop.it
Reach More Customers With Social Media Marketing

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Jane Gardner's curator insight, April 7, 2014 11:39 PM

obvious but true

Erado Press's curator insight, April 8, 2014 9:38 AM

Practice patience, knowing that you will find your users in time.Take the time to do more research about your different options if you are thinking about advertising with social networks. Every social media site is different; by understanding the differences you can tailor your approach.- See more at: http://workwithmontes.com/reach-customers-social-media-marketing/#sthash.XFDDbtc3.dpuf

Practice patience, knowing that you will find your users in time.

Take the time to do more research about your different options if you are thinking about advertising with social networks. Every social media site is different; by understanding the differences you can tailor your approach.

- See more at: http://workwithmontes.com/reach-customers-social-media-marketing/#sthash.XFDDbtc3.dpuf

Practice patience, knowing that you will find your users in time.


Take the time to do more research about your different options if you are thinking about advertising with social networks. Every social media site is different; by understanding the differences you can tailor your approach.

- See more at: http://workwithmontes.com/reach-customers-social-media-marketing/#sthash.XFDDbtc3.dpuf

Practice patience, knowing that you will find your users in time.

Take the time to do more research about your different options if you are thinking about advertising with social networks. Every social media site is different; by understanding the differences you can tailor your approach.

- See more at: http://workwithmontes.com/reach-customers-social-media-marketing/#sthash.XFDDbtc3.dpuf
Graig Angarella's curator insight, April 26, 2014 5:36 PM

This article explains the mindset a business owner should have when marketing through social media platforms. I completely agree with this article's insight to spread the word of your company's social media presences, because that is what ultimately increases your follower base. The more people you connect with, the more attention your company receives, plain and simple. Some good ideas would be passing out flyers with links on them in highly populated areas, or commenting on online discussions with links somewhere included as well. More importantly, try to connect with people who actually fall under your target audience. Also, examining your competitors is crucial. Find out what works for them and come up with your own way to incorporate it in your own marketing tactics. Whatever doesn't work for them, be sure to avoid. When it comes to social media marketing, be patient. It takes time for sites to catch on, but continue to do what you need to, to slowly build followership.

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How Social Media Helps Drive ABC’s ‘Scandal’

How Social Media Helps Drive ABC’s ‘Scandal’ | todays digital marketing trends | Scoop.it
ABC's D.C. fixer drama Scandal has built big ratings in three seasons with a potent mix of often ridiculous plot twists and creator Shonda Rhimes’ savvy
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The Secret to Social Media Marketing

The Secret to Social Media Marketing | todays digital marketing trends | Scoop.it
You can’t win big online by putting out the same mind-numbingly monotonous mush as everyone else – you’ve got to differentiate.
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Picturing Success: How Photo-Sharing Can Boost Social Marketing

Picturing Success: How Photo-Sharing Can Boost Social Marketing | todays digital marketing trends | Scoop.it
As photo sharing continues to increase, brands consider image-based platforms like Pinterest, Instagram and Tumblr to be more and more important to their content-marketing strategies. Here's what you should know about using these platforms for marketing.
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Google Says Digital Activity Impacts Television Viewing | Broadcasting & Cable

Google Says Digital Activity Impacts Television Viewing | Broadcasting & Cable | todays digital marketing trends | Scoop.it

Via Mattia Nicoletti
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Social Media Marketing World 2014 - 5 Trends You want to Jump on NOW!

Social Media Marketing World 2014 - 5 Trends You want to Jump on NOW! | todays digital marketing trends | Scoop.it
I just recently returned from speaking at the Social Media Marketing World 2014 event in San Diego. In addition to being a great place to learn from the very best, it was also a great place to get a glimpse at what the experts think are the next big ...
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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | todays digital marketing trends | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
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rahul shah's curator insight, April 19, 2014 2:29 AM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 2014 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 2014 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

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NFL Players Able To More Successfully Sell Social Media Access With New Activate Platform

NFL Players Able To More Successfully Sell Social Media Access With New Activate Platform | todays digital marketing trends | Scoop.it
Every NFL player off-field endorsement contract includes a social media component. NFL Players, Inc.'s new Activate platform seeks to make the process of valuing a player's social media presence more precise.
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#LupitasLipBalm: Why Clarins was the biggest social TV winner at the 2014 Oscars

#LupitasLipBalm: Why Clarins was the biggest social TV winner at the 2014 Oscars | todays digital marketing trends | Scoop.it
Sometimes a small gesture goes a long way.
Last night at the 2014 Oscars, Ellen DeGeneres truly played the role of host as she delivered pizzas to the Hollywood elite during the ceremony.

Via Mattia Nicoletti
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