Today's Marketing and Advertising
28 views | +0 today
Follow
Today's Marketing and Advertising
The most interesting marketing and advertising articles.
Curated by Jeremy Olson
Your new post is loading...
Your new post is loading...
Rescooped by Jeremy Olson from Customer Experience | The How not the Why
Scoop.it!

Should B2B Marketing or Sales Buy the CRM System?

Should B2B Marketing or Sales Buy the CRM System? | Today's Marketing and Advertising | Scoop.it

"There was a time (well before my time) when CRM was considered a sales enablement tool. The purpose was to bring data from proposals, sticky notes and rolodexes into one centrally accessible database."

 

"The purpose was to bring data from proposals, sticky notes and rolodexes into one centrally accessible database. It helped sales managers answer the question: “What happens to x account if x sales rep gets hit by a bus tomorrow?”

 

"As time progressed, CRM has been justified by benefits like increased efficiency (varying degrees of truth on that), and streamlined reporting/forecasting. For all of these purposes, CRM = Sales tool."

 

"Fast forward to current day. Growth in the CRM market is leveraging cloud computing, and social selling. There are 1000 apps in the Salesforce AppExchange, all of which boast Salesforce Integrations to enhance the CRM experience. The market has evolved on a tremendous curve of innovation. Needless to say, times have changed..."

 

The article raises valid questions around the main areas of "how to use" as well as what to measure. Interesting side note, the author is in sales.

 

Read on to see the suggested answer to the question raised above and why it may or may not make sense for your company. Even if you are not in the market to purchase a CRM package, ownership and management once installed are perhaps more important then who makes the decision to buy.


Via streetsmartprof
more...
No comment yet.
Scooped by Jeremy Olson
Scoop.it!

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now | Today's Marketing and Advertising | Scoop.it

There are a few things involved in social media....

more...
No comment yet.
Scooped by Jeremy Olson
Scoop.it!

Pinterest Marketing Ideas for 24 Industries and Professions by Vertical Measures

Pinterest Marketing Ideas for 24 Industries and Professions by Vertical Measures | Today's Marketing and Advertising | Scoop.it
Pinterest is a hot topic today but how can you use it for your industry? Here are 24 awesome ideas on how these industries and professions can use Pinterest.
more...
No comment yet.
Scooped by Jeremy Olson
Scoop.it!

The Business (To Business) Of Social Media

The Business (To Business) Of Social Media | Today's Marketing and Advertising | Scoop.it
"Why aren't there more case studies of business to business organizations using social media?" I get asked this question all of the time. The truth is that most people are not looking hard enough. Yes, we're all excited when a...
more...
No comment yet.
Scooped by Jeremy Olson
Scoop.it!

The Best B2B Companies Get 230% More Leads From Social Media Than Peers | Leapfrog Online

The Best B2B Companies Get 230% More Leads From Social Media Than Peers | Leapfrog Online | Today's Marketing and Advertising | Scoop.it
The Best B2B Companies Get 230% More Leads From Social Media Than Peers...
more...
No comment yet.
Scooped by Jeremy Olson
Scoop.it!

5 Tips for Great Content Curation

5 Tips for Great Content Curation | Today's Marketing and Advertising | Scoop.it
If you're a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider.

1. Be Part of the Content Ecosystem

2. Follow a Schedule

3. Embrace Multiple Platforms

4. Engage and Participate

5. Share. Don’t Steal.

more...
No comment yet.
Scooped by Jeremy Olson
Scoop.it!

The mainstreaming of content marketing: ten implications

The mainstreaming of content marketing: ten implications | Today's Marketing and Advertising | Scoop.it

Content marketing has gone mainstream. That kind of sucks, really, because it used to be a hugely powerful differentiator in most markets.

more...
No comment yet.
Scooped by Jeremy Olson
Scoop.it!

The 10 Best Marketing Infographics of 2012 (So Far)

The 10 Best Marketing Infographics of 2012 (So Far) | Today's Marketing and Advertising | Scoop.it
Take a look at the best marketing infographics that have been created so far in 2012.
more...
No comment yet.
Scooped by Jeremy Olson
Scoop.it!

Are You a Content Hoarder – Sitting on a Mountain of Valuable Information but Not Sharing It? | Business 2 Community

Are You a Content Hoarder – Sitting on a Mountain of Valuable Information but Not Sharing It? | Business 2 Community | Today's Marketing and Advertising | Scoop.it
Every day, I have conversations with individuals who have solved problems for their clients.  Their solutions have transformed a business process by making it...
more...
No comment yet.
Scooped by Jeremy Olson
Scoop.it!

New Gmail Image Feature Makes Email Marketing More Social

New Gmail Image Feature Makes Email Marketing More Social | Today's Marketing and Advertising | Scoop.it
Learn about the new integration between Google+ and your audience's Gmail inbox, and how it will affect your email marketing.
more...
No comment yet.
Scooped by Jeremy Olson
Scoop.it!

12 Essential Tools for the Content Marketer

12 Essential Tools for the Content Marketer | Today's Marketing and Advertising | Scoop.it
There’s no single type of content marketing that works best for all companies. Diversification is key. Here are twelve types we recommend.

1. Video and Motion Graphics

2. Webinars

3. Infographics

4. Q&As

5. Case Studies

6. E-books | White Papers

7. Podcasts

8. Reviews

9. Presentations

10. Apps & Tools

11. Curated Content

12. Email Newsletters

more...
No comment yet.
Scooped by Jeremy Olson
Scoop.it!

47 Digital Media Resources You May Have Missed

47 Digital Media Resources You May Have Missed | Today's Marketing and Advertising | Scoop.it
Catch up on the latest digital media resources with our weekly features roundup.
more...
No comment yet.